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10 Best WooCommerce Dropshipping Themes in 2024

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10 Best WooCommerce Dropshipping Themes in 2024

Picking the right WooCommerce dropshipping theme for your online store can feel like navigating a maze 一 you know there’s an exit, but finding it seems overwhelming.

We understand this challenge.

So, we’ve handpicked the top ten WooCommerce dropshipping themes for 2024.

Let’s find a suitable theme for your store!

Best WooCommerce Dropshipping Themes: An Overview

Looking for a quick recommendation and overview of the best WooCommerce dropshipping themes?

Awesome! Just take a look at the table below:

The 10 best WooCommerce themes in 2024

Let’s discuss the ten best WooCommerce themes for dropshipping!

1. WoodMart Theme Review

Designed for Creating a fast and sleek design store
Great for Stores with multiple categories and products
Price $59 one time
Unique features – Built for ecommerce
– Extremely customizable
– Conversion-focused product pages
Demo stores Home decor
Fashion
Coffee
Other niches

WoodMart is a top-selling WooCommerce dropshipping theme on ThemeForest with an impressive rating of 4.93 out of 5.

It’s easily one of the best-looking themes out there!

Just take a look at a product page example built with WoodMart:

WoodMart product page

As you can see, the product page has aesthetic appeal and ecommerce-specific elements like compare, add to wishlist, social media share buttons, and more.

This makes WoodMart our top recommendation for your dropshipping store!

With so many in-built elements, you don’t need to purchase extra plugins.

Plus, Woodmart is compatible with the beginner-friendly page builder Elementor and the feature-rich WPBakery.

Unique features

  • Built for ecommerce. WoodMart is made explicitly for ecommerce stores and has 80+ prebuilt demo websites in niches like coffee, clothing, gaming, furniture, fashion, and electronics.
  • Extremely customizable. WoodMart has tons of customization options in styling, typography, shop layouts, and more. You can also choose from 400+ pre-made elements like 360-degree views, pricing tables, and product filters to create content.
WoodMart 360 degree image view feature
  • Image hotspot. One standout visual feature of WoodMart is an image hotspot. This lets you add a clickable area on an image that reveals additional information.
WoodMart image hotspot feature

Pricing

WoodMart is available for $59 on ThemeForest and comes with six months of support.

When the WoodMart theme is great for you

  • You want a fast, responsive, and gorgeous-looking store.
  • You have a store with multiple products and categories like fashion, home decor, pet supplies, and stationery.

2. XStore Theme Review

XStore homepage
Designed for Creating a feature-rich dropshipping store
Great for Store with 50 products and above
Price $59 one time
Unique features – Multilingual
– ChatGPT integrated
– Dark mode
Demo stores Baby
Jewelry
Pet
Other niches

Next up on our list of the best WooCommerce dropshipping themes is XStore! It is created by 8theme and has 40,000+ sales on ThemeForest.

Although XStore isn’t as popular as WoodMart, its beauty and functionality match.

Check out the product catalog page from XStore’s demo store:

XStore's product catalog page

Here’s the product page from the same demo store.

XStore's product page

The product page has cross-sells, recent sales notification pop-ups, and social indicators, all essential to keep customers interested in your dropshipping store.

Plus, XStore comes with many plugins included at no extra cost!

For example, the Infinite Scroll and Ajax Pagination plugin is priced at $4 per month, the Slider Revolution plugin comes at a one-time cost of $104, and the Woo PDF Invoice is available for $7 per month.

All of these plugins (and more) are included for free with XStore!

Just like WoodMart, XStore works well with Elementor and WPBakery page builders, giving you more customization options.

Unique features

  • Multilingual. The theme includes translation files, simplifying the creation of multilingual sites.
  • ChatGPT integrated. You can now generate text content for your store in a matter of seconds.
  • Dark mode. The latest version includes a dark mode and an auto mode, which allows the site to adapt its appearance automatically in dim environments.

Pricing

XStore’s pricing is competitive at $59, including six months of support.

When the XStore theme is great for you

  • You want an ecommerce-centric theme with valuable free plugins.
  • You want a theme with dark or auto mode options for enhanced user experience.

