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9 Best ActiveCampaign Alternatives in 2023 (Compared)



9 Best ActiveCampaign Alternatives in 2023 (Compared)

Are you looking for the best ActiveCampaign alternatives for your website?

ActiveCampaign is a popular marketing automation tool that offers a suite of features, including email marketing, forms, sales automations, and more. However, you may be looking for an alternative to better fit your needs.

In this article, we will share a list of some of the best ActiveCampaign alternatives that you can use on your WordPress site.

Why Use an ActiveCampaign Alternative?

ActiveCampaign is a popular automation and marketing platform that allows small businesses to connect with their customers in multiple ways.

By using ActiveCampaign on your WordPress website, you can launch an email marketing campaign, do customer relationship management (CRM) and eCommerce marketing, create forms and landing pages, and much more.

However, ActiveCampaign may not be the best choice for you because it’s a bit difficult to navigate for beginners and can be expensive for small businesses. It might also not have all the features that you will need for automation marketing.

Additionally, some users have also complained that ActiveCampaign does not offer good customer support.

That being said, here is our list of some of the best ActiveCampaign alternatives that you can use on your WordPress site.

1. Constant Contact

Constant Contact

Constant Contact is the best email marketing service that also offers a suite of other tools, including marketing automation, SMS marketing, event marketing, CRMs, landing pages, and so much more.

It is the best ActiveCampaign alternative because it allows you to easily automate your emails, SMS, and social media platforms using its drag-and-drop functionality.

Constant Contact also offers other features like A/B testing, mobile apps, event marketing, forms, and list-building tools.

It also has its own built-in CRM, allows you to segment your audience, and can integrate with over 5000 apps, including Zapier, WooCommerce, and Salesforce.

Other than being an automation tool, Constant Contact is also the best WordPress newsletter tool because it connects with WPForms to let you easily build newsletter subscription forms.

Creating Welcome Email


  • Constant Contact offers email campaign templates.
  • It can easily connect with your WordPress site.
  • It is more affordable than ActiveCampaign.
  • The platform offers detailed analytics and reports.
  • Constant Contact also makes the process of switching from different platforms super easy.


  • It does not offer a free version.

Why we recommend using Constant Contact: Constant Contact is the overall best ActiveCampaign alternative because it has all the features required for marketing automation. It offers SMS marketing, email marketing, social media marketing, and many other tools, making it one of the best automation tools for small businesses.

2. HubSpot

HubSpot email newsletter plugin

HubSpot is an all-in-one marketing software that offers CRM, sales, marketing, operations, and service tools for your website.

It is the perfect ActiveCampaign alternative if you are looking for sales automation. This is because its CRM tool allows you to organize your customer data and view your entire sales funnel in a visual dashboard.

With HubSpot, you can send automated emails, schedule meetings with your leads from the CRM, track leads as they move through the sales process, score leads based on engagement, and even monitor your sales performance.


  • Other than sales, HubSpot offers email and SMS marketing automation.
  • It comes with a landing page builder, form builder, SEO recommendations, ad management, and a chatbot builder.
  • Its workflow feature allows you to automate your marketing tasks, and it can integrate with over 1300 apps.
  • HubSpot has a free plugin.


  • HubSpot’s paid plan can be expensive for startups or small business websites.
  • It does not have the best customer support.

Why we recommend using HubSpot: HubSpot is the best automation marketing tool if you want to focus on sales automation marketing. This is because HubSpot is the best CRM software for business websites. Plus, HubSpot also offers email and SMS marketing automation.

3. Brevo

Brevo website

Brevo (formerly Sendinblue) is a popular SMS and email marketing tool that also comes with automation features.

It allows you to automate marketing tasks like sending emails, SMS messages, and WhatsApp campaigns.

Brevo also lets you build custom workflows, offers a CRM, comes with a drag-and-drop builder, and even lets you create personalized automated SMS and emails.


