Put really simply – Dropshipping is a way to sell other people’s products online without having to keep any inventory yourself.  You make a profit by selling the product at a higher price than what you pay the supplier to purchase the product. 

​

How To Get Started:

​

Research Suppliers – first you find reliable suppliers who offer dropshipping services. You can check out websites like AliExpress, Oberlo, or SaleHoo to help you find suppliers. Make sure to check their reviews, shipping times, and product quality.

​

Create an Online Store – then you use platforms like Shopify, WooCommerce, or BigCommerce to set up your store. You’ll want to design your store to be user-friendly and appealing. Add the products you want to sell, including good descriptions and high-quality images.

​

Set Your Prices – determine your pricing strategy. Remember to factor in the cost from the supplier, shipping fees, and your profit margin. You’ll want to be competitive but also ensure you’re making a profit.

​

Market Your Store – Arguably the most important step is learning how to effectively market your products online to stand out from your competition. You’ll need to use social media, Google Ads, or content marketing to attract customers to your store.

​

Handle Orders and Customer Service – When you receive an order, you’ll then buy the product from your supplier and provide them with the customer’s shipping details. You’ll then communicate with your customers about their order status and handle any issues or returns.

​

The Pros…

​

Low Startup Costs – you don’t need to buy products upfront or maintain inventory, and without the need for a physical store or warehouse, your operational costs remain low.

​

Simple Setup – with platforms like Shopify or WooCommerce, you can quickly set up an online store without needing extensive technical knowledge.

​

Flexible Location – you can run your dropshipping business from pretty much anywhere with an internet connection.

​

Wide Product Selection – since you don’t need to stock products, you can offer a wide variety of items in your store to fit your niche. 

​

The Cons…

​

Low Profit Margins & High Competition – since it’s easy to start with such a low cost to entry many people get into dropshipping, which can drive prices down and reduce your profit margins. Some suppliers also charge fees for dropshipping, cutting into your profits yet again. It will be very important to learn how to stand out effectively online. If you learn and implement strategies like Authority Marketing (discussed later in this article), it can help this hurdle immensely. 

​

Inventory and Shipping Issues – since you rely on suppliers, you can face stock availability issues, leading to backorders and unhappy customers.

​

Lack of Control & Quality – you have little control over product quality, packaging, and shipping times, which can affect customer satisfaction and leave you to deal with the unsatisfied customers. Handling returns, exchanges, or complaints can also be difficult when you don’t physically handle the products.

​

At WordPress.com, our goal is to provide the best tools for WordPress developers and agencies. 

We built Studio for that reason. Our free local WordPress development environment launched a few months ago; it’s based on Electron and is currently available for Mac and Windows. Plus, we have big exciting updates coming for Studio users soon.

One of the unique things about Studio is that it’s an open source tool, and it has been since day one. This directly aligns with the Automattic Creed, the driving force behind what we do at WordPress.com (and all of our other Automattic brands):

I know that Open Source is one of the most powerful ideas of our generation.

For this reason, we love building in public. In our new Building Studio in Public series, we want to share some of the learnings and insights we gained from building Studio, and our hope is that some of the lessons can help you build better products.

If you want more in-depth articles about why we chose Electron, why this is an open source project, or any other question you have about Studio, leave a comment below, and we’ll make it happen.

First up in this series, we’ll explore how we decided to use Tailwind CSS and the WordPress components that make up Studio and why that decision gave us extra flexibility for the future of Studio.

WordPress components everywhere

Components allow developers to create reusable pieces of code that can be composed together to build complex user interfaces. They encourage a modular and declarative approach of building UIs, where each component is responsible for a single piece of functionality or user interface element.

WordPress components are a great example of that. These components allow core and extender developers to create organized, separate, and interconnected parts of the WordPress admin interface. Not only do components make development easier and more streamlined, but they are also predictable and familiar across all WordPress users. To maintain a uniform look and feel across the entire wp-admin area, it’s recommended not to override the default styles of these components.

Do not confuse WordPress components with Gutenberg Blocks. While the latter are used to build WordPress frontend websites, the former are designed for building the admin interface of the WordPress site editor. They are React-based, making them versatile and applicable in any WordPress plugin or theme admin interface. They also come in handy for building different apps beyond WordPress; the only requirement is that the project uses React.

