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The Only Marketing Calendar You’ll Need in 2024 (Packed with Ideas + Free Template!)

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The Only Marketing Calendar You'll Need in 2024 (Packed with Ideas + Free Template!)

Planning your marketing for the whole year can feel daunting. But, creating a marketing calendar can help you organize your planning and stay on track to meet your goals.

Whether you’re feeling stuck when it comes to creative marketing ideas, you’re not sure where to start, or you just want a few tips to round out your marketing plan, we’ve got you covered.

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In this post, we’ll be sharing:

  • Monthly marketing calendar templates
  • Marketing promotion ideas to make each month a success
  • Social post ideas for each month

We’ll also be sharing relevant hashtags to keep you #trending all year long.

Let’s get started.

🛑 But, first: Want to get this sent to your inbox along with trends and even more hashtags, ideas, and email subject lines? Download our 2024 marketing calendar guide here!

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Table of contents

Looking for a specific month? Click below to skip to where you want to go!

January 2024

In the first month of the year, make a splash with these ideas by adding them to your 2024 marketing calendar.

January marketing and promotion ideas

  • Run a 24% off sale to celebrate the year 2024.
  • Make New Year’s resolutions for your business, and if applicable, share them with your customers on social media or through email marketing. (Get more New Year’s social media post ideas here!)
  • Host or attend a blood drive as a company–January is National Blood Drive Month.
  • Write a holiday or year-end round-up post for your company blog or social sites–include pictures of how you and your team celebrated.
  • Check on your local PPC ads to make sure you’re bidding for the right keywords to start off 2024 strong. (Or get started running local PPC if you’re not already!)

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January social media calendar ideas

Here are some key January social media holidays and observances plus January hashtags to incorporate into your 2024 social media marketing calendar.

Jan 13: Make Your Dream Come True Day

Share how you or one of your team members has had a dream come true – whether it’s a goal you reached, a milestone you celebrated, or a trip to Disneyland! Ask your audience what dream they want to come true this year. #dreamcometrue

Jan 15: Martin Luther King Jr. Day

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Celebrate this day by sharing your favorite Martin Luther King Jr. quote and asking your audience to share theirs. #MLKDay

Jan 24: National Compliment Day

Share the love with other businesses in your community! Post a comment on another local business’s Instagram or Facebook page giving them a compliment. #nationalcomplimentday

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Get a full list of 400+ social media holidays for every month of the year here!

February 2024

Don’t skimp out on the shortest month of the year. There are still plenty of observances and opportunities for your business to celebrate as part of your 2024 marketing plan.

February marketing calendar ideas

  • Run a Valentine’s Day sale or promotion to show your customers how much you love them.
  • Send your customers your Valentine’s Day promotion over email so they get a little love in their inboxes. (We put together 100+ February email subject lines you can use!)
  • To celebrate Black History Month, share your favorite quotes from Black leaders or historical figures on social media and ask your audience to share theirs.
  • February is also Heart Disease Awareness month, so share resources on your social sites to educate your audience.
  • Send an extra February promotion to customers on Feb. 17 for Random Acts of Kindness Day.

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February social media calendar ideas

Add these special February holidays and observances to your social media calendar to show your audience some love.

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Feb 11: Super Bowl Sunday

Share your and your team member’s Super Bowl Sunday plans and ask your audience to share theirs. The day after the Super Bowl, ask your audience what their favorite commercial was. #superbowl2024

Feb 14: Valentine’s Day

Socialize your Valentine’s Day specials or promotions on your social sites. Target those last-minute shoppers with a special gift basket giveaway. #valentinesday

Feb 20: National Love Your Pets Day

Who can resist a picture of some cute pets?! Share pictures of your pets and ask your audience to share theirs and tag your business. #loveyourpetsday

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💡 Free guide >> 130+ of the Best Online Marketing Tips for Generating More Traffic, Leads, & Sales

March 2024

This month marks the end of Q1, so take a look back at your marketing objectives and goals for 2024 to see what needs to be adjusted and what’s on track. Remember: This is just a template for your marketing calendar, so you can make tweaks as needed to make sure you’re reaching your growth goals.

March marketing and promotion ideas

  • Run a St. Patrick Day special–17% off services or products. (Get more St. Patrick’s Day marketing ideas plus March email subject lines here!)
  • March is Women’s History Month, so share inspirational quotes from inspirational women on your social media pages.
  • March is also National Reading Month, so get into #BookTok and #Bookstagram by sharing what you and your employees are reading.
  • Celebrate your employees this month by giving them a special incentive or a paid day off–your employees are the backbone of your business!
  • Spruce up the About page on your website to make sure it accurately conveys your brand story.

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March social media calendar ideas

Here are a few March social media holidays and observances you can incorporate into your social media planning for this month.

Mar 1: Employee Appreciation Day

Shout out your employees on your social media pages with a picture or video highlighting each one and sharing why they’re special. #employeeappreciation

Mar 14: Pi Day

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Share pictures of you and your team enjoying some pie to celebrate Pi Day. If you don’t offer pie, make sure to tag your local bakery in your post to support another local business! #piday

Mar 20: International Happiness Day

Ask your audience to share what makes them happy–it can be a picture, a post, or a video. You can even turn it into a contest and choose one winner to make extra happy! #internationaldayofhappiness

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April 2024

Start the second quarter off strong with these ideas to add to your April marketing calendar.

April marketing ideas

  • With many schools on Spring Break this month, consider a Spring Break sale or promotion. (Make sure to send an email about it! Get April email subject lines here.)
  • Run a Tax Day sale to entice shoppers to spend their refunds with you–or to help those who just paid their taxes save.
  • Spring clean your web presence by doing a quick search for your brand name and taking note of what shows up–does everything look good?
  • Try your hand at some Easter marketing and promotion ideas to get business hoppin’.
  • April is National Volunteer Month, so gather your employees and volunteer with a local organization. Make sure to share pictures on your social sites!

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April social media calendar ideas

Start the month off right away on social media with April Fool’s Day and then end it strong by highlighting Earth Day on your social calendar.

April 1: April Fool’s Day

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If your business is into pranks, post the aftermath on your social sites. Ask your audience the best prank they’ve pulled–or had pulled on them. #aprilfools

April 13: National Scrabble Day

For all those word lovers, celebrate this fun holiday by sharing the best Scrabble word you’ve played–or by sharing some unique Scrabble-approved words your audience can steal. #nationalscrabbleday

April 22: Earth Day

Celebrate Earth Day by sharing ideas for sustainability, pictures of you and your team volunteering with a local clean-up, or how your business contributes to restoring our earth year-round. #earthday

Get more April marketing ideas here!

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May 2024

Hopefully, it’s starting to warm up where you are, so it’s time to break out some new ideas to test as part of your May marketing calendar.

May marketing and promotion ideas

  • Take some time to make sure you’ve responded to all your business’s reviews so far this year.
  • Also, use this month as a chance to refresh your social pages. Do your profile and cover photos look on brand? Are your business descriptions updated?
  • If you’re near a college, offer a special student discount before school gets out for the semester.
  • Launch a customer loyalty program if you don’t already have one to reward your customers and keep them coming back.
  • Consider partnering with a few local businesses for a “block party” to take advantage of nicer weather and get the word out about your business.

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May social media calendar ideas

This month is packed with holidays and observances, so your social media calendar should be in great shape. Here are some ideas to get you started. 