  • Brevo allows you to segment your audience based on different demographics for automated emails and SMS messages.
  • It lets you create landing pages and comes with A/B testing, a transactional email service, a sales platform, and multichannel marketing features.
  • It is more affordable and easy to use than ActiveCampaign.


  • Brevo’s CRM has basic features.
  • Brevo has limited automation features compared to other tools on this list.

Why we recommend using Brevo: You should opt for Brevo if you are looking for a marketing automation tool that’s beginner-friendly and comes with basic marketing automation features. Brevo is also a good choice if you run a small WordPress blog because it’s easy to use and offers a free plan.

4. Omnisend

Omnisend WPBeginner landing page

Omnisend is a well-known marketing automation platform for eCommerce websites.

It is the best ActiveCampaign alternative if you have an online store and are looking to automate emails, SMS, push notifications, WhatsApp campaigns, and more.

Omnisend also lets you segment your audience based on different demographics to send targeted automated messages to users.


  • With Omnisend, you can personalize your messages with the recipient’s name, location, and other data.
  • It provides detailed reports on your marketing performance.
  • It allows you to create custom workflows and comes with email templates and a visual email builder.
  • You can use pre-built eCommerce workflows, an automation editor, and an automation split feature.
  • Its other eCommerce features include customer lifecycle data, on-site behavior, message engagement, and more.


  • Omnisend can be expensive for small businesses.
  • The tool can be difficult to navigate for beginners.

Why we recommend using Omnisend: Omnisend is a great ActiveCampaign alternative if you have an online store and need omnichannel software to manage your automated emails, SMS, Facebook Messenger messages, WhatsApp messages, and push notifications.

5. AWeber


AWeber is a beginner-friendly ActiveCampaign alternative that lets you send automated emails and newsletters.

It’s a popular email marketing service that comes with email templates, audience segmentation, A/B testing, analytics, and more.

Plus, it can also integrate with popular eCommerce platforms, including WooCoomerce, Shopify, and Easy Digital Downloads.


  • It’s a great autoresponder tool that also lets you create landing pages.
  • You can easily connect it to your WordPress site using the free AWeber plugin. For more details, see our tutorial on how to connect AWeber to WordPress.
  • It has a free version.
  • AWeber comes with support materials, including master class sessions and live webinars.
  • It has great customer support.


  • AWeber’s premium plan can be expensive if you have a small business.
  • The free version has AWeber branding, which can affect your brand.
  • It has limited integrations and basic automation features.

Why we recommend using AWeber: Overall, AWeber is a good ActiveCampaign alternative for beginners because it has email marketing and basic automation features. Plus, it is more affordable than ActiveCampaign and has a free plan.

6. FunnelKit Automations

FunnelKit Automations

FunnelKit Automations is one of the best marketing automation services for WooCommerce stores. It allows you to launch email and SMS marketing campaigns, create automated workflows for your messages, and create drip sequences.

With FunnelKit Automations, you can also launch automated campaigns for abandoned carts, win back coupons, lead nurturing, purchase anniversaries, and more.


  • The software allows you to create segmented and personalized messages for users.
  • It enables you to create customized workflows and comes with a CRM, revenue tracking, A/B testing, and more.
  • FunnelKit Automations has a drag-and-drop builder and a landing page builder.


  • It’s a premium plugin that can be expensive for small businesses.
  • It offers limited support.

Why we recommend using FunneKit Automations: If you have a WooCommerce store, then FunnelKit Automations is a great choice because its marketing automation features are specifically designed for WooCommerce.

7. MailerLite


MailerLite is a popular email marketing service and ActiveCampaign alternative. It comes with a drag-and-drop builder, premade email templates, and even lets you create landing pages, newsletters, and opt-in forms.

With MailerLite, you can send automated emails when a subscriber joins a group or a customer purchases a product. You are even able to design multi-trigger email automations. This means that you can add 3 triggers for each automation and create multiple entry points for a single workflow.


  • MailerLite comes with an analytics and reports feature.
  • It is a super affordable alternative to ActiveCampaign.
  • It can perform A/B testing, segment your audience, and let you create personalized emails to improve user engagement.
  • MailerLite tracks your automation history.


