13 Free Ways That Can Work in 2023!

Today we’re going to be sharing some strategies on how to get high-quality backlinks without paying for them.

It’s no secret that authoritative backlinks are one of the most powerful ranking factors, so if you want your website to rank, they aren’t something you can ignore.

And these link-building methods are all considered ‘white hat’, so they are low-risk, high-reward for your site, and should positively affect your website’s ranking.

Ways to Get High Quality Backlinks

The good news is that there are plenty of reliable ways to get high-quality backlinks without paying a penny. That doesn’t mean you won’t need to work for them because you do, but the payoff is worth it, and you should see your website’s domain authority start to increase.

HARO

HARO – Help a Report Out is a free service where journalists put out a call for information they need for articles.

You’ll usually find that reporters cite their sources which means that if you provide a quote or a quality piece of information, you’ll get a high-quality backlink to your website alongside your name and details—usually from a high authority news site.

Once you sign up at a source, you’ll get daily emails that detail what different reporters need. You can then respond to the ones best suited to your niche.

Original Research

Positioning yourself as an authority figure in your niche is a fantastic way to build high-quality backlinks to your site.

Carrying out original research on a topic and putting everything together in one place means that people are likely to want to cite that as a resource worth checking out.

This not only gives you a great way to gain backlinks, but it also means that you’re getting backlinks from website owners that talk about similar topics—and that’s great for link juice. It could also land you some pretty good referral traffic too.

Conducting original research in your niche could be as simple as sending out a survey to everyone on your email list. You can do this for free using Google Forms.

Once you have all the data you need, you can publish it in a blog post and share it on social media. If the data is useful to others, they will link back to you when they refer to it in their content.

Once you have a reputation for being an authority on a subject, people will choose to link to you because they trust what you say, and they want to share your knowledge and expertise with others.

Create Original Images

If you have a flair for photography or graphic design, this can be a great way to build high-quality backlinks. Websites need images for their content, and these can be time-consuming to create, so often, creating a ’round up’ of other content can be easier.

If you’re the person creating the original content and photos, then when people use them on their own websites, the site owner should credit you—hence, you gain a backlink.

This method can work particularly well in creative niches like home decor and fashion.

Doing a Google reverse image search will give you an idea of where your image is being used online. You can then check that there is a link and a credit to you. If your photo is being used and you haven’t been credited, you can reach out to the website in question and request proper link attribution.

Create Infographics

Creating exciting infographics can be a great way to boost your backlinks. Getting traction for your infographic starts with a catchy design and punchy content. Aim for your design to be something people will want to share on social media for maximum distribution.

It’s worth putting time and effort into creating an infographic that presents useful facts and information in an easy-to-read way. People often don’t have time to read lengthy website text or blog posts, so a short, sharp infographic that is easy to read will get people’s attention.

You can use Canva to create beautiful infographics in minutes. They have hundreds of pre-designed templates to choose from. You can simply add your content and select images from their image library, and you’re ready to go!

Once you’ve published your infographic, you can share it with others in your niche. If they find it useful, they may also share it with their own audience, crediting you with a backlink.

Create a Branded Strategy

Creating your own branded strategy is a great way to attract backlinks from high-quality sites.

Let’s take a look at an example.

Doug Cunnington from Niche Site Project coined the term ‘Keyword Golden Ratio’ to describe his keyword research strategy for finding low-competition keywords that weren’t already being targeted by other niche site owners.

He taught this method to his followers, and now pretty much any time someone mentions this method in a blog post, Doug gets a mention and a backlink.

Turn Unlinked Brand Mentions into High Quality Backlinks

Unlinked brand mentions are when your brand is written about or referenced on social media but without a backlink to your site. Use a media monitoring tool like Brand24, or SEO tools like Ahfrefs or Semrush to find these unlinked mentions.

You can search:

• Social media
• Podcasts
• Websites
• Blogs
• Forums
• News websites

First, define your keywords and apply the search. Once you have a list of mentions, you can use an SEO tool to check the statistics and DA of any sites your brand is mentioned on and reach out to the owner requesting a backlink. Obviously, not all mentions will result in a backlink. However, those that do can boost your presence and traffic generation.

Maintain a regular search for unlinked brand mentions as part of your regular upkeep routine.

Guest Blogging

Guest blogging is a popular link-building strategy, and a time-tested way to get high-quality backlinks. One of the reasons this SEO strategy is so popular is because you can specifically target high-authority sites in your niche and reach out to them, offering a guest post.

Explore your own contacts in your niche to find suitable blogs to host your article. A simple Google search can be a good source for locating blogs too. Try searching for allying industries blog sites to give you the best coverage whilst remaining on relevant websites.

