Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the...
We’ve got a list of the best influencer websites you’ll want to check out, perfect for when you’re hunting for influencers to partner with on marketing...
You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of...
It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying...
When it comes to digital marketing, the unassuming landing page plays a critical role in ensuring success. These seemingly simple web pages serve as the gateway...
As a Googler for six years and then a Google Ads coach for two years, I have seen thousands of Google Ads accounts. Virtually all of...
A homeless cat with two noses was rescued by Cats Protection’s Warrington Adoption Centre. The cat was named Nanny McPhee by the adoption centre’s staff after...
This is just a reminder that despite Google saying the helpful content update will one day be able to find hidden gems in its search results,...
Inside your content strategy lies holes that you can’t easily see. These gaps may manifest themselves from the very beginning or materialize over time. But no...
A potential return-to-work mandate from Meta Platforms META is signaling the possibility of further employee exits from the social media giant, as major tech companies grapple...