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TECHNOLOGY

Magent Or Shopify – Which One Is Better For Your Ecommerce Development

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Do you want to build an eCommerce website? Are you confused between magento & shopify? Creating an online store requires a big investment. Everyone is expecting higher returns after such an investment. It can be possible by hiring a good eCommerce development company and building the best store. When it comes to the designing and developing, then the interested ones are required to check out lots of factors such as –

  • Features of store
  • Functionality of store
  • Third Party Integration
  • Appearance of online store

It is based on the selection of development sources such as – Shopify & Magento. It does not matter what source you pick but you need to hire the best, professional, and experienced Shopify and Magento Development Company. A good company has the best team by which they can work on your store by following all technicalities and required procedures.

Magento:

It is an open source platform for the designing and development of online stores. The users can get it highly similar to the WordPress. The most important thing is it provides services completely free. When it comes to usage and building a store, then it requires some technical skills. If anyone does not have knowledge about coding, then it becomes difficult to avail of its services.

Shopify:

Shopify is a platform that can be used for eCommerce development easily. You do not need to worry regarding its services. The platform is suitable for both high-volume and beginner stores. If you are interested in availing its services, then you need to get its service plan by paying money.

In case you are not able to make a final decision for choosing Shopify or Magento, then focus on upcoming paragraphs.

Difference Between Magento & Shopify 

Magento and Shopify both are suitable for eCommerce website designing and development. The selection of the suitable one will be based on your requirements. Here, we are going to compare both on different factors such as – using procedures, features, values, and so on.

Basic Stats 

On the basis of stats available on Website Builder Expert, you can compare both platforms easily. Stats are given below:

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Magento:

Total number of sites powered – 250,000

Apps & Add Ons – 5000

Themes – 12

Price of themes – $0 to $499

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Service Charges – $0

Shopify:

Total number of sites powered – 600,000

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Apps & Add Ons – 2400

Themes – 100+

Price of themes – $0 to $180

Service Charges – $8.10 to $269.10

It will help you in estimating some technical facts about both. If you do not like any theme available on the platform, then you can use an external theme. Both platforms allow for such a thing.

Themes And Designing 

If you focus on a good website design, then it should have some basic features. Generally these features are –

  • Website should be mobile responsive
  • It can be easy to understand
  • Appealing appearance

Selection of the theme should be based on the requirement of customers and some other major factors. Now you can get details about the difference between shopify and magento on the basis of themes & designing.

Magento:

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Magento is available with both paid and free themes. Out of these 10 themes are fully mobile responsive. It means the users an automate system will optimise the website as per the requirements of all devices. With the coding knowledge, you can create your own theme easily. You can add all types of features or functionalities to the website. Following are some –

Addition of a slider with featured products 

For increasing engagement rate, you can add visual elements like – animation

Similarly, you have lots of options to add and create a perfect eCommerce platform.

Shopify:

Shopify provides a huge number of fully customizable themes. You can pick the desired one and design it as per  your store requirements. Here are some examples of customisation that you can make.

Changes in images and theme colors as per the brand preferences. It helps in reflecting brand identity on the website and strengthens it.

Easy to make edits in all types of elements in a paget such as – menu, title, images, page layout, content, and so on.

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The users are capable of adding new pages and removing the existing ones.

At once you finalise the theme and get it, after that it depends on you what shape you want to provide. You have full freedom for customisation. Here, it is good to hire shopify Developer Melbourne and proceed with professional knowledge. It will help you in providing desired appearance to the store and build a strong eCommerce platform.

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Pros & Cons

All elements have their own benefits and drawbacks. Firstly, you can compare both platforms on the basis of their good and negative points.

Shopify:

Pros:

Availability of themes – Shopify is available with numerous themes for different types of stores. All themes are available with something new and effective. As we know the dominance of mobile traffic. Themes of this particular platform will be optimised automatically for all types of devices. It will save the resources of users and increase conversions.

App store – For increasing the lead generation and expansion of the business you can get help from Shopify store. It adds more functionalities and easy accessibility on mobile devices.

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Easy to use – With the use of Shopify, you are capable of building an eCommerce website easily. In case you face any kind of issues, then its 24*7 customer support available. It will help you in overcoming and troubleshooting the issues quickly. There are different options available to avail such services like – live chat and email.

Cons:

All themes are not free – it can be good that the platform has lots of themes. When it comes to access these themes, then the majority ones are tagged with a price. In case the free ones are not suitable for your store, then you need to pay money. Premium themes are also useful in providing better user experience.

Charges on sale – it is not enough to purchase a service plan for using the Shopify. Along with a monthly fee, it charges a fee on each sale transaction. The amount of fee highly depends on your service plan. In case you invest money by getting inclusive plans, then the transaction charges are decreased. If you integrate the store with Shopify’s payment processor, then you are not liable for any transaction fee.

These will help you in getting whether the platform is suitable or not. If you are planning to avail the services, then you should hire the best shopify experts Melbourne who can design & develop your store professionally.

Magento:

Pros:

Support community – Magento never leaves their users behind with issues or troubles. There is a big Magento community of support available for all users. The users can report their issues and get solutions quickly. The solutions are available with the easy to understand explanations. In case you are not satisfied with the solution, then you can consult it with other users.

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Full freedom – Sometimes, the individuals are not able to design the online store as they want due to some limitations. Here, they are facing a lack of freedom for designing their own store. Magento users are never going to face such kinds of issues. It provides complete freedom and you can work on an eCommerce platform as you want. You should go ahead and prepare the website where all customers love to visit again and again.

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Service costing – The most important thing about the platform is that it is completely free to use. You do not need to spend a single penny for creating an online store with the Magento. It is available with full freedom for all public domains.