You could also try searching Facebook groups and social media platforms for blogs seeking guest authors. Bloggers are always keen on fresh content, so putting effort into the creation of an interesting, informative article will pay dividends. Some bloggers may be keen on backlink swapping, where you respectively host an article on your site in return.

Build a Free Tool

People love a free tool, and your website visitors will be no different. Creating a free resource that people can make use of is a great way to build backlinks.

This could be something random, like a free game or funny joke generator, or something useful related to your business niche.

For example, if you are in the DIY niche, you could create a wallpaper calculator.

The trick is to make sure it is something fun and interesting. That’s what will make people want to share it with others, which works to your advantage for building backlinks. 

Ask Other Businesses You Already Work With to Link to You

Whether you’re a blogger with friends in the same niche or a business that has a well-networked client list, simply asking other businesses to link to you can be a great way to build backlinks.

For example, you could give them a review or recommendation they can post on their own site – with a link to you in return. You could also ask if they would consider linking to you on their resource pages, with you offering the same in return if appropriate.

Once you think outside of the box, there are plenty of ways that related businesses could link to you. And, of course, there is no reason why they can’t benefit from you returning the favor also. That way, everyone wins. 

Start a Podcast

Podcasts have become massively popular over recent years, so starting your own and sharing your expertise and knowledge is a great step forward. Once you’ve published your first podcast episode, you can get listed on Podcast directories as an extra way to make this link-building method work for you.

Be a Guest on Other Podcasts

Guest appearances on podcasts are a great way to reach a new audience who are interested in the topics that you talk about.

During the promotion of the podcast, the chances are you’ll be mentioned in the show notes alongside a quality backlink to your own website.

Broken Link Building

Broken link building is a great way to get contextual links pointing to your own website. These broken links are damaging to website owners in many ways. This is great news for you in terms of building backlinks, because you can swoop in and take advantage of any broken links you might find!

You can find broken links on a website using a site audit tool like Semrush, or even a free tool like Broken Link Check.

Once you have discovered a broken link in a blog post that is relevant to your own website or blog, you can reach out to the website owner and let them know the link is broken. It’s important to consider your wording of this carefully and be sensitive in your approach. Whilst doing this, you can mention your own website, blog, or resource and suggest this as a replacement for their broken link. If they agree, then it becomes a win-win situation for you both.

Join Blog Directories

Blog directories were massively popular a few years ago and seemed to have slipped by the wayside for many – but that is a massive oversight.

Being listed on a blog directory gives you the chance to be spotted by those browsing that directory and looking for websites or blogs like yours – which is always a good thing.

However, what it also does is mean that you get a backlink from this blog directory. Often you can be listed in relevant categories, which gives extra strength to your backlink because it means that the link to your site appears more relevant to the likes of Google.

Quality vs Quantity: Why High Quality Links Matter

When you gain a new backlink to your website, it’s more than just a link. Web pages with more backlinks generally receive more organic traffic and have a higher domain authority. However, the quality of backlinks leading to your site matters too.

One link from a high domain authority website is worth ten spammy links from low authority sites.

This is because a backlink is essentially a vote of confidence for your website in the eyes of search engines. If the referring domains are low-quality, spammy, and untrustworthy, your website could actually end up being penalized by search engines, resulting in a drop in organic traffic and rankings.

When you start to look into backlink building, you’ll find loads of options that seem like a quick fix.

These might be tempting, but backlink building should be about more than simply just getting links to your site. In terms of SEO, it is much more valuable to get a handful of quality backlinks than it is to get lots of poor ones.

This means you want to look at gaining backlinks from related websites, websites that talk about similar topics, and/or those with a high domain authority.

There are plenty of free ways to do this, but spending time researching the backlinks you are building means that you’re likely to build a quality network, and that is the absolute best way to improve brand awareness, your own domain authority, and your SEO efforts.

Use a Combination of These Strategies to Attract High Quality Backlinks (Conclusion)

As you can see, there are plenty of great link-building strategies here that don’t involve parting with any cash. If you want to ensure that your site does well, it’s important to always be on the lookout for new link-building opportunities.

It’s worth trying a few different ideas from this list to see what works best for your niche. This way, you can build a solid link-building strategy that gets results. You can even use ChatGPT for link building to help save time.

By speaking to journalists, putting quality content out there, and guest posting where you can, you’re giving your brand the best possible chance of being seen. Backlink building is not something that is likely to happen overnight, but it is a task that is worth putting effort into.

As you have seen above, there are plenty of free options when it comes to building backlinks, so it is worth researching these and working out which are the best for you. After that, get stuck in and try as many as you can. You’ll soon start to see results and move up in the search engine results pages.