3. Flatsome Theme Review

Flatsome theme homepage
Designed for Dropshippers looking for extensive customization options
Great for Experienced WordPress users looking for a retro-looking theme
Price $59 one-time
Unique features – UX Builder
– Extensive digital library
– Optimized for speed
Demo stores View all the styles here

Flatsome is the number one WooCommerce theme on ThemeForest, crafted by UX theme. With over 7500 users rating it at an impressive 4.8/5, it is clearly a crowd favorite.

Unlike WoodMart and XMart, Flatsome’s approach is unique.

It has 15 ecommerce and four business demo stores, featuring diverse styles such as ‘Cute Shop,’ ‘Grid Style 1,’ and ‘Mega Shop’ instead of focusing on niche categories like furniture and clothing.

Flatsome demo stores

A key feature of Flatsome is its UX builder, an integrated page builder ideal for customizing your online store.

It includes features for dropshipping stores like live search, sale bubble options, and add to wishlist.

So, if you have a design in mind, you can create a beautiful and functioning dropshipping store!

Let’s have a look at a product page example built with Flatsome:

Flatsome product page

Unique features

  • Drag-and-drop builder page builder. Flatsome’s UX Builder offers real-time editing with a live preview. It includes 44 content elements like banners, price tables, and testimonials, enhancing website design.
  • Flatsome Studio. Flatsome provides a vast digital library with images, ready-made layouts, and sections for easy integration into pages or posts.
  • Optimized for speed. We tested Flatsome across various devices and can confirm its amazing speed and compatibility. This optimization ensures quick website loading, offering a smooth experience on both desktop and mobile.

Pricing

You can purchase Flatsome for $59 on ThemeForest. This price includes all features, future updates, and six months of support.

When the Flatsome theme is great for you

  • You’re looking for a theme that offers extensive customization options.
  • You prefer a theme with a proven track record and is an industry favorite.

4. Shoptimizer Theme Review

Shoptimizer theme homepage
Designed for Fast and conversion-focused theme
Great for Dropshippers looking for clarity and detail in a theme’s design
Price $99 one time
Unique features – Fast
– Conversion-optimized
– SEO-friendly
Demo stores Shoptimizer store

Shoptimizer is a WooCommerce theme that uses the Elementor drag-and-drop builder.

Since it’s specifically made for ecommerce, its cart page is well thought out with features like a progress bar, a call to action, trust symbols, and recent customer reviews.

Shoptimizer theme product page

These elements instill confidence in users that they’re making the right choice.

Shoptimizer also has a suggested search result feature where the results display immediately after typing a few characters.

Unique features

  • Fast. Shoptimizer theme includes minified CSS for super-fast page load. It also includes critical CSS, so the key contents at the top of the page render almost instantly.
  • Conversion-optimized. Shoptimizer has many product page features like trust badges, a countdown timer, FOMO notifications, a search bar, and a size guide.
  • SEO-friendly. Besides having all the necessary SEO elements, Shoptimizer includes an additional field below the product catalog so you can craft specific content for each category.
Shoptimizer product category page

Pricing

Shoptimizer comes at a one-time price of $99.

When the Shoptimizer theme is great for you

  • You want an ecommerce-focused theme with in-built small elements like trust badges and FOMO pop-ups.
  • You want a fast theme with great speed scores on GTmetrix.

5. Porto Theme Review

Porto theme homepage
Designed for Modern and versatility
Great for Dropshippers who have (or plan to have) dropshipping stores in multiple niches.
Price $59 one time
Unique features – PortoStudio
– ChatGPT
– Customizations
Demo stores Gaming
Sports
Fashion
Other niches

Porto is a powerful business and WooCommerce theme on ThemeForest.

This theme was developed by P-themes and Okler and powers over 92,000 websites as per BuiltWith.

They have 142 prebuilt demo stores, of which 52 are ecommerce stores in various niches like clothing, electronics, gaming, and sunglasses:

Porto theme demo stores

This variety ensures that Porto has a design template ready for you regardless of your niche!

If that’s not all, Porto has many elements that will make your dropshipping store stand out, like an image hotspot, 360-degree image viewer, and recent sales pop-ups.

Porto product page

Another great thing about Porto is that it supports Elementor and WPBakery Page Builder.