  • MailerLite offers basic triggers and actions for its automations, making it difficult to create complex workflows.
  • It doesn’t offer any templates in the free plan.

Why we recommend using MailerLite: We recommend opting for this tool if you are on a bootstrap budget because MailerLite is super affordable and has all the features you need to create simple workflows.

8. Drip


Drip is a powerful email marketing platform that allows you to create automated sequences of emails that are sent to your subscribers based on their actions. It can segment your contact list so that your messages reach the right people.

It’s also a good choice for beginner users due to its visual builder, integration with over 200 tools, and ease of use.


  • Drip marketing reports provide you with detailed insights into your email marketing performance.
  • It comes with a landing page builder, A/B testing tool, and ad management features.
  • Drip provides online courses and detailed documentation for its use.


  • It is a bit more expensive than ActiveCampaign.
  • Drip is not the best option for startups and beginners.
  • It doesn’t have a free plan.

Why we recommend using Drip: Overall, Drip is a great alternative to ActiveCampaign if you want to focus on email marketing automation. This is because Drip is a super powerful email marketing service that also lets you automate SMS. It is also a good choice if you have an online store.

9. ConvertKit


ConvertKit is another ActiveCampaign alternative that allows you to create complex automation workflows using a drag-and-drop builder.

It is a popular email marketing service that comes with premade templates and lets you create and send automated emails to users. Plus, the tool also lets you create landing pages, email opt-in forms, perform A/B testing, email blasts, and more.


  • ConvertKit allows you to segment your audience based on different demographics.
  • It’s flexible, and its visual builder is ideal for beginners.
  • It offers reports and analytics for your emails.


  • Even though ConvertKit has a free plan, you will need the premium plan to unlock its automation features.
  • It does not offer SMS or social media marketing automations.

Why we recommend using ConvertKit: You should pick ConvertKit if you are looking for a tool that lets you manage your email campaign and automation workflows in one place. It’s also a great option if you are new to automated marketing because its visual builder is super easy to use.

What Is the Best ActiveCampaign Alternative?

In our expert opinion, Constant Contact is the best ActiveCampaign alternative since it is super easy to use, seamlessly connects with WordPress, and offers many automation features for all kinds of websites and online businesses.

However, if you have an online store, then Omnisend, Drip, AWeber, and FunnelKit Automations are also great choices due to their eCommerce-specific features.

Similarly, if you are looking for sales automation, then HubSpot is our pick because of its super powerful CRM and automation marketing features for emails, SMS, and social media platforms.

Finally, if you are on a budget, then MailerLite is a great choice because it is super affordable.

Frequently Asked Questions

Here are some of the questions that our readers usually ask us about ActiveCampaign and its alternatives.

What’s better than ActiveCampaign?

There are a number of tools that are better than ActiveCampaign in terms of ease of use, support, features, and pricing.

If you have a WooCommerce store, then you can switch from ActiveCampaign to FunnelKit Automations to unlock automation features designed specifically for WooCommerce.

Similarly, if you have a small business website, then Constant Contact is easier to use, is more affordable, and has many automated marketing features, making it a great alternative.

Tools like Drip, Brevo, AWeber, ConvertKit, and Omnisend are also better than ActiveCampaign when it comes to pricing, support, and features.

Is there a free version of ActiveCampaign?

ActiveCampaign does not offer a free version. If you are on a budget, then you can try HubSpot because it has a free plugin.

You can also use Brevo’s free plan or MailerLite as an affordable alternative to ActiveCampaign.

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WordPress Themes 101: Free vs. Premium and Everything in Between




WordPress Themes 101: Free vs. Premium and Everything in Between

Do you want to learn about WordPress themes and how they can take your website to the next level? If so, you’re in the right place! 

There’s no question that choosing the right WordPress theme is vital for building a website that not only looks great but also offers your customers the best experience possible. 

But as a beginner or someone looking for a change, this process can be overwhelming, after all, there are thousands of themes to choose from!

