Before diving in to all things editorial guidelines, a quick introduction. I head up the content team here at Optimizely. I’m responsible for developing our...
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your...
Whether you’re a marketer or small business owner, you’re likely at least tangentially familiar with the concept of keyword research. Through the lens of search engine...
Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use...
Planning your marketing for the whole year can feel daunting. But, creating a marketing calendar can help you organize your planning and stay on track to...
A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers....
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A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find...
As a marketer or small business owner, you’re likely familiar with the challenge of turning abstract ideas into concrete plans. That’s where a well-written creative brief...
The common saying “first impressions are everything” holds true when potential customers are evaluating your business. In fact, it only takes people an average of 7...
Get the week’s best marketing content Looking to improve your website’s SEO but don’t know where to start? Use our free SEO audit template to find SEO...