SEO

What It Is + How to Succeed

Published

12 months ago

May 13, 2023

Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing.

According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7 billion by 2024.

Start today, and you’ll be in a prime position to take advantage of that.

https://www.youtube.com/watch?v=W-nbsnXtSZI

Affiliate marketing is where you promote another company’s product or service. When someone purchases through your affiliate link, you earn a commission. These commissions are usually a percentage of the sale price or a fixed amount.

Here are two reasons why you should consider doing affiliate marketing:

1. Low-cost and low-risk

Starting a business can be risky and expensive because there are upfront costs for products, employees, equipment, rent, etc. With affiliate marketing, all you need is a website. If it doesn’t work out, you’ve only wasted time and a little bit of money.

2. Easy to scale

A typical salesperson only sells products from one company. As an affiliate marketer, you can promote products from many different companies and earn commissions from all of them.

Learn more: How to Start Affiliate Marketing With No Money (5 Steps)

Upon joining an affiliate program, you get a unique link that contains a tracking ID. This allows the merchant to track if you’ve referred customers to them.

People who click on your link also get a tiny file called a cookie stored on their device. This (usually) holds an expiry date, so you get paid even if they delay buying for a while.

Here’s an example of how it works:

Someone visits your post on the best winter jackets.
They click the Amazon affiliate link for one of your recommendations.
They close their browser to pick their kid up from school.
They go back to Amazon the next day to check out the product again.
They buy the recommended product, along with some ski gear.

Thanks to the affiliate cookie stored on this person’s device, you earn a commission on the recommended product and the ski gear.

Most affiliate marketers earn less than $10K per year. That’s according to a survey from Influencer Marketing Hub.

Yet, roughly one in six (16.87%) make $50k per year or more.

Matt Giovanisci is a good example of a high-earning affiliate. His site, Swim University, made $149,991 affiliate commissions in 2021.

Keep in mind though that these people have done an excellent job building their brand. It’s taken them years of hard work to reach this level.

If you’re just starting out, your checks might look more like this for a while:

You need to manage your expectations. You won’t earn the big bucks right off the bat, but don’t let this discourage you.

The success of others tells you that with hard work, time, and the right knowledge, you too can potentially reach those levels.

Learn more: Here’s How Much You Can Really Make From Affiliate Marketing

Follow these seven simple steps:

Step 1: Choose your niche

Your niche is the category you want to talk about and promote.

To stand out amongst the countless other websites today, my advice is to be specific. Instead of tackling a broad niche like food, go for something a bit narrower, like grilling. This helps you build a more focused audience and may also help with SEO.

Here are four questions to ask yourself to find a good niche:

What am I good at?
What do I like doing?
What am I curious about?
What do other people tell me I’m good at?

It’s hard to overstate the importance of choosing something you’re passionate about. You’ll need to create a lot of content to succeed with affiliate marketing. If you choose something you hate, you’ll find it hard to press on when the going gets tough.

That’s why, when I built my first site, I chose to talk about one of my hobbies—breakdancing. And despite knowing nothing about marketing, I grew it to an estimated 2K monthly visits.

Learn more: How to Easily Find a Niche for Affiliate Marketing

Step 2: Decide on a content platform

You can do affiliate marketing on any platform. This includes:

Website
YouTube
Social media (e.g., Instagram, TikTok)
Newsletter
Podcast

The method you choose will depend on your preference and occasionally, your niche’s preference. For example, people who are learning breakdance will prefer videos. So, even if you prefer writing, running a YouTube channel may be a better option.

That being said, we recommend building a website and using search engine optimization (SEO) to rank your content high on Google. This allows us to generate passive search traffic consistently, which means consistent clicks on affiliate links too.

TIP

Whether you’re creating a website, YouTube, or something else, note that you’ll need to disclose the fact that you’re including affiliate links. The Federal Trade Commission (FTC) requires you to be transparent when receiving income from an endorsement.

