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The Cost to Build a WordPress Website

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WPLift.com has been running for many years now. In all that time, the question of how much it costs to build a WordPress website is one that we’ve received more than any other. 

The short answer is that it costs between $30.86 and $1,195 to build a basic WordPress website. 

There’s obviously a huge difference between those two figures, which is why the real, much longer answer, is that it all depends on what type of website you want to create. 

If you’re starting a blog, for example, then that’s probably going to cost you much less than starting an eCommerce store, while launching a basic company website for your new startup will likewise come with its own unique costs involved. 

Sound confusing?

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It doesn’t have to be. In this complete WordPress website cost breakdown, we’ll outline all of the essentials you’re going to need to create any kind of website to help you set an accurate budget for your project. 

How Much Does WordPress Hosting Cost? 

$23 – $86 Per Year

Regardless of whether you’re a blogger, online store owner, or startup, building a successful website of any kind starts with a solid and reliable web hosting package. 

This hosting plan is where you’ll store all of the files that make up your new site so that visitors can access them via their web browser. 

There are countless web hosting companies out there, and, as such, prices can vary dramatically. 

The Cost to Build a WordPress Website.svg

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Siteground is one of our favorite cheap web hosting providers. Their plans start at just $1.99 per month which works out at $23.88 per year. 

At the opposite end of the scale, an entry-level plan from Cloudways will cost $7.20 per month or $86.40 per year.
You can find more options in our guide to the best managed WordPress hosts.

How Much Does a Domain Name Cost?

$6.98 – $10.99+ Per Year

namecheap web hosting

Along with your hosting, you’re also going to need a domain name to direct people to your website. 

Most standard dot-com domain names will cost somewhere between $6 – $12 for the first year.

At Namecheap, for example, you can snap up a domain for 12 months at a cost of $6.98 while domains.com currently charges $10.99 per year

It’s worth keeping in mind that other Top Level Domains (TLDs) such as .org, .net, and .info are usually priced differently.

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Typical costs for common TLDs include: 

  • .Net – $12.99 p/y
  • .Org – $8.99 p/y
  • .Store – $9.99 p/y
  • .Blog – $6.99 p/y
  • .Info – $3.99.

Premium Domains: What You Need to Know

If you search for a domain name and find that the asking price is significantly higher than the $6 – $12 quoted above, there’s a good chance that this is a premium domain. 

Premium domains are those domains that have been purchased by a company or individual domain investor to make a profit from them. These domain names are usually short, catchy, and easy to remember which makes them highly sought-after. Thus, a domain investor can charge hundreds, if not thousands of dollars, to part with it. 

How to Save Money on Hosting and Domains 

To help you keep your costs down, you may want to look for a web hosting provider that also doubles as a domain registrar. 

Hosting companies like Hostinger and Bluehost offer a free one-year domain registration when you buy a hosting plan from them. 

Though you’ll still have to pay for your domain after that first year is up, this can be a major help if you’re planning to launch your site on a shoestring budget. 

An additional benefit to this is that your domain will automatically be connected to your new website, saving you the time and hassle of configuring name servers manually. 

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How Much Does WordPress Actually Cost? 

$0

wordpress install

Now that you’ve got your hosting and domain name set up, it’s time to install WordPress. 

The good news is that since WordPress is open-source software, it doesn’t cost you anything to use. 

You can download WordPress and install it on your hosting server free of charge. 

Even better, pretty much all major hosting companies come with what’s known as “one-click installation,” which is exactly what it sounds like: 

Execute one click on the WordPress button in your hosting dashboard, and this will launch an installation wizard which takes you through the entire process with no technical ability required on your part. 

Since this is part of your hosting package, it’s also free of charge. 

How Much Do WordPress Themes Cost? 

$0 – $175

astra wordpress themes cost

On its own, the default WordPress theme is rather basic and uninspiring. This is why the majority of users will shop around to find a theme that suits the type of site they want to create and does a great job of presenting their content in a way that’s attractive to visitors. 

If your budget is tight, you’ll be pleased to know that there are countless free WordPress themes available to use. 

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While these themes are typically great for starter sites, most will restrict access to certain features that you can only access if you pay for the upgraded, premium version of that theme. 

To give you an example, Astra is one of the most popular free themes out there and is packed full of quality templates and tools that any novice WordPress user can take advantage of to put together a fantastic website. 

However, many of the theme’s best templates, along with features such as custom background styling and the ability to create custom 404 pages are only available to users who pay between $44 and $175 for one of the Astra Pro plans. 

If you’re looking for a premium theme that’s a little more affordable, ThemeForest by Envato regularly has professional-grade WordPress themes available for between $30 – $60. 

How Much Does an SSL Certificate for WordPress Cost?

$0 – $117 Per Year

SSL certificate cost for wordpress

An SSL certificate is an essential component of any website as it provides extra security for your visitors, helps to inspire confidence among those visitors, and also appeals to Google’s algorithms which determine where your site ranks in search results. 

