WORDPRESS
How Can WordPress Expand Your Business Scope?
In present times, there are tons of opportunities in the online market for new startups and ventures. The online market is proving to be more profitable for businesses, as they are tempted to invest their time and money in it. Many small and medium businesses have also made a big fortune for themselves by implementing effective strategies of the digital world.
There are several digital platforms that provide a kickstart to online businesses, as they give direct market access to the brands. However, it is also necessary for brands to have their own personalized presence on the internet. This presence can also be in a form of a website or a WordPress Blog. Launched as a blogging platform, back in 2003, WordPress has made a significant impact on digital media. Statistics show that around 31.9% of all the websites use WordPress, which is a content management system market share of almost 56%.
What are the benefits of WordPress?
Businesses usually hire skilled individuals or companies for the creation of their websites. The hired professional expertise with a mix of personal preference is the desired combination for a good looking website. Utilizing the best WordPress plugins, tools, and extensive features make it the best publishing platform in the market, and this is why around 400 million people view 24 billion WordPress pages every month.
Many renowned brands and organizations use WordPress blogs which proves that it has a lot to offer for the business community. WordPress is relatively simpler to use as you do not have to do any coding, as you can get templates or hire any developer to add customized features for your website. Being innovative and updated with the latest technologies, WordPress is trendy and market-relevant. Furthermore, with more than twenty thousand plugins and themes, it is also flexible in nature.
Another major advantage of WordPress is that it simplifies SEO for its users through different optimization plugins. Faster loading websites, minimal lagging, and highlighted content provide a good experience to the visitor on the web page. Content posted on WordPress can be easily shared with the online community, and heavy web traffic paves way for more engagement and customer interaction for businesses. Additionally, WordPress offers thousands of APIs which allows the integration of a third party service with user websites.
How to stand out on WordPress?
With increasing popularity, WordPress is becoming a highly competitive platform. There are millions and billions of webpages in different niches. Therefore, it is essential for you to integrate uniqueness into your plugins, themes and products. You are expected to think out of the box for your product to be recognized in the market.
Businesses usually find themselves in hot waters as they do not get enough reviews and feedback. Therefore, it is necessary for you to engage with your audience, and integrate their ideas in your overall theme. WordPress can be a source of more recognition to your business, and it can also be a source of passive income for you. However, it is up to you how you utilize the recognized digital platform.
WORDPRESS
Automattic demanded web host pay $32M annually for using WordPress trademark
“WPE’s nominative uses of those marks to refer to the open-source software platform and plugin used for its clients’ websites are fair uses under settled trademark law, and they are consistent with WordPress’ own guidelines and the practices of nearly all businesses in this space,” the lawsuit said.
Mullenweg told Ars that “we had numerous meetings with WPE over the past 20 months, including a previous term sheet that was delivered in July. The term sheet was meant to be simple, and if they had agreed to negotiate it we could have, but they refused to even take a call with me, so we called their bluff.” Automattic also published a timeline of meetings and calls between the two companies going back to 2023.
Mullenweg also said, “Automattic had the commercial rights to the WordPress trademark and could sub-license, hence why the payment should go to Automattic for commercial use of the trademark. Also the term sheet covered the WooCommerce trademark, which they also abuse, and is 100 percent owned by Automattic.”
Automattic alleged “widespread unlicensed use”
Exhibit A in the lawsuit includes a letter to WP Engine CEO Heather Brunner from a trademark lawyer representing Automattic and a subsidiary, WooCommerce, which makes a plugin for WordPress.
“As you know, our Client owns all intellectual property rights globally in and to the world-famous WOOCOMMERCE and WOO trademarks; and the exclusive commercial rights from the WordPress Foundation to use, enforce, and sublicense the world-famous WORDPRESS trademark, among others, and all other associated intellectual property rights,” the letter said.
The letter alleged that “your blatant and widespread unlicensed use of our Client’s trademarks has infringed our Client’s rights and confused consumers into believing, falsely, that WP Engine is authorized, endorsed, or sponsored by, or otherwise affiliated or associated with, our Client.” It also alleged that “WP Engine’s entire business model is predicated on using our Client’s trademarks… to mislead consumers into believing there is an association between WP Engine and Automattic.”