If you’re building a website, create a standalone page or include it in the footer of your website:

If you’re doing it on YouTube, include it in your description:

Step 3: Find affiliate programs to join

There are three main types of affiliate programs to choose from:

High-paying, low-volume — Niche products with fewer buyers. For example, HubSpot sells only to businesses but their affiliate program pays well (100% of first month and 15% monthly recurring commission.)
Low-paying, high-volume — Products with mass appeal, e.g. PS5 games. For example, Amazon only pays up to 10% commission. But the good thing is they offer commissions off the entire value of the purchase (and not just the product you recommended.)
High-paying, high-volume — Expensive products with mass appeal, e.g. credit cards. An issue is that these programs tend to attract affiliate marketers with deep expertise and pockets and willingness to black-hat tactics.

Which affiliate program should you join? This depends on your niche and level of expertise.

If you’re targeting consumers, go with the second model: low-paying, high-volume. If you’re targeting businesses, go for the first one: high-paying, low-volume. Popular programs include software and web hosting-related products.

The best way to find these affiliate programs is with a Google search. Alternatively, enter a competing affiliate site into Ahrefs’ Site Explorer and go to the Linked domains report.

For example, I know that Pat Flynn promotes a number of software products on his website, Smart Passive Income. Eyeballing the report shows that Pat links to Aweber pretty often. And if we expand the caret, we’ll see that Pat is an affiliate.

It only takes a quick Google search to find an application form for this program.

If there is a product you’d like to promote but they don’t have a public affiliate program, reach out to the company and ask if they would be willing to build an affiliate relationship with you.

Learn more: 9 Best Affiliate Programs for Beginners (Any Niche)

Step 4: Create great content

If you want your affiliate site to succeed, you need to create high-quality content where your affiliate links fit naturally.Don’t just blindly curate products from Amazon’s best sellers. Go the extra mile and make sure your content solves your readers’ problems.

For example, if you’re doing reviews, you should actually purchase the product and test it. Use it over a period of time and report your findings.

That’s what Wirecutter did for all their articles, which explains their success. For example, in order to find the best air purifiers, they tested more than 50 of them:

If you can collaborate with experts to review your findings, that’s even better. Again, Wirecutter goes above and beyond in this aspect, solidifying their status as the gold standard of affiliate websites:

Step 5: Drive traffic to your affiliate site

You’ve created great content. The next step is to get more people to read it, so they will click on your affiliate links.

Here are three traffic strategies to consider:

A. Paid traffic

This is where you pay for traffic to your site. You can do this using pay-per-click (PPC) ads.

The advantage of paid traffic is that the moment you start paying, you get traffic.

However, there are some downsides.

First, running ads will dig into your profits. It’s quite normal for advertisers to lose money before they make it… if they ever do.

You need to be realistic about how long it takes to optimize a paid traffic campaign.

Secondly, once you stop paying for ads, your traffic will stop.

Generally speaking, ads are a great traffic strategy if you’re part of a high-paying affiliate program and can make the numbers work.

But if you’re completely new to paid marketing and have no marketing budget (or are working with lower commission programs like Amazon Associates), then it might not be such a great idea.

Learn more: PPC Marketing: Beginner’s Guide to Pay-Per-Click Ads

B. SEO

SEO is the practice of optimizing pages to rank high in search engines like Google.

For as long as you can rank high in the search engines for your target keywords, you’ll get consistent and passive traffic.

On the most basic level, SEO is about:

Understanding what your target customers are searching for
Creating content around those topics
Making sure Google understands clearly what your page is about
Acquiring or earning links to push your pages higher in the search engines
Ensuring Google can find, crawl, and index your content

Learn the basics in this video or read our beginner’s guide to SEO:

https://www.youtube.com/watch?v=DvwS7cV9GmQ

C. Build an email list

Email lists allow you to communicate with your readers anytime.

Use them to tell fans about new content and keep them coming back to your site for more. This leads to more affiliate clicks and sales.

