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A Tour of the All-New Stats Page – WordPress.com News

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A Tour of the All-New Stats Page – WordPress.com News

An all-new experience for measuring and analyzing how great you are.

In recent weeks, you may have seen a redesigned Stats page on your WordPress.com dashboard. This all-new Stats experience enhances your ability to analyze and optimize your site’s content. We’ve restructured the layout in a friendlier way, introduced new modules that reveal crucial data points, and revamped the overall look of this powerful analytics tool.

Let’s jump in and take a short tour! 

Go beyond the numbers

A Tour of the All New Stats Page – WordPresscom News

On the new Stats page, you’ll now see two tabs:

  • Traffic: When you first click over to Stats, you’ll land on the Traffic page, which displays your site’s latest metrics. By navigating within the chart at the top, you can also focus on a specific week or month.
  • Insights: This is where things get interesting, in our opinion. The Insights tab allows you to view and learn from long-term trends. This includes data about the most effective times/days to publish, your most popular posts/categories on an annual (or all-time) basis, visual overviews of your traffic and posting history, and more. 

Monitor trends and track cumulative stats

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When checking stats, it’s easy to focus on the present and lose track of content performance over time. To help you take that longer-term view, we’ve pulled together “7 Day Highlights” to help you compare visitor interaction on a week-to-week basis, along with a year-in-review section that displays cumulative stats for the year.

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1684538247 981 A Tour of the All New Stats Page – WordPresscom News

You can also monitor lifetime statistics, as well as other interesting data points, by looking at “All-time highlight” on the Insights tab. 

Know your impact anytime and any place 

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Everything on the Stats page has been optimized for mobile phones, tablets, large desktop monitors, and everything in between.

Having these numbers available across multiple platforms allows you to check on your latest posts’ data and traffic stats when and where it’s most convenient. 

A better Stats experience 

1684538247 447 A Tour of the All New Stats Page – WordPresscom News

We believe that these changes will help you better understand how your website is performing and make data-driven decisions to grow your business. We hope you enjoy the new Stats page, and look forward to hearing your feedback. 

Check it out for free today at WordPress.com/stats or in the Jetpack mobile app.


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How to Add Equipment Rentals to Your WooCommerce Store

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How to Add Equipment Rentals to Your WooCommerce Store

Do you want to add equipment rentals to your WooCommerce store?By renting equipment to your customers, you can keep making money from the same …

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How To Build An E-Commerce Website (2023 Guide) – Forbes Advisor UK

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How To Build An E-Commerce Website (2023 Guide) – Forbes Advisor UK

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Revenue in the UK ecommerce market is projected to reach a staggering £132.90bn in 2023, according to Statista. And if you are in the retail space, creating an e-commerce site can allow you to get a share of that pie. Here’s how to build an e-commerce website in just seven steps.

Step 1. Choose your content management system (CMS)

The foundation of every website is a content management system (CMS). There are a number of different content management systems to choose from open-source platforms such as WordPress to beginner-friendly all-in-one website builders such as Shopify or Squarespace. Which is right for you and your online store will depend on your budget, experience, and unique e-commerce needs.

Here are the most popular content management systems for e-commerce websites:

  • WordPress: The world’s leading CMS that is also one of the most customisable.
  • Shopify: An ideal e-commerce solution for building a dropshipping business.
  • Squarespace: One of the best website builders for beginners who want to easily build a professional website with no previous web design experience.
  • Square Online: Best for existing retailers that are looking to sell in-person and online.
  • Wix: An all-in-one website builder that is both easy to use and highly customizable.

For help deciding which is the best CMS for your e-commerce needs, learn more about the best e-commerce platforms.

Step 2. Create an account (or get web hosting)

Once you have decided which CMS to use, the next step is to create an account–unless you choose WordPress. If you are planning to build your e-commerce site with WordPress, your next step is to get a web hosting plan. The best web hosting services come with a free domain name, a free SSL certificate and one-click WordPress installation, eliminating the need to manually connect your domain and hosting to WordPress.

If you’re using a website builder such as Shopify, Squarespace, Square Online or Wix, simply navigate to the provider’s website and register for an account. If your chosen CMS allows, register your domain name through the CMS to eliminate the need for manual domain configuration process.

In the instance where your chosen CMS does not give you the option to get a domain name, register your domain using a domain name registrar. For help choosing one, check out our article on the best domain name registrars.

Step 3. Select an e-commerce theme or template

The first thing you need to consider is a theme for your website. Themes are ready-made templates that give your website a consistent look and feel. All subscription platforms have tons of templates to choose from, so whether you’re building your e-commerce website with WordPress, Shopify, Wix or anything else, you will have prebuilt templates and themes to choose from.

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Keep in mind that while free templates are generally available across most platforms, some also offer paid (or premium) templates. For example, both WordPress and Shopify offer premium themes that range in price from around £30 to over £200. The benefit is that many offer more unique designs, which can help businesses that want a specific look to reduce the amount of time spent customizing their chosen theme.

Step 4. Customise your site and build out web pages

After you have found the perfect theme or template for your online store, the next step is to begin customising it. This is where you will be updating your header and footer, configuring your site’s navigation, and building out pages from your homepage to your refunds and return policy page.

Step 5. Create product listings

No online store is complete with product listings. So once you have built out your website, the next step is to create your product catalogue, complete with all of your individual product listings. In this process be sure to organise and categorise your listings so they are easy for your future site visitors to find and for you to manage.

