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17 Best WordPress Mailchimp Plugins for 2023 (Free and Paid)



17 Best WordPress Mailchimp Plugins for 2023 (Free and Paid)

Do you want to integrate Mailchimp with your WordPress site and want to find the best plugins?

Mailchimp is a popular email marketing service that lets you create email campaigns, send automated messages, and more. With the right plugin, you can grow your email list, automate workflows, and make the most out of the service.

In this article, we’ll show you the best WordPress Mailchimp plugins that you can use for your business.

Best WordPress Mailchimp plugins

Why Use WordPress Mailchimp Plugins?

If you’re just getting started with email marketing, then you must have come across Mailchimp. It is one of the best email marketing services in the market. The best part is that you can get started for free and send up to 1,000 emails every month.

With Mailchimp, you can set up emails, create campaigns, and manage your subscribers with ease. It also integrates with other third-party plugins and tools for WordPress.

For instance, you can use it with lead generation software to grow your email list. Or you can connect it with a WordPress contact form plugin and automatically collect email addresses in Mailchimp.

You can even set up automation with Mailchimp using the right plugin. For example, automatically send an email using Mailchimp when publishing a new blog post. This way, your audience is immediately notified about new content, news, announcements, and sales.

That said, let’s look at some of the best Mailchimp plugins you can choose for your business.

1. WPForms

Is WPForms the best form builder plugin for WordPress?Is WPForms the best form builder plugin for WordPress?

WPForms is the best WordPress form builder plugin for WordPress that lets you easily create Mailchimp signup form with its powerful drag-and-drop form builder.

With its Mailchimp addon, you can create a newsletter signup form and select which audience or group the subscribers should be added to in Mailchimp. This makes it very easy to save form entries and add them to your email list.

Besides that, you also get options to unsubscribe, archive, delete, and record events. The Mailchimp addon also lets you mark subscribers as VIPs, so you know your high-value customers.

By integrating Mailchimp with WPForms, you can assign Mailchimp tags to segment subscribers. Or use WPForms smart tags to save additional information about subscribers in their Mailchimp profiles.


  • Beginner-friendly plugin with drag-and-drop builder
  • Tons of pre-built form templates
  • Smart conditional logic
  • Easily integrates with Mailchimp
  • Built-in spam protection
  • Automated workflows


  • Offers a Lite version, which is available for free but with limited features
  • Mailchimp integration is not available in the Lite version, only Constant Contact

Why Use This Plugin: If you’re looking to create different WordPress forms and want to collect subscribers’ contact information in Mailchimp, then WPForms is the best plugin.

Pricing: WPForms pricing plans start from $49.50 per year. However, you’ll need the Plus plan to use the Mailchimp addon, which will cost $99.50 per year. There is also a WPForms Lite version you can use for free.

2. Uncanny Automator

Uncanny AutomatorUncanny Automator

Uncanny Automator is the best WordPress automation plugin. You can think of it as Zapier but for WordPress. Uncanny Automator offers different recipes that you can create for Mailchimp and automate workflows.

You can choose from hundreds of actions and triggers to create an automated recipe. It helps 2 or more WordPress plugins to talk to each other.

For example, let’s say a user cancels their membership on MemberPress. They’re then automatically unsubscribed from the Mailchimp audience. Similarly, if a user completes an online course on LifterLMS, then a tag is automatically added to the user’s profile in Mailchimp.

Aside from Mailchimp, Uncanny Automator integrates with over 130 different plugins and social media apps. Plus, its recipe builder is user-friendly, and you don’t need to edit code to set up automation.


  • Easy-to-use recipe builder
  • Supports over 130 integrations, including Mailchimp
  • Choose from over 500 triggers and 300 actions
  • Automate workflows without touching code


  • The premium version can be a bit expensive for startups or businesses on a tight budget

Why Use This Plugin: If you’re looking for a way to automate your workflows between Mailchimp and other plugins on your WordPress site, then Uncanny Automator is the perfect solution for you.

Pricing: Uncanny Automator prices start from $149 per year.

3. WP WooCommerce Mailchimp

WP WooCommerce MailChimpWP WooCommerce MailChimp

WP WooCommerce Mailchimp is a free WordPress Mailchimp plugin. It helps you add customers to your email list automatically.

You can select which Mailchimp list the subscribers should be added to. The plugin lets you choose when to collect customers’ email addresses. For instance, you can collect information when a customer places an order, the order is processed, or when the order is completed.

Other options offered by the plugin include asking permission from customers to subscribe to the email list, editing the opt-in field text, and more.


  • Simply and free-to-use plugin
  • Automatically add customers to your email list in Mailchimp
  • Add interest groups to further segment customers
  • Multiple opt-in settings


  • Limited opt-in customization options

Why Use This Plugin: If you have a WooCommerce store, then the WP WooCommerce Mailchimp plugin is a great plugin to automatically add customers to specific email lists. This way, you can create custom email campaigns for each customer group and send personalized messages.

Pricing: WP WooCommerce Mailchimp is a free WordPress plugin.

4. OptinMonster

The OptinMonster conversion optimization pluginThe OptinMonster conversion optimization plugin

OptinMonster is the best lead generation and conversion optimization software. It helps you get more leads, grow your email list, and boost conversions.

OptinMonster easily integrates with Mailchimp, and you can gather email addresses through different campaigns in your Mailchimp account.

With OptinMonster, you can create all types of campaigns, like a simple popup, floating bar, full-screen welcome mats, and more. There are lots of pre-built campaign templates to choose from. You can then use its drag-and-drop campaign builder to easily customize your campaigns.

Plus, it offers powerful display rules that let you show personalized messages based on user behavior. You can learn more by following our ultimate guide to using Mailchimp and WordPress.

For instance, you can show a campaign when a user is about to leave your site with an exit-intent popup. Or display campaigns based on the time a user spends on a page, visit a specific page, and more.