You can even add affiliate links in the emails to your audience:

To build an email list, you need to persuade the readers on your site to sign up. That means offering something valuable, like a free eBook, an email course, and more.

Step 6: Get clicks on your affiliate links

Just because you have an amazing piece of content doesn’t mean people will click on your affiliate links.

There are a few things you need to consider.

A. Link placement

If all your affiliate links are at the bottom of the page where people rarely scroll, clicks will be few and far between.

On the other hand, make every other word a link in your introduction, and your content will look spammy.

You need to balance link placement with the other factors below.

B. Context

Let’s say you were writing an article on the best kitchen knives for under $50.

Your introduction probably shouldn’t look like this:

Today, I’m reviewing the best chef knives.

The links look out of context and spammy.

This would make more sense:

Today, I’m reviewing three different chef knives you can buy on Amazon for under $50. These are, product name 1, product name 2, and product name 3

C. Callouts

Using callouts like buttons, tables, and boxes can help attract your readers attention and make the post more skimmable.

For example, the Wirecutter uses eye-catching boxes with product links anytime they share a top pick.

Good Housekeeping takes a different approach and creates a table with buttons:

Step 7: Convert clicks to sales

In affiliate marketing, two conversions need to take place for you to make money.

The first conversion is the click to the product page.

You’re 100% in control of this action. Use the tactics above to improve your chances of getting that click.

The second conversion is the visitor purchasing the product. In the case of affiliate marketing, the merchant controls the checkout, and their conversion rates are out of your control.

The trick is to play the game to your advantage and look for merchants with programs that convert well.

Here are a few ways to find them:

A. Public income reports

If people are making decent money from an affiliate program, then it’s likely that the product converts well.

How do you know if people are making money?

Look at public income reports where bloggers publicly reveal how much money they’re making from their affiliate deals.

You can find these reports on Google.

For example, if you search for “income report amazon affiliate”, you’ll see a few blog posts showing how bloggers have made money from Amazon Affiliates.

Looks like one blogger made over $47,000 from Amazon Associates:

If you’re in the same space, you can also take a look at where her other affiliate income comes from, and potentially promote the same products.

B. Ask questions

If there isn’t much information available about an affiliate program you want to join, sign up and ask questions.

For example, you might want to find out what their average conversion rates are, or a ballpark figure of their top earners’ monthly commissions.

This can help you figure out if the affiliate program is worth promoting.

C. Use your intuition

Sometimes, it’s best to go with your gut feeling.

If the program or product you’re checking out feels “off, or if you would personally never recommend the product to a friend or family member, then don’t promote it.

Tools are your friends in affiliate marketing. They help you do your job faster and easier.

Here are some of our recommended affiliate marketing tools:

Ahrefs — All-in-one SEO tool that’ll help you research keywords to target, audit your website, research your competitors, find content ideas, and more.
Rank Math — WordPress plugin that ensures your pages have optimal on-page SEO.
Google Search Console — Find and fix technical errors on your website, submit sitemaps, see structured data issues, check your Core Web Vitals, and more.
Google Analytics — Provides crucial data and analytics for your affiliate website.
Thirsty Affiliates — Keep track of your affiliate links, see statistics to know which links are getting the most clicks, and prevent others from easily copying your website and swapping the links with their own affiliate IDs.

Learn more: 15 Best Affiliate Marketing Tools & How to Use Them

Final thoughts

No affiliate marketing wheels were reinvented here. These are the fundamentals, and applying them will get you off on the right foot.

Just don’t expect life-changing income or the freedom to quit your 9-5 overnight. Affiliate marketing takes time.

Focus first on making your first affiliate sale. As your site grows, set new goals, and continue experimenting.

This is how to build up a site that eventually generates a decent income.

Got questions? Ping me on Twitter.

SEO

The 9 Best Landing Page Builders For 2024

Published

18 hours ago

May 3, 2024

Max

The 9 Best Landing Page Builders For 2024

Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers.