Unique features

  • PortoStudio. Porto has a giant library of ready-to-use layouts and elements like scroll progress, quick view, live search, and pricing tables.
  • AI content generator. Porto has ChatGPT integration, which makes creating content, SEO metadata, and blogs easier.
  • Customizations. Porto has a detailed theme options control panel that lets you customize almost every aspect of your website. For example, it has eight types of headers:
Porto header designs

Pricing

Porto is available for $59 and includes six months of support.

When the Porto theme is great for you

  • You have (or plan to have) dropshipping stores in multiple niches.
  • You want a clean, modern, and versatile theme.

6. Electro Electronics Theme Review

Electro Electronics theme on ThemeForest
Designed for Building a tech brand
Great for Dropshippers in tech niche with 50+ products
Price $59 one time
Unique features – Advanced menu
– Cross-sells
– Product deals
Demo stores Electro Electronics store

Electro Electronics is a WooCommerce dropshipping theme by Madras Themes and is available on ThemeForest.

If you look at the homepage, it looks like it’s ready to support thousands of products, much like the big players, Amazon and AliExpress!

Electro Electronics demo store

Customers can conveniently search and browse categories right from the homepage.

Electro Electronics is a widescreen-ready theme. But it also has impressive mobile pages so that all your product pages include important information like reviews and ratings.

Unique features

  • Advanced menu. Electro Electronics has a responsive mega menu dropdown and a vertical menu, which makes site navigation a breeze.
  • Cross-sells. The cross-sell section lets your customers view prices and add products to their cart directly from the product page.
Cross-sells on Electro Electronics theme
  • Product deals. They’re designed to catch your customer’s eye and make them want to instantly snap up those deals.
Electro Electronics theme deals

Pricing

Electronics is available for $59, including six months of support.

When the Electro Electronics theme is great for you

  • You want your tech dropshipping store to look like giant ecommerce stores like Amazon or Alibaba.
  • You want a sophisticated and modern theme.

7. Shopkeeper Theme Review

Shopkeeper theme homepage
Designed for Simple and minimalist look
Great for New to online selling and have a one-product store
Price $37 one time
Unique features – Product layouts
– Easy setup
– Predictive search
Demo stores Shopkeeper demo

Shopkeeper is a minimalist WooCommerce dropshipping theme with a 4.62 rating on ThemeForest.

As per BuiltWith, there are currently 13,215 live stores using this theme.

So, what’s in it for you?

Well, it packs over 80 ready-to-use website templates.

Shopkeeper theme product page

Plus, it’s compatible with leading page builders like Elementor and WPBakery, offering you extensive customization options.

The theme also supports widely spoken languages such as Spanish and German, and even RTL (Right to Left) languages like Hebrew and Urdu.

Unique features

  • Product layout. Shopkeeper has multiple product layout options like cascade, scattered, and product with commercial video.
  • Easy setup. Like other themes on this list, Shopkeeper also offers single-click demo import, which lets you build websites in a few minutes!
  • Predictive search. Ever wished your store could guess what customers are looking for, just like Google? Shopkeeper makes that happen with its live search:
Shopkeeper theme live search

Pricing

Shopkeeper is available for $37 and comes with six months of support.

When the Shopkeeper theme is great for you

  • You have a one-product store.
  • You’re new to online selling and don’t want to be overwhelmed with multiple customization options.

8. Astra Theme Review

Astra theme homepage
Designed for Lightweight, fast, huge community
Great for Dropshippers seeking a blend of elegance and performance
Price $49 yearly or $199 for a lifetime
Unique features – Free starter templates
– Feature-rich
– Performance-focused
Demo stores T-shirt
Jewelry
Other themes

No list of WooCommerce dropshipping themes will be complete without Astra!

It’s one of the most popular themes, with 2.5 million websites currently using it.

While it’s a multipurpose theme, it’s one of the most flexible around, with amazing customer support.

Astra provides the free Spectra plugin, which adds powerful building blocks to WordPress’s default page builder, Gutenberg.

But it’s also fully compatible with popular builders like Elementor, Beaver Builder, and Brizy.

Now, let’s take a look at a sample product page crafted using Astra:

Astra product page

Here’s the homepage from a demo store:

Astra theme homepage

As you can see, Astra’s design is clearly top-notch, but there’s more.

It offers a customizable checkout feature, which is crucial for reducing cart abandonment rates!

