AFFILIATE MARKETING
6 ways inflation has impacted the affiliate marketing industry | Awin | Open Mic

It’s nigh on impossible to ignore the word “inflation” as the world closes the chapter on Q1 2023, and for good reason. Rising inflation started its upwards trajectory in early 2021 and, at the time of writing, the UK CPIH stands at 8.8%. Whilst extraneous factors such as the Ukraine-Russia conflict have undoubtedly contributed to this monumental rise, affiliate marketing is in the unique position of having a first-hand grasp of consumer habits and trends over these two years. So what have we learned?
1. Consumers are conscious of spending
Over the course of 2022 Awin data shows consumers spent more time shopping and less time converting. Direct comparisons of the UK’s CPIH and conversion rates illustrate a clear and definitive trend. As CPIH increased, retail conversion rates slumped, most notably in October 2022, CIPH peaked at 9.6%, resulting in a sharp decline in the number of conversions. Traffic indicates consumers were still searching for products, but felt far less inclined to convert. This trend was somewhat expected, as consumers mitigated reductions in disposable income and considered product value versus price.
2. Content is king
With consumer confidence hitting an all-time low, influencers and content creators accrued great responsibility to remain authentic and relatable to their audiences. Whilst 2022/23 year-on-year performance growth can be attributed to a limited 2021 performance (as result of the pandemic), nano and micro influencers now play a greater role than ever before. The uniqueness of the influencer publisher category not only boasts a diverse creator portfolio but consists of smaller, niche influencers who have an audience base of highly engaged, highly trusting and highly influenced followers. As a result, the influencer content share on Awin’s platform between 2021 and 2022 increased from 15.5% to 17% and has not slowed in 2023.
3. Sustainability has taken a back seat
A sector that has borne the brunt of reduced consumer spending perhaps more than others is sustainability. Since the outbreak of the Ukraine-Russia conflict, performance from green-eco brands has seen a downward decline in light of increased inflation. Whilst there is evidence to support that consumers are intent on returning to their sustainable ways once the cost-of-living crisis is over, 48% of UK consumers now state that they simply cannot afford the increased associated costs that come with a sustainable lifestyle, resulting in a temporary slowdown for the up and coming industry.
4. Brands are less likely to offer discounts
Content creators and editorial affiliates are eating up the publisher vertical share, bringing into question the value and importance of discounting in 2023. With increased supplier and production costs, general trends suggest that brands are far less likely to discount overall. In fact, Awin data revealed Cyber Week retail sales in 2022 saw a 20% reduction in the number of discount code or vouchers redeemed versus 2021. Whilst retailer discounts are seemingly less prolific – especially around key periods – as margins return, discounting and promotions will undoubtedly remain an important staple in any marketer’s repertoire.
5. Affiliate remains robust in an unstable market
The cost-of-living crisis has undoubtedly introduced new challenges for marketers, however, affiliate marketing remains a growth driver. A recent UK survey that consisted of all major affiliate networks revealed how the channel is used and valued. It comes as little surprise that brands expect affiliate ad spend to grow well into 2023, given the incredibly strong ROI the channel achieves in comparison to other forms of digital marketing. The transparency of the channel and the low-risk, pay-on-performance model allows marketers to make clear and decisive decisions around spend, especially at a time of increased scrutiny of everyone’s marketing budgets.
6. Tech transforming the affiliate space
The channel has witnessed the proliferation of technology partners; an innovative, pioneering vertical driving growth throughout the cost-of-living crisis. In 2022 alone, Intent.ly, Envolve, Uniqodo, Upsellit and Revlifter generated nearly 1.5m sales across the Awin platform and saw +60% increase in sales year-on-year. To a certain extent, the current economic crisis is the perfect storm to utilize these partners; enhancing the online consumer experience by delivering personalised experiences, driving on-site interaction, increasing conversions and keeping ROI high on a low-risk performance model. With these factors considered it is unsurprising to see that technology is transforming the affiliate space.
Navigating 2023 as marketers
2023 will continue to present unprecedented challenges, and the cost-of-living crisis is unlikely to diminish anytime soon. Trends that appeared last year are likely to carry into 2024. However, marketing is in a new state of flux, whilst comparisons to the economic recession of 2008 are common and just, the world has changed dramatically. Affiliate marketing continues to diversify and strengthen its partner portfolio, prepared to ride out the inflation wave.
By Alfie Staples, global insights manager
AFFILIATE MARKETING
10 best pet gifts that dogs and cats will love (and their owners, too)
ByAmanda Saintina
Sunday, December 3, 2023 6:19PM