  • Drag and drop campaign builder
  • Pre-built campaign templates and customization options
  • Powerful display rules to show campaigns
  • Simple integration with Mailchimp and other email marketing services
  • Mobile friendly popups


  • The free version has limited features

Why Use This Plugin: OptinMonster and Mailchimp are an explosive combination to have on your website. It’s perfect for anyone who wants to create attractive and nonintrusive popup campaigns using OptinMonster and collect email addresses in Mailchimp.

Pricing: OptinMonster pricing plans start from $9 per month (billed annually).

5. MC4WP: Mailchimp for WordPress


MC4WP: Mailchimp for WordPress is a free plugin that lets you add signup forms to your WordPress site. It easily integrates with Mailchimp and collects email addresses from the sign-up form.

The plugin is simple and easy to use. It even integrates with other form builders and plugins like WooCommerce, WPForms, AffiliateWP, and more.

While the plugin is free to use, it doesn’t offer the customization options or form templates that you’d get in other form plugins, like WPForms. There are only a handful of form fields to choose from and limited customization options.


  • Simple interface and is easy to use
  • Easily integrates with Mailchimp
  • Free to use
  • It also integrates with other form plugins


  • Limited customization options
  • No form templates

Why Use This Plugin: The plugin is best for anyone who wants a free WordPress plugin that creates basic sign-up forms and integrates with Mailchimp.

Pricing: MC4WP: Mailchimp for WordPress is a free to use plugin.

6. SeedProd

SeedProd WordPress Website BuilderSeedProd WordPress Website Builder

SeedProd is the best WordPress website builder that helps you create custom themes and landing pages without editing code or hiring a developer.

SeedProd easily integrates with Mailchimp. This way, you can create custom landing pages with subscription forms and collect email addresses in Mailchimp.

Besides that, you can also select which segment or group to add your subscribers to in Mailchimp, enable double opt-in, and more.

Other features offered by SeedProd include a drag-and-drop theme builder, pre-built theme and landing page templates, lots of customization options, and more.


  • Super easy to use
  • Drag and drop theme and landing page builder
  • Easily integrates with Mailchimp
  • Multiple customization options


  • The free version has limited customization options

Why Use This Plugin: If you’re looking for a plugin that lets you design and create custom landing pages and works seamlessly with Mailchimp, then SeedProd is the perfect solution.

Pricing: You’ll need at least the Plus plan in SeedProd to use Mailchimp integration. This will cost you $99.50 per year.

7. Another Mailchimp Widget

Another MailChimp widgetAnother MailChimp widget

Another Mailchimp Widget is the next Mailchimp WordPress plugin on our list. The plugin lets you add clean and basic sign-up forms for your WordPress site.

You can show the signup form through a shortcode or use a widget. The plugin also shows different lists from your Mailchimp account. You can select a list and group to add new subscribers.

That said, there are not many customization options or templates to choose from. The plugin just lets you edit the first and last name labels and show a success message and a failure message. The form also only contains 3 fields, which include first name, last name, and email.


  • Lightweight and easy-to-use plugin
  • Automatically add subscribers to lists and groups in Mailchimp
  • Add sign-up form using shortcode
  • Free to use


  • Limited customization options
  • Cannot add additional form fields

Why Use This Plugin: The plugin is best for anyone looking for a free option to add simple Mailchimp signup forms. It is lightweight, and you can add the form anywhere using a shortcode.

Pricing: Another Mailchimp Widget is 100% free to use.

8. Thrive Themes


Thrive Themes offers powerful tools to build high-converting WordPress sites without editing code. It is a complete suite of plugins that help you build, convert, sell, and engage.

Thrive Themes suite includes popular tools like Thrive Leads, Thrive Architect, Thrive Theme Builder, Thrive Quiz Builder, Thrive Ovation, and more.

You can easily integrate Mailchimp with Thrive Theme and then use the email marketing software with different tools in the suite.

For instance, you can connect Mailchimp’s API with Thrive Themes and then use Thrive Leads to gather email addresses. Or use Thrive Apprentice to build online courses and integrate it with Mailchimp for all your email needs.


  • Offers 9 powerful tools for different purposes
  • Easy to set up and use
  • Mailchimp easily integrates with different tools
  • 24/7 customer support


  • Thrive Theme suite is only for WordPress

Why Use This Plugin: The plugin is great for anyone looking for a complete marketing toolkit for their WordPress site and wants to integrate Mailchimp as well. You can do so much with Thrive Themes tools, from creating landing pages to building online courses, popups, quizzes, and more.

Pricing: The Thrive Themes suite will cost $299 per year.

9. MemberPress

The MemberPress membership pluginThe MemberPress membership plugin

MemberPress is the best WordPress membership plugin that’s beginner-friendly to use. You can use it to create a membership site, lock content based on user roles, set up content dripping, sell online courses, and more.

MemeberPress easily integrates with different email marketing tools, including Mailchimp. This allows you to add your members to Mailchimp and segment them based on their membership levels. You can then create targeted email campaigns for each segment.

MemberPress also lets you send custom fields to Mailchimp and add additional user information. By default, it will only send the email address and first name to Mailchimp. But you can edit the settings to map other fields as well.


  • Easy to set up and use
  • Create unlimited membership levels
  • Easily integrates with Mailchimp
  • Offers powerful content access controls
  • Offers a drag-and-drop online course builder


  • Limited payment options
  • Mapping custom fields in Mailchimp can be tricky for beginners

Why Use This Plugin: MemberPress is one of the best Mailchimp plugins because it makes it very easy to create a membership site. Plus, it helps you manage all your email needs by seamlessly integrating with Mailchimp.

Pricing: MemberPress is a premium plugin with prices starting from $179.50 per year.

10. RafflePress

Is RafflePress the best WordPress giveaway plugin?Is RafflePress the best WordPress giveaway plugin?

RafflePress is the best WordPress giveaway plugin that helps you run viral giveaways to grow your email subscribers, social followers, and website traffic.

The plugin easily integrates with Mailchimp. You can add an option in your giveaway content to join your email newsletter and integrate it with Mailchimp. This way, when users enter their email addresses, they’re automatically added to Mailchimp.

Besides that, RafflePress offers a drag-and-drop giveaway builder, pre-built templates, social media integration, a custom giveaway landing page, and more.


  • Drag and drop giveaway builder
  • Use pre-built giveaway templates
  • Fraud protection
  • Seamless integration with Mailchimp


  • The free version doesn’t include Mailchimp integration
  • Limited customization options in the free version

Why Use This Plugin: The plugin is perfect for anyone who wants to run a viral giveaway and collect email addresses in Mailchimp. Both plugins smoothly integrate with each other.

Pricing: You’ll need at least the RafflePress Pro plan to unlock email integrations. This will cost you $99.50 per year.

11. Formidable Forms

Formidable formsFormidable forms

Formidable Forms is another popular contact form plugin for WordPress, and it also offers a Mailchimp addon. Formidable Forms lets you create complex and advanced forms without editing code.

For instance, you can create advanced calculators like mortgage calculators, time sheet forms, amortization calculators, registration forms, content download forms, web applications, and more.

With the Mailchimp addon, you can automatically send contacts gathered from the form over to Mailchimp. You also get options to sort leads with tags and groups in Mailchimp.

Other options include selecting a single or double opt-in, asking users to update their information when filling out the form, and more.


  • Create complex forms and web applications
  • Drag and drop form builder
  • Multiple customization options
  • Seamless integration with Mailchimp
  • Create all types of WordPress forms


  • High learning curve for creating complex forms
  • No Mailchimp integration in the free version

Why Use This Plugin: Do you want to create advanced and complex WordPress forms and manage leads in Mailchimp? If yes, then Formidable Forms is perfect for you. It offers pre-built form templates, a drag-and-drop form builder, lots of customization options, and more.

Pricing: Formidable Forms is a premium WordPress plugin. You’ll need at least the Plus plan to unlock Mailchimp integration, which is priced at $99.50 per year.

12. MailChimp Forms by MailMunch

Mailchimp forms by mailmunchMailchimp forms by mailmunch

MailChimp Forms by MailMunch is one of the best free WordPress Mailchimp plugins on our list. The plugin deeply integrates with Mailchimp and lets you create beautiful opt-in forms for your website, eCommerce site, or blog.

With different opt-in forms, you can grab user’s attention and grow your email list. MailChimp Forms by MailMunch lets you create opt-in forms like popups with exit, sidebar widgets, top bars, scroll boxes, landing pages, and embedded forms.

Besides that, you can add additional information about your subscribers in Mailchimp. For instance, it lets you collect first and last names, email addresses, phone numbers, birthdays, and more.

The plugin offers other features as well. For instance, you can A/B test Mailchimp opt-in forms, enable welcome emails, and more. However, MailChimp Forms by MailMunch doesn’t offer many display rules or templates compared to OptinMonster.


  • A free plugin that’s easy to use
  • Easily connects with Mailchimp
  • A/B test opt-in forms
  • Enable Google reCAPTCHA protection
  • GDPR compliant


  • Limited opt-in forms options
  • Display rules are not that powerful
  • Not many customization options

Why Use This Plugin: If you’re looking for a free Mailchimp WordPress plugin to create opt-in forms for your site and grow your email list, then MailChimp Forms by MailMunch is among the best free solutions in the market.

Pricing: MailChimp Forms by MailMunch is a free WordPress plugin.

13. Easy Digital Downloads

The Easy Digital Downloads websiteThe Easy Digital Downloads website

Easy Digital Downloads (EDD) is among the best eCommerce plugins for WordPress, and you can use it to sell digital products on WordPress. The plugin comes with powerful features and lets you create beautiful digital stores.

We use Easy Digital Downloads to sell our software, like WPForms and MonsterInsights. With that, we can easily say that it’s the best eCommerce platform for your site.

Easy Digital Downloads offers different extensions, including a Mailchimp extension. This helps you connect your email lists in Mailchimp to Easy Digital Downloads. When a customer purchases a product and enters an email address, it’s automatically saved in Mailchimp.

You can also show different email lists at checkout and let customers choose which list they’d like to subscribe to. EDD also supports Mailchimp’s eCommerce tracking, which shows the products that are driving the most subscribers.

If you’re using the Free Downloads extension in Easy Digital Downloads, then you can integrate it with Mailchimp. This way, you can grow your email list faster by offering free downloads.

Other than that, you can also use email templates offered by Mailchimp to run email campaigns, A/B test different email versions and improve email deliverability.


  • Beginner-friendly to use
  • Works smoothly with any WordPress theme
  • Set up software licensing and sell all kinds of digital goods
  • Easily integrates with Mailchimp


  • Selling non-digital products can be complicated
  • You’ll need third-party to sell external or affiliate products

Why Use This Plugin: Easy Digital Downloads makes it very easy to sell digital products. It is the best Mailchimp WordPress plugin, as you get to do so much more with your eCommerce website. For instance, automatically add customers to email groups, send targeted messages, create segments, and more.

Pricing: Easy Digital Downloads pricing plans start from $99.50 per year.

14. MC4WP: Mailchimp Top Bar

MailChimp top barMailChimp top bar

MC4WP: Mailchimp Top Bar is a WordPress Mailchimp plugin that lets you add a customization sign-up bar at the top of your WordPress website.

You can show a beautiful sign-up bar at the top of the page to attract user attention. The best part, it automatically connects with your Mailchimp account and adds new subscribers to your preferred list or group.

The plugin offers decent customization options. You get to change the bar color, and text color, edit the text for the message and button, and more.


  • Create stunning sign-up bars
  • Easily integrates with Mailchimp
  • Choose your Mailchimp lists and groups
  • Basic customization options
  • The plugin is 100% free


  • Only limited to creating sign-up bars
  • There are no additional display rules

Why Use This Plugin: If you’re looking for a plugin to add a sign-up bar only, then this is the right plugin for you. It’s free to use and allows users to quickly enter their email address and subscribe to your emails.

Pricing: You can use the MC4WP: Mailchimp Top Bar plugin for free.