Landing pages play a key role in elevating the effectiveness of your marketing efforts and differentiating, refining, and enhancing the user experience.

In this article, we’ll explore how to choose the right landing page builder for your business before highlighting the nine top landing page builders and what makes them stand out.

Let’s get into it.

Choosing The Right Landing Page Builder For Your Business

With so many options to choose from, how can you decide which landing page builder is right for you?

Here are a few things to consider when making your decision.

Marketing objectives: Start by deciding what you want to achieve with your landing pages. Are you looking to collect email subscribers, drive sales, generate leads, or promote an event? Each platform caters to different use cases, so leading with your goals can help you refine your search.
Ease of use: Different builders have different learning curves. If you’re a novice, you should probably opt for a tool that caters to beginners. If you have more technical experience, like coding knowledge, you might want to look to more advanced builders to get the most power.
Integration needs: Do you want your landing pages to integrate with other software or tools you’re already using?
Mobile optimization: It’s essential that your landing pages cater to mobile users, so make sure your builder considers that with features like responsive design.
Budget constraints: Unfortunately, budget matters. Landing page builders come with various price tags depending on their capabilities and features. Make sure you’re working within the boundaries of what you can afford.

While this is, by no means, an exhaustive list of considerations, it’s a starting point to help you choose a landing page builder that makes sense for your business needs.

Now, let’s look at nine of the best landing page builders to choose from.

1. Carrd

Screenshot from Carrd.com, April 2024

Best for: Simple projects, personal use, and small budgets.

Looking for a great landing page builder that won’t break the bank? Look no further than Carrd.

Carrd is a streamlined landing page builder that focuses on creating single-page websites quickly and easily. It’s designed for simplicity, making it ideal for anyone who wants to quickly create a webpage without needing to build a multi-page site.

Think portfolios, personal profiles, project presentations, and small business showcases.

Carrd’s user-friendly interface and selection of themes allow users to create sleek pages in the blink of an eye without even needing an account – you can just visit the website, pick a theme, and get started. However, you will need to sign up to save or publish your site.

It balances simplicity and functionality to help you craft that pages are clean, focused, and responsive across all devices. If you’re just testing the waters or working with slim budgets, this is the right tool for you.

Pros:

Extremely affordable, with a free tier available.
Intuitive and user-friendly interface.
Responsive design.
Fast and lightweight, making it ideal for quick and simple sites.

Cons:

Limited to single-page websites.
Restrictive layouts/themes, which limit creative freedom.
Lacks advanced features and integrations found in more comprehensive builders.

Pricing:

Carrd’s free basic plan allows you to launch three sites with Carrd branding to .carrd.co domains.
Paid plans range from $9 to $49 per year, and offer additional features like no Carrd branding, custom domains, and Google Analytics support (depending on your membership tier).

2. ConvertKit

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Screenshot from ConvertKit.com, April 2024

Best for: Content creators, bloggers, and marketers focused on growing their audience through email.

Billing itself as “the creator marketing platform,” ConvertKit’s landing page builder is targeted at creators, bloggers, and marketers who want to expand their email subscriber base.

If your goal is to create a landing page to help you build an email list, ConvertKit might be the right option for you.

ConvertKit’s landing page builder offers a range of high-quality, customizable templates and integrates with third-party tools to help you get the most out of your site.

It also integrates with the stock photo platform Unsplash to offer access to 100,000+ free images for your landing page.

While ConvertKit’s analytics and customization options might not be as extensive as those of some of its competitors, its ease of use and focused approach make it a standout for email-driven campaigns.

Pros:

No cost for starting (up to 1,000 subscribers).
Access to thousands of free images.
Robust third-party integration capabilities.

Cons:

Limited template customization and flexibility.
A/B testing and analytics features are less advanced.
Priced higher than some basic landing page builders.

