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Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than...
The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns...
If you have made it to this post, you’re probably familiar with cPanel. Well, regardless of the fact that it is being used by over one...
Do you remember when you realized a content marketing deadline was more like a strong suggestion than a hard date? I grew up in the journalism...
The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to...
An influencer marketing strategy involves more than an influencer and a brand. “If you want to have robust outcomes, you need to build a relationship with...
You’ve heard the term “managing up.” But do you know what it means? Some articles, like this one from The Wall Street Journal, say managing up...
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In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year...
Joe Hall posted a poll on Twitter asking what do SEOs use most to manage faceted navigation. The vast majority of SEOs responded that they use...
Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. This series of features...
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