Astra checkout

Given that the average industry rate is around 69%, with over half due to checkout design flaws, Astra’s feature is an important feature to have!

Unique features

  • Free starter templates. Astra has a few free readymade themes for online stores in niches like organic, home decor, garden, and cosmetics. More attractive templates for sportswear, jewelry, and furniture come with a cost.
  • Feature-rich. Astra provides ecommerce functionalities like infinite scrolling for product catalogs, quick view, off-canvas sidebar, and dropdown cart.
  • Performance-focused. Astra theme is super fast and one of the lightest themes, even though it’s filled with features.

Pricing

Astra has a freemium model, allowing basic features for free.

Astra Pro, priced at $49 per year or a lifetime value of $199, offers more templates and advanced features.

We find Astra’s free version pretty limiting for dropshipping.

When the Astra theme is great for you

  • You want a fast, lightweight, and feature-rich store.
  • You want a popular theme with a huge community.

9. Salient Theme Review

Salient theme homepage
Designed for Creating a visual brand
Great for A quick setup and putting the focus on your product
Price $60 one-time fee
Unique features – Multiple templates and demo stores
– Beautiful layouts
– Fast
Demo stores View all styles here

Salient is a multipurpose WordPress theme for building ecommerce sites, corporate websites, and portfolios.

This theme by ThemeNectar is one of the most popular themes available on ThemeForest, with almost 150,000 sales.

The Salient theme comes with a customized version of the WPbakery page builder plugin.

It’s a beautiful theme made for you to tell a visual story to your customers.

Have a look here:

Salient theme product page

Unique features

  • Customization. The Salient theme offers more than 300+ templates to design the store however you want. However, there are only five ecommerce demo stores available.
  • Layouts. Salient has some stunning layouts to make your dropshipping store stand out from your competitors.
Salient theme layout
  • Fast. The theme is light and fast and lets you create a website that doesn’t keep your visitors waiting.

Pricing

Shopkeeper costs $60 and includes six months of support.

When the Salient theme is great for you

  • You want a theme that puts your product first.
  • You want a fast and fresh theme.

10. Blocksy Theme Review

Blocksy theme homepage
Designed for Contemporary look
Great for Dropshippers on a budget
Price 0 / $69 yearly / $99 lifetime
Unique features – Freemium model
– Useful extensions
– Dark mode
Demo stores Modern
Garderobe
Other styles

Blocksy is a WordPress theme for all types of businesses like agencies, ecommerce, and restaurants.

Currently, Blocksy has almost 200,000 live websites, as per BuiltWith. However, not all are ecommerce or dropshipping stores.

The theme works with Gutenberg, Elementor, Beaver Builder, and Brizy page builders.

Here’s an example of a product page from one of the free starter templates:

Blocksy theme product page

The best part about Blocksy is that it works on a freemium model!

You can start with free starter templates and use WordPress’s default page builder, Gutenberg, to make changes to your site.

Unique features

  • Free. You can create a stunning dropshipping store with Blocky’s free demo store and page builders.
  • Extensions. You get plenty of free and useful extensions like product reviews, widgets, and cookie consent for free. The paid version has more extensions like an advanced menu and WooCommerce features like a wishlist and quick view.
  • Dark mode. Blocksy has a dark mode switch, which allows customers to switch to a dark theme for a pleasant experience at night. However, it’s only available in Blocksy Pro.

Pricing

Blocksy has a freemium model to use the basic features for free. The Pro version costs $49 yearly and $99 for a lifetime.

When the Blocksy theme is great for you

  • You’re on a budget and want a free WooCommerce dropshipping theme.
  • You want a theme with a contemporary look.

How do you pick the best dropshipping theme for your store?

If you’re not sure which theme you should choose, here are a couple of things to consider so you can make the best decision possible:

  • The design of the theme. Do you like how the theme looks? It should match your style and brand.
  • Does it fit your niche? Most themes will fit every niche, but some WooCommerce themes are designed with a specific niche in mind!
  • Performance. Test how fast the theme loads, especially on busy pages like the homepage.
  • Is the theme updated regularly? Pick a theme that gets regular updates to stay compatible with WordPress and WooCommerce.
  • Features. Most times, you’ll need to install a plugin to get a feature. Check if your theme provides ecommerce-specific functionalities.
  • Page builders. Try different page builders to see which one you like. Then, choose a theme that works with it.
  • Test their support. Test the theme’s support by asking questions. See how fast and helpful they are.
  • Is the theme responsive? Make sure the theme works well on mobile devices, as most people shop on their phones. Images should scale properly, and the layout should change without any weird effects.
  • Bloatware. Many WooCommerce themes have unnecessary code, which can slow down your online store. Skip the themes with features and extensions that are not needed for your store.

