TECHNOLOGY
Exploring Why the Metaverse Hasn’t Taken Off as Expected
The metaverse has quickly turned from a profitable utopia into a cash-guzzling dystopia.
In recent years, the concept of the “metaverse” has gained increasing attention and hype in the tech industry.
Prominent figures in the tech world, such as Facebook’s Mark Zuckerberg and gaming company Roblox’s CEO David Baszucki, have touted the potential of a fully-realized metaverse, where people could interact in a virtual world that could potentially rival the physical one.
Despite the buzz and hype, the reality is that the metaverse has not taken off in the way that many had predicted. In fact, it could be argued that the metaverse has failed to materialize altogether. This article explores why the metaverse has not yet lived up to its hype and whether it ever will.
What is the Metaverse?
Source: Jon Radoff
Before diving into why the metaverse has failed to take off, it’s important to first define what exactly the metaverse is. The metaverse refers to a fully-realized virtual world, where users can interact with each other in a virtual environment that could potentially rival the physical world. It is essentially a world of worlds, where users could engage in various activities such as gaming, socializing, and shopping.
The concept of the metaverse has been around for decades, with science fiction writers such as William Gibson and Neal Stephenson exploring the idea in their works. However, it was not until recently that the concept gained mainstream attention, largely due to the emergence of virtual and augmented reality technologies.
Why Has the Metaverse Failed to Take Off?
Despite the hype and excitement surrounding the metaverse, the reality is that it has not yet taken off in the way that many had predicted. There are several reasons for this.
Lack of Interoperability
One of the biggest barriers to the development of the metaverse is the lack of interoperability between different virtual worlds. In other words, different virtual worlds are currently unable to interact with each other, which limits the potential of the metaverse as a truly interconnected virtual world. This lack of interoperability is due in part to the fact that different virtual worlds are often developed by different companies with their own proprietary technology and standards.
Limited Adoption
Another reason why the metaverse has failed to take off is limited adoption. While virtual reality and augmented reality technologies have been around for some time, they have yet to become mainstream. Many people are still hesitant to adopt these technologies, either due to cost or concerns about privacy and security.
In addition, even among those who do use virtual reality and augmented reality technologies, there is no clear consensus on what the metaverse should be or how it should function. This lack of a unified vision has made it difficult for the metaverse to gain traction.
Technical Limitations
Finally, there are also technical limitations that have hindered the development of the metaverse. For example, current virtual and augmented reality technologies are still limited in terms of their graphical fidelity and processing power. This makes it difficult to create truly immersive virtual environments that can rival the physical world in terms of realism and interactivity.
Is the Metaverse Doomed to Fail and What’s Next?
The metaverse is doomed to fail because it never lived up to the expectations. It’s worth noting that while the metaverse as a fully-realized virtual world may not yet exist, many of the technologies that would be required to make it a reality are already being developed.
Advances in artificial intelligence and machine learning could help to create more immersive and interactive virtual environments. In addition, the rise of blockchain technology could potentially help to address the issue of interoperability between different virtual worlds, by providing a secure and decentralized way for different virtual worlds to interact with each other.
TECHNOLOGY
Next-gen chips, Amazon Q, and speedy S3
AWS re:Invent, which has been taking place from November 27 and runs to December 1, has had its usual plethora of announcements: a total of 21 at time of print.
Perhaps not surprisingly, given the huge potential impact of generative AI – ChatGPT officially turns one year old today – a lot of focus has been on the AI side for AWS’ announcements, including a major partnership inked with NVIDIA across infrastructure, software, and services.
Yet there has been plenty more announced at the Las Vegas jamboree besides. Here, CloudTech rounds up the best of the rest:
Next-generation chips
This was the other major AI-focused announcement at re:Invent: the launch of two new chips, AWS Graviton4 and AWS Trainium2, for training and running AI and machine learning (ML) models, among other customer workloads. Graviton4 shapes up against its predecessor with 30% better compute performance, 50% more cores and 75% more memory bandwidth, while Trainium2 delivers up to four times faster training than before and will be able to be deployed in EC2 UltraClusters of up to 100,000 chips.
The EC2 UltraClusters are designed to ‘deliver the highest performance, most energy efficient AI model training infrastructure in the cloud’, as AWS puts it. With it, customers will be able to train large language models in ‘a fraction of the time’, as well as double energy efficiency.
As ever, AWS offers customers who are already utilising these tools. Databricks, Epic and SAP are among the companies cited as using the new AWS-designed chips.
Zero-ETL integrations
AWS announced new Amazon Aurora PostgreSQL, Amazon DynamoDB, and Amazon Relational Database Services (Amazon RDS) for MySQL integrations with Amazon Redshift, AWS’ cloud data warehouse. The zero-ETL integrations – eliminating the need to build ETL (extract, transform, load) data pipelines – make it easier to connect and analyse transactional data across various relational and non-relational databases in Amazon Redshift.
A simple example of how zero-ETL functions can be seen is in a hypothetical company which stores transactional data – time of transaction, items bought, where the transaction occurred – in a relational database, but use another analytics tool to analyse data in a non-relational database. To connect it all up, companies would previously have to construct ETL data pipelines which are a time and money sink.
The latest integrations “build on AWS’s zero-ETL foundation… so customers can quickly and easily connect all of their data, no matter where it lives,” the company said.
Amazon S3 Express One Zone
AWS announced the general availability of Amazon S3 Express One Zone, a new storage class purpose-built for customers’ most frequently-accessed data. Data access speed is up to 10 times faster and request costs up to 50% lower than standard S3. Companies can also opt to collocate their Amazon S3 Express One Zone data in the same availability zone as their compute resources.
