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35+ Niche Small Business Ideas for 2023 (+ Quickstart Guides)

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35+ Niche Small Business Ideas for 2023 (+ Quickstart Guides)

Oodles of small business ideas are hidden behind every nook and cranny.

Yet, how do you know which idea is best for you?

Well, the right business idea focuses on your personal skills, preferences, and values.

Something with a proven track record doesn’t hurt either.

If only there were a post that narrows down the thousands of small business ideas out there and presents them in an easily digestible list…

Turns out, we have such a list.

Let’s get to it!

36 Top Small Business Ideas That’ll Bring Out Your Inner Entrepreneur

Welcome to the only small business idea list you’ll need for 2023 (and beyond)!

1. Eco-Friendly Cleaning Service

Cleaning is a mighty superpower and you can rescue those who don’t have the time or the will to clean.

Plus, the global cleaning services market grew to 69.8 billion in 2022 and its expected to reach 101.28 billion by 2028.

So, there’s no better time to start.

Great for People Who:

  • Need low startup costs
  • Want minimal overhead
  • Value growth opportunities (when certified)

Quickstart Guides:

2. B2B Freelance Writer

Freelance writing image

Whether you’re a plumber, teacher, CPA, pilot, mechanic or musician, companies value your specialized knowledge.

The market demand for B2B freelance writers is at an all-time high with companies growing their online presence.

Great for People Who:

  • Love anything (tech, marketing, health, and more)
  • Can write for the web
  • Want to work from anywhere

Quickstart Guides:

3. Amazon Kindle Publishing

However niche your writing is, whether fiction or nonfiction, there’s a market for you on Kindle.

The US ebook sales generated a staggering $2.12 billion in 2020 and it’s only continuing to grow larger.

Great for People Who:

  • Self-start
  • Love to write
  • Want to build passive income

Quickstart Guides:

4. Mobile Pet Grooming

Mobile pet grooming image from Canva

Would you rather be around animals than people?

If so, pet grooming is a brilliant business because pet owners pay big bucks for a groomer who’ll travel to them.

Great for People Who:

  • Love animals
  • Don’t mind driving
  • Can swing the startup cost for supplies

Quickstart Guides:

5. Event Photography

At $100-$250 per hour, professional photography is a lucrative small business idea.

Companies of all sizes need event photography to give their business credibility and exposure.

Great for People Who:

  • Are artistic and can capture the moment
  • Like to work their own hours
  • Have an eye for photography

Quickstart Guides:

6. Blogging

Blogging image from Canva

Blogging is lucrative. It’s nearly free to start. And you can tap into just about any interest you want.

With a low barrier to entry, there are many ways to monetize a blog such as affiliate, course offerings and online communities.

Great for People Who:

  • Love to write
  • Can write for the web
  • Want very low startup costs

Quickstart Guides:

7. Local Delivery Service

Got a car and have spare time?

A local delivery service is a great way to make a solid income to help busy parents, business owners, and professionals.

Great for People Who:

  • Value local community
  • Want to help connect local businesses to customers
  • Has flexible hours

Quickstart Guides:

8. Virtual Assistant Services for SaaS Companies

VA image from Canva

Software as a service (“SaaS”) companies are remote and often require virtual assistance services.

This specialized growing market has tons of opportunities from managing emails, typing documents, managing spreadsheets, and workflows.

Most likely, you already have all the skills.

Great for People Who:

  • Love to work remotely
  • Enjoy computer work
  • Are team focused with attention to detail

Quickstart Guides:

9. UI/UX Agency

What do SaaS companies, manufacturing, e-learning, and travel have in common?

They all need visually appealing products and websites. That’s where a user experience (UX) and user interface (UI) design agency can help.

With a low barrier to entry, and UX skills shortage, freedom to work remotely, there’s no better time to explore this business idea.

