Coronavirus and the paid search sector: How businesses are gearing up to come out the other side

Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around…

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A look at performance post Google’s average position sunset: Top vs side

Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at…

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11 Proven PPC strategies for your ecommerce site

This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that…

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Five search reports for ecommerce you can pull now to prep for Q4

Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s time to start getting…

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