Some hosting and domain companies will offer a free SSL certificate. We also put together this guide on the best places to a free SSL certificate

However, free SSL certificates typically only offer a basic level of protection. 

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For greater protection, you may want to invest in buying an SSL certificate. 

Companies such as the aforementioned Namecheap offer premium SSLs from as little as $5.99 per year to $117 per year. 

To help you understand which option is right for you, we put together this complete beginner’s guide to SSL certificates.

How Much Do WordPress Security Plugins Cost?

$0 – $499 per year

sucuri wordpress security plugins cost

While an SSL certificate can help to protect your site, you’ll also benefit from installing a WordPress security plugin to ensure you have adequate protection against threats such as malware and brute force attacks.  

One of the best tools for this particular task is Sucuri which is available in both free and paid-for versions. 

The free version of Sucuri comes with solid WordPress hardening features, an excellent malware scanner, and tools to get your site back on track if you’ve already been hacked. 

However, it doesn’t offer a firewall. Nor does the free version include other 

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useful features such as done-for-you malware removal, and DDoS (Domain Denial of Service) attack prevention.

To access those features, you’ll need to upgrade to one of Sucuri’s premium plans. 

These cost between $199 and $499 per year depending on your requirements. 

To compare prices with similar tools, take a look at the options included in our list of the best WordPress security plugins

How Much Does it Cost to Start an Online Store with WordPress?

cost to start an online store with wordpress

If you’re planning to use your WordPress site to run an eCommerce business, you’ll need to use WooCommerce. This is a popular plugin that provides all of the basic essentials for an online store such as: 

  • Product pages
  • Shopping cats
  • Checkout pages
  • Flat Rate shipping.

The good news is that this is completely free, so building a basic online store won’t actually cost you anything. 

However, as you’ll read in our ultimate guide to WooCommerce, there are some additional features that you may need. These include: 

Shipping – From  $0 to $99

woocommerce shipping add-ons

The basic WooCommerce plugin allows you to set flat shipping rates as well as offer free shipping or local pickup from a physical location.

However, if your shopping requirements are more complex than that (for example, you want to offer different shipping rates based on location, product size, or order volume), you’ll need to install one of the many WooCommerce shipping add-ons that are available

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The WooCommerce Table Rate Shipping add-on allows you to set multiple shipping rates depending on certain conditions. 

This will cost you $99.

You can also access shipping add-ons that connect you directly to services such as USPS and FedEx so that you access the best domestic and international shipping rates for your sold items in real time. 

These plugins currently cost $47.40 each from the WooCommerce store. 

Payment Gateways – $0 – $30 p/m (plus 2.9% + $0.30c per transaction)

free woocommerce payments add-on

A critical part of any online store is the payment gateway which allows you to collect payments from your customers. 

Here, you have multiple options to choose from, the best of which include: 

WooCommerce payments – $0 

WooCommerce Payments is a free add-on that allows you to accept payments via credit and debit cards.

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PayPal – $0 

This free add-on makes it easy to accept PayPal payments. Customers can also be directed to the PayPal website to pay with a credit or debit card. 

PayPal Pro – $30 p/m

If you want to offer customers the most seamless checkout process, directing them away from your site to the PayPal platform may not be ideal. 

In that case, you can upgrade to PayPal Pro which allows you to use PayPal to accept card payments directly from your website. 

Stripe – $0 

With Stripe for WooCommerce, you can accept payments via debit and credit cards as well as local payments.

Authorize.Net – $25 p/m

Authorize.Net gives you the ability to accept all major payment types for one-off purchases, pre-orders, and subscriptions.

All four of these platforms offer the same transaction fees of 2.9% plus $0.30c per transaction. 

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How Much Does it Cost to Add Contact Forms to WordPress?

$0 – $179

cost to add contact forms to wordpress

Whether you’re launching an online store, a blog, or a business website, it’s important that visitors have a way to get in touch with you if they have comments, questions, or complaints. 

The easiest way to do this is to use one of the best WordPress contact form plugins to add a contact form and manage any messages you receive via that form. 

Of all the countless contact form tools out there, WPForms remains among the best of the best. 

For budget-conscious WordPress users, the free version of this plugin, WPForms Lite comes with an intuitive drag-and-drop builder that makes it easy to create basic contact forms and configure options such as what happens after users complete the form (for example, seeing a ‘Thank You’ message or being redirected to another page).

If you need more than that, prices for WPForms Pro run from $49.50 to $179.70 and include additional features such as: 

  • Subscription forms
  • Payment collection forms and integrations with payment services such as Stripe, Paypal, and Square
  • File uploads
  • Advanced form fields
  • Multi-page forms
  • Surveys 
  • Newsletter forms
  • Integration with top email newsletter plugins such as MailChimp and Sendinblue.

Calculating the Cost of Building a WordPress  Website: A Few Final Things to Consider 

We started this guide by noting that the cost to build a WordPress website can run anywhere from as low as $30.86 to as much as $1,115

If you read everything that followed, we hope you’ve seen how we came to those figures. If not, it really was as simple as calculating all the lowest possible prices we could find (including zero-cost options) and then doing the same thing again with the highest prices. 