Tip: If you want to test how a theme looks, explore the live demos on the theme’s website. These demos let you interact with the theme before buying.

Remember, you can’t get a refund once you buy and download a theme. You’re eligible for a refund only if you haven’t downloaded the theme within 30 days of purchase, in most cases.

Summary

Before we go, we’ve created a quick summary of this article for you, so you can easily remember it:

  • Go for WoodMart, XStore, Shoptimizer, or Electro Electronics if you want a theme made specifically for ecommerce stores.
  • Choose Flatsome or Astra for popular themes with large communities.
  • If you’re on a budget, choose the free version of the Blocksy theme.
  • For visually appealing themes, consider Salient, Shopkeeper, or Porto.
  • Avoid bloated themes with unnecessary code.
  • Experiment with various page builders to find your preference, then pick a compatible theme.
  • Test how fast the theme loads, especially on high-traffic pages like the homepage.

Final verdict

We’ve reached the end of the article!

So, what’s our final verdict?

What are the best WooCommerce dropshipping themes in 2024?

We recommend WoodMart, XStore, and Shoptimizer as the best WooCommerce themes for dropshipping stores.

These themes excel in aesthetics, features, customizability, and performance.

Are you still second-guessing which theme to use? Let’s take a look at our overview from earlier:

Theme Best for Price
WoodMart
Theme
A fast, responsive, and gorgeous-looking store $59 one-time
XStore
Theme
An ecommerce-centric theme with valuable free plugins $59 one-time
Flatsome
Theme
A theme with a proven track record and is an industry favorite $59 one-time
Shoptimizer
Theme
An ecommerce-focused theme with in-built small elements like trust badges $99 one-time
Porto
Theme
A dropshipping store in multiple niches $59 one-time
Electro Electronics
Theme
Making your dropshipping store look like Amazon or Alibaba $59 one-time
Shopkeeper Theme A one-product store $37 one-time
Astra
Theme
A lightweight theme with a huge community Free / $49 yearly / $199 lifetime
Salient
Theme
A theme that puts your product first $60 one-time
Blocksy
Theme
A free theme with a contemporary look Free / $69 yearly / $99 lifetime

Feel free to leave comments, questions, or suggestions below.

And good luck with your first step towards building a unique, high-converting store!

Want to learn more about WooCommerce?

Ready to move your dropshipping store to the next level? Check out the articles below:

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How Exactly to Start a Dropshipping Business, The No-Nonsense Guide | by Ghulam Murtaza Abbasi | ILLUMINATION | Jul, 2024

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How Exactly to Start a Dropshipping Business, The No-Nonsense Guide | by Ghulam Murtaza Abbasi | ILLUMINATION | Jul, 2024

So, can you get rich overnight with dropshipping, eh? Well, let me burst that bubble right now. The internet is bursting at the seams with get-rich-quick schemes, especially on YouTube. You’ll find countless videos promising that dropshipping is your golden ticket to easy money. Spoiler alert: it’s not.

Before you dive in, let’s set the record straight: you won’t be buying a yacht next month. Everything worth having takes time, and dropshipping is no exception. Your sky-high expectations? Yeah, those will only serve to demotivate you when reality sets in.

Thinking dropshipping will make you rich quick? That’s as realistic as believing you can become a chef by watching cooking shows. — Golden Ramsay

Here’s the grand, straightforward concept: you’re selling inventory you don’t actually own. You buy it only after a customer places an order. Revolutionary, right?

Now, don’t get too excited. This article isn’t a “top 10 best niches” list. I’m not here to tell you what product to pick. Instead, I’ll guide you on how to set up your storefront and find a reliable supplier.

Shopify is the darling of dropshippers. Why? Because it’s idiot-proof. From managing products to orders and warehouses, it’s all there. Plus, you can connect it to every social media channel under the sun. One tiny change in your product listing? Boom, it’s updated everywhere. Magic.

