ByteDance CFO assumes role as new TikTok CEO

Eight months after former TikTok CEO Kevin Mayer quit in the midst of a full-court press from the Trump administration against the Chinese-owned social media giant, TikTok finally has a…

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How to Use Your Customers as Your Marketing Resources

When asked about marketing resources, not a lot of professionals will say, customers. Instead, most businesses will talk about their ad campaigns on social media or search ads. Thinking about…

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Google AdWords: Reaching Your Ideal Audience With Ad Targeting

When it comes to setting up a Google AdWords campaign, most businesses are focused on ensuring that they are competing for the right keywords with the proper ad groups.What most…

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Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a…

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Google Maps takes on Facebook with launch of its own news feed

People are getting frustrated that Stories are everywhere now, but Google Maps is keeping it old school. Instead of adding tiny circles to the top of the app’s screen, Google…

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The 20 Major Affiliate Marketing Tips To Build a Profitable Business

For some people, affiliate marketing is a major source of income. The concept behind it is that people market other people’s products and services through an affiliate program. If they’re…

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Facebook launches Facebook Business Suite, an app for managing business accounts across Facebook, Instagram and Messenger

Facebook this morning launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger. The…

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Five tips on how small retail businesses can increase footfall with PPC advertising

By Rashed Khan, PPC director at a UK-based PPC agency Pepper PPC advertising allows businesses to pay money for their ad to be shown on the Google search results pages….

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WeWork-owned Meetup confirms restructuring, layoffs

WeWork’s efforts to cut costs following the ouster of its chief executive officer and a delayed initial public offering looks to be impacting its subsidiaries. Meetup, which WeWork acquired for…

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Bosun Tijani talks strategy as CEO of Africa’s new largest tech hub

With CcHub‘s acquisition of iHub in September, Nigerian Bosun Tijani is at the helm of (arguably) the largest tech network in Africa. He is now CEO of both organizations, including…

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