15. Featured Images in RSS for Mailchimp & More

Featured images in MailChimp RSSFeatured images in MailChimp RSS

Featured Images in RSS for Mailchimp & More is a free Mailchimp plugin that lets you add featured images to your RSS feed.

The plugin is super easy to use and offers different image size options, image alignment settings, image-to-text padding, and more. You can also use it with your WooCommerce store to show product photos in Mailchimp RSS campaigns.


  • Simple and easy to use
  • Show featured images in the Mailchimp RSS feed
  • Free to use plugin


  • Limited customization options in the free version
  • You cannot set custom image size in the free version

Why Use This Plugin: If you want to ensure that your blog post featured images appear in the RSS feed, then this is the plugin to use. You can set a particular image size and customize the image’s appearance in the feed.

Pricing: Featured Images in RSS for Mailchimp & More is a free WordPress plugin.

16. MonsterInsights

MonsterInsights horizontal navigation menu previewMonsterInsights horizontal navigation menu preview

MonsterInsights is the best Google Analytics plugin for WordPress that lets you enable Mailchimp form tracking in WordPress. It helps you set up Google Analytics in WordPress without editing code or hiring a developer.

For instance, you can use its Forms addon to track Mailchimp signup forms on your site. The plugin also shows reports inside your WordPress dashboard, so you can easily view data without having to leave your website.

You can see which Mailchimp form is performing the best. This way, you get to optimize low-converting forms while promoting high-performing forms even more.


  • Set up Google Analytics in WordPress
  • View dashboard reports to make decisions
  • Track Mailchimp forms conversions
  • Set up advanced tracking like eCommerce tracking


  • Forms addon is not available in the MonsterInsights Lite version

Why Use This Plugin: Do you want to track Mailchimp forms on your website and see which campaign is performing the best? Then MonsterInsights is the perfect solution for you. It is beginner-friendly and helps set up tracking without touching a single line of code.

Pricing: The MonsterInsights Forms addon is available in the Pro plan, which costs $199.50 per year. There is also a MonsterInsights Lite version that you can use for free, but it doesn’t include the Forms addon.

17. Contact Form 7 Extension For Mailchimp

Contact form 7 for mailchimpContact form 7 for mailchimp

Contact Form 7 Extension For Mailchimp is a free plugin that lets you integrate Contact Form 7 with Mailchimp. All your Contact Form 7 entries will be automatically added to an email list in Mailchimp.

The plugin is flexible and easy to set up. You can choose a predefined list to add new contacts to in Mailchimp. The plugin also lets you choose between single or double opt-in, as well as show an opt-in checkbox.


  • Simple and easy interface
  • Easily connect mailing lists from Mailchimp
  • Add mailing list tags to subscribers
  • Show a single or double opt-in


  • The plugin works only if you’re already using Contact Form 7
  • Not many customization options

Why Use This Plugin: If you are already using Contact Form 7 on your WordPress site, then this plugin is for you. It lets you pair Contact Form 7 with Mailchimp.

Pricing: Contact Form 7 Extension For Mailchimp is 100% free to use.

Which WordPress Mailchimp Plugin Should You Use?

After going through multiple plugins, choosing the best Mailchimp WordPress plugin depends on your needs. You can use multiple plugins in combination and integrate Mailchimp with your site.

For instance, if you’re looking to add different forms on your site and collect emails, then WPForms is the best plugin. You get multiple form templates, a drag-and-drop form builder, lots of customization options, and easy Mailchimp integration.

On the other hand, if you’re looking to get more email subscribers in Mailchimp, then we recommend OptinMonster. It offers pre-built templates, lots of campaign options, and powerful display rules.

Similarly, you can use Uncanny Automator and connect Mailchimp with other plugins and tools on your website. This way, you get to automate different tasks and let the plugin handle everything for you.

We hope this article helped you pick the best WordPress Mailchimp plugin. You may also want to see our list of best WooCommerce plugins and how to create a free business email address.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Best Web Hosting for E-Commerce in 2024




Web hosting domains for web pages

What is the best web hosting for e-commerce right now?

The best web hosting for e-commerce right now is Hostinger. Hostinger offers both a website builder and WooCommerce hosting plans at affordable prices — starting at less than $5 a month.

Hostinger’s e-commerce plans include a free domain for one year, secure socket layer certification, firewall protection and email hosting for up to 100 email addresses. You’ll also get a good amount of storage — 500 products for the store builder and at least 200GB for the WooCommerce plans — and access to 24/7 customer service.

Hostinger logo

Sarah Tew/CNET

Hostinger is a rapidly growing web hosting company that offers two types of e-commerce hosting: an AI-powered e-commerce website builder and managed WooCommerce hosting. WooCommerce support is also included in Hostinger’s managed WordPress plans.

Both types of e-commerce hosting from Hostinger include a free domain for one year, SSL certification, firewall protection and email hosting for up to 100 email addresses.


Hostinger’s e-commerce website builder offers both an AI-powered site generation process — building a site for you based on simple information you enter about your business — and a self-created website option that is based on 150 templates.

The e-commerce site builder also features SEO tools, marketing integrations, inventory management tools for up to 500 products, appointment scheduling and 20-plus different payment methods.

For managed WooCommerce, Hostinger offers four plans with one-click WooCommerce setup, LiteSpeed caching, auto-updates and automated daily backups. More advanced plans include benefits like built-in WooCommerce integrations and AI content generation tools.


Hostinger’s e-commerce store builder plan starts at $4 a month (plus three months free) and renews for $9 a month if you choose a four-year plan. The $4-a-month introductory rate applies to all plans of one year or more, but renewal costs vary based on contract length.

Hostinger’s managed WooCommerce hosting starts at $4 a month, with renewal pricing as low as $9 a month for the most affordable plan. The $4-a-month introductory rate applies to all plans of one year or more, but renewal costs vary based on contract length.

Ionos’s main e-commerce offerings are an online store builder and WooCommerce hosting. Both include a free domain for at least one year, an SSL certification, firewall protection and access to 24/7 customer service via live chat or phone. 