The figure that you’re most likely to pay will largely depend on the type of site you’re creating. We should also state that these are the fundamentals. We have not included the cost of content development such as copywriting. However, as this can technically be done by the website owner, we’ve not factored this as a cost.

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If you’re planning to launch a simple blog to share your thoughts with the world, for example, you could probably get away with spending $23.88 per year on hosting from Siteground and $6.98 for a dot-com domain name from Namecheap and then relying solely on free themes and plugins to build and manage your site. 

If you’re starting a website to promote your new business, you may want to invest in things like paid security plugins and SSL certificates which will up the cost to between $100 – $300. 

However, if you’re going all out to create an all-singing, all-dancing eCommerce store, you’ll not only want top-level security and eCommerce-optimized web hosting, but you’ll also want to consider shipping and payment gateways too. All told, this could easily push the cost of your WordPress website to the top end of the pricing scale. 
Not that it always has to be so expensive. For ideas on how you can save money when creating your website, check out our detailed guide to the best free WordPress plugins to use for your new site.

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My Condolences, You’re Now Running a Billion-Dollar Business – WordPress.com News

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My Condolences, You’re Now Running a Billion-Dollar Business – WordPress.com News

A few things I’ve learned during my interim role of running WordPress.com

Halfway through a relaxing winter break with my family, I opened Slack for a quick dopamine hit. The message I saw waiting from Matt, Automattic’s CEO, was quite the surprise:

“Would you be interested in running WordPress.com while I’m on sabbatical?”

In honesty, my initial reaction was “No, not really.” It seemed like a lot of work, stressful, etc. But, I named my last team YOLO for a reason: the answer is always “Yes,” because you only live once.

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Many teams at Automattic use the “red / yellow / green check-in” as a communication tool. At nearly the one-month mark of running WordPress.com, I can safely say I’ve experienced the entire rainbow of emotional states. Today, I’d like to share a few of my learnings with the hope that they help you during your leadership journey.

Also, one pro tip: don’t open Slack on vacation.

Problem #1: I’m receiving 50x more pings

My former team is largely based in Europe, so their day started much earlier than mine. When I signed on for the morning, I’d usually have a few things to respond to before I dived into work.

These days, I drink from the firehose. I wake up to dozens of P2 mentions, Slack DMs, and other communication threads. I clear them out, and then they just pile up again.

Solution: Delegate, delegate, delegate

1709137575 520 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

Ideally, I’d like to run the business while skiing fresh powder. In order to do so, I need a great team whom I can trust to get the job done.

For our recent efforts, the WordPress.com leadership team traveled a collective 160 hours to meet in NYC. While there, we focused on identifying goals that answered the question: “If we did this in the next 90 days, would it be transformative to the business?” Everyone went home with a specific set of goals they own. Knowing what we’re trying to do and who is responsible for what are two key elements of delegation.

Additionally, I also encourage the team on a daily basis to:

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  • Actively work together before they come to me. On a soccer field, the team would get nowhere if they had to ask the coach before every pass.
  • Come to me with “I intend to,” not “What should I do?” Actively acting on their own and reporting progress represents the highest level of initiative.

Ultimately, I should be the critical point of failure on very few things. When something comes up, there should be an obvious place for it within the organization.

Problem: Something is always on fire

1709137575 123 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

I am a very “Inbox Zero” type of person. Running WordPress.com breaks my brain in some ways because there’s always something broken. Whether it’s bugs in our code, overloaded customer support, or a marketing email misfire, entropy is a very real thing in a business this large.

Even more astounding is the game of “whac-a-mole”: when making a tiny change to X, it can be difficult to detect a change in Y or take Y down entirely. There’s always something!

Solution: Focus on the next most important thing

1709137575 570 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

When dealing with the constant fires and the constant firehose, I’ve found a great deal of comfort in asking myself: “What’s the most important thing for me to work on next?”

Leadership is about results, not the hours you put in. More often than not, achieving these results comes from finding points of leverage that create outsized returns.

At the end of the day, the most I can do is put my best effort forth.

Problem: We’re moving too slowly

1709137575 449 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

By default, nothing will ever get done in a large organization. There are always reasons something shouldn’t be done, additional feedback that needs to be gathered, or uncertainties someone doesn’t feel comfortable with.

If you’ve gotten to the point where you’re a large organization—congratulations! You must’ve done something well along the way. But, remember: stasis equals death. Going too slowly can be even more risky than making the wrong decision.

Solution #3: “70% confident”

1709137575 356 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

I think “70% confident” has been kicking around for a while, but Jeff Bezos articulated it well in his 2016 letter to shareholders (emphasis mine):

Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.

In leadership, I find “70% confident” to be a particularly effective communication tool. It explicitly calls out risk appetite, encourages a level of uncertainty, and identifies a sweet spot between not enough planning and analysis paralysis. Progress only happens with a certain degree of risk.


I’m excited to start sharing what we’ve been working on. Stay tuned for new developer tools, powerful updates to WordPress.com, and tips for making the perfect pizza dough. If you’d like some additional reading material, here is a list of my favorite leadership books.

