TECHNOLOGY

Top 10 B2B Ecommerce Trends 2022

Published

2 years ago

June 2, 2022

Top 10 B2B Ecommerce Trends in 2022 91d0b82a

With the increase in demand for e-commerce solutions for products, statistics show that the B2B e-commerce trends will change by 2028, increasing the market to USD 25.65. And even though this number is still an approximation, there won’t be any business that would wish to lose on growth stairs and reach success.

After the pandemic, all of us have observed how online commerce and digital practices have shot up, making businesses rethink their priorities and adopt new ways of the digital medium at a faster rate.

In an environment where every company has similar marketing and sales channels, Salesforce’s B2B Commerce Platform helps companies with tailored approaches according to their needs and business priorities.

With a robust data model and various innovative products to work for results, Salesforce B2B Commerce Solutions is a great solution. But before we dive into that, we need to understand the foreseen B2B e-commerce trends in 2022 to streamline our needs and align them with solutions better!

B2B Ecommerce Trends in 2022

1. Internet is the new local market

With the growing interactions over the internet and the emergence of products like Metaverse, people are getting more attracted to the idea of online exploration rather than in-person and this is even impacting their purchase behaviours.

75% of B2B buyers are sticking to the digital interactions even after the pandemic’s intensity, and restrictions decrease, which shows that digitization within B2Bs will be the B2B e-commerce trend of 2022.

2. Marketplaces are the new craze!

Experts predict that due to the current sway in demand, Marketplaces as digital platforms will be the biggest hype as they will be connecting buyers and sellers ranging from small to large businesses and enterprises.
The marketplace scenario will let B2Bs get over additional sellers under their shade and thus allow them to provide third-party products giving B2B buyers a plethora of options to look from.

3. Self Service Portals

Customers get attracted to businesses who understand their issues and do not provide them general options for their demands but rather serve them personalized ways to function with the business. . And that’s the reason; even after being in demand, self-service portals will be one of the B2B e-commerce trends in 2022.

The experience expected by customers is more like researching through products, comparing with given options, and ordering/reordering along with shipment tracking, just the way we have in e-commerce giants. So self-service is going to remain in demand.

4. Focusing more on acquiring customers

Along with self-service portals for customers, the other factor B2B brands are focused on now is acquiring new customers for their brands. Since most B2B brands have started their digital journeys, they are eager to utilise the power of digital marketing.
B2B brands are working on bringing up data-driven marketing strategies, social media campaigns, etc., in the place of the existing cold calling and mass emails to pull out more new customers and maintain loyalty regarding their existing customers.

5. Automation is the new step to climb

Customer retention is something all B2B commerce brands focus on, but they even keep changing their platforms to align with the ongoing trends to stay in the market, and this shift acts as a hurdle for the customers to complete their purchases.

Brands have been focusing on automating their processes, but they were majorly the simpler orders since the orders are getting more complex; there’s a demand for automation of those as well by the B2B buyers so that we can see more automation in the coming time.

6. Flexibility is the key

B2B buyers need choices and flexibility as they demand more control in their purchase transaction flow. In simpler words, we can say that buyers wish to configure the purchase of complicated products online.
Medical device manufacturers are allowing their customers to purchase consumables as per their specifications and spare supplies, which has resulted in a good spike in sales.
So considering current demands and situations brands have to think about more features than easier re-orders to be in the eyes of customers.

7. B2B is getting mixed into D2C initiatives

As a result of the pandemic, many B2B investments found functioning with the principles of D2C initiatives better as they were capable to reach directly to customers even in such strained situations with no extra expenses.

Due to the pandemic, many B2B businesses felt it was easier to directly supply to the consumers, making the difference between B2B and D2C quite blurry. And due to this, companies are expected to support channel shifts, and businesses working both as B2B and D2C are aimed at a B2B e-commerce trend in 2022.

8. Integration is a new challenge as well as the trend

Since businesses are expected to move to more digitalized paths due to the current demand, it is expected that they will want to integrate their existing legacy establishments with current digitalized platforms, thus enhancing the demand for integration measures and making it a challenge at the same time.