Ionos’s online store builder includes manual and AI-driven site-building tools, including a customizable checkout with options to add upsells to encourage people to upgrade their products and cross-sells to encourage people to buy related products. A variety of payment processors, shipping rate calculation tools and promo/coupon creators are also included.

All online store builder plans from Ionos include free email hosting for at least one email address and the ability to list at least 500 physical products in your store.

Ionos’s WooCommerce plan includes preinstalled WordPress and WooCommerce, plus an AI-powered setup wizard that builds a site for you based on basic information about your store. 

Ionos’s WooCommerce plan also includes a caching plugin, Jetpack backup, automated WordPress updates, unlimited product creation and email hosting for 10 accounts.

Ionos also offers managed hosting plans for Magento and PrestaShop, two moderately popular e-commerce platforms.


Pricing for Ionos’s e-commerce site builder is complicated. The Plus plan starts at $1 a month for six months but rises to $30 a month after those months, and you must sign up for a year to get the discount — so you’ll pay $30 a month for the second half of your term. The Starter plan, on the other hand, starts at $6 a month for six months but only rises to $24 a month afterward.

As for WooCommerce hosting, there’s only one plan, and it costs $10 a month for the first year and $20 a month after.

Magento plans use cloud hosting and have hourly billing rates with monthly maximums, the lowest being $7 a month.

You can also save money by purchasing one of Ionos’s highly affordable shared hosting plans, with the lowest tier starting at $4 a month and rising to $6 a month on renewal. If you choose this option, you’ll have to configure and maintain your e-commerce store on your own. 

PrestaShop plans are similar to regular shared hosting plans, with the most affordable one starting at $4 a month and rising to $6 a month.

SiteGround is known for its excellent WordPress hosting and award-winning customer service. SiteGround offers a variety of WordPress plans, including three WooCommerce plans.


All of SiteGround’s WooCommerce plans include unmetered bandwidth, a free domain for the first year, permanent SSL certification, WordPress auto-updates and daily backups.

SiteGround also offers top-notch security features, including a constantly updated firewall, AI anti-bot tools and a custom security plugin. Combined with a content delivery network and highly optimized servers, these features ensure excellent site and server performance.


SiteGround’s least expensive WooCommerce plan starts at $3 a month and rises to $18 a month on renewal. The most expensive WooCommerce plan starts at $8 a month and rises to $45 a month on renewal. You must sign up for one year to get the full introductory discount, and there is no option to keep the discount by signing up for a two or three-year term.

Buying regular shared hosting from SiteGround won’t save you money, either — the prices for both regular shared hosting and regular WordPress hosting are the same as SiteGround’s WooCommerce hosting prices. 

A2 Hosting is an independent web host with a 4.6/5 star rating on TrustPilot with over 2,500 reviews. A2 Hosting also performed well in our hands-on review, with excellent ease of use, a good variety of plans and great server performance — even on a basic plan without added caching tools. Customer support via phone and email was slow, suggesting that it may take a significant amount of time to address complex issues.


A2 Hosting offers several WordPress hosting plans and one WooCommerce plan. A2 Hosting WordPress plans include optimized WordPress installation with automatic setup for essential pages and plugins, plus server performance tools like LiteSpeed caching. These plans also include daily backups, SSL certification and an advanced firewall with distributed denial of service and brute force protection.


The lowest-tier WordPress hosting plan from A2 Hosting starts at $10 a month and rises to $26 a month after renewal. The one plan with preinstalled WooCommerce starts at $40 a month, with a renewal cost of $62 a month. Discounts are only available with a three-year plan.

You can save money with a regular shared hosting plan — starting at $2 a month and rising to $13 a month for the lowest tier. These plans still include excellent security and WordPress features, but some of them don’t include daily backups or performance tools like LiteSpeed.

Nexcess offers top-tier WooCommerce hosting and fully managed Magento hosting. All of Nexcess’s plans feature SSL certification, firewall protection, automated daily backups and an above-average 99.99% uptime guarantee.


Nexcess’s managed WooCommerce hosting plans come bundled with plugins like Yoast SEO, Astra Pro and Beaver Builder Lite bundled directly into its hosting packages for improved performance.

Nexcess’s managed WooCommerce hosting plans also include automated updates for WordPress and all plugins, plus a plugin performance monitor to track the impact plugins and themes have on site performance. Object caching and image compression are also included to further improve performance.

Nexcess’s fully managed Magento hosting plans include robust developer tools and caching for accelerated site speed.


Managed WooCommerce hosting through Nexcess starts at $8.40 a month, with the most expensive plan costing $438 a month. There is no introductory pricing.

Fully managed Magento hosting through Nexcess starts at $37.52 a month for the first three months and rises to $67 a month after those three months. The most expensive plan starts at $539.01 a month for the first three months and rises to $1,017 a month in following months.

Factors to consider when choosing a web host for e-commerce

Website builder vs. content management system

A website builder is a visual design tool for creating sites without using code, installing extensions or managing software updates. Most website builders are front-end editors, so you can see what your site edits will look like to the public in real time. Website builders also tend to be proprietary, making it difficult to switch hosts later on.

A content management system or CMS is a tool for creating, managing and organizing content like blog posts and landing pages without needing code. These tools are typically open-source, so you can use them with most hosting companies and plans. They also tend to have more customization options than website builders, but you may need to install extensions to access these options. WordPress is the most popular CMS, powering 43.4% of all websites.

If you want the simplest site building process possible, choose a website builder plan. If you want maximum flexibility and you’re capable of dealing with more complex software, choose a third-party hosting plan with a CMS like WordPress.

Shop management system

The shop management system is the tool you’ll use to create your online store, product pages and checkout experience. If you’re using a website builder, this will be built into the software. If you’re using WordPress, you’ll probably end up using the popular WooCommerce plugin.

Other shop management platforms include Magento — recently rebranded as Adobe Commerce — and PrestaShop. These are essentially content management systems built specifically for e-commerce. Some hosts, including Ionos and Nexcess, offer specialized hosting plans for these tools.

