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Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to...
As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without...
Just 6% of businesses globally use, access, and share data in a way that grants them all the business benefits provided by a robust data strategy,...
E-commerce remained a big force compared to other industries during the global Covid-19 pandemic. Strict lockdowns and the subsequent changes in customer behavior boosted online shopping...
With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to...
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An interesting question came up recently in a marketing group I follow on social media: “What content should we create?” The first few comments on the...
To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus...
Both B2B and B2C industry models have experienced exponential digital growth. Many opportunities exist to go either from B2B to B2C or vice-versa, as the many...
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