9. Content is the key

Since B2B e-commerce is walking on the path of digitalization, good quality content is something that cannot be avoided. Content is an enhancer of digitization efforts, from cold-calling to social media campaigns and emails; hence, various forms of content will be the hype for the e-commerce field.

10. Security was and always will be important

B2B organisations deal with a lot of data, be it customers or their inventories. This humongous amount of data means high chances of security breaches, and that’s why a flowing trend in B2Be-commerce will be cybersecurity and data security. Businesses will be working on and investing in security technologies and resources to avoid such threats and breaches.

CONCLUSION

In the concluding words, we can say that Salesforce B2B e-commerce platforms and their digitalization are the new hype that will be evident in the market and a top investment for all buyers, sellers, and enthusiasts. You can develop and leverage a Salesforce B2B ecommerce storefront with these new B2B ecommerce trends. We aim to see many new and flowing trends in the B2B e-commerce trends in 2022, and rapidly changing customer demand and preferences and emerging technologies will emerge many new trends to be added to the list.

Author:
Ecommerce Consultant, I’m helping business and organization who run ecommerce website to provide scalable ecommerce solution.
https://cyntexa.com/blog/b2b-ecommerce-trends-2022/

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Next-gen chips, Amazon Q, and speedy S3

Published

5 months ago

December 1, 2023

Max

AWS re:Invent, which has been taking place from November 27 and runs to December 1, has had its usual plethora of announcements: a total of 21 at time of print.

Perhaps not surprisingly, given the huge potential impact of generative AI – ChatGPT officially turns one year old today – a lot of focus has been on the AI side for AWS’ announcements, including a major partnership inked with NVIDIA across infrastructure, software, and services.

Yet there has been plenty more announced at the Las Vegas jamboree besides. Here, CloudTech rounds up the best of the rest:

Next-generation chips

This was the other major AI-focused announcement at re:Invent: the launch of two new chips, AWS Graviton4 and AWS Trainium2, for training and running AI and machine learning (ML) models, among other customer workloads. Graviton4 shapes up against its predecessor with 30% better compute performance, 50% more cores and 75% more memory bandwidth, while Trainium2 delivers up to four times faster training than before and will be able to be deployed in EC2 UltraClusters of up to 100,000 chips.

The EC2 UltraClusters are designed to ‘deliver the highest performance, most energy efficient AI model training infrastructure in the cloud’, as AWS puts it. With it, customers will be able to train large language models in ‘a fraction of the time’, as well as double energy efficiency.

As ever, AWS offers customers who are already utilising these tools. Databricks, Epic and SAP are among the companies cited as using the new AWS-designed chips.

Zero-ETL integrations

AWS announced new Amazon Aurora PostgreSQL, Amazon DynamoDB, and Amazon Relational Database Services (Amazon RDS) for MySQL integrations with Amazon Redshift, AWS’ cloud data warehouse. The zero-ETL integrations – eliminating the need to build ETL (extract, transform, load) data pipelines – make it easier to connect and analyse transactional data across various relational and non-relational databases in Amazon Redshift.

A simple example of how zero-ETL functions can be seen is in a hypothetical company which stores transactional data – time of transaction, items bought, where the transaction occurred – in a relational database, but use another analytics tool to analyse data in a non-relational database. To connect it all up, companies would previously have to construct ETL data pipelines which are a time and money sink.

The latest integrations “build on AWS’s zero-ETL foundation… so customers can quickly and easily connect all of their data, no matter where it lives,” the company said.

Amazon S3 Express One Zone

AWS announced the general availability of Amazon S3 Express One Zone, a new storage class purpose-built for customers’ most frequently-accessed data. Data access speed is up to 10 times faster and request costs up to 50% lower than standard S3. Companies can also opt to collocate their Amazon S3 Express One Zone data in the same availability zone as their compute resources.

Companies and partners who are using Amazon S3 Express One Zone include ChaosSearch, Cloudera, and Pinterest.

Amazon Q

A new product, and an interesting pivot, again with generative AI at its core. Amazon Q was announced as a ‘new type of generative AI-powered assistant’ which can be tailored to a customer’s business. “Customers can get fast, relevant answers to pressing questions, generate content, and take actions – all informed by a customer’s information repositories, code, and enterprise systems,” AWS added. The service also can assist companies building on AWS, as well as companies using AWS applications for business intelligence, contact centres, and supply chain management.