May 5: Cinco de Mayo

If you’re celebrating, share your pictures on social media. Restaurants can share Cinco de Mayo party recipes. #cincodemayo

May 12: Mother’s Day

Shout out to all the moms on social media–share a special message, and include a picture with you and your mom, or you and your kids if you’re a mom! #mothersday

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May 27: Memorial Day

Use quotes, images, and other posts to show your support for those who have lost their lives for our country. #memorialday

Get more Memorial Day social media posts and Memorial Day messages here.

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June 2024

Keep the momentum rolling in the last half of 2024 with these June marketing ideas, promotions, and social media post suggestions.

June marketing calendar ideas

  • We’re halfway through the year–are you on track to hit your business and marketing goals? Review the goals you set and adjust as needed.
  • Run a summer sale or promotion to get more people to try out your business. Make sure to promote it with email marketing. (Try out one of these June email subject lines to increase opens!)
  • Consider testing out a new marketing strategy in the last half of the year–research some options or talk to your marketing partner for ideas.
  • Celebrate Best Friend’s Day on June 8 by running a buy-one-get-one or referral special so best friends can take advantage of your products or services.

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June social media calendar ideas

Don’t let your social media sites go dark this summer–keep your calendar packed with these holidays and observances.

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Jun 7: National Donut Day

Bring donuts for your team (and for your customers if you have a storefront!) and share pictures or videos of people enjoying them. If you got donuts from a local bakery, make sure to tag them in your social posts! #nationaldonutday

Jun 16: Father’s Day

Now, it’s time to highlight all the dads out there! Share a picture of you and your dad or you and your kids if you’re a dad and ask your audience to share how they’re celebrating. Or keep it casual and share your favorite dad joke. #fathersday #dadjoke

Jun 21: National Selfie Day

This is an easy one: Share your best selfie and ask your employees to share their selfies! #selfieday

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Get more June marketing ideas here.

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PS: Summer starts June 20. Try these summer marketing ideas to make a splash this season!

July 2024

Heat up your marketing calendar planning with these hot tips and creative marketing ideas for July.

July marketing and promotion ideas

  • Run a special Fourth of July sale or promotion to get more people to visit your business this month. (Use these July email subject lines to help boost your promotions!)
  • Closed on the Fourth of July or have adjusted hours? Make sure to update your hours on your website, your social media sites, and your local business listings!
  • July is National Grilling Month–share your favorite recipes, grill safety tips, or the best grilling tools (and where to get them–locally!).
  • Get in front of website visitors who haven’t yet converted by running remarketing campaigns this month.

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July social media calendar ideas

July has more than just July 4th to highlight on your social sites. Use these ideas for your July social media calendar.

July 4: Independence Day

Share a simple Happy July 4th post with a nice graphic–or share pictures of how you’re celebrating and ask your audience to share theirs! #july4th

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Get our full list of 4th of July marketing and social media posts here!

July 15: National Give Something Away Day

This is the perfect day for a Facebook or Instagram giveaway! Run a social media contest and choose a winner to give something away to. #givesomethingawayday

July 21: National Junk Food Day

Use the Poll feature on Facebook and Instagram to ask your audience about their favorite fast-food chain–or their favorite junk food item! #nationaljunkfoodday

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✉️ Need email inspo? We’ve got you covered: 30 Free Email Templates Perfectly Worded for Every Situation

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August 2024

As we get into the back half of the year, don’t let your marketing and promotions slip away. Use these August marketing ideas to capture those back-to-school searchers and end-of-summer customers.

August marketing ideas

  • It’s the back-to-school season! Run a back-to-school promotion or contest to reach students and their parents.
  • Don’t forget about social media–Any business can get in the back-to-school spirit on social media with the right back-to-school Instagram captions.
  • It’s not too early to start thinking about your holiday marketing plan–outline your specials and promotions now and let your marketing partner know what you’re planning.
  • Everyone likes a good pen or tote bag–consider giving out promotional materials to your customers to stay top-of-mind.
  • To help meet your year-end goals, check in on your lead management system. Is it working for you? Or do you need to revisit some other options?

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August social media calendar ideas

Use these August social media ideas to keep your social calendar packed all month long.

Aug 4: National Chocolate Chip Cookie Day

Share your favorite chocolate chip cookie recipe–or your favorite place to buy them in your area and ask your customers to share theirs! If you enjoy any chocolate chip cookies today, make sure to share a picture on your social sites. #nationalchocolatechipcookieday

Aug 15: National Relaxation Day

Share your favorite tips for relaxing, a relaxation playlist, or a local business–like a spa–that helps you unwind. Spas–this is a great day for you to share testimonials from customers who you’ve helped relax or just an overview of what you offer. #nationalrelaxationday

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Aug 17: National Nonprofit Day

Get out and volunteer at a local non-profit and share pictures on your social sites. If you can’t make it out to volunteer, share a round-up of your favorite non-profits. #nationalnonprofitday

Get more August marketing ideas.

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September 2024

September marks the end of Q3 and is a great time to look back at all you’ve accomplished so far in 2024. Use these marketing and promotion ideas to keep your September marketing calendar moving.

September marketing and promotion ideas

  • Take a minute to plan out or confirm your Q4 marketing goals so you’re prepared to end the year in a strong position.
  • Check in to see how customers feel about your business by sending out a survey asking for feedback.
  • Use this month to optimize your Google Business Profile so you can increase your chances of it showing up for local searches.
  • Test some new fall promotions to get new customers this season.
  • September is a busy month for moving–re-introduce your business to locals and reach new community members by sending out a direct mail campaign with a special discount.
  • Send an email campaign for a fun holiday (like National Coffee Day on September 29!).

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September social media calendar ideas

September has a lot of holidays and observances you can use to plan your social media calendar.

Sept 2: Labor Day

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Wish your social media audience a Happy Labor Day with a nice visual or share a round-up of local Labor Day events. #laborday

Get more Labor Day messages here.

Sept 22: First Day of Fall

Share your favorite fall pastimes, any fall events you have coming up, or recipes for your most-loved fall treats. #firstdayoffall

Sept 25: National One-Hit Wonder Day

Share a YouTube video of your favorite one-hit wonder and ask your audience to share theirs! #nationalonehitwonderday

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October 2024

As we enter October, it’s time to get your holiday marketing going and make sure your 2024 marketing calendar is set for the rest of the year.

October marketing calendar ideas

  • Holiday shopping starts this month (we know, it seems early!)–make sure your holiday marketing is locked and loaded and maybe even running already.
  • Do a quick search for your competitors–are they doing anything in their marketing you should try? Are they offering something you’re not? Think about how you can stand out from them either through positioning your business, ramping up your marketing, or changing up your product offerings.
  • Find a local trunk-or-treat your business can sponsor or participate in.
  • Run a Halloween social media contest to get new followers this #spookyszn.

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October social media calendar ideas

Check out these October social media holidays and observances to help you create awesome social media content this month.

Oct 1: World Vegetarian Day

Share a recipe for your favorite vegetarian dish or spotlight local restaurants in your area with vegetarian options. Make sure to tag them in your posts! #worldvegetarianday

Oct 10: World Mental Health Day

Share social posts from reputable mental health resources on your social media pages to raise awareness for this cause. #worldmentalhealthday

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Oct 31: Halloween

Share pictures of your employees dressed up for Halloween and anyone who visits in costume. Launch a poll to get to the bottom of whether people actually like candy corn. #halloween

Get our full list of Halloween social media ideas here.

