Increased brand awareness is something that every company strives to obtain. Brand awareness is a term used to describe the degree customers can recognize a product...
Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing...
Online shopping is booming as people become more comfortable buying online as opposed to in-store. It’s easy, comfortable, and convenient, with the possibility of finding a...
Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has undergone a drastic shift. No longer can marketers rely on traditional marketing channels...
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious....
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone.
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key...
While many big brands test virtual storefronts, NFT drops and other metaverse activations, what does this mean for B2B marketers? The B2B playbook will evolve to...
Mobile marketing platform InMobi has chosen Infutor as a data partner. It will supplement the first-party demographic data on its platform with data from Infutor’s True...
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.