Great for People Who:

  • Have an eye for graphic design
  • Enjoy learning software programs
  • Want to be a small business owner

Quickstart Guides:

10. Social Media Management/Consultant

Social media consultant image from Canva

In a survey, it was found that 43% of small business owners spend approximately six hours per week on social media.

There is lots of opportunity for a manager or consultant that can free up their time so they can focus on their own business.

Great for People Who:

  • Are organized
  • Are results-oriented
  • Truly understands social

Quickstart Guides:

11. Online Course Consultant

The global e-learning market reached an eye-popping US$ 253 billion in 2021 and is predicted to grow 9.9% a year.

So if you’ve ever taught, wanted to teach, or even thought about teaching online, you have a major online course consulting opportunity.

Great for People Who:

  • Like to teach
  • Have online class experience
  • Want an online business

Quickstart Guides:

12. Affiliate Marketing (With a Niche Website)

Affiliate marketing image from Canva

Did you know 80% of brands worldwide use affiliate marketing?

With little to no investment to get started, it’s a passive business that you can start that makes money when you’re sleeping, partying or eating.

Great for people who:

  • Are passionate about a niche
  • Love to review products in a niche
  • Like to craft niche-specific content

Quickstart Guides:

13. Online Math Tutor

With a part-time average salary of $17/hour, this small business idea is flexible and highly sought after.

Signup is simple to become an online math tutor. In fact, here’s a list of the 8 Best Online Math Tutoring Services.

Great for People Who:

  • Love numbers
  • Like to teach
  • Want something super simple to get started with

Quickstart Guides:

14. YouTube Video Editor

Youtube video editor image from Canva

Busy YouTubers don’t have time to edit every video. They just want someone to do it for them.

The barrier to entry is easy. There are lots of FREE classes on video editing that can get you started.

Great for People Who:

  • Enjoy learning software programs
  • Have an eye for video graphic design
  • Enjoy making an impact for an audience

Quickstart Guides:

15. Teach English Online

Whether or not you’re bilingual, you can teach a language.

Nearly anyone can start immediately as a tutor, and growth options exist if you advance to a certified language teacher.

Great for People Who:

  • Enjoy teaching
  • Love language(s)
  • Truly enjoy working with people

Quickstart Guides:

16. Virtual Event Planning

Most business relied on virtual events during the pandemic. Because they were so successful, businesses will continue to host virtual or hybrid events.

Starting a virtual event planning business is a great way to help these businesses out.

Great for People Who:

  • Enjoy hosting people virtually
  • Want an exciting new online field
  • Love to plan and are detail-oriented

Quickstart Guides:

17. Podcasting

Podcasting image from Canva

Podcast ad revenue is expected to grow to $1.33 billion in the USA and 78% of listeners don’t mind ads!

That means creating an ad-sponsored podcast can be a lucrative business. And getting started doesn’t require a lot of money.

Great for People Who:

  • Enjoy a conversation
  • Want a low startup commitment
  • Have something to say

Quickstart Guides:

18. Dropshipping Niche Products

According to the latest studies, there are about 266 million digital shoppers in the United States, and it’s only growing to 291.2 million by 2025.

Dropshipping hard-to-find niche products is a great business idea to hop on this growing trend.

Great for People Who:

  • Want a flexible work schedule
  • Are familiar with dropshipping
  • Want a profitable business with passive income

Quickstart Guides:

19. Sell Scented Candles

Scented candle image from Canva

The global demand for candles is expected to grow at 8% during 2022 to 2027.

Take advantage of this trend and start a lucrative candle business right from the comfort of your home.

Great for People Who:

  • Enjoy marketing
  • Love delicious scents
  • Have a (kitchen) area for candle creation

Quickstart Guides:

20. Online Personal Trainer

After the coronavirus pandemic, the global online/virtual fitness market exploded. In fact, it’s expected to continue it’s upward trajectory to reach $79 billion by 2026.

Offering fitness expertise remotely will gain you access to clientele from all over the world.