WORDPRESS
WP Engine sues WordPress co-creator Mullenweg and Automattic, alleging abuse of power
Web hosting provider WP Engine has filed a lawsuit against Automattic, and WordPress co-founder Matt Mullenweg, accusing them of extortion and abuse of power. The lawsuit comes after nearly two weeks of tussling between Mullenweg, who is also CEO of Automattic, and WP Engine over trademark infringement and contributions to the open-source WordPress project.
WP Engine accused Automattic and Mullenweg of not keeping their promises to run WordPress open-source projects without any constraints and giving developers the freedom to build, run, modify and redistribute the software.
“Matt Mullenweg’s conduct over the last ten days has exposed significant conflicts of interest and governance issues that, if left unchecked, threaten to destroy that trust. WP Engine has no choice but to pursue these claims to protect its people, agency partners, customers, and the broader WordPress community,” the company said.
The case document, filed in a court in California, also accused Mullenweg of having a “long history of
obfuscating the true facts” about his control of WordPress Foundation and WordPress.org
The story so far
Mullenweg had criticized WP Engine for infringing WordPress and WooCommerce trademarks. He called them the “Cancer of WordPress” and also called out WP Engine’s private equity partner, Silver Lake, for not caring about the open-source community.
Later, WP Engine sent a cease-and-desist letter, asking Mullenweg and Automattic to withdraw these comments. Automattic then sent its own cease-and-desist, accusing WP Engine of infringing WordPress and WooCommerce trademarks.
Notably, Mullenweg banned WP Engine on September 25 from accessing WordPress.org resources, including plug-ins and themes, and preventing WP Engine customers from updating them. Two days later, Mullenweg provided a temporary reprieve and unblocked WP Engine until October 1.
On Wednesday, Automattic published a proposed seven-year term sheet that it had sent to WP Engine on September 20, asking the hosting company to pay 8% of its gross revenues per month as a royalty fee for using the WordPress and WooCommerce trademarks.
Alternatively, WP Engine was given the option to commit 8% by deploying employees to contribute to WordPress’s core features and functionalities, or a combination of both people hours and money.
WP Engine didn’t accept these terms, which included a probation on forking plugins and extensions from Automattic and WooCommerce.
You can contact this reporter at [email protected] or on Signal: @ivan.42
WORDPRESS
How Open Source Collaboration Enhances Studio – WordPress.com News
It’s now time for Part 3 of our “Building Studio in Public” series! In today’s post, we’ll explore how the Studio app connects with other open source projects, with a focus on its key relationship with WordPress Playground. We’ll also dive into the benefits and challenges of this symbiotic relationship, showing how both projects mutually benefit from improvements and bug fixes.
If you’re following the series, be sure to check out past posts:
As a reminder, Studio is our free and open source local WordPress development app.
How Studio connects to other open source projects
Studio relies on various open source projects, with the primary one being WordPress Playground which provides a local WordPress server, handling everything from running PHP code to serving static files and managing a database. This allows developers to test WordPress sites, plugins, and themes in a local, sandboxed environment.
WordPress Playground utilizes Emscripten to compile the PHP interpreter to WebAssembly, enabling PHP to run in the browser and other platforms—a significant leap for WordPress development.
By way of WordPress Playground, Studio also makes use of other open source tools like the SQLite integration plugin.
Studio itself is open source, which means the codebase is available for review, contribution, and forking by the community. This openness fosters collaboration, encourages innovation, and enables rapid identification and resolution of issues.
Because of the open source nature of Studio and the projects it uses like WordPress Playground, we are not blocked by missing or undesired behavior of our libraries but can instead help uncover issues or opportunities for enhancement in these projects and contribute the necessary fixes and improvements. Instead of building workarounds, we can directly enhance Studio’s performance and capabilities by submitting fixes to the actual problems.
This creates a virtuous cycle of improvement, showcasing how open source collaboration drives innovation and helps solve complex challenges.