WordPress with WooCommerce

Now, for those who enjoy a bit of pain, there’s WordPress with the WooCommerce plugin. It’s not rocket science, but it’s definitely not as breezy as Shopify. You’ll need a touch of patience and some technical skills to get things rolling. And don’t forget SEO — Yoast SEO is your new best friend.

I won’t bore you with an exhaustive list, but here are some names: BigCommerce, Wix, SquareSpace, Weebly, CoreCommerce, Ecwid, Shift4Shop. They’re all great, but pick one and stick with it. More options will only make your head spin.

Once you’ve chosen your platform, it’s time to pick your product source. The internet is brimming with options, but here are a few big names:

AliExpress

AliExpress is the OG of dropshipping. With a vast range of products and suppliers, it’s the go-to. Look for suppliers with good performance stats, a couple of years under their belt, and legit product reviews. For automation on Shopify, you’ve got DSers. WooCommerce? Good luck finding a decent plugin.

Other Options

CJDropshipping, ZenDrop, and AutoDS are also in the game. CJDropshipping and ZenDrop are decent but suffer from long shipping times. AutoDS claims the shortest shipping durations, so maybe give that a whirl.

Want faster shipping? Use local suppliers. For US customers, Spocket is gold. They have warehouses in the US, slashing delivery times from 20 days to a mere 3–5 days. CJDropshipping also has US warehouses, but you’ll need to buy inventory in advance or use their existing US stock.

So there you have it, folks. Dropshipping isn’t a walk in the park, but with a little patience and the right strategy, you might just make it work. Just don’t expect to be sipping cocktails on your private island any time soon.

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How to Create a Beautiful and Functional Site for Your WordPress Meetup Group – WordPress.com News

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How to Create a Beautiful and Functional Site for Your WordPress Meetup Group – WordPress.com News

Taking advantage of our free site offer for your WordPress community? Here are some new templates you can use.

A few weeks ago at WordCamp Europe we announced free sites for local WordPress meetup groups. This initiative aims to support the WordPress community by providing free world-class hosting to promote your local meetups.

Today we’re bringing you a set of easy-to-use templates, along with some ideas on how to customize your community site. Let’s dive in! 

Building a WordPress community website

WordPress.com offers a huge variety of themes, but if you’re looking for a place to start, you can’t go wrong with Twenty Twenty-Four. It’s a community project, comes with a professional, polished look, and offers plenty of built-in patterns that make site building a breeze. It also lends itself beautifully to customization.

Twenty Twenty-Four already has a lot going for it, but we decided to take it a step further and offer a couple of custom, community-focused page layouts to go along with it. Our stylish homepage and events page templates will seamlessly integrate with your site. 

The homepage layout includes a welcome message, stats section, upcoming events, a blog, and a call for speakers. All of these are optional and can be removed or re-arranged as needed. Plus, you can supplement them with other patterns from the catalog, like social icons to promote your local group’s social media presence.

Let’s have a look!

1720713363 302 How to Create a Beautiful and Functional Site for Your

Getting started with templates

First, you’ll want to activate the Twenty Twenty-Four theme on your site. Next, follow these steps to set up your homepage:

  1. Create a static page.
  2. In the “Add a page” modal select the “Events” category on the left, and pick the desired layout, following these steps
  3. Set the page template to “Page No Title.”
  4. Set your custom page as the homepage in the Settings → Reading section following these steps.

Repeat as necessary for the Events page, and any other page that you might want to add to your site, like About, Contact, or Blog.

The above page layouts can also be found in our pattern library in the Events category.

Customization options

Once you’ve applied a template, it’s time to make it your own. Customizing your site to match your group’s vision is easy. Don’t forget to grab official WordPress logos and other visual assets.

Change fonts and colors

Experiment with fonts and colors to make your design unique. Twenty Twenty-Four theme comes with six style variations that include different colors and fonts, and can be further adjusted as needed.

1720713363 144 How to Create a Beautiful and Functional Site for Your

Swap template parts

Use the power of Site Editor to change the header and footer of your site. Twenty Twenty-Four comes with a selection of built-in options for the site headers and footers, so take your pick!