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Original illustrations by David Neal.


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More Control Over the Content You Share – WordPress.com News

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More Control Over the Content You Share – WordPress.com News

There are currently very few options for individual users to control how their content is used for AI training, and we want to change that. That’s why we’re launching a new tool that lets you opt out of sharing content from your public blogs with third parties, including AI platforms that use such content for training models. 

The reality is that AI companies are acquiring content across the internet for a variety of purposes and in all sorts of ways. We will engage with AI companies that we can have productive relationships with, and are working to give you an easy way to control access to your content.

We’re also getting ahead of proposed regulations around the world. The European Union’s AI Act, for example, would give individuals more control over whether and how their content is utilized by the emerging technology. We support this right regardless of geographic location, so we’re releasing an opt-out toggle and working with partners to ensure you have as much control as possible regarding what content is used. 

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Here’s how to opt out of sharing: 

The new toggle can be found in Settings → General → privacy section. Or, you can click here: https://wordpress.com/settings/general.

1709081767 283 More Control Over the Content You Share – WordPresscom News
  • To opt out, visit the privacy settings for each of your sites and toggle on the “Prevent third-party data sharing” option. 
  • Please note: If you’ve already chosen in your settings to discourage search engines from crawling your site, we’ve automatically applied that privacy preference to third-party data sharing.
  • Here’s a Support Center doc with more information.

We already discourage AI crawlers from gathering content from WordPress.com and will continue to do so, save for those with which we partner. We want to represent all of you on WordPress.com and make sure that there are protections in place for how your content is used. As part of that, we have added a setting to opt out of sharing your public site content with third parties. We are committed to making sure our partners respect those decisions.


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Everything You Need to Know (2024)

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Everything You Need to Know (2024)

Thinking of launching a dropshipping business? You’ll need a reliable platform to set up your store.

WordPress is an excellent choice for building your ecommerce site, and the best thing is that it’s open-source. So, you have the freedom and flexibility to create your store on a budget!

It’s packed with everything you need to get your dropshipping business off the ground.

Not sure where to begin?

Here’s how to start a WooCommerce dropshipping store in 18 steps:

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  1. Install WordPress and WooCommerce
  2. Get some inspiration from other WooCommerce dropshipping stores
  3. Choose between a general, niche, or one-product store
  4. Select a WooCommerce theme according to your niche
  5. Understand the characteristics of a winning dropshipping product
  6. Decide which products you are going to sell
  7. Locate a dropshipping supplier
  8. Connect the supplier to your WooCommerce store
  9. Add products
  10. Create a dropshipping pricing strategy
  11. Add plugins to your store
  12. Create your standard online store pages
  13. Customize your WooCommerce store
  14. Configure your store’s settings and payment gateways
  15. Define customer service and refund protocols
  16. Start marketing to drive traffic to your store
  17. Keep testing!
  18. Found a product that is selling?

If these steps seem overwhelming, don’t worry. We’ll break each one down in detail throughout this guide.

We’ll also dive into finding profitable dropshipping products, setting up your store, and developing marketing strategies to attract traffic to your site.

Ready to get started? Let’s dive in!

18 Steps to create a WooCommerce dropshipping store

Starting a dropshipping business can be an exciting journey. It offers a chance to earn income, but remember that success isn’t guaranteed and comes with its share of risks.

Treat it like any real business, and you’ll be steps ahead of many others!

1. Install WordPress and WooCommerce

If you’re new to WordPress, let’s clear up some common confusion before diving into the installation of WordPress and the WooCommerce plugin.

People often mix up WordPress.com with WordPress.org, but they’re quite different.

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WordPress.com is like Shopify 一 it’s a fully hosted service. Your website lives on WordPress.com’s servers, freeing you from the hassle of finding a host or managing site maintenance.

WordPress.com homepage

However, this convenience might limit your customization and monetization options, which isn’t ideal if you’re aiming to scale your dropshipping business.

WordPress.org, on the other hand, is what many consider the ‘real WordPress.’

It’s an open-source software that’s free to download and install on your own hosting account.

Plus, it opens up a world of plugins that WordPress is famous for!

We’ll focus on WordPress.org in this guide, as it’s free and feature-rich for your dropshipping needs.

WordPress.org homepage

Now, onto WooCommerce.

This powerful plugin turns your WordPress site into a fully functioning ecommerce store at no cost.

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WooCommerce logo

It is essential for creating a dropshipping website as it provides the framework for product listing, cart functionality, checkout processes, and payment options.

With this background, let’s move on to installing WordPress and WooCommerce.

Option 1: Direct installation via the hosting provider

Installing WordPress and WooCommerce directly with your host is the hands-down simplest path.

For instance, with SiteGround, you just pick ‘WooCommerce’ during setup, and it automatically installs both WordPress and WooCommerce for you.

WordPress + WooCommerce option on SiteGround

This one-click installation saves a ton of time!

And if you hit a bump? Most hosting services offer support teams ready to jump in and assist. So, if you’re stuck, don’t hesitate to call on them.