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November 2024

Only two months left to finish the year out strong! Use these seasonal and holiday marketing ideas to capture customers.

November marketing and promotion ideas

  • Do you have any seasonal products or services? Make sure to show them off this month.
  • Add your business to the Shop Small map and make a plan to participate in Small Business Saturday this month.
  • Check in with your employees to confirm when or if anyone is planning to take off for the upcoming holidays so your scheduling is streamlined.
  • Make sure to send holiday emails with your promotions, sales, and events. (Use these holiday email templates and subject lines.)
  • Send appreciation messages to thank your customers for their business over the last year. (Use these customer appreciation ideas for inspiration!)

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November social media calendar ideas

This is a busy time for social media. Keep your social media calendar on track with these November social media ideas!

Nov 11: Veterans Day

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Promote any discounts you offer active military or veterans. Or share a simple post thanking veterans for their service. #veteransday

Nov 28: Thanksgiving

Share what you’re thankful for when it comes to your customers and your employees. Make sure to share any pictures of employee or team celebrations! #happythanksgiving

Get 50+ Thanksgiving social media ideas here!

Nov 30: Small Business Saturday

Promote your participation in Small Business Saturday on social! Share any sales, special deals, or events you’re holding, and spotlight other local businesses in your area. #smallbizsat

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December 2024

Time to end the year on a high note with these ideas to add to your marketing calendar!

December marketing calendar ideas

  • Create a holiday gift guide for your customers with your products and services as well as related products and services from local businesses.
  • Take a minute to update your holiday hours on your listings, website, and social media sites. This will go a long way for customers!
  • Finalize your marketing plan for 2025–what’s worked well this year? What do you want to accomplish next year?
  • Ask your happy customers to leave you reviews. This will help you start off the new year on the right foot! Then make sure you’re responding to reviews as they come in!

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December social media calendar ideas

There are plenty of holiday festivities and cheer to fill your social media calendar this month! Here are a few ideas.

Get our full list of December social media holidays and ideas here!

Dec 5: International Volunteer Day

December is a great month for volunteering. Take part in this day by volunteering with your favorite organization or sharing local volunteer opportunities for your audience to take part in. #volunteerday

Dec 15: Ugly Sweater Day

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Have your team wear their ugliest holiday sweaters and share pictures on social media. Consider giving a discount to any customers who come in wearing their best ugly sweater! #uglysweaterday

Dec 31: New Year’s Eve

Share your New Year’s resolutions with your social media audience and ask them to share theirs! #nye2024

And, here are even more holiday social post ideas:

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A full year of tips for your 2024 marketing calendar

Whew! Now you’re all set with ideas and inspiration to build out your 2024 marketing calendar. Make sure to get our free guide for even more tips, observances, and holidays to help you plan your marketing campaigns, promotions, and sales.

Cheers to a very happy and prosperous 2024!

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19 Best SEO Tools in 2024 (For Every Use Case)

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19 Best SEO Tools in 2024 (For Every Use Case)

Whether you’re a local mom-and-pop shop or a multinational enterprise, SEO is still the best play for long-term traffic growth and lead generation. A single optimized blog post, web page, or video can attract thousands of qualified visitors for years—and you don’t have to spend a dime to promote it.

That said, SEO isn’t easy. Every marketer knows how valuable the top of a Google results page is, and it keeps getting harder to own that real estate.

That’s why we’ve trialed, tested, and categorized the best SEO tools available in 2024. Whether you’re publishing your first blog post or optimizing a 5,000-page website, there are SEO tools here to help.

Contents

What are SEO tools?

In broad terms, SEO tools are software that helps you automate, streamline, or support your SEO strategy.

More specifically,  SEO tools can help with:

SEO tools come in a few varieties. Some are feature-rich, comprehensive software with several tools to tackle many SEO tasks. Ahrefs is a good example of a comprehensive SEO tool since it helps with on-page SEO, off-page SEO, site audits, and more. Our Keyword Tool is a point-solution since it has one function—to help you find the best SEO keywords to target.

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What is the most effective tool for SEO?

That’s like asking, “What’s the best vehicle?” Do you want to haul a lot of people, a lot of stuff, or do you just want to go fast?

Like car shopping, picking your SEO tool starts with understanding your needs. Here are some questions to consider:

  • Are you new to SEO or a power user of SEO tools?
  • What’s your budget?
  • Do you have specific jobs to do, like auditing a blog with 5,000 posts or doing initial keyword research?
  • How big is the team that’ll use the SEO tool?
  • What type of organization is it (a marketing agency, affiliate marketing group, ecommerce shop, SaaS company, etc.)?

While each use case has its own set of needs, there are a few foundational characteristics we used to compile our best SEO tools list, including:

  • User experience: Is the interface and workflow intuitive? Does the design help new users find what they need quickly?
  • Value: Does the cost justify the software’s capability? Is it competitively priced versus similar tools?
  • Feature/use-case fit: Does the tool have everything you’ll need to complete the task it’s built for?
  • User feedback: Positive reviews and high ratings on sites like G2 and Capterra.

Best free SEO tools

These SEO tools are either completely free or have a robust free tier with plenty of functionality.

1. Exploding Topics for SEO keyword trends

Exploding Topics is a neat little tool that helps you get in early on soon-to-be popular topics. The tool constantly scans the web, looking for increasing patterns of searches and mentions for any specific term.

Best seo tools - exploding topics screenshot

Note that you can’t enter any old search term to see what’s trending. But you can choose from a bunch of topics that may be important to your brand.

The data doesn’t just come from search engines (although the software does “listen” to millions of searches). When you see a trending topic, it’s because it’s also been mentioned, commented on, and discussed all over the internet. That’s why this tool is good at exposing not just what people search for but also what they’ll likely search for in the near future.

There’s no cost to pop in anytime and see what’s trending for each category. The paid plans start at $39 and give you tracking, alerts, and detailed reports (like tracking specific product categories).

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2. WordStream’s Free Keyword Tool for unlimited keyword research

One of the hardest parts of SEO is finding keywords with the right balance of search volume and low difficulty. Our Free Keyword Tool helps you overcome that hurdle by quickly surfacing a list of relevant keywords and the data you need to pick the best options.

Best seo tools - WordStream's free keyword tool screenshot

I like to use it once I’ve brainstormed a list of seed keywords (terms I think people might search for). Just drop the word or phrase in the search bar, and you will get a list of related terms, plus their monthly search volumes and competition levels. It’s pretty easy to spot those high-volume, low-competition keyword unicorns.

The price of the tool is in the name. It’s always free for an unlimited number of searches.

3. Animalz Revive for refreshing SEO content

Over time, SEO blog posts often lose their ranking to new content. Revive, from the content marketing agency Animalz, locates these decaying assets on your blog.

Best seo tools - Revive screenshot.

The tool works by reviewing your Google Analytics (you have to give it access) to spot blog posts with a downward traffic trend. Once it’s finished, you’ll get an emailed report with a list of content that could rank and get more traffic once it’s refreshed.

The tool is free, but you do have to give up your email address to access it.

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4. Similarweb for competitive SEO analysis

Similarweb gives you a sneak peek at the performance and ranking of any public website on the internet. Its free version is surprisingly comprehensive.

Best seo tools - Similarweb screenshot

Enter a URL and scroll to see estimated traffic and engagement stats, site traffic demographics, traffic sources, and more. You can even compare two websites side-by-side.

I wouldn’t take Similarweb data as gospel. It pulls “digital signals” from millions of locations across the internet and creates statistically significant estimates. It’s excellent for directional insights, though. If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements.