Add links to social media profiles

Use the Social Icons block to display logos that link to your social media profiles anywhere on your site.

Update your Meetup.com group page

Once your local community website is ready, don’t forget to add the link to your group description and the “Find us” section on your official Meetup.com page.

Over to you

We are committed to providing the best tools and resources for the WordPress community. What other patterns or templates would be useful for your meetup site? Share your thoughts and suggestions with us—we’re here to help you succeed!


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How We Built It: my.blog – WordPress.com News

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How We Built It: my.blog – WordPress.com News

A peek at how our special projects team built the all new my.blog website.

When Automattic launched the .blog domain extension back in 2016, our in-house team built a shiny new website to go with it. The vibe of my.blog very much matched the era, featuring a simple layout, a generic color palette, and a “just the basics” approach to the content and overall messaging. 

The previous iteration of my.blog did its job well, but was due for a redesign.

Eight years later, it was time for a refresh. 

Our special projects team recently revisited my.blog, giving it a totally new aesthetic and approach, as well as some cool new features. In this post, we’re going to give you a peek behind the curtain about how this new site came to be. The fresh design beautifully showcases what’s possible with WordPress. 

Take a look around my.blog and don’t forget to grab a .blog domain while you’re at it!  

Design inspo 

The first step for our team was to nail down a design motif. For any website project, starting here sets the tone for the entire site. What are the colors, styling, and typographical elements that speak to what you’re trying to get across?

Our design team presented two beautiful options, each with their pros and cons:  

The fluid layout of the lighter version, codenamed Lemon Softness, really stood out, whereas the tile or card layout of the darker version, codenamed Starfield, looked nice, but felt like more of the same on today’s web. 

On the other hand, the dark aesthetic of Starfield spoke a little more to our future-facing sensibilities. 

Ultimately, we combined them. The layout of Lemon Softness is what you’ll see on my.blog today (including a few very cool scrolling animations), while the Starfield inspiration shows up in Dark Mode toggle (the moon/sun icon on the top right). Also check out the “glass morphism” effect in the header at the top of the site, which blurs the imagery just a bit so that you can clearly read and navigate the menu.

Blogger inspo 

Of course, it’s not all about the design. Along with the bold new look, our team included a few features that will inspire bloggers of all stripes and encourage getting back into the habit. After all, blogging is actually thriving in our social media world. 

First, we wanted to ensure that “dotbloggers” (folks who use a .blog domain) were highlighted right on the front page. This carousel pulls posts from the “dotblogger” blog category

my.blog homepage featuring bloggers using a .blog domain.

Just a bit further down on the page, we decided to feature .blog sites; this carousel is actually populated dynamically from a .blog domain database. 

my.blog homepage carousel featuring websites with a .blog domain.

Finally, the team wanted to emphasize how powerful blogging can be. Just as “the death of the novel” has been overblown for at least 100 years, “the death of blogging” is a regular fixture of online discourse. The reality is that more people than ever before are blogging and seeing the value of having a corner of the internet that’s all theirs. To this end, we spent time crafting a manifesto that speaks to this: 

We hold this truth at the center of our mission and vision: content is valuable. When you publish online—whatever you publish—you are declaring your willingness to create and add something to our world.

Owning your domain means that you’re not at the whims of an ever-changing algorithm. It’s a claim of ownership and independence. A .blog domain is more than that—it’s a signal and a badge of authenticity that declares your particular corner of the internet as a space for stories, expressions, thoughts, and ideas. You’re an original.

A .blog domain is more than just the dynamic pillar of your online presence (though it is that too). It’s a stage for all of the utterly unique ways you share your story—in words, photographs, videos, podcasts, artwork, and more.

Resources for days 

Beyond the glitz and glamor, the .blog website also needs to provide practical resources for both registrars and dotbloggers. On the registrar side, our team made it especially convenient to access promotional content and visual marketing assets. When it comes to bloggers looking for a domain, the search page provides real-time results for what’s available and where you can purchase it. 

As a reminder, you can also buy a .blog domain directly from WordPress.com/domains—for just $2.20 for the first year, or for free if you purchase any annual paid plan.  

Take a look for yourself 

No need to take our word on the great job our special projects team did with the new my.blog website. Head over, click around, grab your own memorable domain name, and start (or restart) blogging today. 


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