Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.
Pegasystems has formed a strategic partnership with Google Cloud to enable joint clients to accelerate their digital transformations with Pega’s low-code enterprise software on Google Cloud’s highly scalable cloud services.
As part of the agreement, Pega will make Pega Cloud applications available on Google Cloud as a fully hosted and managed as-a-service offering. In addition, Pega and Google Cloud will collaborate on addressing new industry-specific use cases and joint go-to-market activities and will bring Pega Infinity applications to the Google Cloud Marketplace.
The partnership is consistent with Pega’s cloud choice strategy, which allows clients to decide how they want to deploy Pega, providing the choice, flexibility, and support to configure their cloud environment to best suit their needs and adapt to business changes. Pega clients now have a second Pega Cloud option on which to host their Pega applications, fully managed by Pega, which powers millions of automated processes and billions of customer interactions every day for some of the most important organizations in the world. The combined solution will provide clients a secure and reliable path to modernizing their software infrastructure with the flexibility to help easily scale and adapt as their needs change.
In addition, the partnership brings additional strategic elements that will help drive growth and opportunity for both companies, including:
- Joint go-to-market activities: The two companies will collaborate on go-to-market activities with collaboration on co-selling, field sales enablement, migration accelerators, and marketing activities. Google will also offer accelerators and incentives to support clients using Pega software on-premises who wish to migrate to Pega Cloud running on Google Cloud Platform.
- Exploration of new industry use cases: Pega will partner with Google Cloud to identify opportunities where capabilities from both companies can address customers’ use cases in key industries, beginning with telecommunications, healthcare, and financial services.
- Pega availability on Google Cloud Marketplace: Pega solutions from its core Pega Infinity software suite – including Pega Customer Service, Pega Customer Decision Hub, Pega Sales Automation, and Pega Platform – will be listed and available for purchase on Google Cloud Marketplace. This will make it easy for Pega Cloud clients on Google Cloud to purchase and deploy the Pega software they need when they need it to drive their business.
Pega Infinity applications for Pega Cloud clients on Google Cloud will be available by the end of Q2 2022, starting with Pega Platform in the Americas. Other Pega Infinity solutions and regions are planned to go online over the next 18-24 months. Pega Infinity solutions are expected to be available on Google Cloud Marketplace by the end of Q3 this year.
Carola Cazenave, head of global partner ecosystem, Pega, said: “This deep collaboration with Google not only gives our clients a cloud choice with one of the leading cloud vendors, it also provides us with a powerful new growth channel to be innovative and drive our business forward.
“We look forward to giving our Pega Cloud clients the exceptional speed, security, and scalability that Google Cloud reliably provides to clients around the world.”
Rodrigo Rocha, director of ISV partnerships, Google Cloud, said: “Businesses can now deploy Pega’s customer engagement applications at global scale, on Google Cloud’s trusted and highly-performant infrastructure.
“Pega’s partnership with Google Cloud will also add value for organizations who are looking to utilize Pega and Google Cloud together to address specific industry opportunities, such as helping leading telecom companies better manage a customers’ data journey or helping the automotive industry enhance intelligent capabilities.”
Disruptions Constantly Change the Insurance Industry
What Jake and Flo Aren’t Telling Us: Disruptions Constantly Change the Insurance Industry
Auto and home insurance bundles, umbrella policies, constant arguments about paying for healthcare (especially during a pandemic), and thousands of streaming and social commercial advertisements pushing different providers as being the best option for the average Joe and Jane.
Yes, we are talking about insurance and its many pros and cons. But what Flo from Progressive, the Geico Gecko, and the ever-popular Jake from State Farm may not be able to tell you is where the insurance industry is heading. And truth be told, you do not need them to do so — you can use your own Anticipatory mindset to decode the disruptions that will change the insurance industry from this point forward.
As a consumer, this general concept may strike fear into your heart — or, conversely, bring much-needed relief. It is no secret whatsoever that the consumer-facing side of the insurance sector is complicated, no matter how easy advertisements and salespeople try to convince individual consumers the process of obtaining insurance will be. Disruptions — and better yet, digital disruptions — that turn the insurance industry on its head are meant to ease the common pain points customers face.
And as an insurance professional or a business owner in the insurance industry, digital disruptions should bring you joy — your life will be easier, your customers will be happier, and most importantly, new doors will open to better opportunities to help the masses and scale your organization. However, those who fear these new digital disruptions do so because they feel them to be unpredictable and earth-shattering.
The Real Problem: Life Changes Drive Insurance Changes
Getting in front of any type of digital disruption is easy, as has been demonstrated by my Anticipatory Leader System. But those in the insurance industry, just as in all other industries, who do not embrace the principles of an Anticipatory mindset are frequently left to dread disruption and change.