Option 2: DIY install

If you prefer a more hands-on approach or your host doesn’t offer direct installation, you’ll be setting up WooCommerce manually.

First, make sure you have a WordPress site ready.

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WooCommerce plugin on WordPress backend

Then install WooCommerce by following these steps:

  1. Go to ‘Plugins’ in the WordPress left-side menu.
  2. Search for ‘WooCommerce’.
  3. Click ‘Install Now,’ then ‘Activate.’

After activation, WooCommerce’s setup wizard will guide you through setting up.

WooCommerce setup

The five steps include:

  • Store Details. Add your store’s address.
  • Industry. Choose the right industry for your store.
  • Product Types. Opt for ‘Physical products’ or add customizable products if you offer personalization.
  • Business Details. Share how many products you plan to list and if you’re selling on other platforms. If you’re just starting, select ‘I don’t have any products yet.’
  • Theme. You can start with the free Storefront theme or stick with your current theme by selecting ‘Continue with my active theme.’

We’ll dive deeper into choosing themes in Step 5.

2. Get some inspiration from other WooCommerce dropshipping stores

Someone searching for a niche for their business

Before we jump into setting up your WooCommerce dropshipping store, take a moment to seek out some inspiration:

And don’t just stick to dropshipping examples. Broaden your search to include ecommerce shops, not just the big ones like Home Depot, Porter & York, and UPS.

Explore smaller yet popular brands that choose WooCommerce for their online stores, such as:

  • Hepper is a brand dedicated to pet furniture.
  • Xero Shoes, a footwear brand.
  • Swagtron is known for its hoverboards and electric scooters.
  • Henry J is a brand that provides stylish and comfortable socks for every occasion.
  • Nalgene, the brand for durable water bottles.
  • Root Science focuses on skincare solutions.

Take a look at everything from their store layouts to checkout processes and landing pages 一 there’s a lot to learn!

3. Decide between a general, niche, or one-product store

One of the first decisions you’ll need to make is what type of dropshipping store you will open.

You have three main options: generalniche, and one-product stores.

And guess what? Each of them comes with its unique pros and cons!

We often suggest starting with a niche or one-product store. Why? Because the benefits and challenges of these stores generally outweigh those of a general store.

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For instance, a niche store offers these five advantages:

5 Advantages of starting an online niche store

In short, starting a dropshipping business with a niche or one-product store can simplify the process of building a sustainable operation.

If you want to learn more about the differences between general, niche, and one-product stores, check out this article!

Note: It’s okay if you’re not entirely sure about the store type right now. You can start by selecting the products you want to sell, and then choose the most suitable store type based on those decisions.

4. Pick a WooCommerce theme according to your niche

WordPress themes page

Now that you’ve decided whether you’re launching a general, niche, or one-product store, it’s time to choose a theme that matches your niche.

Think of your theme as your website’s outfit. It sets the first impression and vibe of your store.

The good news? You can easily refresh your store’s look by swapping out your theme for a new one!

There are two ways to add a theme to your store:

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  • Select a free (or premium) theme from WooCommerce.
  • Upload a third-party or custom theme.

WooCommerce offers three themes:

  • Storefront. Versatile, works for most stores.
  • Deli. Earth-toned, great for natural or handcrafted goods.
  • Boutique. Ideal for small shops and boutiques.

Storefront is a solid choice for most dropshipping stores, though it’s pretty basic and might have limited customization options.

Storefront theme on WooCommerce setup

For more flexibility, you can choose a free third-party WooCommerce theme like OceanWP. Keep in mind that you might need to opt for a paid plan to fully customize it to your taste.

To install a third-party theme, follow these steps:

  1. Download the theme’s .zip file.
  2. On your WordPress dashboard, navigate to Appearance > Themes and click ‘Add New.’
  3. Click ‘Upload’ to add the .zip file.
  4. Click ‘Activate.’

Looking for a quick recommendation of the best WooCommerce dropshipping themes?

Take a look at 10 Best WooCommerce Dropshipping Themes in 2024.

5. Learn the characteristics of a winning dropshipping product

If you’re new to dropshipping, choosing what to sell can seem daunting.

However, this decision is not one you should rush.

Your choice of product, supplier, and marketing efforts, play a key role in the success of your dropshipping store.

It’s common to see that certain items are relatively easy to sell, while others are fairly hard to sell.

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These ‘easy’ sellers are often referred to as ‘winning products.’ They share some common features that make them stand out, like:

5 Characteristics of a winning product - Infographic

Spend some time understanding these characteristics. It can make a huge difference in your strategy.

We also suggest checking out our list of the best dropshipping products.

See if you can spot the winning traits in them. This exercise can give you a clearer idea of what to aim for in your product selection.

6. Decide which products you are going to sell

Understanding what makes a good dropshipping product is your first step. Now, it’s time to choose the products you’ll sell in your store.

One way to do this is by going to a website like AliExpress and start browsing.

But with millions of options, where do you begin?

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It’s quite challenging, isn’t it?