Companies and partners who are using Amazon S3 Express One Zone include ChaosSearch, Cloudera, and Pinterest.
Amazon Q
A new product, and an interesting pivot, again with generative AI at its core. Amazon Q was announced as a ‘new type of generative AI-powered assistant’ which can be tailored to a customer’s business. “Customers can get fast, relevant answers to pressing questions, generate content, and take actions – all informed by a customer’s information repositories, code, and enterprise systems,” AWS added. The service also can assist companies building on AWS, as well as companies using AWS applications for business intelligence, contact centres, and supply chain management.
Customers cited as early adopters include Accenture, BMW and Wunderkind.
Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.
TECHNOLOGY
HCLTech and Cisco create collaborative hybrid workplaces
Digital comms specialist Cisco and global tech firm HCLTech have teamed up to launch Meeting-Rooms-as-a-Service (MRaaS).
Available on a subscription model, this solution modernises legacy meeting rooms and enables users to join meetings from any meeting solution provider using Webex devices.
The MRaaS solution helps enterprises simplify the design, implementation and maintenance of integrated meeting rooms, enabling seamless collaboration for their globally distributed hybrid workforces.
Rakshit Ghura, senior VP and Global head of digital workplace services, HCLTech, said: “MRaaS combines our consulting and managed services expertise with Cisco’s proficiency in Webex devices to change the way employees conceptualise, organise and interact in a collaborative environment for a modern hybrid work model.
“The common vision of our partnership is to elevate the collaboration experience at work and drive productivity through modern meeting rooms.”
Alexandra Zagury, VP of partner managed and as-a-Service Sales at Cisco, said: “Our partnership with HCLTech helps our clients transform their offices through cost-effective managed services that support the ongoing evolution of workspaces.
“As we reimagine the modern office, we are making it easier to support collaboration and productivity among workers, whether they are in the office or elsewhere.”
Cisco’s Webex collaboration devices harness the power of artificial intelligence to offer intuitive, seamless collaboration experiences, enabling meeting rooms with smart features such as meeting zones, intelligent people framing, optimised attendee audio and background noise removal, among others.
Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.
TECHNOLOGY
Canonical releases low-touch private cloud MicroCloud
Canonical has announced the general availability of MicroCloud, a low-touch, open source cloud solution. MicroCloud is part of Canonical’s growing cloud infrastructure portfolio.
It is purpose-built for scalable clusters and edge deployments for all types of enterprises. It is designed with simplicity, security and automation in mind, minimising the time and effort to both deploy and maintain it. Conveniently, enterprise support for MicroCloud is offered as part of Canonical’s Ubuntu Pro subscription, with several support tiers available, and priced per node.
MicroClouds are optimised for repeatable and reliable remote deployments. A single command initiates the orchestration and clustering of various components with minimal involvement by the user, resulting in a fully functional cloud within minutes. This simplified deployment process significantly reduces the barrier to entry, putting a production-grade cloud at everyone’s fingertips.
Juan Manuel Ventura, head of architectures & technologies at Spindox, said: “Cloud computing is not only about technology, it’s the beating heart of any modern industrial transformation, driving agility and innovation. Our mission is to provide our customers with the most effective ways to innovate and bring value; having a complexity-free cloud infrastructure is one important piece of that puzzle. With MicroCloud, the focus shifts away from struggling with cloud operations to solving real business challenges” says
In addition to seamless deployment, MicroCloud prioritises security and ease of maintenance. All MicroCloud components are built with strict confinement for increased security, with over-the-air transactional updates that preserve data and roll back on errors automatically. Upgrades to newer versions are handled automatically and without downtime, with the mechanisms to hold or schedule them as needed.
With this approach, MicroCloud caters to both on-premise clouds but also edge deployments at remote locations, allowing organisations to use the same infrastructure primitives and services wherever they are needed. It is suitable for business-in-branch office locations or industrial use inside a factory, as well as distributed locations where the focus is on replicability and unattended operations.
Cedric Gegout, VP of product at Canonical, said: “As data becomes more distributed, the infrastructure has to follow. Cloud computing is now distributed, spanning across data centres, far and near edge computing appliances. MicroCloud is our answer to that.
“By packaging known infrastructure primitives in a portable and unattended way, we are delivering a simpler, more prescriptive cloud experience that makes zero-ops a reality for many Industries.“
MicroCloud’s lightweight architecture makes it usable on both commodity and high-end hardware, with several ways to further reduce its footprint depending on your workload needs. In addition to the standard Ubuntu Server or Desktop, MicroClouds can be run on Ubuntu Core – a lightweight OS optimised for the edge. With Ubuntu Core, MicroClouds are a perfect solution for far-edge locations with limited computing capabilities. Users can choose to run their workloads using Kubernetes or via system containers. System containers based on LXD behave similarly to traditional VMs but consume fewer resources while providing bare-metal performance.
Coupled with Canonical’s Ubuntu Pro + Support subscription, MicroCloud users can benefit from an enterprise-grade open source cloud solution that is fully supported and with better economics. An Ubuntu Pro subscription offers security maintenance for the broadest collection of open-source software available from a single vendor today. It covers over 30k packages with a consistent security maintenance commitment, and additional features such as kernel livepatch, systems management at scale, certified compliance and hardening profiles enabling easy adoption for enterprises. With per-node pricing and no hidden fees, customers can rest assured that their environment is secure and supported without the expensive price tag typically associated with cloud solutions.
Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.
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