One of my favorite principles from my Anticipatory Leader System is the Skip It Principle, because it is a straightforward way to start to peel the onion of an issue that shakes up your reality. With the Skip It Principle, we shift our focus from the perceived problem to the actual problem that a digital or other disruption introduces.
In the case of the insurance industry, the real problem is not that accelerated digital technology is transforming how we buy, sell, and implement insurance — it is the fact that change happens in life, period!
Think about that for a second: Insurance is an industry built on the very idea of constant, variable change. Unpredictable change is why we have insurance, is it not? Because we cannot literally use a crystal ball to see what is coming, we pay money to be covered if something goes wrong. The very concept of insurance is Anticipatory, in and of itself! So digital disruptions are not the problem here — the real problem is just a mindset issue.
Insurance agents and other professionals do not actually fear change in general, as the promise of change brings them business — but they do fear change that could disrupt them. Similarly, many customers of insurance fear change in the industry because they worry that these changes will make the process of acquiring insurance even more complex and convoluted, leaving them with lackluster coverage despite their best efforts and investments.
New Digital Disruptions Improving the Insurance Industry
As a business professional in insurance, it is your job to ease the minds of your customers — and, moreover, to follow through with ensuring that your promises of more efficient and accurate experiences with insurance hold true. To perform these tasks, you must use an Anticipatory mindset to identify exactly what digital disruptions are impacting the insurance industry going forward, and how they impact your customers.
Let’s identify a concept and an applicable disruptive digital technology that is transforming a multitude of industries already. This way, we can pre-solve any customer and organizational problems this technology will bring to the insurance industry and prepare for what is to come, just as you do for your clients in creating policies that anticipate and help them to meet their insurance needs.
Omni-Channel Claims Experience — I interviewed Richard Berkman of IBM’s retail technology about omni-channel intelligent commerce. The convergence of a business’s digital technology user experience and its customers’ experience in the physical world is not solely constrained to retail, as evidenced by the ways the principles of omni-channel intelligent commerce are impacting insurance providers and their consumers.
Creating an omni-channel claims experience with an insurance agent or agency means streamlining the interactions that follow an actual, physical incident, when the need to file an insurance claim arises. Everything sounds wonderful on paper when the risks discussed are purely theoretical, but when an incident occurs, the integration of the policy, the insurance agent, and the resolution following an incident must be as seamless as the customer’s experience buying a product online or in-person at a physical location.
There are several technologies already disrupting the likes of retail and service-based industries, designed to create connected and seamless experiences, both virtual and in-person. Disruptions in the insurance industry surrounding this concept are already under way, driven most notably by Internet of Things (IoT) applications and telematics.
Internet of Things (IoT) Risk Assessments — With edge computing, 5G connectivity, and the ability to process more and more data in real time, we are reaching a point in the insurance industry where we can adjust rates by the minute! For example, what was once simply a perk of having a tracker in your car measuring your driving habits and ultimately helping you lower your premiums by making you a safer driver is now finding its way in your home, place of business, and more.
The proactive way insurance companies are already using IoT applications in homes and commercial spaces, for instance, includes predicting when an issue is more likely to take place, like a pipe bursting or a fire starting. This technology alerts the customer of the elevated risk and enables him or her to actually prevent the incident from happening to have them avoid filing a claim for damage to begin with. Talk about pre-solving using anticipation!
Overall, the point of a seamless customer and insurance agency experience is found in a connected experience, whereas legacy systems and legacy mindsets of insurance agencies reflect a passive product that a customer is simply required by law to have. Now customers feel interactive with their insurance, and it removes the top-down emotions once commonplace in the industry.
What Might This Do For You as an Agent?
Naturally, with every digital disruption that improves the customer’s experience, there is the pertinent fear that your status quo will be upended — or, in some cases, eliminated completely. I’d love to tell you that this is not true, but it is a Hard Trend future certainty that you cannot avoid.
However, the beauty of anticipation is that you stay ahead of these disruptions and foresee many of the idiosyncrasies that can and likely will disrupt you as an agency owner or insurance representative. In this case, knowing that increased connectivity is causing the disruptions we discussed in this blog, what aspects of your operation can you pinpoint as likely to be transformed by IoT, edge computing, or autonomous technology that processes customer data?
Insurance, like every other industry in the commercial world, is a Both/And industry, meaning that legacy systems are not completely irrelevant in the wake of new, transformative technology, much as human beings will not be replaced by machines. The skills you have developed as a professional in the insurance industry are still extremely valid, and an Anticipatory mindset will teach you how to help them converge with the new systems and changes coming now and in the future.
Learn to be Anticipatory with my Anticipatory Leader System today!
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