Great for People Who:

  • Can become fitness certified
  • Enjoy online marketing and sales
  • Teach or coach

Quickstart Guides:

21. Mobile App Development

Mobile app development image from Canva

The global mobile app development market is expected to reach an alarming $44.3 trillion by 2027.

So, don’t pass up on this golden opportunity to innovate (and cash in)!

Great for People Who:

  • Understand the mobile landscape
  • Are logical and direct
  • Want high investment/high reward

Quickstart Guides:

22. Landing Page Graphic Designer

Part graphic designer and part web developer, a landing page designer who can keep a visitor’s attention on a website is worth their weight in gold!

Great for People Who:

  • Want to work from anywhere
  • Understand graphic design
  • Enjoy online marketing

Quickstart Guides:

23. Life/Career Coaching

Coaching image from Canva

There’s never been a better time to become a coach. The market size of life coaches in the US reached $1.4 billion in 2022.

Think of anything you’ve ever accomplished in life — sports, SATs, grad school, professional advancement — and think of where you were when you started.

You have some wisdom for those who are a few steps behind you, and they will gladly pay you handsomely for it.

Great for People Who:

  • Value altruism
  • Can market themselves
  • Like to teach or coach

Quickstart Guides:

24. Resume Writing

Resume writers are basically alchemists: they transform their clients’ experiences into captivating resumes.

And the pay is good, especially with professional certification.

Great for People Who:

  • Want to make money writing
  • Want low startup cost
  • Have professional communication skills and experience

Quickstart Guides:

25. Personal Chef

Chef image from Canva

More Americans are looking to eat at home since the coronavirus pandemic hit the nation. It’s estimated that the restaurant industry lost $240 billion in sales and the decline continues to this day.

So, personal chefs are even more in demand.

Great for People Who:

  • Don’t want to work in a traditional restaurant
  • Are open to education/certification
  • Love helping people through nutrition

Quickstart Guides:

26. Drone Videographer

With 86% of marketing professionals surveyed saying they use video in their brand, the video market is red hot.

From mapping to real estate to inspections, drone videographer opportunities exist in many markets.

Plus, who doesn’t want to fly a mini helicopter around and get paid for it?

Great for People Who:

  • Can afford the equipment and license
  • Understand videography
  • Can develop a drone niche

Quickstart Guides:

27. Local Tour Guide

Tour guide image from Canva

Do you know the ins and outs of what makes your town special?

Of course you do!

Famous sites like New York are great, sure, but what about your town’s unique shopping, hiking, or history? Local tour guides help with all of those.

Great for People Who:

  • Love their hometown or small town
  • Enjoy being social
  • Can market their services

Quickstart Guides:

28. Modern Office Interior Designer

Well-designed offices are better for employee engagement, collaboration, and reduction of costly distractions.

A modern office interior designer can assist and get paid on average $29 per hour.

Great for People Who:

  • Have design skills
  • Love furniture and decor
  • Are open to an Associates Degree or Bachelor’s Degree

Quickstart Guides:

29. Vegan Catering Services

Anyone who eats specialty diets knows how big of a pain it is to find good food — especially when it comes to catering services.

So if you value animal cruelty and making nutritional tasty meals, vegan catering might be for you.

Growing at 6.4% year over year, it’s definitely a profitable business idea.

Great for People Who:

  • Thrive under pressure
  • Enjoy customer service
  • Understand nutrition and menu preparation

Quickstart Guides:

30. Donut Food Truck

Food truck image from Canva

The US food truck industry is predicted to grow 3.4% a year and is currently worth around $1.2 billion.

But what better way than to bring donuts directly to the community?

Great for People Who:

  • Enjoy running a small business
  • Love to travel and make food
  • Can swing the startup costs

Quickstart Guides:

31. Online Dating Consultant

Who doesn’t want a dating advantage?

With over 30% of Americans using a dating site or app and growing, there’s no shortage of clientele.

Helping those meet and develop relationships is a noble cause and developed into a rewarding, lucrative business over the course of the years.

