Small businesses all over the world understand that social media is here to stay. You need to look at the social media demographics across platforms to...
Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart...
Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your...
Selling products on social media platforms (also known as social commerce) has emerged as a viable digital advertising strategy for ecommerce brands worldwide. With social commerce,...
Multiple Chinese activists have seen their WeChat accounts restricted or disabled entirely in the lead-up to the Winter Olympics in Beijing – Copyright AFP Kirill KUDRYAVTSEV...
Every day there’s something new on social media.
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out...
Looking for ways to improve your social media marketing efforts in 2022? As we head into the new year, it’s worth revising your business goals, and...
Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only...
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.