Pricing:

Free plan for up to 10,000 subscribers.
The Creator plan starts at $25/month and includes benefits like automation features and app integrations. Pricing scales are based on subscriber count.

3. Unbounce

1714739165 787 The 9 Best Landing Page Builders For 2024

Screenshot from Unbounce.com, April 2024

Unbounce is a leading landing page builder renowned for its focus on conversion rate optimization (CRO). Its website promises to help you “build high-converting landing pages with ease.”

It offers a suite of advanced tools, such as A/B testing, dynamic text replacement, and the Smart Traffic system, which uses AI to optimize visitor flow to the highest-converting page variant based on user behavior and characteristics.

It also focuses on features that can help you boost your lead gen efforts, such as opt-in email popups and sticky banners.

With 100+ responsive templates, Unbound makes it easy to create landing pages that are both engaging and effective.

Compared to some other options on this list, Unbounce is a particularly robust platform with tons of customization and integrations – and the price point reflects that.

As a premium offering with a steeper learning curve, it might not be the best for beginners – but its AI-powered features and conversion-focused tools make it a formidable tool for achieving your goals.

Pros:

Advanced A/B testing and AI-driven optimization.
Large selection of responsive templates.
Integrated features for enhancing lead capture.

Cons:

Higher price point than some other builders, which might not work for those with limited budgets.
Complex setup and steeper learning curve for new users.
Some customization limitations.

Pricing

The Build plan starts at $74/month and covers unlimited conversions, one root domain, and up to 20,000 monthly unique visitors.
Other paid plans range from $112/month up to $649/month.

4. Leadpages

1714739166 24 The 9 Best Landing Page Builders For 2024

Screenshot from Leadpages.com, April 2024

Best for: Small businesses and entrepreneurs looking to generate sales.

Need a landing page that will help you generate sales? Consider taking a look at Leadpages.

Its strength lies in its user-friendly, drag-and-drop editor and an extensive collection of templates that streamline the page-building process. Plus, according to the Leadpages website, it’s a platform that converts five times better than the industry average.

Leadages offers CRO tools, real-time analytics, and A/B testing capabilities, enabling users to enhance their page performance effectively.

Its various widgets allow you to add videos, images, forms, and even payment integrations directly onto your landing pages, making it a versatile tool for businesses that want to combine content with sales functionality.

On top of all this, Leadpages now includes an AI Engine for creating headlines and images and an AI writing assistant at some membership tiers, which can help you write better content.

Pros:

Intuitive no-code editor and easy payment integration.
Comprehensive A/B testing and real-time analytics.
Extensive template library with over 250 options.

Cons:

Higher cost compared to some alternatives.
Limited ecommerce features and potential mobile responsiveness issues.
Some users report mobile responsiveness issues.

Pricing:

The standard plan starts at $37/month for one custom domain, unlimited traffic and leads, and 10,000 monthly AI Engine credits.
More advanced features are available in higher-tier plans, which start at $74/month.

5. Landingi

1714739166 311 The 9 Best Landing Page Builders For 2024

Screenshot from Landingi.com, April 2024

Best for: Businesses seeking a versatile landing page solution with a wide range of features.

If you’re in the market for versatility, Landingi is worth investigating.

Landingi offers a flexible, comprehensive landing page builder with a robust set of features, including an advanced editor, popups, A/B testing, and a substantial library of 300+ templates.

Its unique Smart Sections feature allows you to reuse and easily update specific page elements across multiple designs, saving time and headaches.

Designed to serve businesses of all sizes, Landingi’s simple, drag-and-drop builder can help you create and optimize various types of landing pages – and if you have any HTML and CSS knowledge, it can be a pretty impressive editor.

Landingi is a particularly strong choice for small businesses looking to target different customer segments with unique landing pages. The integration capabilities with numerous apps, including payment gateways like Stripe, make it a great choice for companies looking to sell products.