Great for People Who:

  • Have lots of empathy
  • Want to help others
  • Understand successful dating/relationships

Quickstart Guides:

32. YouTube Voiceover Artist

voice over image from Canva

By 2025, the number of YouTube users is expected to reach 2.9 billion. That means there’s an enormous appetite for voiceover artists.

From animation to public service announcements to tech reviews, they all require a unique voice.

Why not yours?

Great for People Who:

  • Self-start
  • Can confidently speak
  • Want to freelance

Quickstart Guides:

33. Small Business Incubator

Did you know that only 78.5% of small businesses survive their first year?

Starting a small business is definitely no easy task, and a small business incubator can help. Consulting, networking, regulation advice, marketing, social media management, office space, and more all need to come together for a business to succeed.

Great for People Who:

  • Want to help businesses get off the ground
  • Have previous startup business knowledge
  • Can think creatively

Quickstart Guides:

34. Nano Brewery

Brewery image from Canva

You’ve dreamed about your own brewery for… well, forever. Until that is, you saw the price tag!

Enter the nano brewery.

Smaller than a microbrewery, nano breweries produce beer every other day, which is a low-effort commitment, and a great startup business idea.

We’re talking about enough suds for a small Friday/Saturday operation, which keeps the operating costs down, too.

Great for People Who:

  • Enjoy bartending
  • Can navigate permits, licenses, etc.
  • And, you guessed it, love to brew beer

Quickstart Guides:

35. Become a Family Travel Planner

A successful family trip doesn’t happen by accident. Goal setting and planning and budgeting are all needed.

A travel planner is like an aspirin — a small purchase that makes the travel headache go away!

Great for People Who:

  • Are detail-oriented
  • Enjoy customer service and planning
  • Love to travel

Quickstart Guides:

36. Offer Handyman Services

handyman image from Canva

The ability to unclog a drain may as well be rocket science to some people.

But not you, handyperson!

Handyman services are projected to reach $1.65 billion by 2032, so now’s a great time to start a handyman business.

Great for People Who:

  • You guessed it, are handy
  • Enjoy customer service
  • Can market themselves

Quickstart Guides:

Take a Few Small Business Ideas and Run With Them

Hopefully, with this meticulously curated list, you’ll find a few small business ideas that tickles your interest.

So pick a couple.

One or three or six.

And then go try them on for size.

Pretty soon you’ll look back at today, a successful business owner, and wonder why you took so long to get started.

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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

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ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

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How to Build Trust and Transparency With Your Customers While Taking Their Data

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How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own.

Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences.

You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and personalized customer journey. However, this need is at odds with the growing concerns surrounding customer privacy. Now, more than ever, customers are growing increasingly protective of their personal data.

According to a survey conducted by Gartner, consumers are less comfortable with brands collecting other types of data, including browsing history. Only 27% of respondents feel comfortable sharing information pertaining to their employment, financial data and personal health.

Users know the risks associated with their personal information fueled by various privacy breaches, data thefts and increasing regulatory scrutiny. Hence, businesses striving to innovate and meet customer demands must navigate the complexities of privacy protection since customers trust brands that value their privacy security.

On the other hand, the stringent privacy regulations, including the GDPR and CCPA, are even more concerning. These regulations demand businesses to collect, store, and manage customer data securely. Failing to adhere may entitle the business to pay hefty fines and even reputational damages.

In a nutshell, if a business wishes to jump on the innovation bandwagon, it can’t ignore the inherent privacy risks, especially when collecting vast amounts of customer data. Let’s unpack why businesses must be more vigilant about customer data security and privacy when innovating and learn how to navigate this complex landscape.

Related: Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Why you need to innovate with privacy on top of mind

Delivering seamless user experiences is vital, but ignoring privacy security wouldn’t please your users. Stats reveal that users worldwide are more concerned about their privacy than ever and wish to do more to protect it.

On the other hand, when we see things from an organization’s perspective, they have a typical mindset of invoking technology’s true potential to innovate for improving user experiences. However, ignoring privacy and security could be the worst strategy in today’s business landscape, especially when your customers know the importance of their privacy.

No matter how unreasonable it may seem to prioritize privacy in today’s world, where data-driven decisions dominate, embracing privacy protection can eventually open up new avenues for growth and innovation.

Users are more likely to engage with digital platforms and applications when they trust that their privacy is respected and their personal data is secure. They love to share personal information, along with their preferences and participate in innovative initiatives.

Consequently, a deeper understanding of user preferences and needs helps businesses develop effective and targeted innovations.

Why ignoring privacy regulations will spell trouble for your business

The relationship between innovation and privacy is quite evident. As organizations navigate their technological advancement journey, privacy regulations guide them toward a sustainable future where innovation does not affect or compromise users’ fundamental rights.

Whether it’s CCPA or GDPR, every regulation guards privacy rights and protects organizations from legal obligations. Furthermore, organizations that cater to customers across the globe shouldn’t ignore the importance of adhering to various data privacy regulations, as failing to do so may entitle them to pay hefty fines.

What’s worrisome is that if your organization’s reputation is tarnished for not adhering to global privacy compliances, your potential customers won’t trust you and will inch toward your competitors with all the necessary compliances in place.

And regarding innovation, you can freely collect essential information about users, and they won’t mind if you adhere to the latest data privacy and security regulations.

Strategies for privacy-driven innovation

1. Prioritizing a privacy-first mindset

Organizations that don’t prioritize privacy at every stage of their product development and innovation initiatives will not be able to win customer trust.

Hence, it’s essential to lay the foundation of your product by equally emphasizing privacy along with other aspects, including user experience, usability, compliance and marketing. Collaborating development, security, user experience and marketing teams to emphasize privacy security is perhaps the need of the hour for every business striving for success.

2. Prioritize transparency tactics — communicate clearly, win trust

If you establish clear communication with your customers regarding data collection, usage and protection, you can quickly win customer trust and loyalty. Most customers are reluctant to share their personal information just because they aren’t sure why an organization is demanding it in the first place.

Once they’re comfortable sharing essential information, you can use this data to drive meaningful innovation, such as offering personalized recommendations, suggesting products/services based on their preferences, and more.

3. Tap the potential of technology

Embracing cutting-edge privacy-enhancing tools and technologies can help you navigate your innovation journey seamlessly. Using robust privacy management tools, identity management platforms and multi-factor authentication can eventually help build lasting customer trust and loyalty.

Furthermore, using cloud platforms to scale rapidly would further enhance user experience without compromising security.

4. Optimize data collection

A data-minimization approach in which organizations collect only essential data and maximize its value helps deliver impactful results. Admit it: No innovation is possible without knowing what your customers want and their pain points. Effectively analyzing essential data can help boost targeted innovation efforts, ensuring impactful outcomes.

5. Skyrocket innovation with powerful partnerships

Last but not least, collaborating with privacy experts, regulatory bodies, and industry peers to exchange knowledge and best practices can accelerate your innovation efforts. Businesses can embark on an innovation journey flawlessly through collective support and expertise.

Related: This Unique Marketing Strategy Is Winning in 2024 — Here’s Why (and How You Can Implement It Successfully)

Navigating the nexus of innovation and privacy

While navigating the innovation landscape, organizations shouldn’t overlook the undeniable nexus between innovation and privacy. Hence, ignoring privacy while pursuing innovation could hamper customer trust and lead to legal obligations.

Emphasizing a privacy-first mindset, coupled with transparent communication and technological advancement, are undoubtedly pivotal strategies for unlocking the true potential of innovation while safeguarding customer privacy.

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

  • Knowing your audience and its pain points and desires.
  • Creating emails that respond to those specific needs.
  • Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

  • Newsletters can be longer and cover several pieces of information in more depth.
  • Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
  • Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

  • Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
  • Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
  • Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

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