How brands can enter TikTok with brand channels

With the developing reputation of TikTok, many manufacturers are scrambling to construct a TikTok advertising and marketing strategy. The two-year-old-app is simple: it allows customers to make short, looping motion…

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Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a…

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