While its rich feature set can be overwhelming for newcomers, and creating pages might take a bit longer compared to other platforms, the level of customization and control it offers makes Landingi one of the best landing page builders out there.

Pros:

Extensive template library with 300+ customizable options.
Powerful editing capabilities with Smart Sections for efficient design.
Broad integration with various apps, including payment systems.

Cons:

Steeper learning curve for beginners.
Potentially longer time to create landing pages compared to simpler platforms.

Pricing:

The Lite plan starts at $35/month and gives you 10 digital assets, unlimited conversions, 5,000 visits per month, and one custom domain.
Landingi also offers Professional and Unlimited tiers with more advanced features and capabilities.

6. Instapage

1714739166 945 The 9 Best Landing Page Builders For 2024

Screenshot from Instapage.com, April 2024

Best for: Large businesses, marketing teams, or agencies that require collaboration and advanced optimization features.

If you’re seeking a more high-end landing page platform, Instapage might be the one for you. It offers advanced features tailored for professional marketing teams and agencies with a need to create optimized landing pages at scale.

In addition to a drag-and-drop builder and plenty of high-quality templates, Instapage offers a bevy of features, including advanced cloud-based team collaboration tools, heatmaps for user engagement analysis, robust A/B testing capabilities, AI-generated content creation, and more.

One of its standout features is Instablocks, which allows users to create custom page components that can be easily reused across different projects.

Instapage supports advanced marketing goals with features like AdMap to align ads with page content. Plus, its mobile-friendly design ensures a fast, seamless user experience.

While Instapage offers a premium experience with its comprehensive set of tools and features, its higher price point and complex functionalities may be a barrier for smaller businesses or those new to landing page optimization.

Pros:

Extensive customization with a library of professional templates.
Instablocks for efficient design and asset reuse.
Effective team collaboration features.

Cons:

Premium pricing will be a barrier for many businesses.
Steep learning curve for utilizing advanced features.
Limitations in reporting and visitor tracking for lower-tier plans.

Pricing:

The Build plan starts at $199/month, with a 14-day free trial.
Customers will need to upgrade to a customized Convert plan to access some of the more complex features, such as AdMap, heatmaps, and more.

7. Wix

1714739166 903 The 9 Best Landing Page Builders For 2024

Screenshot from Wix.com, April 2024

Best for: Individuals and small businesses seeking creative control without advanced coding.

Now for something much more accessible: Wix is renowned for its user-friendly platform, which is ideal for creating attractive landing pages with minimal effort.

Like other options on this list, Wix offers an accessible drag-and-drop editor and a range of existing templates to help users craft aesthetically pleasing and functional landing pages.

Wix’s platform has a reputation for being particularly beginner-friendly, with a low learning curve and a free plan to help new users get started without any upfront investment.

For those focused on ecommerce, Wix provides specific features to build landing pages that showcase products and promotions, supported by over 50 payment solutions and tools like heatmaps to enhance user engagement and conversion rates.

While it offers a free starter plan, accessing more advanced functionalities and removing Wix ads requires upgrading to a paid subscription.

Wix’s balance of user-friendly design tools, ecommerce support, and cost-effective pricing makes it a favorable option for those new to web design or businesses needing straightforward, visually appealing landing pages.

Pros:

User-friendly with an intuitive drag-and-drop interface.
Free plan available, making it accessible for beginners.
Ecommerce capabilities with extensive payment integration.

Cons:

Advanced features and ad-free experience require a paid plan.
Potential limitations in customization for complex requirements.
Site speed may decrease with more intricate designs.

Pricing:

A free plan is available, but it includes Wix branding and lacks more advanced features like payments.
Paid plans start at $17/month, offering additional features.

8. Elementor

1714739166 573 The 9 Best Landing Page Builders For 2024

Screenshot from Elementor.com, April 2024

Best for: WordPress users looking for a powerful and intuitive landing page builder.

If you’re a WordPress user, you’ll want to know about Elementor.