Customers cited as early adopters include Accenture, BMW and Wunderkind.

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HCLTech and Cisco create collaborative hybrid workplaces

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5 months ago

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Digital comms specialist Cisco and global tech firm HCLTech have teamed up to launch Meeting-Rooms-as-a-Service (MRaaS).

Available on a subscription model, this solution modernises legacy meeting rooms and enables users to join meetings from any meeting solution provider using Webex devices.

The MRaaS solution helps enterprises simplify the design, implementation and maintenance of integrated meeting rooms, enabling seamless collaboration for their globally distributed hybrid workforces.

Rakshit Ghura, senior VP and Global head of digital workplace services, HCLTech, said: “MRaaS combines our consulting and managed services expertise with Cisco’s proficiency in Webex devices to change the way employees conceptualise, organise and interact in a collaborative environment for a modern hybrid work model.

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Alexandra Zagury, VP of partner managed and as-a-Service Sales at Cisco, said: “Our partnership with HCLTech helps our clients transform their offices through cost-effective managed services that support the ongoing evolution of workspaces.

“As we reimagine the modern office, we are making it easier to support collaboration and productivity among workers, whether they are in the office or elsewhere.”

Cisco’s Webex collaboration devices harness the power of artificial intelligence to offer intuitive, seamless collaboration experiences, enabling meeting rooms with smart features such as meeting zones, intelligent people framing, optimised attendee audio and background noise removal, among others.

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TECHNOLOGY

Canonical releases low-touch private cloud MicroCloud

Published

5 months ago

November 28, 2023

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Canonical has announced the general availability of MicroCloud, a low-touch, open source cloud solution. MicroCloud is part of Canonical’s growing cloud infrastructure portfolio.

It is purpose-built for scalable clusters and edge deployments for all types of enterprises. It is designed with simplicity, security and automation in mind, minimising the time and effort to both deploy and maintain it. Conveniently, enterprise support for MicroCloud is offered as part of Canonical’s Ubuntu Pro subscription, with several support tiers available, and priced per node.

MicroClouds are optimised for repeatable and reliable remote deployments. A single command initiates the orchestration and clustering of various components with minimal involvement by the user, resulting in a fully functional cloud within minutes. This simplified deployment process significantly reduces the barrier to entry, putting a production-grade cloud at everyone’s fingertips.

Juan Manuel Ventura, head of architectures & technologies at Spindox, said: “Cloud computing is not only about technology, it’s the beating heart of any modern industrial transformation, driving agility and innovation. Our mission is to provide our customers with the most effective ways to innovate and bring value; having a complexity-free cloud infrastructure is one important piece of that puzzle. With MicroCloud, the focus shifts away from struggling with cloud operations to solving real business challenges” says

In addition to seamless deployment, MicroCloud prioritises security and ease of maintenance. All MicroCloud components are built with strict confinement for increased security, with over-the-air transactional updates that preserve data and roll back on errors automatically. Upgrades to newer versions are handled automatically and without downtime, with the mechanisms to hold or schedule them as needed.

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Cedric Gegout, VP of product at Canonical, said: “As data becomes more distributed, the infrastructure has to follow. Cloud computing is now distributed, spanning across data centres, far and near edge computing appliances. MicroCloud is our answer to that.

“By packaging known infrastructure primitives in a portable and unattended way, we are delivering a simpler, more prescriptive cloud experience that makes zero-ops a reality for many Industries.“

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Coupled with Canonical’s Ubuntu Pro + Support subscription, MicroCloud users can benefit from an enterprise-grade open source cloud solution that is fully supported and with better economics. An Ubuntu Pro subscription offers security maintenance for the broadest collection of open-source software available from a single vendor today. It covers over 30k packages with a consistent security maintenance commitment, and additional features such as kernel livepatch, systems management at scale, certified compliance and hardening profiles enabling easy adoption for enterprises. With per-node pricing and no hidden fees, customers can rest assured that their environment is secure and supported without the expensive price tag typically associated with cloud solutions.

Tags: automation, Canonical, MicroCloud, private cloud