We believe that by understanding themes and the important factors around them, you’ll be better prepared to choose one that aligns with your goals. Today, we will give you the full rundown on WordPress themes. Keep reading, and you’ll learn everything you need to know about finding the perfect theme for your site.

Let’s begin!  

Understanding WordPress themes

At its core, WordPress themes are a collection of files that define the appearance and functionality of a WordPress website. Themes control everything from the layout and color scheme to the typography and navigation menus. They are the visual and structural foundation that dictates how content is presented to visitors.

Not only do themes determine the look of your site, but they have a direct impact on performance and your overall user experience (UX).

Choosing the best WordPress themes can enhance the overall branding, improve readability, and provide a seamless browsing experience across different devices. But a quick look at the ecosystem will show you that the possibilities are quite endless. You can find sleek and minimalist themes as well as incredibly in-depth, feature-rich options and everything in between. 

One way to start exploring your options is to see what themes your favorite websites use. There are various tools and resources available that can help you with your research. A popular option is “What WordPress Theme Is That?,” which allows users to enter a website URL and quickly discover the active theme. Additionally, “WordPress Theme Detector” can automatically detect and display the theme information for any WordPress site you visit.

WordPress Themes 101 Free vs Premium and Everything in Between
Adobe Stock

Choosing the right theme

Now that you know a bit more about themes, let’s talk about some of the major factors you need to know when choosing one for your website. 

  1. Responsive Design: Did you know there are over 5.48 billion mobile users? This statistic highlights why it’s essential to choose a theme that offers a responsive design that looks great and works perfectly across all devices and screen sizes.
  2. SEO Optimized: You’ll want to find a WordPress theme that can help with search engine optimization (SEO). For example, some themes come with a schema markup alongside the theme.  This feature can give your website a competitive edge in search engine rankings and lead to more traffic.
  3. Customizable Design: Depending on your needs, you may want to choose a theme that allows for easy and flexible customization, whether through theme options, page builders, or the ability to modify the code directly. This feature can help you add some personal flair and style to your site. 
  4. Compatibility with WordPress plugins: WordPress plugins can add powerful functionality to your website, so it’s crucial to choose a theme that is compatible with the plugins you plan to use or might need in the future. Trust us, you don’t want to buy a theme that isn’t compatible with what you’re currently using. 
  5. Loading Times: Research shows that 53% of people will leave a website if it takes too long to load. So, this means a fast-loading website is crucial for boosting engagement, sales, and your search visibility. When looking for a theme that can help, choose one with optimized code and a lightweight design.

Free vs. premium themes

When it comes to choosing the best WordPress themes for your site, you’ll need to balance the factors above with the decision to use a free or premium option. Both have their advantages and drawbacks that you should know.

Here’s a quick overview of each, as well as when you should use them on your site: 

Free WordPress Themes:

  • Cost-effective solution, which can be helpful for people on a tight budget.
  • A wide range of free themes are available in the official WordPress directory and third-party repositories. This means you’ll have options, even if you decide to take the free route.
  • Ideal for basic websites or those with limited customization needs.
  • Free themes are usually not updated as often, which can pose security risks if not maintained properly.
  • There are limited support options, so you’ll need to check out forums if you get stuck. 

When to choose a free theme:

  • You’re on a tight budget and have basic website design needs
  • You’re comfortable with limited customization options, or don’t need advanced customization
  • You’re willing to take precautions to keep your site safe and maintained due to the lack of support and updates

Premium WordPress themes:

  • Typically come with more advanced features, which means you can tweak your site in a way that perfectly matches your needs. 
  • Outside of standard page building, these themes are often highly customizable with various built-in options and integrations.
  • Provide access to dedicated support and step-by-step guides when you have a specific problem. 
  • It can be more expensive, ranging from one-time fees to recurring subscriptions.

When to choose a premium theme:

  • You require advanced features and functionality.
  • You value regular updates, support, and maintenance.
  • You need a highly customizable and unique design.
  • Your website handles a lot of sensitive information or traffic. 

