Selling products on social media platforms (also known as social commerce) has emerged as a viable digital advertising strategy for ecommerce brands worldwide. With social commerce,...
Multiple Chinese activists have seen their WeChat accounts restricted or disabled entirely in the lead-up to the Winter Olympics in Beijing – Copyright AFP Kirill KUDRYAVTSEV...
Every day there’s something new on social media.
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out...
Looking for ways to improve your social media marketing efforts in 2022? As we head into the new year, it’s worth revising your business goals, and...
Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only...
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
Are you more concerned about the security of your online information than you were last year? A raft of high profile hacks, along with reports of...
It’s the beginning of the new year, which makes it a perfect time to review and refresh your social media profiles, while also establishing clear, data-backed...
Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your...