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9 Clever Ways to Leverage AI in 2023



9 Clever Ways to Leverage AI in 2023

Are you looking for a side hustle that you can do from the comfort of your own home? Building an online business is a great way to bring in extra cash – or a full-time income. Generative AI promises to make the whole process of opening the doors of an online business easier than ever. How can you leverage ChatGPT for online business endeavors? 

Make good use of the tools available to build your small business from the ground up. Some of these tips may even help other established online businesses achieve greater success in building their brand. 

Let’s dive in. 

Brainstorm New Ideas for Marketing or Products

ChatGPT can help you with every step of the process of opening a new online business – starting with the brainstorming phase. You can tell the software a bit about your proposed business and ask what types of products might appeal to your audience. 

For example, you can feed the AI tool a prompt like:

  • Give me three product ideas for a clothing business geared toward college students
  • Give me three product ideas for a shop catering to small dogs
  • Give me five product ideas for a cleaning business

Once you come up with the products, the Chat GPT software from Open AI can also help you with the actual marketing of your product. Prompt the artificial intelligence to give you ideas on where and how to market and copy that you can use for customer-facing advertisements. 

Understand the Wants and Needs of a Target Audience

On the other hand, you may already have a product for your online businesses in mind. If this is the case, you can reverse engineer your way into finding the right target audience. Chat GPT can help your online business by suggesting who to market to. 

All you have to do is define your product and then prompt it: “Who should I market my product to?” Fill in the space for “product” with the item that you’ll be selling. 

ChatGPT will do the heavy lifting of recommending several potential target audiences, making your marketing easier than ever. 

From there, if you plan to sell physical products, you can use a tool like Jungle Scout to nail down further the specifics of a target audience or niche, and even gain valuable historical sales data.

Use ChatGPT for Web Design Suggestions

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There’s no way around it: if you want an online business, you need a website. ChatGPT can’t build a website for you, but it can help you design one. Skip hiring a fancy web designer and experiment independently with OpenAI ChatGPT. 

How does it work? 

ChatGPT can give you ideas for your website’s overall design and aesthetic. It might recommend a specific layout, an overall color scheme, or a design. You can always drill down further if you like some of its suggestions. 

The other perk to using ChatGPT for web design is that it’s capable of writing code. Once you’re happy with the suggestions that it gives you, all you have to do is ask the machine learning tool to write the code in the format that you need.

But don’t forget that you can also use a platform like Podia to help you quickly get your online business off the ground and start selling. Learn more in our full Podia review, but it’s worth checking out – especially for beginners.

Write Compelling Product Descriptions

A product description is an often overlooked part of digital marketing. The good news is that the AI technology contained within ChatGPT can help your online business to write these quickly and effectively. 

First, you’ll need to ensure you’ve done some of the heavy lifting in the earlier suggestions used with ChatGPT for online business, such as defining your target audience and selecting a product to sell. 

With this taken care of, you can ask ChatGPT to write a succinct and highly effective product description. Be specific when you prompt ChatGPT, asking it to do something like this: “Create a product description for a canvas tote bag designed for busy students to carry their technology safely to class.” 

From here, you can refine what Chat GPT gives you and make it your own. If you aren’t confident in your own writing abilities, you can ask the AI tool to rephrase certain parts, highlight features of your unique product, or expand the text that it gives you.

Don’t forget to ask it to add a call to action! 

Customer Service Chatbot 

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Are you tired of trying to handle your customer inquiries entirely alone? You can use the AI model to create a chatbot that understands your most frequently asked questions and can respond to them without your input. 

Previously, creating technology that offered customer support was time-consuming and expensive. A ChatGPT chatbot can make this experience much easier. 

Teach the tool how to answer questions that your customers ask. It may not always be able to help with customer inquiries, but it saves you lots of valuable time on those questions that don’t require a human touch. 

Take some time to comb through your online support tickets to develop a list of the most frequently asked questions. Then, use these as a framework to teach the chatbot how to respond to them.