Ultimately, the decision between a free or premium WordPress theme will depend on your specific needs, budget, and the level of customization and support you require for your website. Both have a place in the community. 

Now that you know a little more about themes and how they work, let’s have a look at some of the best themes and how they can help you take your website to the next level.


WordPress Themes 101 Free vs Premium and Everything in BetweenWordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $59 per year

Astra theme is a multipurpose and lightweight theme that has become extremely popular among WordPress users due to its performance, customizability and compatibility with popular page builders such as Elementor, Beaver Builder etc. 

The free version of the theme offers basic yet important features such as responsive layout, typography controls, different layouts etc. The premium version of Astra, Astra Pro, offers advanced features such as custom layouts, header builder, footer builder, typography options etc. Weighing less than 100KB, this theme is one of the fastest WordPress themes and is suitable for any type of website.


1718603778 829 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 829 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $59 per year

Another modern and popular theme, GeneratePress, is known for its speed and ease of use. The free version already has an integrated layout builder, typography options, and basic pages such as services, portfolio, and contact.

GeneratePress is also an ideal WordPress theme for website layout because of its visual page builder in the premium version. Some of the premium features of this theme include a site library, custom layouts, sections, headers, typography, pricing tables, WooCommerce support, and advanced theme settings. If you’re looking for WordPress eCommerce themes, this is an excellent option.


1718603778 139 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 139 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $44 per year, $176 for life

A multipurpose theme with strong eCommerce and online store capabilities, OceanWP offers a range of pre-built website demos in the free version, as well as WooCommerce integration and all the customization options you’d expect from a popular WordPress theme. 

Further premium features include a pop-up builder, sticky headers, content slider, icon box, feature grid, table of contents and more. The theme also includes premium add-ons for integrating with some of the most popular plugins such as MonsterInsights, WP Rocket, and AIOSEO. Overall, OceanWP is a powerful theme suitable for business websites and online stores.


1718603778 287 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 287 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Premium $69 per year

Avada is a top-selling theme on ThemeForest. It is a fully packed, highly functional, responsive, and versatile premium WordPress theme with a visual page builder, dozens of pre-built website layouts, tons of custom options, header builder, footer builder, and e-commerce shopping cart options. 

Out of the box, Avada comes with lots of layout possibilities and you can create any type of website from business and corporate sites to e-commerce stores, restaurants, cafes, product showcases, portfolio sites, travel and wedding sites, medical and law firms, SEO and marketing agencies, and any type of responsive website.

We like the Visual Pagebuilder, which allows users complete creative freedom to build stunning and highly effective web pages. In addition to that, it offers Header Builder and Footer Builder as well. Avada is a complete theme which will fulfill all your requirements.


1718603778 164 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 164 WordPress Themes 101 Free vs Premium and Everything in Between
Price: 30-day free trial, $89 per year

Divi is a bestselling premium WordPress theme by ElegantThemes which comes with a great drag-and-drop page builder. This enables complete control over your website’s design along with remarkable layout choices. 

The user-friendly visual builder helps create personalized layouts, incorporate animations, and take advantage of the pre-designed layouts and modules. Other advanced options that Divi offers are split testing, custom CSS controls, and robust theme options. All these make Divi a versatile choice for agency websites, designers, and for everyone looking for a totally customizable web solution.

Thrive Themes

1718603779 146 WordPress Themes 101 Free vs Premium and Everything in Between1718603779 146 WordPress Themes 101 Free vs Premium and Everything in Between

Price: $149 per year

Thrive Themes offers a great theme builder that can help you create stunning, high-performing websites. It comes with a list of designer-made and tested themes that can be installed with a click. Set global website branding effortlessly, including smart brand colors, global font sets and pairings, and dark/light brand logos.

With Thrive Themes, you can visually edit all your theme template files, including blog posts, headers, footers, sidebars, 404 pages, and more. The theme builder allows you to edit and style blog lists with ease and make sweeping changes across your entire website or fine-tune each pixel.