Hosting types

Most website builder hosting plans from traditional web hosts use shared hosting, which involves splitting a server’s resources between many sites. This lets hosts keep shared hosting prices low. Data storage, which includes how much space and bandwidth you have for things like images and blog posts and how much monthly traffic your site can accommodate, is limited on these plans.

If you choose a CMS, you’ll be able to pick between a few types of web hosting. Shared hosting is the most affordable, though basic shared hosting plans will require you to set up your e-commerce software yourself. Many web hosts also offer specialized shared hosting plans that are optimized for WordPress and/or the popular e-commerce plugin WooCommerce. These specialized plans are often more expensive than regular shared hosting.

As your site grows, you might want to switch to virtual private server hosting for dedicated bandwidth and storage. This lets your site accommodate more monthly visitors — often several hundred thousand — and store thousands of large files like images and videos. You’ll also get some server customization options, like the ability to choose your operating system.

Large e-commerce sites can also choose dedicated hosting. Dedicated hosting gives you an entire physical server, often including enough bandwidth to handle millions of monthly visits and enough storage to upload hundreds of thousands of large files. Dedicated hosting also offers more server customization options.

Both VPS and dedicated hosting have managed and unmanaged hosting options. Managed hosting tends to be more expensive, but includes server software maintenance. Unmanaged plans are typically less expensive, but require you to maintain server software yourself (or hire someone to do it).

E-commerce tools

A website builder for e-commerce should include:

  • Store design tools, including product page and checkout customization
  • Payment processing capabilities
  • Search engine optimization — SEO — tools
  • Coupon creation

An e-commerce plan from a traditional web host should include:

  • A preinstalled CMS (typically WordPress)
  • Preinstalled plugins or extensions for online store creation, such as WooCommerce


At minimum, your e-commerce site should have the following security measures in place:

  • SSL certification: This protocol encrypts data sent to and from your website, such as customers’ payment information.
  • Firewall: This software attempts to filter out malware attempting to infect your site.
  • DDoS protection: DDoS attacks flood a site with fake, malicious traffic to overwhelm the server. High-quality web servers are equipped with software to protect them from these attacks.

Some hosts may also provide things like two-factor authentication, malware scanning/repair and automated backups to further protect your site.


The best web hosting services for e-commerce provide at least 99.9% uptime, meaning your site won’t go down for more than 45 minutes a month due to server issues. This is important because every minute your site is down is a minute you could be losing traffic — and if you’re running an e-commerce store, losing traffic equals losing money.

Many web hosts also offer tools to improve site speed and other aspects of performance, such as caching tools that store your data in users’ browsers so they can access your site faster on repeat visits.

Customer service

Customer service should be available 24/7 via live chat, email and phone. You also want customer support to be fast to respond and knowledgeable enough to assist you with any problems you encounter.

Reading third-party reviews is important, as web hosting companies will always play up the quality of their customer support. Looking at reviews from real people helps you understand whether or not the host you’re considering follows through on the promises made on its website.


Consider what hosting fits within your budget, as the company and plan you choose will majorly impact your operating budget. Web hosting — especially e-commerce hosting — pricing can be confusing.

Here are four things to look out for:

  • Annual/long-term payments: Most web hosting companies display monthly prices, but you can often only access the lowest price by paying for one to three years at once.
  • Renewal pricing: Many web hosts’ listed prices are introductory rates, meaning you’ll be charged more per month when your service renews.
  • Transaction fees: Some e-commerce-focused web hosting services charge transaction fees on some or all of their plans.
  • Additional fees: Many web hosts provide a domain for the first year but require you to pay for your domain separately in subsequent years.

How CNET tests web hosting

We extensively research every web host we include on lists like this one. We start by reading their websites to evaluate the quality of their plans and pricing. We also read reviews from third-party sites like Trustpilot and check the Better Business Bureau for complaints about the service.

We’re currently conducting full reviews of popular web hosting companies to provide our hands-on, expert assessments. These reviews use our framework for testing web hosting services, including:

  • Uptime monitoring for one week
  • Speed tests over the course of five days
  • Calls and emails to customer support to determine things like waiting time, professionalism and expertise of the customer support teams

Notes from these reviews are included in the listings for the relevant hosts. This page will be updated regularly with new notes as we publish more reviews. 

Other web hosting we’ve tested


HostGator Web Hosting logo HostGator Web Hosting logo

Sarah Tew/CNET

HostGator is a popular web host that powers over 707,000 websites. HostGator’s two WordPress-based e-commerce plans include several preinstalled plugins for e-commerce and marketing, automated WordPress updates and automated daily backups.

HostGator delivers decent security features with all plans, including SSL certification and an advanced firewall with DDoS protection.

In my testing, I found HostGator’s site setup and management tools easy to work with. Benchmarking showed that HostGator’s servers offer decent performance. Customer support was inconsistent across channels, so you might want to avoid HostGator if your site is complex and/or you expect to need a lot of support.

Pricing: Online Store plan starts at $10 a month and rises to $25 a month on renewal; Online Store + Marketplace starts at $13 a month and rises to $40 a month on renewal. You can save money by purchasing a shared hosting plan ($3.75 a month to start, $10 a month on renewal). All of these prices are based on the purchase of a three-year term. 

Read our HostGator review.


GoDaddy logo GoDaddy logo

Sarah Tew/CNET

GoDaddy is the biggest player in the web hosting space, powering a full 15.6% of all websites. You can get many types of web hosting from GoDaddy, including shared and WordPress hosting. The company also offers Managed WooCommerce Stores that include hosting, automated WordPress/WooCommerce updates and shipping discounts of up to 84%.

GoDaddy’s Managed WooCommerce Stores also come with SSL certification, an advanced firewall with DDoS protection and malware scanning. This is notable, as many of GoDaddy’s hosting plans don’t include these features.

During my hands-on assessment, I found GoDaddy frustrating to get started with, but this was balanced out by excellent server performance and customer service. There are a lot of open complaints on GoDaddy’s BBB page, so you might want to avoid GoDaddy if your site is complex or you expect to need high-level support.