This is an image of a goodybox from Chewy, a pet carrier, pet necklaces and a Furbo video camera.
creativeContent
As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*
Our pets are companions we hold near and dear to our hearts. Chances are, you or someone you know refers to their dog as their fur baby or cherishes their cats. Our pets keep us company and provide unconditional love, which is why they should be celebrated. Finding gifts for your four-legged friend can be difficult (especially if they’re picky), which is why we have your back. From holiday boxes full of toys and treats to functional gifts that will make pet care easy, there is something for any pet owner.
Best Gifts for Cats and Dogs

Goody Box Holiday Dog Toys & Treats
I love this Goody Box of Holiday Dog Toys and Treats because you get more value for a lower price. The toys are a great way to bond with your pet and try out popular holiday-themed treats before you commit to buying the full-size product. It also comes in two different sizes for small and large dogs.

Goody Box Holiday Cat Toys & Treats
This holiday-themed Goody Box has a great selection of tasty treats for your feline fur baby. I love that you get a lot of value for your money. The box includes: a penguin plush toy; a pack of 10 bouncy, holiday-colored spring toys; a foldable play tunnel; and delicious treats from Temptations and Hartz Delectables. Plus, all three toys include catnip, which is a nice treat.

Merry Makings 12-Day Cat Toy Advent Calendar
This cat toy advent calendar is sure to make your cat feel special this month with plush toys filled with catnip. We love the variety of items available in this calendar in different shapes, sizes, and colors to keep your feline friend engaged.

Frisco Flip Sequin Naughty/Nice List Dog & Cat Hoodie
Is your four-legged friend naughty or nice? If you love dressing up your pet this is the perfect hoodie to keep them in festive fashion.

K&H Pet Products Cat & Dog Bed Warmer
My pup loves curling up under the sunny spots near my window. If your pet does the same, a bed warmer will be the perfect gift to keep them cozy this winter. This bed warmer comes in sizes ranging from small to giant and can be easily placed in any pet bed.
Best Gifts for Pet Lovers

Leaving your pets at home can be stressful, especially if you have an anxious pup or a pup that likes to get into trouble. This 360-degree dog camera is Amazon’s choice for pet cameras and a pet owner favorite. This camera rotates to keep your dog in view at all times, so you can be home even when you’re not.

‘Tell Your Dog I Said Hi’ T-Shirt
For the person who loves your fur baby more than you, lol. I love this T-shirt because it is lighthearted and something a friend or pet lover would appreciate.

2.8L Pet Fountain with Smart Pump
It can be hard to keep your pet interested in their drinking bowl or even make sure they are getting the hydration they need. This pet fountain has two different flows: a flower waterfall (similar to a faucet) and a gentle fountain. This is perfect to keep your pets hydrated and engaged.

Anavia Personalized Pet Portrait Necklace
This sentimental gift is a #1 best seller on Amazon. A personalized gift can mean the world to the person receiving it. What I love about this necklace is the unique sketch style of the portrait and how it can be used as a keepsake for a friend who may have lost a pet.

ROVERLUND Airline-Compliant Pet Carrier
These carriers make life easier for jet-setting pet owners. These carriers are stylish and come in six different colors, but that’s not even the best part about this bag. They have a leak-proof bottom, so you won’t have to worry about any accidents, and the shoulder strap turns into a durable leash for your pup.
*By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, is not selling or distributing them, and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.
AFFILIATE MARKETING
The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!
This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.
How to invest in Synthesia stocks: Navigating the basics
Introducing Synthesia – Image via Synthesia
Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex.
Here’s a guide to help you navigate the potential avenues for investing in Synthesia.
Step 1: Understanding the company’s status
Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.
Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.
If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.
Step 2: Explore avenues for investment
Before investing, take a look at the wide range of investment avenues available to you:
- Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
- Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
- Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
- Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.
Step 3: Assess eligibility and requirements
Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.
Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.
Step 4: Consult financial experts
Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.
Step 5: Monitor your investment
Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.
Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.
Considerations before investing
- Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
- Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
- Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
- Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
- Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.
For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

Considerations before investing in Synthesia
Investing in Synthesia’s services: An alternate approach
An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:
1. Creating commercial videos for brands
One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services.
As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.
2. Affiliate marketing with AI videos
Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions.
By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.
Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.
3. Comparison and review videos
Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector.
In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences.
By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.
4. Targeted content creation
An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online.
Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus.
Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

Navigating the right ways to invest in the services of Synthesia
Conclusion
Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.
AFFILIATE MARKETING
5+ High-Earning High-Ticket Affiliate Marketing Programs
Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »
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