Challenges we discovered working with WordPress Playground
WordPress Playground is powerful, but since it makes WordPress run in an unusual environment–the browser instead of a server–some things work differently than developers expect. While using it to power Studio allows us to achieve all the good things, like a fast setup, we also had to overcome some challenges:
- Cross-platform compatibility: Ensuring that WordPress Playground runs smoothly on different operating systems (Windows, macOS, Linux) and across browsers requires extensive testing and fine-tuning.
- Performance: Managing multiple resources (PHP interpreter, WordPress site, database, and file system) while running multiple sites in Studio can strain performance. You can learn more about how we maintain high performance in Studio here.
- Plugin and theme compatibility: Although WordPress Playground creates a full environment for running sites, some plugins and themes rely on extensions that are not included in WordPress Playground by default. Adjustments are often necessary to accommodate support for the different plugins and themes.
- Database handling: WordPress Playground uses an SQLite database instead of MySQL, fundamentally altering how WordPress operates. This shift requires adaptations for database queries and compatibility with plugins and themes.
These complexities sometimes lead to incompatibilities, bugs, or performance issues. However, we believe the benefits of WordPress Playground far outweigh the challenges, and we are committed to addressing them by contributing to the Playground project. Thus not only Studio works better, but everyone who uses Playground has a better experience.
In turn, Studio also benefits from contributions from other Playground users.
Our recent contributions to WordPress Playground and other open source projects
As part of our contributions to the Studio app, we recently focused on improving the compatibility of plugins, themes, and workflows in sites. The following are some of the fixes we made that contributed to the projects.
MySQL database compatibility
With a pull request, we helped improve the compatibility of sites connecting to MySQL databases, making Studio more flexible in handling various site configurations and expanding its capability to support more diverse WordPress setups.
Symlink support
We submitted two contributions (PR 1, PR 2) to add crucial support for handling symlinks in sites, greatly improving file system compatibility and flexibility. This enhancement significantly improves the development workflow, enabling developers to maintain cleaner project structures and more efficiently manage their themes and plugins across multiple projects. It also facilitates easier version control and collaboration by allowing links to external repositories without duplicating files.
Windows media upload fix
A fix resolved critical issues with uploading media on sites when using the Windows version of the Studio app, ensuring a smoother experience for Windows users. This contribution addressed a significant functionality gap, ensuring that Studio provides a consistent and reliable media management experience across all supported operating systems.
WordPress core and extension upgrades
Another contribution fixed the process of upgrading versions of WordPress, plugins, and themes. This improvement streamlined the update process within Studio, allowing developers to maintain their WordPress installations and associated extensions easily.
WooCommerce compatibility
This pull request significantly improved compatibility with the WooCommerce plugin, expanding Studio’s utility for e-commerce development. This contribution addressed specific database queries and operations that were incompatible with the SQLite database used in sites created with Studio. The SQLite integration plugin involves different complexities to allow seamless integration with the WordPress ecosystem, and this contribution addresses one of the main pain points of using WooCommerce in local WordPress environments.
cURL extension compatibility
We contributed the ability to enable the cURL extension on PHP used with Playground which turned out to be a requirement by a significant number of plugins for external API calls or remote data fetching. This broadens the range of plugins that can be used effectively within Studio and WordPress Playground.
File creation compatibility
A fix improved compatibility with plugins that create files using umask to set file permissions, enhancing the file system operations. This was crucial for plugins that generate caches, create custom CSS or JavaScript files, or manage uploads in non-standard ways. By resolving these file operation issues, we ensured that a broader range of plugins could function correctly within Studio, providing a more accurate representation of how sites would behave in a production environment.
All the above examples demonstrate how collaborative contributions help Studio evolve, making it more compatible with the vast array of plugins and themes in the WordPress ecosystem.
How to contribute
If this post has inspired you to contribute to open source projects (we’re big fans), here’s how you can get involved with some of our favorite open source projects:
Together we can build incredible tools for the community! 🙂
Ready to build?
If this information has piqued your interest, or if you’re developing WordPress sites, start leveraging the power of Studio today. It’s free, it’s open source, and it seamlessly integrates into your development workflow.
After downloading Studio, connect it to your WordPress.com account (free or paid) to unlock features like Demo Sites.
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