Ideal for marketers and eCommerce business owners, Thrive Themes provides the flexibility and power to create engaging, conversion-optimized websites. It integrates seamlessly with other popular WordPress plugins, making it a great choice for both new and established businesses.


1718603779 394 WordPress Themes 101 Free vs Premium and Everything in Between1718603779 394 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $149 per year

Specialized WordPress themes

WordPress themes are very versatile, but sometimes you need something more targeted – a specialized WordPress theme just for your site and its unique purpose.

With that thought in mind, let’s look at some of the top theme choices for some of the most common website types, including blog, e-commerce, and business themes.

WordPress blog templates

Perhaps your #1 priority is to create a successful blog. In that case, you need a WordPress theme that’s optimized for writing and blogging. Here are some of the top WordPress blog themes featuring user-friendly elements that bloggers will love:

  • Design elements that encourage readability and content discovery
  • Built-in featured posts, related posts, and popular posts widgets
  • Integration with social networks for sharing
  • Easy customization of author boxes
  • Integrated email/newsletter signup forms

Some of the most popular WordPress blog templates include Editorial, Novelty, and Poseidon. Many of the best blog themes emphasize clean design and minimal distractions for readers while still offering plenty of customization and tools.

WordPress Ecommerce templates

If you’re ready to create an online store, you’ll need an eCommerce WordPress theme. All of the best WordPress eCommerce templates are optimized for shopping and include integration with the popular WooCommerce plugin and other shopping cart systems.

Other features include:

  • Product catalogs and shopping carts
  • Secure checkouts
  • Advanced product filters and search
  • Cross- and upselling
  • Customer reviews and ratings

Astra Pro, OceanWP, and Divi all offer strong eCommerce support, while dedicated eCommerce templates like Shoptimizer and GrooveKart are specifically designed for this.

When choosing an eCommerce WordPress theme, consider the size of your product catalog, the payment options you need, and any other functionality like memberships or subscriptions.

WordPress business and corporate templates

Whether you’re a business, agency, or professional, your WordPress theme can make or break your credibility and trust with clients and customers.

Many of the best WordPress themes for business and corporate sites feature professional designs and useful business tools, including:

  • Clean, corporate layouts
  • Staff profile pages
  • Team portfolio and case studies
  • Testimonials and client logo sliders
  • Advanced contact forms and map integrations

Neve, Customizr, and the Divi theme are all popular choices for business templates. The latter offers a whole suite of professional layouts and designs for many types of industries.

When selecting a business WordPress theme, consider your industry niche, whether you need eCommerce, and your branding and design style. All of this information will help you determine the right theme for your site. 

Ultimately, picking the right template can help you start your website strong, whatever it may be. We suggest doing some additional research and looking for themes targeting your specific niche – it will be worth your time, and your visitors will appreciate the fact that your site is optimized for them. 

Theme selection based on content needs

Apart from special use cases like blogs or e-commerce websites, you can also consider the type of content you’ll publish and choose the theme that best fits your needs.

Let’s consider some good themes for posts/comments and visual content like portfolios and galleries.

Best themes for posts and comments

Do you think user comments and community engagement will be a major part of your workflow? If so, you should pick a theme that prioritizes posts and comments.

The best themes for posts and comments WordPress provides customizations like blog layouts, commenting, social sharing, related feature tabs, and customizable user profiles.

Some well-known themes in this category include Editorial, Zine, and Suffice. These themes will give you a blank slate for long-form content to go alongside engagement via comments, sharing buttons, and related posts.

Best themes for visual content

On the other hand, if your website is going to contain a lot of visual elements like photography, designs, or graphics, you need a theme that helps in showcasing this type of content.

The themes that are best for websites with lots of visual content usually come with the following features: gallery and portfolio project system, lightbox, grid options, distraction-free modes, and slider integrations.

Some of the well-known themes for websites with lots of visual content include Divi, Neve, Astra, and specialized portfolio themes like Accountor and Imprint. Many of them make use of WordPress’ native media handling while adding better visual layouts and display features.

