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10 steps to create an engaging responsive website.

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These days you can’t be done with merely publishing a website. You have to adhere to the criteria that would ensure more engagement on your responsive website. It’s important to understand that each website is up there on the web to attain a goal. And, only when your website is engaging and responsive could you attain those goals successfully. 

Well, websites are the forefront executives representing your business to millions of users. We have advanced into a digitally driven world. And, websites are a prominent part of this digitally acclaimed world. Millions of websites go live every day, and do you think each of them stands at the top radar fulfilling their business objective with websites? Of course, not. While the responsive website has opened ways to be Globally visible, it is equally competing to get visible, to get noticed.

So before we dive into the ways that would facilitate an engaging and responsive website, what exactly does that mean? 

An engaging responsive website would attract and retain the attention of the users compelling them to take the action you desire. After all, isn’t that the ultimate motive? Further, a responsive website would respond well to all the screen sizes, making it equally responsive across all devices. Said that responsive website design ensures flawless operation across all the devices.

Moving further, here is your 10 steps detailed guide towards create an engaging responsive website.

1 Stick to simple layouts.

No one likes clutters. Understand that the attention span of humans these days is lesser than a Goldfish. Hence, if you are going to spam your website like a bin, you would face a bounce rate as high as the visiting rate.

Instead, stick to simple, clean, functional layouts. Before you set out to select the layout know clearly the purpose of your responsive website. And accordingly, choose the layouts that could define your purpose.

2 Make proficient use of White spaces.

Don’t be afraid of those white spaces. Don’t rush in to fill in every corner and part of your webpage. White spaces are quintessential in determining user experience over your responsive website. You see, clean spaces offer a refreshment, improves readability, and reduces clutter on your webpage.

Leave adequate room for white spaces knowing exactly what part of your webpage demands it.

3 Ensure easy navigation.

Consider your website as a physical store outlet. When you are in a superstore, there’s a clear demarcation of departments and the sub outlets within it, allowing you to navigate easily without any help. Well, doesn’t that make shopping a great experience for you? 

The same concept applies to your website. Your website should navigate the users within the website adequately, without confusing them. Don’t experiment with standard menu designs. Keep the architecture/ layout/ rendering of your website absolutely simple. It’s important that users feel at home while navigating through parts of your responsive website.

4 Use a color palette to your advantage. 

Understand the basics of color psychology and incorporate such colors that convey your brand image. Further, limit the basic color scheme of your website to 2 colors with an addition of accent color. Try rendering the colors of your logo within your website. This is to establish brand consistency for easy recognition amongst users.

5 Scheme your text. 

Less the better. Don’t go on scribbling inessential details on your webpage. Scheme your text to the bare minimum with paragraphs no longer than 3- 4 statements. However, when you have no choice with text lengths, it’s important to divide the contents into sections. All in all, the contents of your website should be easily scannable. Additionally, ensure that you make use of easy-to-understand language and maintain a friendly tone. 

No user is interested to read paragraphs and paragraphs about something completely inconsequential.

TECHNOLOGY

The Boring Technology Transformation

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The Boring Technology Transformation


Is the word disruption over-used or overrated? Paul Saunders thinks so.

Paul is head of product strategy and chief evangelist on S/4HANA at SAP. Prior to SAP, Paul was a CIO at multiple manufacturing businesses, and an executive at a university and Gardner research. With a strong technology, manufacturing and global background, Paul offers unique and profound perspectives.

With all the supply chain, geopolitical and pandemic disruptions coming together, the smart way of doing business has not changed. It is about flexibility, agility, process, and mindset. Business, people, and technology often move at different rates. Still technology cannot be perceived as “long after I need it, and for way more money than I’m willing to pay”.

There are exciting technologies like metaverse and blockchain, but business flow does not change day to day from procuring supplies, providing goods and services, and getting paid. The goal of SAP cloud ERP transformation is to simplify and standardize processes that do not require differentiation, to reduce variability, and to drive operational efficiency. As companies expand their network of intelligent business enterprise, they can focus more on creating true differentiation to win the future. Paul’s message on cloud ERP transformation resonates with me.

I agree with Paul that technology is a journey not a destination. When asked about the future workforce, here is his prediction. People are not expected to have the same job for 20 years and retire with a clock. A person will be more likely enjoying a portfolio of careers. That is insightful and exciting.

For those who are interested in hearing more from Paul and on “how to outsmart inflation”, find out more here



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