Basic website analysis is free on Similarweb. There are several data points, like top outgoing links and referral traffic sources, you’ll have to pay for.

5. LocaliQ’s Website Grader for free SEO audits

If you need a quick, easy-to-understand website audit, LocaliQ’s Free Website Grader will do the trick.

Best seo tools - LocaliQs website grader screenshot.

Even though it’s a free tool, you get a lot of information. For example, in your report you’ll see:

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  • Technical SEO: Site security, site speed, mobile optimization
  • On-page SEO: Metadata, word count, alt text
  • Off-page SEO: Links from other sources

It’s plenty enough to create a good checklist of SEO improvements.

Free reports are delivered by email, and you can run them as often as you like.

Best AI-powered SEO tools

Many of the tools in this guide have some type of built-in AI functionality for SEO. But we found a few that stand out for their use of AI’s ability to process huge amounts of data and generate SEO insights.

6. Outranking for SEO outlines

There are loads of generative AI content tools out there now. What sets Outranking apart is that it’s focused on helping you create content that’ll rank well on search engines.

Best seo tools - Outranking screenshot.

With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize. It’s really helpful if you regularly write content briefs for others to complete. Like any generative AI content tool, double-check the output and add your own voice.

Outranking pricing tiers start at $29 monthly for five new SEO documents and AI-assisted SEO optimization for existing content.

7. CanIRank for keyword competition

CanIRank is a personalized keyword difficulty tracker on steroids. It reviews your website’s existing SEO clout and then tells you if you can rank for specific keywords.

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Best seo tools - canirank screenshot

Here’s the real magic of CanIRank. It doesn’t just tell you which keywords to target; it leverages AI to give you specific steps to help your content rank higher.

Best seo tools - canirank screenshot.

CanIRank lets you review one website for free (plus get five keywords and SEO reports daily without paying). The paid plans for more websites and keyword reports start at $49/month.

8. Keyword Insights for keyword clustering

Keyword Insights is a paid keyword research tool that uses AI in two interesting ways. First, it uses algorithms and machine learning to locate clusters of topics from a single keyword.

Best seo tools - Keyword insights screenshot.

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Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords.

Then, once you have a keyword cluster defined, Keyword Insights uses AI to generate a brief or outline based on the existing posts in the SERP plus data from Reddit, Quora, and People Also Ask boxes.

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A note of warning here. Generative outline creators like Keyword Insights are a great way to create a base outline quickly. But to earn your spot on the SERPs, make sure you add something extra like personal experience, expert quotes, or another facet of the topic other SERP leaders don’t have.

Keyword Insights offers a four-day trial for $1. Monthly paid plans start at $58.

9. Diib for keyword and rank monitoring

Google SERPs are in constant flux. You can gain or lose page-one ranking for any given keyword in a day. Diib uses predictive AI to monitor all sorts of SEO vitals for your website, but the keyword tracking will keep you abreast of turbulent search pages.

Best seo tools - Diib screenshot.

With Diib, you can add high-priority keywords to a monitoring list. It’ll show you those at the top of your keyword reports and let you see their history of performance on the SERP. But the best part is that the tool will also notify you when your rankings change for those keywords. The heads-up lets you take action, like updating the page’s UX or adding new information.

The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month.

🛑 Get the free Guide to AI in Marketing and learn the most effective ways to use AI (and the ways you shouldn’t be).

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Best local SEO tools

It’s cliche but true: Local SEO is critical for location-based businesses. 77% of people say they’ve used Google to find businesses like a coffee shop, dentist, or HVAC tech nearby. These tools are designed to ensure that you show up on SERPs when those people need you.

10. GeoRanker for location-specific SEO tracking

If your customers come from a specific geography, you need to know if your website ranks for relevant keywords in that location. GeoRanker has a feature that lets you track that.

Best seo tools - Georanker screenshot.

Once you fill out the form, GeoRanker returns a report showing the position—in real-time—your website holds for your target keywords in the cities or countries you’ve picked. You can also see how your rankings have changed and learn where your competitors land on those SERPs.

The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in.

GeoRanker also has a location-dependent SERP checker that shows the top 100 results for a keyword in different cities. For example, “coffee shop” will have different results in Chicago vs. Phoenix.

GeoRanker gives you limited access to its tools for free, with a monthly subscription plan starting at $99.

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11. LocaliQ’s Free Business Listings Grader for directory audits

Online business directories like Yelp and Google Business Profiles are like the digital age’s answer to the Yellow Pages. If you want your local business found online, you need updated, correct information on your listings in those directories. LocaliQ’s Free Business Listings Grader lets you instantly verify your business listing on 20+ online directories.

Best seo tools - LocaliQ's Free Business Listings Grader

The Listing Grader is very easy to use. Just enter your company’s name, street address, and postal code, and then the Grader will check it against what’s currently shown on apps like Waze, eLocal, and dozens of other locations. It’s a great way to check many business listings at once.

LocaliQ’s Listings Grader is free for an unlimited number of reports.

12. Yext for review monitoring

Reviews can directly affect how your business appears in local searches. Yext has several features to help you manage your online presence and reputation, but I really like its review management functionality for local SEO.

Best seo tools - Yext screenshot.

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Using API integrations, Yext pulls reviews from all over the web and places them on your dashboard. From there, you can see how people rate your business and what they’ve written. You can also set up notifications so you always know when a new review comes in.

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Besides monitoring reviews, Yext lets you respond to (via auto-responder or manually), request, and analyze reviews for their sentiment.

Yext pricing is on request.

Best Google SEO tools

If you succeed in SEO, then Google succeeds. So it’s created an impressive list of tools to help you research, optimize, and analyze all aspects of your website’s ability to rank. These three tools are free, so I’ve not included pricing information individually.

13. Search Console for technical SEO

Technical SEO sounds daunting (and it can be). But Google Search Console helps you track and visualize several aspects of your technical SEO, making it easier to understand and improve.

Best seo tools - Search console screenshot.

Here are a few ways you can use GSC to see which technical aspects of your website are hurting or helping your SEO:

  • Confirm that Google’s crawlers are properly indexing your web pages
  • Monitor and troubleshoot your Web Core Vitals or mobile usability issues
  • Submit sitemaps
  • See security issues

We wrote a guide explaining how to use Google Search Console for technical SEO.

14. Google Trends for timely keyword planning

Google Trends tells you how often a word or phrase is entered into Google relative to the total volume of searches over a set time. Essentially, it’s a real-time keyword popularity report.

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Best seo tools - Google Trends screenshot.

On Search Trends, you won’t see the total number of searches for a keyword. Instead, you’ll see how the search volume changes over time, using the highest and lowest search volumes for context.

You can change the time period, region, and type of search (image, news, Google Shopping, etc.) to see how they affect the trend. You’ll also get a graphical representation of the region you’ve chosen (U.S., worldwide, etc.) that shows the relative searches in each subregion. You even get related terms to inform your keyword strategy.

This guide will help you use Google Trends to its fullest.

15. Google Analytics 4 for SEO performance tracking

Google Analytics 4 (GA4) is a platform that tracks how people arrive at and interact with pages on your website.

Best seo tools - GA4 screenshot.

There’s an incredible amount of data that can be parsed in hundreds of ways on GA4. A few of the most valuable insights for SEO are:

  • How much of the traffic to your site and individual pages comes from organic search
  • Which blog posts and pages get the most traffic
  • Which pages are losing traffic from search engines

GA4 is the latest iteration of Google’s analytics platform. Here are a few ways GA4 differs from Universal Analytics, its most recent predecessor.