After you have populated your e-commerce website, there are a few key aspects of building an e-commerce site to attend to from setting up a payment processor to adding inventory and tax tools.

Choose a payment gateway

When it comes to choosing and setting up a payment gateway, many online retailers opt for third-party tools such as Stripe or PayPal to make the process easier and more secure. If you are redirecting the customer to other websites, you must ensure that the data is fully encrypted before transfer.

If you are choosing payment integrations, consider these points:

  • How easy is it to integrate the tool with your platform?
  • Is the tool secure?
  • Is the tool PCI compliant?
  • What are the fees you and the customer must pay?

For a detailed breakdown, refer to our article on the best payment gateways.

Integrate shipping

If your platform allows it, you should integrate shipping with your e-commerce website for a seamless experience. It will also simplify operations and you can focus on selling. But before you integrate shipping, determine your shipping policies such as free shipping, variable fee, flat rate, etc. And while you are at it, also establish refund and return policies.

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Add a sales tax calculator (optional)

Additionally, you may want to consider adding a tax calculator to automatically calculate VAT, shipping and any other fees at checkout.

Step 7. Test and launch your e-commerce site

Before launching the e-commerce site to your customers, you must check the site thoroughly. Every button and every link on the site must be working. Even 404 error web pages should be designed according to the theme.

Run tests to see if you can add products to the cart and process the payment. Most platforms will allow you to test payment processing without actually charging your credit card.

Be sure to check if all the emails are getting sent to the right inboxes after a purchase has been made or declined. And last but not least, check how your site looks and functions on mobile devices. If possible, try to check out the site’s performance on different web browsers.

Once you have tested and double-checked everything, from product descriptions to category pages, you are ready to launch.

Announce the launch of your e-commerce store through your social media pages, guest posts on popular retail blogs in your niche, influencer marketing and to your email lists. If you have the budget, you can also go for paid advertising on Facebook, Google and other platforms.

Benefits of selling online

Before you actually start building your e-commerce website, you need to be clear about your business needs for building a website. Here are some reasons why you should sell online.

More buyers are going online

Buying online is convenient as well as safe, and during the pandemic, e-commerce sales surged by as much as 40% in 2020, the first pandemic year. The easy availability of smartphones also means that you can buy from anywhere, any time of the day. So it’s obvious that people will continue buying long after the pandemic has abated.

Setting up an e-commerce shopfront is cheaper

When you compare it with a brick-and-mortar store, Setting up an e-commerce storefront is much cheaper. This is partially because brick-and-mortar stores incur multiple fixed costs such as rent, electricity bills, employee payments, infrastructure maintenance, etc.

E-commerce website can help offline sales

It is not necessary that online and offline stores should be mutually exclusive. They can augment each other nicely when you tell people about your brick-and-mortar store on your e-commerce website and install app kiosks in your stores.

For instance, Amazon is now opening brick-and-mortar stores after the runaway success of its online e-commerce website.

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Create unique customer experiences

Personalising experiences and services are much easier online. You can use different media including video, audio, stories, customer reviews and personalised messaging to build an experience your customers cherish and share with others.

Start selling immediately

Once you have the website ready, all you need to do is set up payment processing and list your products on the website to start selling. There is no need to wait for new employees, stockpile inventory or generate enough marketing buzz. You are in business the moment you put your website live.

Eliminate costly overheads with dropshipping

When you think of retail, the first thing that comes to mind is sourcing, maintaining and handling inventory. However, if you choose a dropshipping business model, you don’t need to maintain and handle inventory by yourself. You can read all about dropshipping here.

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Bottom Line

An e-commerce website is your online brand identity. You must take care to build it in a way that makes it easier for customers to experience your brand. Also, remember that it is not possible to get everything right the first time. Keep learning from your experiences, be ready to experiment and make changes when required.

Frequently Asked Questions (FAQs)

Can I build an e-commerce website on my own?

Yes, you can easily build an e-commerce website on your own. You need to follow these steps:

  1. Buy a custom domain name for your e-commerce website
  2. Opt for an SaaS e-commerce solution
  3. Choose a shopfront theme
  4. Customise the theme to match your brand
  5. Upload products to sell
  6. Set up payment methods and you are ready to sell

How much does it cost to build an e-commerce website?

These are the best e-commerce platforms for 2023: Squarespace, Square Online, Ecwid, Shift4Shop, Shopify, Wix, Weebly, BigCommerce, WooCommerce and Big Cartel. You can read the pros and cons of all these platforms here.

Which is the best e-commerce platform?

These are the best e-commerce platforms for 2023: Squarespace, Square Online, Ecwid, Shift4Shop, Shopify, Wix, Weebly, BigCommerce, WooCommerce and Big Cartel. You can read the pros and cons of all these platforms here.

Are website builders secure?

Because most website builders offer cutting-edge technology, they are usually ahead of the curve when it comes to keeping their sites secure. They do this by keeping their customers’ websites protected by using top-end technology. Because of this, most website building companies offer some of the best security options available on the internet.

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How to Add Product Videos to Your WooCommerce Galleries

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How to Add Product Videos to Your WooCommerce Galleries

Are you looking to add product videos to your WooCommerce product galleries?Videos can provide more detailed and engaging demonstrations of your …

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