If your online business is still so new that you don’t have a record of support tickets, try to predict what questions your customers will ask or even ask ChatGPT to brainstorm some ideas. 

Create Content to Establish Your Business as an Authority

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Content marketing is one of the easiest ways to establish your brand as an authority, but creating content can be time-consuming. Save yourself hours of slaving away over your keyboard trying to wordsmith the perfect blog post. Use the natural language processing of Chat GPT instead. 

ChatGPT can be used for every stage of content marketing, from title ideation to the actual drafting of your content. All you have to do is let it know what your brand is, what products or services you sell, and ask for ideas. 

With a title in mind, you can guide the ChatGPT chatbot to produce the type of content you want by giving it a few bullet points. Ask it for a blog post of your desired length, and you’ll have a piece of content you can post from start to finish in a few minutes. 

You can also use it to create content that you can sell, such as an ebook. Long-form content gives you a new platform where you can start to establish your voice. Not to mention, a book on a topic related to your product or service can give your online business a sense of credibility. People are impressed by books!

If you want to write a book using ChatGPT, see our full guide here to refine the text and create something you’re happy with and proud of. 

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If copywriting isn’t your forte, you might want to turn to this AI tool to help you craft compelling advertisements for social media or as a Google Ad. Simply give it the promotion you want to advertise and the platform you want to use it on. 

ChatGPT is trained to know the subtle differences in each advertisement platform’s requirements. This allows it to generate the perfect ad that needs minimal input from you. 

For example, you can ask ChatGPT to: “Write a Facebook ad for a 25% discount on a messenger bag aimed at college students.” 

While it does often write compelling copy from the start, you might need to tweak it a little bit to achieve your desired result. You can always create a new prompt for the language model, asking it to be more specific or to lean into a certain aspect of the ad with a future iteration.

Build Your Email List

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Did you know that 59 percent of people say email marketing influences buying decisions? Unlike social media marketing, where the platform technically owns your audience, an email list belongs to you alone. The question is: how can you build your email list? 

ChatGPT for online business formation makes it easier than ever to collect email addresses and engage with your audience. You can use it to create a lead magnet in a matter of minutes, giving your customers incentive to part with their email address and grant you permission to market to them.

A lead magnet could be anything from a short ebook to exclusive content you don’t publish on your website or social media.

From here, you can use ChatGPT to create a series of marketing emails to nurture those leads from cold to sold. 

You can continue to use ChatGPT to write your regular email newsletters, giving you extra space in your fans’ inboxes. This is a great way to tie in some of those promotional ideas you came up with in the last step. The people on your email list are already fans, so a discount might be the push they need to actually buy. 

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We would be remiss if we didn’t discuss how ChatGPT can help you with social media marketing. In an earlier section, we discussed how it can generate advertisements which is a great starting point. However, you can also use Chat GPT to build up your brand and connect with your audience more deeply. 

Creating ideas for what to post on social media can be time-consuming. You need to do research for images, hooks, and fresh content. 

Now, you can eliminate those steps with the conversational AI found in ChatGPT for online business. 

Get ideas for what you can post on social media with just a few taps on the keyboard. Prompt the tool to give you five or ten ideas for Facebook posts about your product. If Facebook isn’t where your audience is, you can substitute it for Instagram, Twitter, or other social media sites. 

When you like an idea that it offers, you can ask it to write the post for you. Chances are that you’ll find the chatbot to be quite clever and catchy, hitting the nail on the head right out of the gate.

All you have to do is copy and paste it into your social media scheduler.

A Final Word: How Will You Use ChatGPT for an Online Business? 

Building an online business is a lucrative way to earn a living or to start as a side hustle. Where it used to require heavy lifting, lots of research, and time spent wordsmithing your copy to perfection, ChatGPT makes it easy to get started. 

You can leverage this AI technology from defining your product or service to marketing it, saving you valuable time to get more out of your business. 