Best paid SEO tools

If you have the budget, these SEO tools combine rich functionality with excellent user experience. While they all charge a fee, we’ve chosen those that provide the best bang for your buck.

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16. Ahrefs for best overall functionality for the money

I’ve used Ahrefs for years for keyword research, rank tracking, competitor analysis, and several other essential SEO tasks. Ahrefs edges out its competition based on the value of what you get, especially for light to moderate SEO users.

Best seo tools -Ahrefs screenshot.

I could write a few thousand words trying to cover all the tricks and tools embedded in Ahrefs’ platform. But for now, here are a few of the functions I use most often to give you a feel for what it can do for you:

  • Site Explorer: Enter any website or webpage URL, and Ahrefs will tell you its ranking for specific keywords, how many backlinks it has, where they’re from, estimated traffic, and much more.
  • Keywords Explorer: See search volume, difficulty, and which pages rank for any keyword.
  • Competitive analysis: Get a list of keywords your website doesn’t rank for, but your competitors do.

Ahrefs pricing starts at $99 per month, with the $199-per-month Standard Plan being what most average users will likely need.

17. Semrush for hardcore SEOs

While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users.

Best seo tools - Semrush screenshot.

Take keyword research, for example. Semrush gives you search volume trends, Google PPC keyword data, keyword intent, and search volume and difficulty.

Ahrefs also shines in its technical SEO audit reporting and has a few more rank-tracking features.

Semrush pricing starts at $129.95 (just make it $130!) per month, and its mid-priced plan is $249.95 monthly.

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18. Screaming Frog for finding common SEO issues

Screaming Frog works like Google Search Console in that it crawls (hops?) through your website, looking for things that might hurt its performance. The difference is in the issues Screaming Frog looks for and the insights it offers to fix them.

Best seo tools - screeming frog

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The learning curve for Screaming Frog is a little steep for non-technical SEOs. But if you’ve ever been involved in an SEO audit, it won’t take long to catch on. Once you do, you’ll quickly find things like broken links, problematic titles and meta tags, and incorrect redirects. You can also generate XML sitemaps and site visualizations.

A free version of Screaming Frog lets you crawl up to 500 URLs. The paid plan costs $249 per year and adds functionality like audit scheduling and a near-duplicate content checker. It also allows for unlimited URL crawls.

19. AnswerThePublic for topic ideation

AnswerThePublic is a content topic idea generator. It’s different from keyword research tools because it pulls ideas directly from Google’s drop-down, autocomplete queries (like when you enter “back pain” and Google suggests “…relief” and “…causes”). Then, it presents those keyword variations visually.

Best seo tools - Answer the public screenshot.

Once you’ve entered a root keyword, AnswerThePublic will tell you all the standard information about it, such as volume and the cost per click for search ads. Scroll through the report, and you’ll see a preposition report (keyword variations using “is,” “to,” “with,” and so on). Keep scrolling, and there’s a report that compares the cost-per-click and search volume for several related keywords.

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AnswerThePublic has added Bing, TikTok, Amazon, and YouTube to the sites you can target for keyword research.

Once you register, you’ll get three keyword reports per day for free, although some of the data is withheld. Monthly paid plans start at $9, and a lifetime plan starts at $99.

The best SEO tools in 2024

Despite some rumors to the contrary, SEO remains one of the most valuable long-term marketing strategies for driving traffic and generating leads for your business.

But it continues to get more competitive. Manual keyword guessing and piecemeal SEO audits won’t put you in a great position to rank on SERPs. With the right SEO tools in your kit, you’ll punch way above your weight against much larger websites.

Here’s a recap of the best SEO tools available by use case:

  1. Exploding Topics for SEO keyword trends
  2. WordStream’s Free Keyword Tool for unlimited keyword research
  3. Animalz Revive for refreshing SEO content
  4. Similarweb for competitive SEO analysis
  5. LocaliQ’s Website Grader for free SEO audits
  6. Outranking for SEO outlines
  7. CanIRank for keyword competition
  8. Keyword insights for keyword clustering
  9. Diib for keyword and rank monitoring
  10. GeoRanker for location-specific SEO tracking
  11. LocaliQ’s Free Business Listings Grader for directory audits
  12. Yext for review monitoring
  13. Search Console for technical SEO
  14. Google Trends for timely keyword planning
  15. Google Analytics 4 for SEO performance tracking
  16. Ahrefs for best overall functionality for the money
  17. Semrush for hardcore SEOs
  18. Screaming Frog for finding common SEO issues
  19. AnswerThePublic for topic ideation

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97 Marvelous May Content Ideas for Blog Posts, Videos, & More

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97 Marvelous May Content Ideas for Blog Posts, Videos, & More

Author Fennel Hudson once wrote, “May, more than any other month of the year, wants us to feel most alive.”

You can imagine strolling through a field of newly bloomed wildflowers or feeling the breeze from your open windows on a road trip.

We’ve curated a collection of May content ideas for just about every channel—blogs, social posts, email, and video—designed to engage your audience during this special time of year.

Contents

💡 Want to plan the rest of your year in one place? Get the 2024 Marketing Calendar for ideas, tips, and trends for every month of the year.

May holiday content ideas

There’s lots to celebrate this month, from moms to Mexican culture. These May holiday content ideas will get you in front of your audience right when they’re ready to enjoy the big day.

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Cinco de Mayo (May 5)

Officially, Cinco de Mayo commemorates Mexico’s military victory over France at the Battle of Puebla in 1862. Colloquially, it’s a day to appreciate Mexican culture.

Here’s a really cool content idea for this holiday: create a video with activities for kids showcasing Mexico’s traditional music, food, and history.

may content ideas - cinco de mayo video.

This is an ambitious project, for sure. You don’t have to go that big. There are several other ways you can fiesta on your feeds this Cinco de Mayo.

  • Create a calendar of local Cinco de Mayo events.
  • Write a blog post about traditional foods and links to recipes.
  • Ask followers to comment with their favorite Mexican restaurants.
  • Share a list of Mexican heritage centers and museums if there are some in your area, then tag their accounts in the post for extra reach.
  • Post a video with examples of traditional Mexican music or images of traditional Mexican dress.

Mother’s Day (May 12)

Moms are the often-unsung heroes in our lives. We’d include the people who step up as stepmoms and mother figures to so many of us on that list.

For all they do, moms deserve a special day. You can help your customers give it to them by publishing a gift guide with ideas for every type of mom.

may content ideas - Mother's Day gift guide.may content ideas - Mother's Day gift guide.

That’s just the tip of the ideation iceberg for Mother’s Day content. Try asking questions on social media or sharing favorite Mother’s Day memories.

  • Ask people to share their favorite mom-ism (Like “because I said so”).
  • Make some funny “A day in the life of a busy mom” videos.
  • Write up a list of stores and restaurants offering Mother’s Day specials.
  • Have moms comment on their favorite Mother’s Day ever.
  • Show followers how to make the perfect breakfast in bed.

Here’s even more inspiration for your Mother’s Day social media posts.

🛑 Get a full year of social media posts in this Copy & Paste Social Media Calendar.

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Memorial Day (May 27)

Memorial Day messaging has an interesting bifurcation. The meaning behind the day is a somber reminder of the military men and women who gave their lives in service of our country. At the same time, Memorial weekend is the unofficial start of summer, full of pool parties and barbeques.

