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Brands Find Value In Social, Connected TV 08/28/2023

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Brands Find Value In Social, Connected TV 08/28/2023

Connected TV and social media platforms remain the top two channels in which advertisers say they will increase their investment, according to new
data from Advertiser Perceptions, a research firm that tracks the attitudes of marketers and agencies. The reason is simple: advertisers perceive the channels as more measurable and …

Read the whole story at Marketing Brew »



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