Pricing: The most affordable WooCommerce Store plan starts at $25 a month, and rises to $30 a month on renewal. The most expensive WooCommerce Store plan starts at $130 a month and retains this price on renewal. All WooCommerce Store plans from GoDaddy come with 2.9% plus 30 cents card transaction fees in the US and 2.7% plus $0 card transaction fees in Canada.

You can save a lot of money by choosing a regular shared hosting plan — starting at $6 a month for the most affordable option, with a renewal price of $10 a month — but you’ll be sacrificing a lot, including basic security features like a firewall.

Read our GoDaddy review.

Which hosting service is best for an e-commerce website?

Hostinger is the best hosting service for an e-commerce website, with both website builder and WooCommerce plans available for affordable prices. Hostinger offers AI site and content creation tools, email hosting and 24/7 customer service.

Show more

What is the No. 1 e-commerce platform?

Is GoDaddy good for e-commerce hosting?

GoDaddy is a reasonably good choice for e-commerce hosting, offering managed WooCommerce plans with heavy shipping discounts available for some regions and shipping methods. Starting prices for GoDaddy’s WooCommerce plans are high, and non-WooCommerce plans lack key security features.

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2 Reasons to Buy Shopify Stock Like There’s No Tomorrow




2 Reasons to Buy Shopify Stock Like There's No Tomorrow

It’s not very often that you can buy a potential $1 trillion business at a 90% discount.

Shares of Shopify (SHOP -7.04%), the most popular e-commerce software platform in the U.S., have risen by more than 2,000% since going public in 2015. The S&P 500, for comparison, rose by just 195% over the same period.

The best news is that Shopify stock could rise another 2,000% in the years to come. If you’re looking for stocks with massive upside, this one’s for you.

Shopify has a massive lead on the competition and it’s not even close

There are two critical factors to pay attention to when it comes to Shopify. The first is the competitive landscape. In this regard, Shopify is undoubtedly king.

When most people think of e-commerce, they think of companies like Amazon, which sell products and services online. But there’s another type of e-commerce business, and that’s platforms that allow others to set up digital storefronts of their own. Shopify, for instance, doesn’t run any of its own stores. Instead, millions of merchants run their stores using Shopify’s platform. Small home businesses use Shopify-powered stores, but so do major brands, including Nike, Allbirds, and Red Bull.

Let’s say you want to start selling online. You could list your products on Amazon, but you’ll have to give the company anywhere from 8% to 45% of your sales. Shopify, meanwhile, takes only a small percentage of your sales as a fee, and in return gives you all the things you need to establish a successful e-commerce business. That includes web design templates, marketing and analytics tools, inventory management dashboards, payment processing, and more. You won’t have the immediate reach of a platform like Amazon, but you’ll have more tools, customization options, and functionality, plus you’ll retain a much greater portion of your sales.

According to data compiled by Statista, Shopify has a 28% market share for e-commerce platforms in the U.S. WooCommerce commands an 18% market share, while Wix comes in third with 17%. Total e-commerce spending, meanwhile, is on the rise. In 2019, e-commerce spending in the U.S. totaled $540 million. Last year, it surpassed $1 billion. By 2029, it’s expected to approach $1.9 billion. E-commerce platforms like Shopify, then, are swimming in a bigger and bigger pool of potential customers. As you’ll see, there’s a good chance Shopify will not only maintain its current industry lead but expand on it in the years to come.

Artificial intelligence could put this stock on steroids

The second reason to love Shopify stock right now is that it’s perfectly positioned to benefit from the rise of artificial intelligence (AI). E-commerce platforms like Shopify, WooCommerce, and Wix all compete a bit on price. But what they compete on most is functionality and user experience. Whichever platform makes its platform more powerful and easier to use wins.

With the largest market share, Shopify has an early lead. AI should accelerate this lead even further in the years to come. That’s because Shopify has the resources to attract the most AI developers to its platform. Right now, any developer can add more functionality to Shopify’s platform, earning money whenever users decide to incorporate the new tool or service. Developers know that Shopify offers them the largest potential user base to monetize their creations. Already, the company has dozens of AI apps and features that users can implement in a few clicks — everything from chatbots to automated content creation. As AI takes off, expect Shopify to benefit, gaining more market share in an already large and growing market.

How big could Shopify get? After a recent pullback, the company is valued at just $75 billion. Amazon, for comparison, is worth around $1.9 trillion. Shopify would have more than 2,000% in upside if it reached Amazon’s size. To be clear, Amazon is a far more diverse and far larger business than Shopify. It will take years or even decades for Shopify to attain a $1 trillion market cap, let alone a $2 trillion market cap. But it is businesses like this that can sustain growth for long enough to reach this enormous size.

The global e-commerce market is clearly large enough to accommodate a Shopify 10 or 20 times its current size. Keep in mind, this underlying market is still growing by around 10% annually. Much of that growth will be directed to large, consolidated e-commerce sites like Amazon. But independent stores, such as those powered by Shopify, will also take an increasing amount of this new market growth. After a 25% decline in share price over the last 90 days — a drop fueled by short-term concerns over quarterly guidance — this is a great time to back up the truck for a high-quality business with a massive long-term growth runway.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Ryan Vanzo has positions in Shopify. The Motley Fool has positions in and recommends Amazon, Nike, Shopify, and The Motley Fool recommends the following options: long January 2025 $47.50 calls on Nike. The Motley Fool has a disclosure policy.

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How to Connect to API of eCommerce Platform




connect to api

Since the world has become more digital, it is crucial for eCommerce software vendors to guarantee that their solutions can interoperate with the different eCommerce platforms and marketplaces. These integrations help ensure the flow of continuity of the user experience, data exchange and synchronization, and good business management. The application programming interface (API) is very useful for achieving these integrations. The article is devoted to the specifics of how software vendors can connect to API of eCommerce platforms and marketplaces and how this process can be made easier.