If you want to address the first theme, an Instagram Reel highlighting the day’s history is a great choice.

may content ideas - memorial day video post.may content ideas - memorial day video post.

There are plenty of ways to engage your audience with the second theme. Promotions, party planning, and cooking tips are all popular options.

  • Send your email subscribers a plan for the perfect Memorial Day party with lists of supplies, decoration ideas, and sample menus (use these Memorial Day subject lines).
  • Simply share your Memorial Day hours in a social media post.
  • Share a list of weekend road trip ideas, small towns to visit, historical sites to see, etc.
  • Curate some refreshing summertime cocktail and mocktail recipes and publish them in a blog post.
  • Run a Memorial Day promotion with discounts, BOGO offers, or free shipping.

Pop culture May content ideas

Pop culture social media posts are engagement gold (people love their fandoms!). May is full of days dedicated to popular books, movies, and more. Lean into those topics, and you’ll attract many people to your posts.

Harry Potter Day (May 2)

Harry Potter is an enduring cultural phenomenon, with fans flocking to themed conventions, parks, and events. Not to mention, #harrypotterday has nearly 38k posts on Instagram alone.

How can you engage this energetic audience of Hogwarts lovers? How about a funny video asking, “What if the world of Harry Potter existed in real life?”

may content ideas - Harry Potter-themed instagram reelmay content ideas - Harry Potter-themed instagram reel

This is such a fun theme to explore. There are lots of visual and interactive content ideas you can use on Harry Potter Day.

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  • Run an Instagram poll asking followers which Hogwarts house they belong in (and connect each answer to one of your products).
  • Ask followers to comment on their favorite HP books, movies, or scenes.
  • Share Harry Potter little-known facts and behind-the-scenes stories.
  • Hold a Harry Potter dress-up day for your staff or customers and share the photos on your social media feeds.

Star Wars Day (May 4)

“May the Fourth (be with you)” has become a yearly celebration of all things Sith, Skywalker, and space scoundrels. Like Harry Potter fans, Star Wars devotees will surely like, love, and share your Star Wars content.

The Dallas Mavericks played a little prank by stationing several Storm Troopers outside of a press conference. They looked like statues and startled players as they walked by.

may content ideas - TikTok from the Dallas Mavericksmay content ideas - TikTok from the Dallas Mavericks

Costume events in various forms are great ideas for Star Wars Day, but there is a galaxy full of other ways to share the force.

  • Hold a Star Wars trivia contest and Instagram giveaway, awarding prizes to the people who answer obscure questions the fastest.
  • Ask followers to share pics of their pets dressed as Star Wars characters (here are more tips on gathering user-generated content).
  • Create a how-to video with some Star Wars-themed crafts and activities
  • Use the right hashtags like #maythefourth, #starwarsday, and #maythefourthbewithyou

Kentucky Derby (May 4)

Speaking of dressing up, May is also home to the most famous horse race of all time, the Kentucky Derby. And this event is all about seersucker suites and ornate headwear.

Anyone can join the fun, but if you work in the fashion, travel, or lifestyle industries, you should focus on Derby content.

may content ideas - Post showing kentucky derby fasion.may content ideas - Post showing kentucky derby fasion.

Of course, party tips and mint julep recipes are great options, but don’t stop there. These content ideas will have your May marketing off and running.

  • Work with an influencer to create a “Get ready with me” post that shows everything from make-up to hat choices to transportation for the big Derby party.
  • Host an online watch party.
  • Create a bingo card of typical things you’ll see during the Kentucky Derby.
  • Ask people to pick the race winner and randomly choose one to win a prize.

More May pop cultural content ideas

This is just the beginning of the May content ideas you can create around pop-cultural events. Have fun with these themed days:

  • Paranormal Day (May 3)
  • National Space Day (May 3)
  • National Golf Day (May 10)
  • National Twilight Zone Day (May 11)
  • National Limerick Day (May 12)
  • National Classic Movie Day (May 16)
  • National Talk Like Yoda Day (May 21)
  • Sherlock Holmes Day (May 22)

Social awareness May content ideas

You have a platform and a mission. May is a great time to bring them together and show support for some of the several important causes highlighted this month.

Mental Health Awareness Month

Fortunately, people are having more open conversations about their mental health, but the stigma isn’t completely gone. Mental Health Awareness Month is about continuing those discussions and sharing education so everyone can thrive.

Save a few spots in your May content calendar to spread the message and promote good mental health.

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may content ideas - Mental Health Awareness Month post.may content ideas - Mental Health Awareness Month post.

Education, empathy, and accessibility are important themes for Mental Health Awareness Month. Consider them as you share content that helps your audience understand what mental health means to them.

  • Invite a mental health professional to manage your social media feeds for the day, offering tips on stress reduction, conflict resolution, and other common challenges.
  • Share links and phone numbers to mental health resources and care providers.
  • Create a music playlist of calming music.
  • If you’re comfortable with it, share a personal story of your own mental health journey.
  • Promote events like 5Ks and awareness walks that support mental health organizations and missions.

National Nurses Day (May 6)

Nursing is an incredibly demanding and critical profession. Some content devoted to appreciating amazing nurses is well warranted.

You don’t need an elaborate post or to work in the medical field to express your support for nurses.

may content ideas - Post for Nurse Appreciation Day.may content ideas - Post for Nurse Appreciation Day.

There are actually two nurse-related holidays in May: National Nurses Day (May 12) and International Nurses Day (May 13). You’ll need a few content ideas to fill out both days.

  • List a few types of nurses and explain what those specialties do.
  • Offer nurses an extra discount, or have a giveaway specifically for nurses.
  • Create a list of the freebies and discounts offered to nurses by local or online shops.
  • Share ways your followers can show support for the nurses in their lives.

National Rescue Dog Day (May 20)

“Adopt, don’t shop” is a common motto for dog rescues nationwide. The idea is that there is an overabundance of rescue pups available, and many are in less-than-ideal situations. Your May content can help connect these beautiful dogs with a new furever home.

I mean, look at that face!

may content ideas - rescue dog post.may content ideas - rescue dog post.

The great thing about content for this awareness day is that people love posts with pics of pets. So, use these ideas to do some good while gaining visibility for your brand.

  • This day is ripe for user-generated content, so ask your followers to share images or videos of their rescue dogs.
  • Partner with local rescue organizations to feature dogs that need a good home.
  • Create a list of volunteer opportunities at dog shelters, or, even better, organize a volunteer day.
  • Ask a dog trainer to give training tips for new rescue dogs to help your new followers feel more comfortable adopting a pup.

Other awareness May content ideas

Still not enough ideas for you? No worries, there are plenty more to go. Choose a few great causes from this list and use them to fill in the blanks.

  • ALS Awareness Month
  • Brain Cancer Awareness Month
  • Cancer Research Month
  • National Lyme Disease Awareness Month
  • National Skilled Trades Day (May 1)
  • National Public Radio Day (May 3)
  • International Firefighters Day (May 4)
  • National Teacher Appreciation Day (May 7)
  • National Ovarian Cancer Day (May 8)
  • World Red Cross and Red Crescent Day (May 8)
  • National Small Business Day (May 10) (Small Business Week April 28 to May 4)
  • National Hospital Day (May 12)
  • International Day Against Homophobia, Transphobia, and Biphobia (May 17)
  • Global Accessibility Awareness Day (May 18)
  • World Multiple Sclerosis Day (May 20)
  • World Hunger Day (May 28)

Food and drink May content ideas

Beverages and nibbles are always content crowdpleasers because, well, everyone eats and drinks. Get a few of these ideas in your content mix this May for an extra hit of attention.