That’s why we recommend using a product research tool. It makes the process of finding winning products so much easier!

If you’re not sure which tool to pick, try our product research tool quiz to find one that best suits your needs.

Find your product research tool here

Not a fan of quizzes? Some excellent tools to explore include Sell The TrendNiche Scraper, and Thieve.co.

Our personal favorite among these is Sell The Trend, which comes with some amazing features.

For instance, one of our favorite features is called ‘The Nexus,’ which you can use to find a lot of product ideas:

Sell The Trend Nexus product examples

Sell The Trend does come with a subscription fee of $39.97 per month, but they free 7-day trial for you to test it out.

If you are not 100% convinced yet, take a look at our in-depth review of Sell The Trend!

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7. Find a dropshipping supplier

You may have found a product you think would be nice to sell, but that’s just half the story.

You’ll also need a dropshipping supplier to sell you the product and ship it directly to your customer:

How does dropshipping work - Infographic

Selecting a supplier is another task, but it’s manageable when you know where to look!

We’ll offer some recommendations for excellent suppliers shortly, but it’s good to know how to spot a good one:

How do you spot a good dropshipping supplier - Infographic

Got it?

Let’s explore some of the best suppliers out there now!

We’ve made an overview of them in the table below.

Click ‘Read Review’ to open a new tab with our detailed supplier assessment, including their pros and cons.

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These dropshipping platforms easily integrate with your WooCommerce dropshipping store. They allow you to browse and import products with a click of a button.

If you’re interested in suppliers in a specific region, you can find them in these lists:

These lists also include dropshipping suppliers specializing in specific niches. For instance, if you’re starting a fashion store, you might find a supplier like BrandsGateway that exclusively sells fashion items!

Tip: If you’re not sure which dropshipping supplier is the best for you, we’ve created a quiz that lets you find out simply by answering a few simple questions!

Alternatively, you can find a local supplier through a quick Google search.

In our experience, they often provide fast delivery times, which is essential for dropshipping stores.

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Choosing a local supplier can also save you from the ‘software fees’ often charged by platforms like Spocket or Syncee on their higher plans.

However, most local suppliers don’t offer direct integration with WordPress websites. So, you might have to add products and process orders manually.

Tip: Always order samples before committing to a supplier to ensure product quality.

8. Connect the supplier to your WooCommerce store

Once you’ve picked your supplier, check if you can connect it to your WooCommerce store.

Some suppliers offer a way to integrate with WooCommerce, while others don’t.

Being able to connect your supplier to WooCommerce will make it much easier to do tasks like:

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  • Importing products from your supplier to your store.
  • Syncing the stock levels of the products.
  • Fulfilling your orders.
  • Checking the status of your orders with your supplier.
  • And much more!

The good thing is, for most suppliers in the table above, you’ll find an app (on the WordPress plugin store) that lets you hook up that supplier to your store.

For example, here’s the one for Spocket:

Spocket WordPress plugin page

9. Add products to your store

Someone writing a product description

After choosing a supplier, it’s time to add products!

In our experience, it’s best to enter the essential details about your products now. This way, you can get a sense of how your store is taking shape before you dive into customizing it.

If you’re using a dropshipping platform like CJdropshipping or Syncee, you can simply add a product from their catalog with a single click.

Dealing with a local supplier? You’ll probably be adding products yourself.

If you’re familiar with WordPress, you can bulk upload your product details using a CSV file directly into the platform.

For those adding products one by one, check out this detailed WooCommerce guide on adding and managing products.

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10. Create a dropshipping pricing strategy

Pricing strategy for dropshipping

By now, you should have a clear understanding of how your dropshipping store will function, the product(s) you’ll be selling, and the supplier you’ll be partnering with.

But before you can be sure the product you’ve picked is a good one, there’s one more important thing to check一its selling price.

When deciding on the price of your product, it’s not just about choosing a number based on gut feelings.

You need to factor in costs such as product costs, marketing expenses, taxes, hosting fees, app costs, and psychology.

For example, let’s say you buy a product for $5 from your supplier and sell it in your store for $20.

While this might seem profitable, you also have to account for additional expenses such as:

  • $2 shipping per product
  • A $10 cost per purchase for your marketing costs
  • A $1 transaction cost for your payment provider
  • $50 in monthly plugin fees

Plus, other extra costs!

So, you need a pricing strategy to ensure you are profitable!

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Creating a pricing strategy can be an extensive topic, so it’s best to do it according to our complete dropshipping pricing strategy guide!

Once you have a pricing strategy, you can also test it using our profit margin calculator:

Calculate your profit margin here

11. Add plugins to your store

WordPress plugins page

Your WooCommerce store gets even better when you add plugins. You can add features like pop-ups, size guides, and memberships using plugins.

The best part is that almost all of the 55,000+ WordPress plugins are free or follow a freemium pricing model.

To start, check out these essential (and free) WooCommerce plugins for your dropshipping website:

Once your dropshipping site is up and running, you can continue to add more features.

You can then do your own research and install plugins by navigating to Plugins > Add new through the WordPress dashboard.

