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TECHNOLOGY

How Machine Learning Can Prevent Credit Card Fraud

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How Machine Learning Can Prevent Credit Card Fraud


Machine learning can reduce false positive and quickly detect credit card fraud.

Using traditional methods to detect instances of credit card fraud slows down the process of resolving such issues. The application of machine learning in banking promises to find quicker and accurate solutions for all kinds of financial institutions.

The advent of digitization in banking has introduced several cybersecurity-related issues in such finance-based organizations. For example, reported financial fraud had increased by 104% in the first quarter of 2020, compared to Q1 2019. One of the main types of financial fraud is credit card fraud, which involves hackers accessing an individual’s card and illegally using it. While card-owners can call their banks and freeze the card on encountering this issue, preventing the possibility of such fraud must be the priority for banks and credit card companies. A guaranteed way to address this problem is by using machine learning for fraud detection. This application of machine learning in banking is yet another example of AI being used for finance-related purposes in organizations.

Scanning Purchase Patterns to Detect Fraud

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AI-based fraud detection systems closely scan the credit card statements of users continually. AI’s advanced pattern and anomaly recognition come into play by detecting buying patterns that cannot be found with human eyes. For example, if a user doesn’t particularly shop a lot online and suddenly—as per their card statement—starts doing so with some frequency, the system raises a red flag. Similarly, if a user suddenly begins making purchases from stores that are miles away from where they stay, a flag is raised. There are several such parameters. Additionally, the tools based on machine learning in banking can differentiate between a one-off purchase and multiple purchases following the same pattern. In this way, false positives are avoided in credit card fraud detection. Once the system raises red flags after scanning real-time purchases, credit card companies or banks can deploy their investigation team to look into the matter and take the appropriate action before any significant activity takes place with the card.

Using Machine Learning for Fraud Detection

The Denmark-based Danske Bank employs AI for credit card fraud detection. After implementing the technology for the purpose, the bank reduced the number of false positives in fraud detection by 60% and reported a 50% increase in the number of detected cases of fraud.

Banks and credit card companies walk a thin line during credit card fraud detection. They do not wish to incorrectly flag every transaction as fraudulent. At the same time, every case of credit card fraud must be caught immediately. Machine learning in banking is necessary to achieve both these objectives seamlessly.  



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TECHNOLOGY

Smarter Machines = Smarter Humans

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Smarter Machines = Smarter Humans


The ability of machines to communicate—and their increasing intelligence—is an exponentially accelerating trend spanning many industries.

This trend is not slowing down in any way, and the more it is adopted, the more it will continue to accelerate, transforming our personal, professional, and social lives.

Machines communicating with other machines really means next to nothing without a human being in the equation. Whether an individual works with this technology at their place of business or benefits from it by way of everyday conveniences, intelligent technology already touches all our lives today in some capacity.

But if you are an avid reader of my blog, you know that nothing stands still in this digitally disruptive world for long. So, here’s the question I always ask: Where are we headed next with intelligent software, machines, and their impact on our lives?

The Internet of Things Defined

Machine intelligence and machine communication are more easily defined as the Internet of Things (IoT), more commonly known today as the Internet of Life. IoT has the powerful ability to simplify daily tasks, make things safer, and enhance our lives overall, and much of it is a result of the collection of personal data.

Using this data, machines follow a series of algorithms to “learn” from your habits. At its beginning, IoT-based technology was pretty simplistic — John or Jane Smith enjoys a certain product from Store A, and whether they Googled it on their smartphone or posted about it on Facebook, that data was recognized by the individual’s smartphone, thus targeting ads toward them during their screen time.

As IoT applications evolved, soon this elementary implementation of smart software became commonplace, and before long we started to see Smart Home software and hardware, which allowed you to interact with your devices via voice recognition. Now, IoT applications can recognize your voice and your habits, and this once-revolutionary breakthrough is now as common as having a microwave in your kitchen and a TV in your bedroom.

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IoT and TSA: Facial Recognition Software Speeding Things Along

Perhaps you are familiar with Smart Homes and the seamless experience offered by this personalized technology. However, you may be less aware of a huge development in the IoT space that promises to transform an extremely agitating travel rigor — making it just as easy as your smart fridge letting you know you are low on milk.

Clear — a company that has developed software and hardware that uses your eyes and fingerprints to verify your identity — is now found in over 40 airports in the United States, checking registered guests more quickly than any TSA pre-check line can move. Instead of the traditional way to move through security when flying nationally or internationally, Clear has created a system that eliminates a step from the process — checking IDs — using my Skip It Principle.

This company is also acting in an Anticipatory fashion at the time of this writing, as they are in the process of rolling out smart device applications that create a virtual ID for many other circumstances, such as verifying that you are of legal drinking age or checking in at hotels before you ever arrive.

Finding Your Place in Tech Now and in the Future

It’s possible that Clear’s IoT is striking fear in the hearts of TSA agents. A TSA agent reading this may be thinking: “But what if I can’t invent something to disrupt Clear or the applications replacing my career? How can I still anticipate and stay ahead of the curve?”

It is human nature to dread the unknown. This primordial apprehension is often the result of overthinking what we cannot fully prove to be a non-threatening occurrence. Time and again, however, these fears prove irrational once we know what to expect. In other words, hindsight is 20/20.

Using an Anticipatory Mindset helps with this uncovering process, and the first part of that process is always figuring out what exactly is behind something you are unsure about — to lift the veil of mystery.

The TSA agent’s fear is certainly warranted, especially since IoT, artificial intelligence, machine learning, and communication between devices eliminate nominal tasks that may make up the entirety of a person’s role at an organization.

Transformation Will Never Stop, and It Shouldn’t Stop You!

My advice to all of you feeling this apprehension is to constantly stay educated. Getting a firm grasp on disruptive digital transformations — such as machine intelligence, the Internet of Things, and communication between devices — allows you to more easily find your professional and personal place in the equation.

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But because of how quickly changes happen once a disruptive digital technology takes hold, learning something once and then tabling it is not the answer.

The rapid acceleration of intelligent machines and software means that new opportunities that come with these technologies are everywhere and are moving even faster, and you need to use your human competencies in critical thinking and continuing education to be the smartest in the equation.

What you must do is start with my Hard Trend Methodology to deduce exactly what the opportunity is and pre-solve the problems you may face, so all that is left once you have leveraged a digital disruption is a positive, transformative result that impacts your customers, your industry, and humanity for the better.



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