Could ChatGPT be the tool you need to finally start improving the customer experience for your brand and make more sales? 

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Best deals this week: Get up to 40% off brands like Xbox, Hydro Flask, KitchenAid



ByChi Tran WLS logo

Friday, December 1, 2023 5:33PM

Best deals this week Get up to 40 off brands

An image of Xbox, KitchenAid mixer, Hydro Flask and Airtag.


As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Christmas is coming, and with that comes some great weekly sales for your holiday and Christmas gift shopping. Below, we’ve rounded up the five best deals you can shop for right now. Like all sales, the discounted rates mentioned below may go up at any time, so make sure to fill your carts up soon before they expire. Each deal is also vetted by our team of deal experts, so you know the products you’re buying are either top-rated, staff favorites or from a brand we trust.

Best deals of the week

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Anker Soundcore 2 Portable Bluetooth Speaker

Highly affordable yet mightily powerful, the Anker Soundcore 2 will solve all of your speaker needs without breaking the bank.

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KitchenAid Ultra Power Hand Mixer

One of the bestselling products during Amazon’s Black Friday week, the KitchenAid Ultra Power Hand Mixer is currently still on sale for all your baking and whisking needs.

Apple AirTag 4 Pack d65f3348 4afe 4667 bc2c 85651b97df3b.4bff1ee59f291884e1b9c75b19e98770

This amazing value deal for the 4-pack AirTag is perfect for the family to keep track of all their belongings.

1701455163 625 Best deals this week Get up to 40 off brands

The Hydro Flask stainless steel is on sale for all your water needs throughout the holidays.

Xbox Series X Diablo IV Bundle 80ba5433 10ff 4d14 a7a4 cc2649179b8d.0eda67c3168767aeeccf31aa1e75e227

Xbox Series X – Diablo IV Bundle

The Xbox Series X Diablo IV Bundle is one of the bestselling Walmart items this past week, so get your bundle at its lowest price just in time for the holiday season.

By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

Copyright © 2023 WLS-TV. All Rights Reserved.

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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value



With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs.

The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. 

But unlike traditional affiliate models—where retailers like Amazon pay publishers like Wirecutter on a cost-per-acquisition basis each time a customer makes a purchase—The Sporting News uses a revenue-share structure, meaning that it receives a percentage of the lifetime value of the new customers it sends to gambling operators.

“When it comes to delivering a customer to a platform with a longer use case, it is short-sighted to take a one-time fee,” The Sporting News CEO Rich Routman said. “If I send someone to a streaming platform, and they spend $10 a month for five years, why would I take a $20 bounty? I’ll take $2 a month for five years.”

The model enables The Sporting News to act more as a long-term partner to the sportsbooks it works with, sharing in their successes by generating revenue when their referrals spend money. This year, the sports-betting industry in the U.S. is projected to generate $7.62 billion in revenue, according to Statista.

Interest in this kind of model has risen as publishers look to diversify their revenue streams.

While affiliate marketing and commerce are critical in these efforts, they are challenging because publishers have to stack up thousands—if not millions—of individual purchases to make the operation worthwhile. 

But revenue-share models let publishers generate recurring income from the customers they generate while placing the onus on them to source quality referrals—a dynamic similar to performance advertising.

Potential in other publishing sectors

The revenue-share model is commonplace in Europe, where the sports-betting market is more mature. The Dutch firm Better Collective, for instance, projects 2023 revenues of $345 million, according to company filings.

But it’s rarer in the U.S., where gambling on sporting events became legal federally just five years ago. So far, only sports publishers have embraced the model, as it functions best in industries in which customers have high lifetime values.

But there is no technical reason why it wouldn’t suit other media companies with similar market dynamics, such as software sales or subscription services, said Bryce Widelitz, vice president of publisher innovation at partnerships management platform

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How Creators Are Powering Social Commerce



How Creators Are Powering Social Commerce


In the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce.

At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce.

From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.

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