National Give Someone a Cupcake Day (May 8)

Some say cupcakes are just muffins with better makeup, but we say they’re a confection worth commemorating. National Give Someone a Cupcake Day lets you honor this handheld sweet treat while sharing a little joy.

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may content ideas - cupcake day post.may content ideas - cupcake day post.

If you have a physical location, hand out a few dozen of the best cupcakes you can find and promote the event on social media. If you’re not a local business, there are still ways to spread the joy of a perfectly iced walking cake.

  • Share the secrets of your staff’s favorite cupcake recipes or go-to bakeries.
  • Ask followers to tag you in videos of them giving their family and friends cupcakes.
  • Ask a baker to write healthier alternatives to some ingredients in typical cupcake recipes, like processed sugar and flour, and then share them in a post.
  • Post a funny cupcake image and challenge people to suggest captions for it.

National Barbecue Day (May 16)

People are proud of their regional barbeque. Whether it’s Texas, Memphis, or the Carolinas, everyone knows their ‘que is the best and is willing to make fun of every other version.

Where there’s good-natured ribbing (pun intended), there’s lots of engagement on social media posts. Take advantage by posting about the “best” barbeque on May 16th.

may content ideas - post with bbq tips.may content ideas - post with bbq tips.

Here are a handful of ways to get the ‘que conversation started in your May content:

  • Poll people about their favorite cooking method or sauce.
  • Create an infographic of barbeque styles.
  • Write a blog post detailing the best BBQ restaurants in your city.
  • Share interesting facts about BBQ (like that the world record-holder ate over 13 pounds of ribs in 12 minutes).

Eat More Fruits and Vegetables Day (May 21)

It can’t all be roasted meat and icing. You have to include some produce, too. And that’s what Eat More Fruits and Vegetables Day is all about.

may content ideas - post about health benefits of vegetables.may content ideas - post about health benefits of vegetables.

Although it may not be as fun as other food-related holidays, you can still create interesting, helpful content.

  • Partner with other local businesses, such as gyms, massage therapists, nutritionists, and health food stores, to promote an online health fair.
  • Create a chart listing the main health benefits of several fruits and vegetables.
  • Promote local farms and farmers’ markets.
  • Share a list of produce growing locally and when it’s in season.
  • Work with a local restaurant to curate several easy, healthy recipes featuring in-season fruits and vegetables.

Other food and drink content ideas

Hardly a week goes by in May without several days dedicated to one food or another. You could even have a social media post listing them all. Or, pick a few from the list and create some mouth-watering content around it.

  • American Cheese Month
  • National Chocolate Parfait Day (May 1)
  • National Truffle Day (May 2)
  • National Coconut Cream Pie Day (May 8)
  • International Hummus Day (May 13)
  • National Chocolate Chip Day (May 15)
  • National Mushroom Hunting Day (May 17)
  • National Pizza Party Day (May 17)
  • World Baking Day (May 19)
  • National Wine Day (May 25)

Warm up your marketing channels with these May content ideas

There’s a palpable buzz in May that’s fueled by thoughts of outdoor gatherings, road trips, and days playing at the pool. When your May content matches that vibe, you’ll stand out in feeds, inboxes, and Google searches. And if you want all of your marketing efforts to generate more leads and sales, see how our marketing solutions can help any day of the year!

For more May marketing ideas, check out these posts:

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How to Collect & Use Customer Data the Right (& Ethical) Way

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How to Collect & Use Customer Data the Right (& Ethical) Way

Customer data is extremely valuable for many reasons, and one of the biggest is to make your marketing more effective. Customer data can act as the foundation for your marketing strategy, help you optimize and refine your campaigns, and influence the marketing messages you create.

But as privacy becomes even more important and customers pay more attention to how businesses are collecting, storing, and using their information, this is turning into a pretty big challenge for businesses—especially smaller, local businesses. So in this guide, we’ll cover everything you need to know about collecting and using customer data the right way to keep your marketing and targeting super effective.

Contents

What is customer data?

Customer data is any information about your customers or potential customers. It includes demographic information, contact information, and more (we’ll get into the types of customer data in a minute!).

It’s important to collect customer data so you can refine your campaign targeting, build segmented email lists, learn more about your audience, and more.

Before we dive into the types of customer data, let’s talk about the different sources of data:

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  • Zero-party data: Data customers give to businesses willingly.
  • First-party data: Data businesses source directly from their customers.
  • Second-party data: Data businesses have access to that they didn’t collect and don’t own. This data can come from a partner sharing data or insights.
  • Third-party data: Data businesses use that have no ties to the business. This is typically collected from multiple sources and can be purchased by businesses for specific campaigns or research.

types of customer data collection

Zero- and first-party data are the best types of data collection sources to use when sourcing customer data. Why? Because they are the most transparent, least likely to infringe on privacy policies, and lead to more engaged customers and campaigns. Second- and third-party data are still helpful to inform your marketing strategies and help boost the effectiveness of other campaigns.

Types of customer data

There are four main types of customer data that you can collect—and they can help your business’s marketing efforts in different ways.

Basic data

Basic data is pretty self-explanatory. It’s the basic information about your customers, including their:

  • Name
  • Email address
  • Phone number
  • Address
  • Gender
  • Income
  • Industry
  • And more

This is essentially demographic data. Basic data is fairly easy to collect as many people are used to providing their names, email addresses, phone numbers, and addresses when placing an online order, downloading a piece of content, or signing up for a newsletter.

example of customer data collection source from sat prep siteexample of customer data collection source from sat prep site

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This information can provide the basis for your campaign targeting, can help you assess which marketing channels to use, and can inform several marketing strategies.

📚 Free guide download >> 135 of the Best Words & Phrases for Marketing with Emotion

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Engagement data

Engagement data is information about how your customers engage with your business across various touchpoints. This could include their engagement with your social media sites, how they click through your website, or whether or not they click on your search ad.

Typically, businesses collect this data at a higher level rather than an individual level. Although some tools can help you see this information at a user level.

example of engagement data from business facebook pageexample of engagement data from business facebook page

An example of engagement data for a business’s Facebook page. 

This customer data can be used to assess the effectiveness of your marketing efforts, identify specific campaigns or messages that are resonating with your brand, and inform areas for improvement in your marketing strategy.

Attitudinal data

Attitudinal data is information about how customers feel about your business and your products or services. This customer data is extremely useful but is more difficult to collect.

Because this type of data comes straight from your customers, it’s usually collected as a survey or review.

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business review example of attitudinal databusiness review example of attitudinal data

Attitudinal data can help you improve your marketing campaigns, your products and services, and your overall business operations.

Behavioral data

Behavioral data is information about how customers engage directly with your products or services. This includes past purchases, appointments scheduled, items added to a cart, and more.

This information can be collected through a variety of sources, such as a lead management platform, a POS system, and more.

cart abandonment email example from behavioral datacart abandonment email example from behavioral data

Behavioral data can impact your nurture campaigns, promotions, and more.

How to collect customer data

There are many different ways to collect customer data without infringing on your customers’ rights or violating their privacy. We’re going to focus on some zero- and first-party customer data collection methods.

Here are some options for collecting customer data.