When selecting a theme that focuses on visual content, consider the type of media you’ll be displaying (images, videos, 3D models, etc.), whether you need proofing areas for clients, and whether print/download options will be needed.

Regardless of the type of content you’ll be publishing, investing time in identifying a theme well-suited to managing how you organize and present that content can lead to a much better user experience for your target audience.

Affordable options

Creating a website needn’t be expensive. There are high-quality, cheap WordPress themes available that ensure your website looks professionally crafted without compromising on performance or usability.

Startups, small enterprises, and people with limited budgets need cost-effective solutions when it comes to choosing WordPress themes. Here are some guidelines on how to find cheap, responsive WordPress themes:

Visit free theme repositories

The official theme repository is the first place you should consider. There are thousands of free themes available there. Free doesn’t necessarily mean the theme is of low quality. There are well-coded, responsive, and regularly maintained themes in the repository if you’re willing to look and be aware of ones that haven’t been updated in a while.

Check for developer/student discounts

Most premium theme providers give attractive discounts to developers, agencies, students, and beginners. Ask if there are special discounts available even if you don’t see any listed.

Freemium themes

There are WordPress theme companies which provide themes based on a freemium model. Kandance from our list above is one such option. You can start with the free version and upgrade to premium features as and when your resources permit.

Watch out for sales and bundles

If you have a flexible deadline, you can wait for the next sale or bundle offer from prominent theme providers. Many of them offer attractive discounts (as much as 30-70%) around various festive seasons like Black Friday and so on.

Wrapping it up

Choosing the very best WordPress theme for your website is a key part of the design process. Not only does your theme determine the appearance of your site but it also determines the experience you build with visitors.

Whether you are creating a blog, an online store, a business website, or a portfolio that is heavy on images, choosing the right WordPress theme from the start will make all the difference to the success of your site.

In this article, we’ve covered the different types of WordPress themes available, some of the popular choices, specialist themes, and even some free alternatives.

So, take the time to research, experiment, and use the advice and resources we shared today. With the right WordPress theme in hand, you’ll be well on your way to creating a thriving website that resonates with your audience.

Additional resources

Theme libraries

  1. Theme Directory: The official WordPress theme repository with thousands of free themes.
  2. ThemeForest: A vast marketplace for premium WordPress themes across various categories.
  3. Elegant Themes: Home to the popular Divi theme and other premium themes and plugins.

Tools for detecting themes

  1. What WordPress Theme Is That?: A free online tool to detect the theme and plugins used by a WordPress site.
  2. WPThemeDetector: Another tool for identifying the theme and plugins on a WordPress site.

Theme comparison and review sites

  1. WPBeginner: Offers reviews and comparisons of various WordPress themes and plugins.
  2. SeedProd: Provides curated lists and reviews of free and premium WordPress themes.
  3. IsItWP: Helps you find the best WordPress themes and provides in-depth reviews.


What is a WordPress theme?

A: A WordPress theme is a collection of templates and stylesheets used to define the appearance and display of a WordPress-powered website.

How do I install a WordPress theme?

A: To install a theme, go to your WordPress dashboard, navigate to Appearance > Themes, click “Add New,” search for a theme, and click “Install.” Once installed, click “Activate” to apply the theme to your site.

What is the difference between free and premium WordPress themes?

A: Free themes are available at no cost and offer basic features and customization options. Premium themes come with advanced features, dedicated support, and regular updates but require a purchase.

Can I customize my WordPress theme?

A: Yes, most WordPress themes offer customization options through the WordPress Customizer or theme-specific settings. You can change colors, fonts, layouts, and more.

What should I consider when choosing a WordPress theme?

A: Consider factors like design, responsiveness, customization options, compatibility with plugins, SEO friendliness, speed, and support.

How can I find out which theme a website is using?

A: You can use online tools like “What WordPress Theme Is That?” or “WPThemeDetector” to identify the theme and plugins used by a WordPress site.