Cons:

Coding knowledge – To use Magento, the interested ones are required to deal with coding knowledge. Lack of such knowledge will lead to lots of barriers and you are not able to create an eye-catching website. If you are not a technical man and do not have coding knowledge, then you should think of hiring Magento Developer Australia. A developer can fulfill your requirements and code your complete eCommerce website.

Long procedure – With this particular platform, the users are required to invest lots of time. It is not an easy task to prepare coding for a complete online store and keep it running perfectly. For such a task, the experts are required to provide lots of time and take each & every step carefully.

It will help you in making a judgement regarding Magento and its services.

Conclusion 

It does not matter what you are going to choose, Webomaze has a team of both Shopify and Magento certified developers. By focusing on such a comparison, you can get, Shopify will provide user-friendly functioning for development. On the other hand, Magento is powerful in case functionalities and running & operation an eCommerce platform at higher levels. Before making a final decision, you should not forget to check out the goals and requirements.

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TECHNOLOGY

How Hotels and Resorts are Adopting Virtual and Augmented Reality

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How Hotels and Resorts are Adopting Virtual and Augmented Reality


Once upon a time, virtual reality (VR) and augmented reality (AR) were only used for video games or seen in movies (think Tony Stark and all of his cool gadgets in Iron Man).

But today, thanks to all of the advances in technology, the use of AR and VR is no longer something you see only in sci-fi thrillers or something that you use for entertainment. No today, AR and VR are becoming much more commonplace, and this technology is being used in a variety of useful applications across a variety of industries. The hotel and hospitality industry is just one field that is making use of augmented and virtual reality, and its popularity is really exploding!

In fact, AR and VR have become powerful marketing tools for hotels and resorts around the globe. These technologies are really changing the way people are travelling, and it’s definitely for the better.

How are hotels and resorts utilizing augmented and virtual reality and how are these technologies helping both entrepreneurs and travellers alike? Read on to discover the exciting technologically advanced future or travel!

What is Augmented and Virtual Reality?

Before we jump in and explore how hotels and resorts are using augmented and virtual reality, it’s first important to understand exactly what these technologies are.

Both AR and VR create experiences that fully immerse users into different environments or allow them to experience things in a whole new way, but these two technologies do differ. Loosely defined, virtual reality means near-reality (virtual meaning near and reality meaning the here and now; what you are actually experiencing.). Virtual reality immerses users into an interactive computer-generated environment. It incorporates a variety of senses, primarily sight and sound, to create a life-like experience. In other words, you feel as if you have been transported to another location even though you never physically left your current location.

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Augmented reality, on the other hand, involves adding to the reality that you already see; it doesn’t replace your reality, but rather enhances it. AR has the ability to bring elements of the digital world into the real world (again, think Tony Stark in Iron Man).

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So, now that you have a basic understanding of virtual and augmented reality, let’s examine how hotels and resorts are utilizing these technologies.

Providing an Experience Before Booking

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How many times have you reserved a hotel, only to find, much to your dismay, that it was not at all what you were expecting. Sure, pictures can help you get a vague idea of what to expect, but they really can’t give you a clear idea.

With virtual reality, you can get a real idea of where you’re going to be travelling before you make a reservation. You can slip on a headset and be transported to a resort or hotel and actually walk through the lobby, see the guest rooms, and check out all of the amenities.

VR is not only beneficial for travellers’, it is also beneficial to hotels and resorts; particularly lesser-known properties or those that are located in remote areas, as it allows them to give people the opportunity to see what they have to offer.

Establishing a Competitive Edge

The hotel and hospitality industry is extremely competitive. Travellers’ have so many options when it comes to where they can stay. And with hotel and resort database sites, like Booking.com and Travelicity.com, the competition has become even steeper.

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With so much competition, it can be hard for hotels and resorts to set themselves apart from the crowd. Photos and marketing content can only do so much. But augmented and virtual reality can really help hotels and resorts establish a competitive edge. It allows them to distinguish themselves and showcase their unique selling points. In other words, it gives them the chance to show prospective travellers the chance to explore the gardens, visit the restaurants, and lounge by the pool that resort A has to offer, thus allowing the resort to stand out in the crowd and attract more people.

Making Booking Easier

Another way that hotels and resorts are adopting advanced technologies to simplify the booking process for their guests. For example, most hotels and resorts offer different types of accommodations; standard rooms, suites, handicap accessible rooms, and so forth. By using augmented and virtual reality, guests can actually see what different accommodations offer to determine what will best meet their needs.

When potential visitors have the opportunity to really experience different accommodations, the process of making reservations becomes a lot easier for them.

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Ensuring Guest Satisfaction

Hotels and resorts are also using AR and VR as a way to improve guest satisfaction. When people have the chance to see what they are going to get before they arrive, it’s much more likely that they are going to have a more pleasant experience, and when they have a more pleasant experience, guests are much more satisfied. When guest satisfaction improves, so does the reputation of a hotel or resort, which translates to much greater success.

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Augmented Environments

Augmented_Environment.jpeg

A lot of properties are using AR as a way to make the environment of their hotel or resort more enjoyable for their guests. For instance, some hotels are using AR to allow guests to use their smartphones to see them alongside images of their favourite celebrities or cartoon characters.  Other hotels are using AR as a means for showcasing products or entertainment options the hotel/resort features.

Summing It Up

Augmented reality and virtual reality are already proving to be invaluable tools for hotels and resorts around the globe. These technologies are a truly effective way to develop a competitive edge, allow guests to see what properties have to offer, improve the booking process, and ensure guest satisfaction.

Given the incredibly positive effects that augmented reality and virtual reality have had for hotels and resorts, it is exciting to think of how these technologies will further be adopted by hotels and resorts, and how AR and VR will enhance marketing for establishments and experiences for travellers in the future.



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