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1. Build an email list

Building an email list is one of the best ways to collect customer data. You can build an email list in many different ways, including:

  • Having people sign up for your newsletter
  • Adding a contact form to your website
  • Adding a contact form to your landing pages
  • Creating a quiz where customers get their results in exchange for an email address
  • And a few other options we’ll talk about shortly

example of opt in to build email listexample of opt in to build email list

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Building an email list will help you collect basic and engagement data and set the stage to help you collect additional data through some of our other ideas.

🛠️ Get the tools and tips you need to build the perfect landing page in our free guide >> How to Make Great Landing Pages (with Crazy-High Conversion)

2. Send a survey

One of the best ways to learn more about your customers and prospects is to ask them! You can do this through surveys, which can be sent via email, added as a link on your website, or included as a link on your invoicing or receipts.

example of survey to collect customer dataexample of survey to collect customer data

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The questions in your survey will depend on the type of customer data you’re hoping to collect.

For example, if you want to collect basic data, your survey will likely read more like a lead collection form that includes spaces for your customer’s name, phone, number address, and occupation.

If you want to collect the ever-elusive attitudinal data, your survey will focus more on how customers perceive your business, your products, and your services.

You can also survey your customers to find out information that may influence behavioral data, such as what social media sites they’re active on, where they’ve seen your business online, and what types of content they’re interested in seeing from your business.

3. Run a contest

Whether you’re looking to build your email list or see a change in engagement data, running a contest is a great customer data collection method.

In exchange for the valuable information you’re collecting from your customers, you’ll want to make sure the prize is compelling and that you promote your contest on the channels your customers are most likely to engage—probably social media, through email, and on your website.

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example of customer giveaway contest on goodreadsexample of customer giveaway contest on goodreads

4. Use a lead management system

One of the best ways to collect customer data and learn more about your customers is by using a lead management system. A lead management system tracks where your leads are coming from, how they’ve engaged with your business online, and their behavior with your products or services.

A lead management system that uses a single lead inbox can also aggregate your customer data and help you identify interesting trends that can impact your overall marketing strategy and how you spend your budget.

example of automated lead management systemexample of automated lead management system

This data customer collection method can also help you learn more about your specific customers’ journey—including how many touchpoints it takes a lead to convert or what marketing channels convert at the highest rate.

5. Offer a free downloadable resource

Another great way to build your email list and collect customer data is to provide a free downloadable resource that relates to your business.

While this is a popular tactic in the B2B world, it can also work really well for B2C businesses. For example, a cleaning business can provide a downloadable spring cleaning checklist or a dentist can provide a downloadable guide on the foods to avoid for healthy teeth.

The goal is to make your resource compelling enough for a prospect or customer to provide their information in exchange for what you’re offering.

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example of downloadable resource with email opt inexample of downloadable resource with email opt in

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By offering multiple downloadable resources, you can also collect customer data about the topics that drive the most downloads and tailor your content creation or campaigns to those topics or messages.

How to use customer data for marketing

We’ve touched a little on how the types of customer data can impact your marketing, but let’s dive a little deeper now that you have some ideas on how to collect it.

Identify the right marketing channels

When you understand more about your customers, including their demographic information and where they spend time online, you can choose the right marketing channels that will make the biggest impact on your business.

For example, if you know that most of your customers are Gen Zers, then you can assume that TikTok, Snapchat, and Instagram will be big drivers for your business.

chart that shows social media usage for gen z on tiktok, instagram, and snapchatchart that shows social media usage for gen z on tiktok, instagram, and snapchat

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Or, if through a survey, you find that most of your current customers found your business on Google, then you might consider focusing more of your marketing efforts on search ads and SEO so you can capture more customers there.

Through collecting customer data, you may also identify some new channels that you hadn’t considered—which can help you test new strategies and make your marketing even more effective.

Refine marketing messages

When you understand how your customers engage with your business, what drives them to make a purchase with you, and their top pain points, you can better refine your marketing messages. This helps you personalize your marketing strategy to your most likely customers, which can drive better results.

For example, after sending a survey to your plumbing customers, you may have found that most of them value your quick response time to emergency jobs. You can then use this information in your ad copy, on your website, and in your social media posts to influence potential new customers to give you a call or think of you when they have an emergency.

plumbing ad copy using customer data plumbing ad copy using customer data

Optimize campaigns

Better understanding your target market through customer data is extremely helpful for optimizing your campaigns and overall marketing strategy.

And even the most basic data about your customers can help. For example, location data makes up the foundation of many paid advertising campaigns, so by understanding that most of your customers are in a specific suburb, you can optimize your ad targeting to reach them.

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You can also optimize your ad copy using feedback from your refined marketing messages and identify specific searches that drove customers to your website or to click on your ad.

🎯 Need targeting help? Get the guide >> 10 Facebook Ad Targeting Strategies That Work In a Privacy-First World

Personalize your marketing

Personalization is no longer a “nice to have” when it comes to effective marketing. It’s a necessity. And you can’t personalize your marketing without access to customer data.

Customer data can help you segment your audiences, which leads to better-targeted ad campaigns or email marketing messages.

For example, within your lead management system, you could tag customers who previously purchased your teeth whitening package and then send them emails about teeth whitening specials or content on how to keep your teeth clean, since this is likely a topic they’re interested in. These targeted messages can help customers feel like they’re getting a personalized experience and lead them to take action.

example of personalized marketing email from madewellexample of personalized marketing email from madewell

Customer data can also help influence the type of content you create, which helps create a more personalized experience for your customers. This content can be distributed across social media, your website, your newsletter, and more, which leads to more engagement on your marketing channels.

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Influence nurture sequences

When you collect customer data that helps you understand your buyer’s journey, you can create nurture sequences meant to increase conversions.

Email nurturing is when you send a series of emails meant to drive prospects through the sales funnel until they convert into a customer.

By collecting customer data about how your customers engage with your business throughout the funnel, you can optimize your nurture sequences to identify the right path for segments of potential customers.

example of lead nurturing sequences in localiq dashboardexample of lead nurturing sequences in localiq dashboard

For example, say you’re an SAT prep center. You might find that an email with tips for helping your child study for the SATs followed by an email from a parent and student testimonial who received stellar scores after preparing with your SAT prep center drove a high volume of calls or classes scheduled. That would then be a compelling nurture sequence to continue testing for better results.

Tips for ethical customer data collection and storage

We can’t end this post without touching on some important tips for collecting and storing customer data.

  • Include unsubscribe buttons: Every email you send to your email list should include an unsubscribe button so people can opt out at any time.
  • Create a privacy policy—and publish it on your website: A privacy policy that outlines how you collect, use, and store customer data is essential. Make sure to publish it on your website and include it any time customers are providing their data or opting into your email list.
  • Protect customer data: Any business that collects customer data is at risk for a security breach. Take extra steps to protect your customers and their data.
  • Be transparent: Communicate with your customers or prospects if a breach happens, if you update your privacy policy, or if there’s any threat to their data.
  • Try a double opt-in: A double opt-in is becoming more standard as it ensures customers know what information they’re providing to businesses. It can also lead to a more engaged email list!

example of double opt-in email from olivia palermoexample of double opt-in email from olivia palermo

Example of a double opt-in email.

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Collect and use customer data the right way

Collecting and using customer data can be tricky—if you don’t do it right. By using these zero- and first-party collection methods, you can get access to valuable customer data without infringing on your customers’ rights or making customers feel uncomfortable.

As second- and third-party data collection become murkier, these methods will help you find customer data and use it right.

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