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But you should know that the more plugins you add, the slower your website can get.

Also, always install plugins from reputable companies to avoid the risk of hacking or being locked out of your own dropshipping store.

12. Create your standard online store pages

An image of a checklist

Next, let’s add content to your dropshipping store by creating the standard pages that any ecommerce store needs.

Think about your FAQs, return policy, and shipping policy pages.

Although these pages might seem a bit boring to create, they are crucial for every online store!

If you want more insights into these standard pages and how to create them, this article will surely help!

13. Customize your WooCommerce store

To customize your dropshipping store, you need to:

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  • Design your logo
  • Add content
  • Style your store

Let’s start with your dropshipping logo!

Your store’s logo is as crucial as your store name—it sticks with your visitors.

For tips on designing a logo that stands out, take a look at this guide:

How to Get a Logo for Your Dropshipping Store? (5 Options)

Now, let’s style your store!

From the WooCommerce dashboard, go to Appearance > Customize. The ‘Customizer’ provides a live preview of your store as you make changes.

WooCommerce Customizer on the left side

Here’s what you can personalize:

  • Site identity
  • Header
  • Footer
  • Typography
  • Buttons
  • Product catalog
  • Product page
  • Checkout

For more details on managing layout, store notice, and more, read this detailed article here.

14. Set up your store’s settings and payment gateways

Fantastic progress! You’re almost set to welcome your first customers to your WooCommerce store.

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The only thing left to make your WooCommerce store ready for sales is setting up your shipping, payment gateways, and tax settings.

Let’s set up your shipping!

It does look complicated, but don’t worry; we’ll simplify the process for you.

WooCommerce Shipping on WordPress dashboard

First, you need to set up shipping zones.

These are the regions where you’ll ship goods. For example, a ‘Domestic’ zone can cover all US states, or a ‘West Zone’ for just the western ones.

Next, add shipping methods to the zones. WooCommerce supports three primary shipping methods:

  1. Flat rate
  2. Free shipping
  3. Local delivery

You can assign different methods to different zones depending on your needs.

And finally, you need to apply rates to your shipping methods.

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Finally, apply rates to your shipping methods. If your supplier charges a $10 shipping fee for any US state, you could set a flat rate of $10 or more for all zones.

To access these settings, go to WooCommerce > Settings > Shipping in your dashboard.

For a more detailed walkthrough, check out this free guide.

WooCommerce tax plugin

Next, let’s do your taxes!

Setting up taxes is straightforward with WooCommerce, especially if your customers are in the US, Australia, Canada, the UK, or Europe.

Just use the WooCommerce Tax plugin, which is free and automates sales tax calculations at checkout based on the customer’s location.

If you’re in another country, explore country-specific tax plugins in the WordPress Plugins store.

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As for payment gateways, here’s an overview of the best payment gateways for WooCommerce:

15. Define customer service and refund protocols

This step may seem small, but many merchants get stuck here.

Understanding how to manage refunds and returns with dropshipping suppliers can impact the success of your dropshipping venture.

These two parts are super important if you want to keep your customers happy.

Remember, happy customers mean fewer complaints! You definitely don’t want to end up in a situation like the dropshipping store in the example below:

Messages on Attitude Today Facebook page
Source, their Facebook page is currently offline though

Like the step before, if you want to learn more about this, we suggest checking out these articles.

Keep in mind that these articles above are long, but they cover everything you need to know about each topic!

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16. Start marketing to drive traffic to your store

Someone holding an Ad

Once you’ve set up your WooCommerce storefront, it’s time to kick off marketing!

Remember, marketing is an ongoing process. It’s not a one-time task; you need to be consistent and persistent.

That being said, there are lots of different ways to market your store. Again, the best ones depend on what you want to achieve.

If you’ve identified your niche, product, and target audience, you will find your best marketing method in this article!

For a quick guideline on which marketing method suits you, check out the following infographic:

How to pick the right marketing method for dropshipping - Infographic

Again, marketing is a big subject, so this article about marketing for dropshipping will definitely help you further!

Once you’ve decided on your plan, you’re ready to launch your WooCommerce dropshipping store!

17. Keep testing!

If you’ve made it to this step, congratulations!

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Many people don’t reach this point because it demands a lot of effort. But if you’re reading this with determination, we’re proud of you!

This step is all about ongoing testing until you find products that work well for you and your dropshipping store.

Continue with product research, test new products, and tweak your WooCommerce dropshipping store to improve conversion rates.

Think about using a Heatmap tool like Hotjar to see what your visitors do on your store.

Implement split testing for elements such as colors, descriptions, and more. (Learn how to track your store visitors here.)

Hotjar homepage

We’ll write more articles about this in the future, but for now, we’ve got some great resources for you from other people:

18. Found a product that is selling?

A person tracking his profits

That’s awesome!

Now, it’s time to scale the product and maximize your earnings from it!

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While we haven’t covered this topic extensively on the blog yet, we do have some fantastic YouTube videos for you to watch if you want to learn more about scaling your WooCommerce dropshipping store:

Meanwhile, keep testing new products because that product could become unpopular in seconds. It could all change the next day!