It’s a WordPress page builder that has gained popularity for its flexibility, comprehensive customization capabilities, and user-friendly interface.

Elementor allows users to design dynamic and detailed landing pages within WordPress. This feature makes it the perfect choice for WordPress users who want to extend the functionality of their website with sleek landing pages that maintain a consistent look and feel with their existing content.

Its real-time editing features allow for immediate feedback on design changes without any coding.

It also offers dozens of designer-made templates to choose from. You can add custom forms and popups to your landing page, save page components for reuse, and seamlessly integrate with your customer relationship management (CRM) tools to create a powerful customer experience.

While Elementor offers a ton in terms of design flexibility and integration, it’s important to note that it’s exclusively for WordPress users and can be resource-intensive – so it might impact site performance, especially on more complex websites.

Pros:

Advanced customization and design flexibility.
Real-time editing and instant feedback.
Seamless WordPress integration.

Cons:

Exclusively for WordPress users.
Potentially impacts site performance due to resource intensity.

Pricing:

Free version with limited functionality.
Paid versions start at $59/year, providing advanced features and support.

9. Taplink

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Screenshot from Taplink.at, April 2024

Best for: Social media influencers and businesses looking to direct traffic from social platforms to other content or actions.

This one’s a little different than some of the other examples here, but it deserves highlighting.

Taplink is a specialized micro-landing page builder optimized for social media profiles. It’s perfect for businesses and influencers that want to drive traffic from social media to other content or actions. You just use Taplink to create landing pages and share them on your social profiles.

Taplink stands out for its simplicity and mobile optimization, which is crucial when targeting social media audiences.

The focus on quick, effective page creation allows users to engage with their audience without the complexities of traditional website development.

For those aiming to convert social media interest into tangible outcomes – such as lead generation, sales, or content promotion – Taplink is a winner.

While its feature set is more limited than some of the more comprehensive builders featured here, its affordability and user-friendly design make it a great tool for those looking to maximize their social engagement with minimal effort and investment.

Pros:

Simple and quick setup.
Mobile-optimized for social media engagement.
Cost-effective for targeted campaigns.

Cons:

Designed primarily for micro-landing pages, limiting the scope.
Fewer features and customization options than extensive landing page builders.

Pricing:

Taplink offers a free basic plan, with premium features available on paid plans starting from $3/month. The most expensive tier, the Business tier, is $6/month.

There’s A Landing Page Platform To Help You Convert Visitors

Choosing the right landing page builder for your business can significantly impact your marketing success – but the decision will depend on your specific goals and needs.

As we’ve explored, each tool has unique strengths and caters to different aspects of the landing page creation and optimization process.

Whether you’re looking for advanced design capabilities, a user-friendly interface, or specific functionalities like CRO, there’s a platform that can help you not just streamline your landing page design process, but start converting visitors into loyal customers.

More resources:

Featured Image: Griboedov/Shutterstock

SEO

Google’s Search Engine Market Share Drops As Competitors’ Grows

Published

2 days ago

May 2, 2024

Max

Assorted search engine apps including Google, You.com and Bing are seen on an iPhone. Microsoft plans to use ChatGPT in Bing, and You.com has launched an AI chatbot.

According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009.

The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record.

Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024.

U.S. Market Impact

The decline is most significant in Google’s key market, the United States, where its share of searches across all devices fell by nearly 10%, reaching 77.52%.

1714669058 226 Googles Search Engine Market Share Drops As Competitors Grows

Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024.

Concurrently, competitors Microsoft Bing and Yahoo Search have seen gains. Bing reached a 13% market share in the U.S. and 5.8% globally, its highest since launching in 2009.

Yahoo Search’s worldwide share nearly tripled to 3.06%, a level not seen since July 2015.

1714669058 375 Googles Search Engine Market Share Drops As Competitors Grows

Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024.

Search Quality Concerns

Many industry experts have recently expressed concerns about the declining quality of Google’s search results.

