Daily Search Forum Recap: April 29, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Microsoft Bing will stop using the old BingBot user agent by the Fall of 2022. Google spoke about if you should avoid using 404 in the product or company name. Google said yea, if you swap out your home page content, your rankings may change. Google is testing lighter purple links in the search results. Google caches the Search Console inspection tool live test URL for 90 days. I also posted the weekly SEO video recap – to catch you all up on the past week’s news. Have an excellent weekend all!

Search Engine Roundtable Stories:

• Search News Buzz Video Recap: AI Lawyers Demanding Links, Google Not Stealing Content, Old Bingbot, Google URL Parameter Tool & AdWords API Gone & More
  
  This week in search, a reporter uncovered that sketchy SEOs are making up fake lawyers using AI to send out fake DMCA requests demanding links to their sites…




• Old BingBot User-Agent To Stop Being Used In Fall 2022
  
  Fabrice Canel from Microsoft Bing announced on the Bing blog that the search company will retire the legacy BingBot user-agent in the Fall of 2022. Instead, Bing will use a user-agent that is more representative of its evergreen BingBot rendering engine.




• Google Search Console Caches Inspection Tool Live Test URLs For 90 Days
  
  In Google Search Console, you can use the URL Inspection Tool to test how Google sees a URL in its index versus in real time by using the live test button. Jamie Indigo asked on Twitter how long does that URL for the live test cache. Daniel Waisberg of Google responded that it lasts about 90 days.




• Google Asked If You Should Avoid Naming Your Company Or Product 404?
  
  We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search results. So one SEO asked if he should avoid naming his new product or service with the name 404 in it?




• Google Search Tests Lighter Purple Color For Clicked On Search Results
  
  Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal Bherwani and I can replicate it myself in different browsers.




• Replacing Your Blog With An App Landing Page Will Impact Your Google Rankings
  
  It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog off the home page and replacing that with the app details on launch impact the site’s overall SEO and ranking in Google?




• Kelvin Newman’s John Mueller & Gary Illyes Jackets
  
  Kelvin Newman, the man who runs Brighton SEO, had two jackets made for him to wear at the event. One was a John Mueller jacket and the other was a Gary Illyes jacket. He tweeted a while back, asking

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:

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