TECHNOLOGY
Top 10 B2B Ecommerce Trends 2022

With the increase in demand for e-commerce solutions for products, statistics show that the B2B e-commerce trends will change by 2028, increasing the market to USD 25.65. And even though this number is still an approximation, there won’t be any business that would wish to lose on growth stairs and reach success.
After the pandemic, all of us have observed how online commerce and digital practices have shot up, making businesses rethink their priorities and adopt new ways of the digital medium at a faster rate.
In an environment where every company has similar marketing and sales channels, Salesforce’s B2B Commerce Platform helps companies with tailored approaches according to their needs and business priorities.
With a robust data model and various innovative products to work for results, Salesforce B2B Commerce Solutions is a great solution. But before we dive into that, we need to understand the foreseen B2B e-commerce trends in 2022 to streamline our needs and align them with solutions better!
B2B Ecommerce Trends in 2022
1. Internet is the new local market
With the growing interactions over the internet and the emergence of products like Metaverse, people are getting more attracted to the idea of online exploration rather than in-person and this is even impacting their purchase behaviours.
75% of B2B buyers are sticking to the digital interactions even after the pandemic’s intensity, and restrictions decrease, which shows that digitization within B2Bs will be the B2B e-commerce trend of 2022.
2. Marketplaces are the new craze!
Experts predict that due to the current sway in demand, Marketplaces as digital platforms will be the biggest hype as they will be connecting buyers and sellers ranging from small to large businesses and enterprises.
The marketplace scenario will let B2Bs get over additional sellers under their shade and thus allow them to provide third-party products giving B2B buyers a plethora of options to look from.
3. Self Service Portals
Customers get attracted to businesses who understand their issues and do not provide them general options for their demands but rather serve them personalized ways to function with the business. . And that’s the reason; even after being in demand, self-service portals will be one of the B2B e-commerce trends in 2022.
The experience expected by customers is more like researching through products, comparing with given options, and ordering/reordering along with shipment tracking, just the way we have in e-commerce giants. So self-service is going to remain in demand.
4. Focusing more on acquiring customers
Along with self-service portals for customers, the other factor B2B brands are focused on now is acquiring new customers for their brands. Since most B2B brands have started their digital journeys, they are eager to utilise the power of digital marketing.
B2B brands are working on bringing up data-driven marketing strategies, social media campaigns, etc., in the place of the existing cold calling and mass emails to pull out more new customers and maintain loyalty regarding their existing customers.
5. Automation is the new step to climb
Customer retention is something all B2B commerce brands focus on, but they even keep changing their platforms to align with the ongoing trends to stay in the market, and this shift acts as a hurdle for the customers to complete their purchases.
Brands have been focusing on automating their processes, but they were majorly the simpler orders since the orders are getting more complex; there’s a demand for automation of those as well by the B2B buyers so that we can see more automation in the coming time.
6. Flexibility is the key
B2B buyers need choices and flexibility as they demand more control in their purchase transaction flow. In simpler words, we can say that buyers wish to configure the purchase of complicated products online.
Medical device manufacturers are allowing their customers to purchase consumables as per their specifications and spare supplies, which has resulted in a good spike in sales.
So considering current demands and situations brands have to think about more features than easier re-orders to be in the eyes of customers.
7. B2B is getting mixed into D2C initiatives
As a result of the pandemic, many B2B investments found functioning with the principles of D2C initiatives better as they were capable to reach directly to customers even in such strained situations with no extra expenses.
Due to the pandemic, many B2B businesses felt it was easier to directly supply to the consumers, making the difference between B2B and D2C quite blurry. And due to this, companies are expected to support channel shifts, and businesses working both as B2B and D2C are aimed at a B2B e-commerce trend in 2022.
8. Integration is a new challenge as well as the trend
Since businesses are expected to move to more digitalized paths due to the current demand, it is expected that they will want to integrate their existing legacy establishments with current digitalized platforms, thus enhancing the demand for integration measures and making it a challenge at the same time.
9. Content is the key
Since B2B e-commerce is walking on the path of digitalization, good quality content is something that cannot be avoided. Content is an enhancer of digitization efforts, from cold-calling to social media campaigns and emails; hence, various forms of content will be the hype for the e-commerce field.
10. Security was and always will be important
B2B organisations deal with a lot of data, be it customers or their inventories. This humongous amount of data means high chances of security breaches, and that’s why a flowing trend in B2Be-commerce will be cybersecurity and data security. Businesses will be working on and investing in security technologies and resources to avoid such threats and breaches.
CONCLUSION
In the concluding words, we can say that Salesforce B2B e-commerce platforms and their digitalization are the new hype that will be evident in the market and a top investment for all buyers, sellers, and enthusiasts. You can develop and leverage a Salesforce B2B ecommerce storefront with these new B2B ecommerce trends. We aim to see many new and flowing trends in the B2B e-commerce trends in 2022, and rapidly changing customer demand and preferences and emerging technologies will emerge many new trends to be added to the list.