A portion of the SEO community believes that the search giant’s results have worsened following the latest update.

These concerns have begun to extend to average internet users, who are increasingly voicing complaints about the state of their search results.

Alternative Perspectives

Web analytics platform SimilarWeb provided additional context on X (formerly Twitter), stating that its data for the US for March 2024 suggests Google’s decline may not be as severe as initially reported.

From our data (Search Engine website category, US, March 2024) it doesn’t look like we’re there yet: pic.twitter.com/RBUJp4ZLeb
— Similarweb (@Similarweb) May 1, 2024

SimilarWeb also highlighted Yahoo’s strong performance, categorizing it as a News and Media platform rather than a direct competitor to Google in the Search Engine category.

Don’t underestimate Yahoo. They’re doing great. On our platform they’re categorized as News and Media, and hence not a direct competitor to Google in the Search Engine category. But they rank #10 worldwide, #6 in the US, and #1 in their category. Much higher than Bing and OpenAI. pic.twitter.com/O4yJu5QEK6
— Similarweb (@Similarweb) May 2, 2024

At the same time, Google is slightly declining 👀 pic.twitter.com/9i7paeU1QG
— Similarweb (@Similarweb) May 2, 2024
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Why It Matters

The shifting search engine market trends can impact businesses, marketers, and regular users.

Google has been on top for a long time, shaping how we find things online and how users behave.

However, as its market share drops and other search engines gain popularity, publishers may need to rethink their online strategies and optimize for multiple search platforms besides Google.

Users are becoming vocal about Google’s declining search quality over time. As people start trying alternate search engines, the various platforms must prioritize keeping users satisfied if they want to maintain or grow their market position.

It will be interesting to see how they respond to this boost in market share.

What It Means for SEO Pros

As Google’s competitors gain ground, SEO strategies may need to adapt by accounting for how each search engine’s algorithms and ranking factors work.

This could involve diversifying SEO efforts across multiple platforms and staying up-to-date on best practices for each one.

The increased focus on high-quality search results emphasizes the need to create valuable, user-focused content that meets the needs of the target audience.

SEO pros must prioritize informative, engaging, trustworthy content that meets search engine algorithms and user expectations.

Remain flexible, adaptable, and proactive to navigate these shifts. Keeping a pulse on industry trends, user behaviors, and competing search engine strategies will be key for successful SEO campaigns.

Featured Image: Tada Images/Shutterstock

SEO

How To Drive Pipeline With A Silo-Free Strategy

Published

2 days ago

May 1, 2024

Max

How To Drive Pipeline With A Silo-Free Strategy

When it comes to B2B strategy, a holistic approach is the only approach.

Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media).

However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail.

It’s just like rowing crew, where each member of the team must synchronize their movements to propel the boat forward – successful B2B marketing requires an integrated strategy.

So if you’re ready to ditch your disjointed marketing efforts and try a holistic approach, we’ve got you covered.

Join us on May 15, for an insightful live session with Digital Reach Agency on how to craft a compelling brand and PMF.

We’ll walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines.

Key takeaways from this webinar:

Thinking Beyond Traditional Silos: Learn why traditional marketing silos are no longer viable and how they spell doom for modern revenue organizations.
How To Identify and Fix Silos: Discover actionable strategies for pinpointing and sealing the gaps in your marketing silos.
The Power of Integration: Uncover the secrets to successfully integrating brand strategy, digital infrastructure, and pipeline generation efforts.

Ben Childs, President and Founder of Digital Reach Agency, and Jordan Gibson, Head of Growth at Digital Reach Agency, will show you how to seamlessly integrate various elements of your marketing strategy for optimal results.

Don’t make the common mistake of using traditional marketing silos – sign up now and learn what it takes to transform your B2B go-to-market.

You’ll also get the opportunity to ask Ben and Jordan your most pressing questions, following the presentation.

And if you can’t make it to the live event, register anyway and we’ll send you a recording shortly after the webinar.