Can I use multiple themes on my WordPress site?

A: Typically, you can only activate one theme at a time for your entire WordPress site. However, you can use different themes for different sections of your site with plugins or custom coding.

Guest AuthorSyed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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Host Your WordPress Meetup Site for Free on – News




Host Your WordPress Meetup Site for Free on – News

Connect with your local WordPress community for free with

WordPress has always been built around its community, and local meetups are a huge part of it.

To encourage even more in-person connection, we’re happy to let you know that you can now host your WordPress meetup for free on and access all of the benefits of our popular Creator plan. You’ll get a free domain name, unlimited bandwidth, and the web’s best spam and security protection so you can focus on the real magic of WordPress: the community. 

At WordCamp Europe 2024 yesterday, Matt Mullenweg, co-founder of the WordPress project, gave a keynote where he talked about 11 important opinions to keep in mind while working on WordPress. Unsurprisingly, most of these opinions revolve around the craving for human connection. So when Matteo Spirandelli, co-organizer of WordPress Meetup Milano, asked in the Q&A whether their meetup could have a complimentary site, my answer was an emphatic “yes!”

Connecting with your local WordPress community is a great way to foster those connections, and wants to help by offering free websites on our Creator plan for local WordPress meetups.

If you are an organizer of an existing WordPress meetup, here’s how you can redeem your complimentary website:

  1. Create a free account and site on (if you don’t have one already).
  2. Send an email to [email protected] and mention that you’d like a free Creator plan for your WordPress meetup. Please include the following information:
    1. The email address for your account.
    2. The city and state where you hold your local meetup.
    3. The link to your current meetup website (if you already have one).
    4. Whether you’d like help migrating your existing site (if you have one).

Ready to get involved with your local WordPress meetup?

Ready to join your local WordPress community? Find a WordPress meetup in your area to connect with other writers, business owners, developers, and folks from all walks of life. Here are a few of the upcoming events around the globe:

The WordPress project also has a great guide to starting your own WordPress meetup.

It was truly a pleasure to connect with so many of you at WordCamp Europe 2024. We’ll see you at WordCamp US in Portland, Oregon in September!

The booth at the 2024 WordCamp Europe with staff speaking to attendees

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Do the Woo 4.0 – News




Do the Woo 4.0 – News

Editor’s note: This is a guest post from Bob Dunn, founder of Do the Woo, a podcast channel elevating voices of the WooCommerce and WordPress community.

It was early 2023, and I’d been searching for the perfect direction for Do the Woo, the podcast and site we first launched in 2016. I’d made some small steps, but I hadn’t yet found the grand recipe. I just knew that with the shows changing format, the site needed to as well.

Finally, it came to me, as clear as day. 

If I was going to do a major site redesign, I wanted it to be built on blocks. I wanted a full-site editor. And I wanted a hosting platform that would take care of things so I could focus on the content. That meant 

So that fall, around the time of WordCamp US, I sent Matt Mullenweg a message. Just as I’d shared ideas with Matt in the past, I did so now—except now was my vision for the next Do the Woo, and the platform I thought it should be built upon. Incredibly, he saw what I saw, and not long after a dream partnership formed: I began working with’s special projects team on the next version of Do the Woo. 

Between then and now, a lot has happened. A lot of wireframes, a lot of discussion, a lot of iteration. The team has done incredible work throughout. During my visit to CloudFest in Germany, we even soft-launched the new site. But now it’s official. Today, on the first day of WordCamp Europe, I’m excited to announce Do the Woo 4.0: the podcast by WordPress and WooCommerce builder and business community, for the community. 

There are so many things I could tell you about the new site, but it’s all right there on, so head over there to learn about our launch. And stay tuned—there’s lots of exciting stuff in the works. 

This wouldn’t have happened without the folks from, WooCommerce, and Jetpack. I’m thrilled with what they’ve done with the site, and even more thrilled that my new home is on I can’t wait for you to join our journey. Let’s do the Woo! 

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