Author:
Ecommerce Consultant, I’m helping business and organization who run ecommerce website to provide scalable ecommerce solution.
https://cyntexa.com/blog/b2b-ecommerce-trends-2022/
TECHNOLOGY
HCLTech and Cisco create collaborative hybrid workplaces

Digital comms specialist Cisco and global tech firm HCLTech have teamed up to launch Meeting-Rooms-as-a-Service (MRaaS).
Available on a subscription model, this solution modernises legacy meeting rooms and enables users to join meetings from any meeting solution provider using Webex devices.
The MRaaS solution helps enterprises simplify the design, implementation and maintenance of integrated meeting rooms, enabling seamless collaboration for their globally distributed hybrid workforces.
Rakshit Ghura, senior VP and Global head of digital workplace services, HCLTech, said: “MRaaS combines our consulting and managed services expertise with Cisco’s proficiency in Webex devices to change the way employees conceptualise, organise and interact in a collaborative environment for a modern hybrid work model.
“The common vision of our partnership is to elevate the collaboration experience at work and drive productivity through modern meeting rooms.”
Alexandra Zagury, VP of partner managed and as-a-Service Sales at Cisco, said: “Our partnership with HCLTech helps our clients transform their offices through cost-effective managed services that support the ongoing evolution of workspaces.
“As we reimagine the modern office, we are making it easier to support collaboration and productivity among workers, whether they are in the office or elsewhere.”
Cisco’s Webex collaboration devices harness the power of artificial intelligence to offer intuitive, seamless collaboration experiences, enabling meeting rooms with smart features such as meeting zones, intelligent people framing, optimised attendee audio and background noise removal, among others.
Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.
TECHNOLOGY
Canonical releases low-touch private cloud MicroCloud

Canonical has announced the general availability of MicroCloud, a low-touch, open source cloud solution. MicroCloud is part of Canonical’s growing cloud infrastructure portfolio.
It is purpose-built for scalable clusters and edge deployments for all types of enterprises. It is designed with simplicity, security and automation in mind, minimising the time and effort to both deploy and maintain it. Conveniently, enterprise support for MicroCloud is offered as part of Canonical’s Ubuntu Pro subscription, with several support tiers available, and priced per node.
MicroClouds are optimised for repeatable and reliable remote deployments. A single command initiates the orchestration and clustering of various components with minimal involvement by the user, resulting in a fully functional cloud within minutes. This simplified deployment process significantly reduces the barrier to entry, putting a production-grade cloud at everyone’s fingertips.
Juan Manuel Ventura, head of architectures & technologies at Spindox, said: “Cloud computing is not only about technology, it’s the beating heart of any modern industrial transformation, driving agility and innovation. Our mission is to provide our customers with the most effective ways to innovate and bring value; having a complexity-free cloud infrastructure is one important piece of that puzzle. With MicroCloud, the focus shifts away from struggling with cloud operations to solving real business challenges” says
In addition to seamless deployment, MicroCloud prioritises security and ease of maintenance. All MicroCloud components are built with strict confinement for increased security, with over-the-air transactional updates that preserve data and roll back on errors automatically. Upgrades to newer versions are handled automatically and without downtime, with the mechanisms to hold or schedule them as needed.
With this approach, MicroCloud caters to both on-premise clouds but also edge deployments at remote locations, allowing organisations to use the same infrastructure primitives and services wherever they are needed. It is suitable for business-in-branch office locations or industrial use inside a factory, as well as distributed locations where the focus is on replicability and unattended operations.
Cedric Gegout, VP of product at Canonical, said: “As data becomes more distributed, the infrastructure has to follow. Cloud computing is now distributed, spanning across data centres, far and near edge computing appliances. MicroCloud is our answer to that.
“By packaging known infrastructure primitives in a portable and unattended way, we are delivering a simpler, more prescriptive cloud experience that makes zero-ops a reality for many Industries.“
MicroCloud’s lightweight architecture makes it usable on both commodity and high-end hardware, with several ways to further reduce its footprint depending on your workload needs. In addition to the standard Ubuntu Server or Desktop, MicroClouds can be run on Ubuntu Core – a lightweight OS optimised for the edge. With Ubuntu Core, MicroClouds are a perfect solution for far-edge locations with limited computing capabilities. Users can choose to run their workloads using Kubernetes or via system containers. System containers based on LXD behave similarly to traditional VMs but consume fewer resources while providing bare-metal performance.
Coupled with Canonical’s Ubuntu Pro + Support subscription, MicroCloud users can benefit from an enterprise-grade open source cloud solution that is fully supported and with better economics. An Ubuntu Pro subscription offers security maintenance for the broadest collection of open-source software available from a single vendor today. It covers over 30k packages with a consistent security maintenance commitment, and additional features such as kernel livepatch, systems management at scale, certified compliance and hardening profiles enabling easy adoption for enterprises. With per-node pricing and no hidden fees, customers can rest assured that their environment is secure and supported without the expensive price tag typically associated with cloud solutions.
Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.
TECHNOLOGY
AWS and SoftwareOne collaborate on RISE with SAP

Amazon Web Services (AWS) and SoftwareOne Holding AG, a global provider of end-to-end software and cloud technology solutions, have partnered to help customers transition to RISE with SAP on an AWS cloud environment.
Called the Ready for RISE on AWS bundle, it combines SoftwareOne’s deep SAP advisory and implementation knowledge with AWS technologies to expedite a client’s SAP transformation journey.
The collaboration comes at a time when there is growing pressure on organisations to decide how to modernise their SAP environments driven in part by the end of mainstream support for SAP ERP Central Component (SAP ECC) in 2027. Despite the imminent deadline, many organisations are still confused as to which path to take, including when to adopt RISE with SAP, SAP’s bundled offering of cloud solutions, infrastructure, and services that helps migrate SAP ERP to the cloud.
Ireneusz Hołowacz, Director of Application Development Center at GAVDI Polska, said: “A stable, efficient, and cost-effective environment for consultants and programmers is one of the most important priorities of our daily work. Thanks to the migration of our SAP systems to the AWS cloud with the help of SoftwareOne, GAVDI Polska has achieved all the goals set for this process.
In a survey recently conducted by SoftwareOne with Americas’ SAP Users’ Group (ASUG) – the full details of which will be revealed in January 2024 – showed that while 42% of respondents were familiar with RISE with SAP, 40% had heard of it but weren’t familiar with the details and 18% had never heard of it. Over half (52%) said they were still unsure how RISE with SAP would impact their existing relationship with cloud service providers.
“SAP customers have implemented some of the most comprehensive and complex enterprise systems in the industry and moving them to cloud services like AWS requires many important decisions to be made to optimise these investments,” says Joshua Greenbaum, Principal at EAC. “SoftwareOne’s extensive experience in the SAP ecosystem, combined with its unique capabilities around system rationalisation, cost containment, contracts and licenses, and cloud service management, among others, will provide customers deploying on AWS with the ability to make the most of RISE on SAP and other SAP offerings. Ready for RISE on AWS is an important offering for SAP customers at this critical moment in their business transformations.”
The Ready for RISE on AWS bundle will help clients understand their SAP transformation options and offer a comprehensive solution to organisations who consider RISE with SAP. It includes advisory data preparation, conversion services, data and AI, cloud innovation platform, supporting the entire journey to RISE on AWS. Clients will benefit from accelerated Return on Investment (ROI), optimal data management, and cost-saving strategies while laying the foundation for ongoing innovation and long-term business success.
Matt Schwartz, worldwide director, SAP Alliance & Partner Network at AWS, said: “As a valued AWS Premier Consulting Partner, AWS is working closely with SoftwareOne to offer SAP customers comprehensive assistance through each step of their journey to RISE with SAP on AWS. SoftwareOne’s ability to bundle Advisory, Data & AI, Cloud Platform, and Operations considerations can be of high interest to customers who are seeking to understand RISE with SAP as well as the cloud native and operation considerations that surround and support the RISE with SAP construct.”
PF Grillet, SAP Business Lead at SoftwareOne, said: “There are many choices available to SAP clients who know they need to modernise but aren’t sure of the best option, particularly given the business-critical nature of the applications.
“All of our services are centered around our customers and what is right for them. This includes supporting and optimising RISE with SAP in scenarios when it’s the right decision based on their requirements. Our extensive knowledge of and relationship with AWS means we can help them better prepare and achieve a seamless transition to S/4HANA using RISE with SAP on AWS with reduced costs and risks. This collaboration goes beyond preparing businesses for change; it’s making transformation and becoming innovation-ready a reality using AWS technologies.”
The offering includes SNP tooling to reduce a customer’s data footprint and accelerate migration. SoftwareOne will migrate selected data to an AWS data lake, accelerate innovation readiness and ensure SAP data is suitable for broader data analytics and AI use cases. Clients gain access to innovative tools like AWS’ Sagemaker for Machine Learning, continuous data management and optimisation within the AWS environment. The AWS innovation platform also includes Amazon Bedrock that helps organisations accelerate adapting Large Language Models and deploying GenAI use cases that leverage the extended data set.
“While the future innovation opportunities are exciting, clients need to balance these with a pragmatic approach to costs,” explained Marilyn Moodley, Country Leader for South Africa and WECA at SoftwareOne, “We integrate ‘Cost-Out’ recommendations into the core of our services, providing a more cost-effective solution for customers, like reducing the data footprint size and optimising storage and archiving.
“Our expertise in the complexities of SAP licensing further drives cost savings while our FinOps capabilities enable customers to optimise their AWS cloud spend and effectively manage their AWS cloud environment, ensuring full transparency in their budgets. The overall result is a significantly reduced time for RISE migration, which translates into a quicker time to value.”
Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.
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