Understanding APIs

APIs enable two or more software applications to exchange data and information. For eCommerce software vendors, APIs are the way to get and manage data from eCommerce platforms and marketplaces. The eCommerce API gives users access to various store information. It often enables GET, ADD, UPDATE, and DELETE data from stores, such as orders, products, customers, categories, etc.

eCommerce API integration refers to the process that enables an app or software to connect to API of an eCommerce platform. Therefore, software providers can provide various valuable features for online store owners. Some are order management, inventory synchronization, product management, and others.


API of eCommerce Platforms

Every eCommerce API is unique and has its own features and way of functioning. Here are some examples of popular eCommerce APIs:

Magento API

This API allows the developers to get and modify the store data on the Magento platform including customers, orders, products, etc. It supports both REST and SOAP communication protocols.

WooCommerce API

When software developers connect to API of WooCommerce, they can get, add, modify, and delete data in WooCommerce stores, such as products, prices, orders, customers, and shipping statuses.

Shopify API

This API allows you to retrieve, create, update, and delete object data in WooCommerce stores: products, prices, orders, customers, and shipping statuses. The API is XML and JSON compliant and uses HTTP requests, including GET, POST, PUT, and DELETE.

BigCommerce API

BigCommerce RESTful API enables you to integrate your eCommerce applications with BigCommerce and use any code language of your choice. It allows the user to view and manipulate store data, which includes orders, products, customers, categories, shipments, etc. All CRUD operations are allowed via HTTP methods, such as GET, POST, PUT, and DELETE.

Squarespace API

Squarespace API has different endpoints, such as the Inventory API, Orders API, Products API, Profiles API, Transactions API, and Webhook Subscriptions API. These allow developers to get stock data, order history, manage products, and much more.

1721219167 357 How to Connect to API of eCommerce Platform1721219167 357 How to Connect to API of eCommerce Platform

Key Considerations Before Connecting to an API

  1. API Documentation

  2. API documentation is the starting point for learning how to communicate with a specific platform’s API. It contains information on the endpoints, the formats of requests and responses, authentication, the rate at which requests are allowed, and how errors are handled. It is imperative to go through the documentation of the target eCommerce platform or marketplace carefully before moving on to the integration part.

  3. Authentication

  4. Various platforms employ different forms of authentication, including API keys, OAuth, and basic authentication. Make sure that you are familiar with the expected authentication method and have the credentials needed to make the API calls.

  5. Rate Limits

  6. APIs usually have rate limits to prevent overuse and misuse of the API. These are the limits that you should observe so that you don’t get throttled or blocked. This information is usually available in the API documentation.

  7. Error Handling

  8. Good error handling is vital for a successful integration since errors are bound to occur at some point. It is also important to know the various error codes and their meanings and how to manage them in your integration to address matters like rate limits, timeouts, and authentication.


Methods to Connect to API of eCommerce Platform

There are two ways of connecting to eCommerce API: in-house integration development or via integration solution like API2Cart.

In-house integration development

in-house integrationin-house integration

Creating eCommerce API integrations from the ground up takes a lot of time and effort and includes stages such as planning, development, testing, and support. This can slow down the time it takes to market your solutions.

In-house development allows more control, but it requires a team of qualified developers, which may prove expensive. Moreover, the costs of maintenance and updates, which are continuous processes, are also included in the resource requirements.

All the eCommerce platforms are different in terms of API, documentation, and prerequisites that need to be met. Managing all these for several platforms can be rather cumbersome and also comes with some mistakes.

Integration with eCommerce platforms via API2Cart


API2Cart decreases integration development time. Data can be easily accessed, and developers can connect to eCommerce platform APIs with minimal effort.

The service helps to decrease the need for a large internal development team, which reduces costs. It also includes maintenance and updates, so you don’t need to waste your time and effort on them.

API2Cart has detailed documentation and code samples, which makes it more convenient to connect to the APIs. This support can help minimize the time taken in the integration process.

API2Cart can process large numbers of API calls, which is why it works for any business, regardless of its size. It’s flexible and can accommodate your business’s growth without compromising performance and reliability.

This API integration solution provides its clients with detailed technical support in case of any questions or problems connected with integration. This support can be very helpful when trying to figure out issues and/or fine-tune your integrations.

API2Cart helps you to integrate with the shopping platforms faster, save time on development, allowing you to concentrate more on other business operations.

Depending on various factors such as business requirements, time and money constraints, and other factors, it is possible to choose between the in-house integration development and the use of API2Cart. If you want to have full control and high flexibility and have the capabilities, developing your own may be more suitable. But if you are in search of a cheap, efficient and easily customizable approach, API2Cart is a viable competitor with its API-based integration.

How to Get Started to Connect to eCommerce APIs via API2Cart

API2Cart provides a simple way to connect to API of multiple eCommerce platforms and marketplaces. To start using the service, you need to follow these simple steps:

  1. Sign Up and Get the API Key

  2. The first one is to get an API2Cart account with the help of experts. Once you sign up, you will be given an API key that will be used for the authentication process.

  3. Connect a Store

  4. To add a store to your API2Cart account, you need to enter the basic details of the store such as the store URL, the platform, and the authentication details. API2Cart employs various forms of authentication with regard to the platform used.

  5. Explore API Methods

  6. API2Cart contains many API methods, including products, orders, customers, categories, etc. The documentation explains how to use them appropriately.

  7. Test and Optimize

Check that the integration is functioning correctly. Monitor the API calls and responses and modify your integration.



Integrating with the API of eCommerce platforms and marketplaces is one of the most important tasks for eCommerce software vendors. By knowing the critical factors, adhering to the integration steps, and using tools like API2Cart, vendors can make the process easier, shorten the development time, and have reliable connections. API2Cart is a unified API approach that offers a reliable and flexible solution to help vendors concentrate on value-added services. With a single API software, vendors can integrate with over 40 eCommerce platforms and marketplaces. The list of supported integrations includes Magento, WooCommerce, Shopify, Squarespace, Amazon, etc. You can get more information about API2Cart by scheduling a call with our manager.

Following the guidelines and best practices mentioned in this article, eCommerce software vendors can easily connect to the APIs, improve their products, and provide the best user experience.

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