Someone might discover your product, replicate everything (but at a lower price), and run similar advertisements.

If your product is selling well, consider importing it in bulk to your location or using a fulfillment center like Amazon (although other options are available).

Buying in bulk provides more flexibility, such as customizing the package design, adding additional products, and including a business card.

If you want to learn more about transitioning from dropshipping to buying in bulk, we suggest watching this informative video below:

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Should you dropship with WooCommerce?

First of all, starting an online store is a smart move as online shopping is one of, if not the fastest-growing segments of the retail industry.

Look at the growth of retail ecommerce sales worldwide:

Retail ecommerce sales worldwide - Data Infographic

You can see that sales are surging.

But why should you start a WooCommerce store in particular?

Simply put, WooCommerce is one of the best overall ecommerce platforms. Not surprisingly, it’s the second most popular shopping cart in the world!

Ecommerce Usage Distribution in the Top 1 Million Sites
by BuiltWith

With over 5.8 million stores and a presence in more than 175 countries, WooCommerce offers dropshippers valuable features like:

  • Built-in payment processing.
  • A large library of plugins and themes.
  • Customizable checkout options.
  • Local customization.
  • Ability to list unlimited products and product images.
  • A large community of dropshippers, developers, and other users.

If you’re not sure if WordPress (with WooCommerce plugin) is the best platform for you, take our quiz here for a personalized recommendation based on your specific needs.

Not sure which ecommerce platform to pick?

3 final tips for dropshipping with WooCommerce

Now that you know how to create a WooCommerce dropshipping website, here are some amazing tips that will help you take your store to the next level.

1. Start for free, pay for progress

Someone trying to figure out what a good profit margin is

You can start a WooCommerce dropshipping store with a minimal budget.

However, operating without some investment is not realistic, especially when you’re just learning the ropes.

While dropshipping is more cost-effective than traditional retail, you’ll eventually need to invest in software, website design, and paid plugins as your store expands.

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For a deeper understanding of the financial aspects of running a dropshipping store, refer to this comprehensive guide:

Complete Guide: Can You Start Dropshipping Without Money?

2. Don’t install too many plugins

A woman losing money

Just like too many apps can slow down your phone, excessive plugins can have a similar effect on your site.

They not only impact site speed but also require careful management for updates and compatibility.

Plus, plugins can have security vulnerabilities. The more plugins you have, the higher the risk of security issues.

To maintain a healthy WooCommerce site for your dropshipping business, install only those plugins that are absolutely necessary for your operation.

3. Backup your store data

A persona shopping with buyer protection

Just like a physical shop can face unexpected events like storms or power outages, your online store needs protection from its own digital disasters like hacking, faulty updates, or accidental data losses.

To safeguard your WooCommerce store, read this free guide on how to back up and restore data for it.

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FAQs about WooCommerce dropshipping

If you have any more questions about WooCommerce dropshipping, take a look at these FAQs:

Does WooCommerce allow dropshipping?

Yes, WooCommerce supports dropshipping. Many dropshipping businesses use WooCommerce as their platform due to its flexibility, customization options, and wide range of available plugins.

Is WooCommerce good for beginners?

No, you need some technical expertise to run a WooCommerce store. While adding plugins might be easy, handling security, backups, and troubleshooting requires experience. However, there are tutorials available to help beginners in navigating these technical aspects.

Is dropshipping still profitable in 2024?

Yes, dropshipping is profitable in 2024, especially with the right mindset focused on building a genuine business rather than a ‘get rich quick’ scheme. Success in dropshipping relies on a strategic approach and a commitment to delivering value to customers.

Summary

Before we go, we’ve created a quick summary of this article for you, so you can easily remember it:

  • Finding the right product and dropshipping supplier is crucial; take your time and don’t rush this process.
  • Opt for a theme from the WooCommerce theme store rather than sticking with the standard Storefront theme for better customization.
  • Explore the WordPress Plugins store to enhance your store’s functionality with various plugins.
  • Avoid the temptation to install an excess of plugins. Just as too many apps can slow down your phone, numerous plugins can impact site speed, compatibility, and security.
  • Marketing is an ongoing effort for your online store; it’s a process that never stops. Keep promoting and reaching out to your target audience.
  • If you discover a successful product, consider scaling it to maximize earnings. Explore options like importing in bulk to your location or utilizing fulfillment centers like Amazon.
  • Establish clear procedures for customer service and refund requests.

Final thoughts

That’s a wrap! Now you have the key information to kickstart your WooCommerce dropshipping website in 2024.

Remember, success doesn’t happen overnight, so keep at it and avoid falling for the ‘get rich quick’ idea.

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In fact, our blog doesn’t endorse paid dropshipping courses; they’re why we started this resource in the first place.

Curious about our take on why these courses are a waste of money? Check out our thoughts here.

Good luck with setting up your WooCommerce dropshipping store!

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

Plus, don’t forget to check out our in-depth guide on how to start dropshipping here!

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