WordPress components offer a consistent style and behavior that match the WordPress admin interface out of the box, so using them in other projects outside of the WordPress ecosystem gives a familiar look and feel to the interface and user experience. 

Not only that, the components are accessible and receive constant updates and improvements. They are implemented in JavaScript as React components, which means they can be integrated into any project. Plus, by using WordPress components in Studio, developers can more easily contribute back to this open source project because Studio is using a technology they’re already used to. 

To quickly find the right component and experiment with them, you can use the WordPress Storybook, an open source tool for developing system designs and creating components in isolation. Storybook even gives you sneak peeks and allows you to interact with components from other npm WordPress packages like @wordpress/dataviews. The DataViews component is intended for future use in managing lists of posts, pages, and media uploads.

Components in Studio

By integrating WordPress components into Studio, we ensure a familiar user experience for WordPress users––you’re building WordPress with a tool that looks and feels like WordPress. 

Most buttons, dropdowns, and menus will be familiar to WordPress users, and because Studio is an open source tool, anyone with Gutenberg experience will find it much easier to understand Studio’s code and contribute if they are interested.

Even though Studio is a desktop application using Electron and not a WordPress site, we recommend not overriding the styles of WordPress components. We wanted to keep them as close to Core as possible from the design phase. This approach also reduces misalignments when updating WordPress dependencies. For styling our custom React components, we used Tailwind CSS.

Tailwind CSS is a popular, utility-first CSS framework that we use to customize the styles of our custom components and modify outer styles, such as the spacing of WordPress components, using only CSS classes.

Utilizing the power of WordPress components and Tailwind CSS future-proofs the Studio app; it’s easy to reuse these components for new features and app updates because they’re already imported into the project in a style that suits the app.

If a screen needs a new button, we already have loads of Studio-styled buttons to choose from; we don’t need to design from scratch each time a new button is needed.

Here’s how we used WordPress components and Tailwind CSS to build Studio (and how you can use them for your own projects, too):

Step 1: Set up Tailwind CSS and install WordPress components

After setting up Tailwind in your project, you’ll need to install WordPress components. Simply run the following command:

npm install @wordpress/components –save

Step 2: Import WordPress component styles

You’ll need to import WordPress component styles to inject the CSS that is built into the components by default. This speeds up the process of building your project’s interface.

In your main CSS file, import the Gutenberg component styles:

@import '@wordpress/components/build-style/style.css';

Step 3: Customize React components with Tailwind CSS

Use the className property to apply Tailwind CSS styles. Sometimes, the ! modifier is needed to mark the style as important and override existing WordPress styles.

Take Studio’s Header component, for example:

We’re using:

• @wordpress/react-i18n for translations.
• @wordpress/icons to display the icons.

To use Tailwind CSS in any component, you need to pass in the utility classes to style the elements into the className React prop. Occasionally, we needed to override the outer spacing of certain components, for which we used the exclamation mark (!).

Step 4: Accessing nested elements for use across your project

With Tailwind CSS, you can use sophisticated selectors to target user interactions and nested elements within a component. This will allow you to dynamically change stylings across your project based on user and app behavior.

For example, in Studio’s Demo Sites area, we change the style of the nested element’s site name and badge to a grey color when the demo site expires.

To dynamically style this component, we use [&_.badge]:text-red, where & means current element and _ means any child element. You can apply specific styles to a direct child element by using the greater-than operator, like this: [&>div]:text-red.

Ready to build?

By leveraging WordPress components and a few custom components with Tailwind CSS, you can significantly enhance your development process, providing a seamless and professional user experience. 

This decision allowed us to create an app that looks and feels like the WordPress interface in a way that benefits users and speeds up our development time. That’s a win-win, in my book. 

If you’re building WordPress sites, start developing your WordPress sites locally with the power of Studio today. It’s free, it’s open source, and it will effortlessly fit into your development workflow. 

Once you download Studio: Be sure to connect Studio to your WordPress.com account (free or paid) to access features like Demo Sites.

And if you want to help us build Studio, here are some GitHub issues that you can contribute to right away: