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What Kind of Website Should I Make for Affiliate Marketing?



What Kind of Website Should I Make for Affiliate Marketing?

Affiliate marketing is the most important customer acquisition channel for 20% of brand marketers. 54% rank it among their top three channels. This is more than organic/paid search (16%) and display ads (15%).” Source:; “17 Affiliate Marketing Statistics You Need to Know In 2023.”

I. Introduction

There are so many ways to make money online, and one of the easiest for anyone to start is through affiliate marketing.

It also requires very little starting capital and can give you a quite reasonable return on investment.

For those who still don’t know what affiliate marketing is, we can generally define it as promoting other people’s products and earning a commission for each sale made through your unique affiliate link.

One of the common ways affiliate marketers promote their affiliate products is by having a website.

Having a website allows you to create content that promotes the products you are affiliated with, and it also gives you a platform to build an audience that trusts your recommendations.   

The question now is, what kind of website should you make for affiliate marketing? The next few subtopics will be discussed about this.

You may also be interested in reading “What Does an Affiliate Marketer Do?“ or “Can Blogging Be a Full-Time Job?

II. What Kind of Website Should You Make for Affiliate Marketing

Now let us look at a few different types of websites that you can make for your affiliate marketing business.

Each of them has its pros and cons for you to consider.

There is nothing right or wrong here. It all depends on your preferences and marketing strategy for which one is the best for you.

A. Blogs

The first one is a blog or weblog. This is a famous and regularly used type of website among affiliate marketers.

The main difference between a blog and a traditional static website is that a blog will be regularly updated with fresh content.

That is why blogging is one of the effective ways for you to promote your affiliate products.

In fact, blogging is now widely used by many business owners either small or big to reach their audience and target market.

By writing a blog, you can show that you are an expert in your field and get to know your readers. 

This can lead to increased trust and, ultimately, more sales of your affiliate products.

Any niche can have a blog. However, it’s best if the niche of your blog is related to the affiliate products you want to sell. 

For example, if you are interested in promoting gardening-related products such as gardening books, gardening tools, or gardening input, then your blog niche should be about gardening.

In your blog, you can talk about gardening tips and techniques, review gardening tools, and talk about anything else that might interest your audience. 

Once you have significant readers and they love what you are sharing on your blog, you will then be able to make money from affiliate marketing.

1. Pros of Making a Blog

Having a blog for your affiliate marketing will give you a lot of advantages. 

Below are some of the advantages of having a blog:

a)  Unlike the traditional e-commerce website, having a blog will give you a platform for you to showcase your expertise in the niche that you are working in.

This can be achieved by constantly writing or creating useful and helpful content for your blog audience.

b)) Secondly, as a result of the useful and helpful content in your blog, you automatically build trust with your blog’s audience. 

By building trust with your audience, you make it more likely that they will come back to your blog for more content and maybe even share it with other people. 

This can lead to an increase in traffic as well as affiliate sales.

 c) Finally, having a blog can also help increase your website’s search engine rankings and drive more traffic to your site.

2. Cons of Making a Blog

While having a blog will give you a lot of advantages, it does mean everything about it is good.

There are also a few disadvantages to it. Some of them are as follows:

a) When you have a blog, you need to constantly update it with fresh content.

There are a few processes that you need to follow in order to produce good content so that it will be worth the time that you spent on it.

Some processes are keyword research, facts research, keyword optimization, and the suitable length of your content.

As a result, whether you like it to not, you always need to be working on the content creation process to regularly update your blog.

b) Secondly, once your blog grows bigger, it might also increase the cost of maintaining it.

Some costs that may incur afterward are larger hosting services, article writing services, and plugins or software subscriptions.

B. Niche Sites

A picture of a person typing on a laptop.
Photo by Kenny Eliason on Unsplash

The second type of website that is commonly used by affiliate marketers is the niche website.

Unlike a blog, a niche website is a website that only focuses on a very specific niche in order to promote certain types of products or services.

For example, if an affiliate marketer is interested in promoting a razor blade, he or she will make a blog solely about it.

All the blog’s content will also be on that razor blade topic and nothing else.

Even the domain name of that blog will be closely related to the product name if not the same. For example

1. Pros of Making a Niche Site

a) One of the pros of making a niche site is that it allows you to target a specific audience and establish yourself as an expert in that area.

b)  Additionally, niche sites often have less competition than broader topics, making it easier to rank higher in search engines.

2. Cons of Making a Niche Site 

a) One of the cons of making a niche site includes the potential for limited audience reach and difficulty in monetizing the site if the niche is too narrow or obscure. 

c) Secondly, creating and maintaining quality content for a niche site can be time-consuming and require a significant amount of research.

C. Social Media Pages

1681169800 942 What Kind of Website Should I Make for Affiliate Marketing
Photo by Alexander Shatov on Unsplash

The next type of website that you can use to promote your affiliate product is social media pages.

You can choose any social media that allows you to create content and promote your affiliate products on it.

1. Pros of Making a Social Media Page

Some of the pros of using a social media page for your affiliate marketing are as follows:

a) One of the pros of making a social media page is that it can help you reach a wider audience and increase your chances of making sales. 

b) Social media platforms also often have built-in ways to track engagement and measure how well your marketing efforts are working. 

2. Cons of Making a Social Media Page

Some of the cons of using a social media page for affiliate marketing are:

a) It can be time-consuming to build a following and create engaging content.

b) There is also no guarantee of success as the algorithms of social media platforms are constantly changing. 

c) There is a risk of negative feedback or backlash from followers if they feel the content is too promotional or not genuine.

III. Factors for Choosing a Website for Affiliate Marketing

Once you have decided to make a website for your affiliate marketing, there are a few factors that need to be considered.

The reason for this is that it is important to choose a website that aligns with the values and interests of your target audience. 

Additionally, having a website that has a strong reputation and credibility can help build trust with your followers.

Some of the factors for you to consider are:

A. Choosing a Domain Name

Your domain name needs to be simple to pronounce, spell, and remember. It should also be relevant to your industry or niche and reflect your product, brand, or company name.

B. Design of the Website

The website should be visually appealing, simple to use, and consistent with the tone and style of your brand.

Also, it should be optimized for mobile devices and load quickly so that users can have a smooth experience. 

C. Tools and Resources Needed

Some of the tools and resources you might need are a content management system (CMS), hosting for your website, and a framework for responsive design. 

Additionally, it’s crucial to select options that are dependable and secure to ensure that the website functions properly and is secure.

IV. Conclusion

A. Summary of Types of Websites

In conclusion, websites can be categorized into various types based on their purpose and functionality. 

Each type is made for a different group of people and has its own features and look. 

Therefore, it is important for affiliate marketers to understand the purpose and target audience of the website before creating it. 

This ensures that the website meets its intended goals and provides a positive user experience.

B. Summary of Factors for Choosing a Website

When choosing a website, it’s important to think about things like what it’s for, who it’s for, how easy it is to use, and how it looks. 

These things can have a big effect on how the user feels and, in the end, on how successful the website is. 

Additionally, considering the website’s loading speed and mobile responsiveness is crucial, as they can impact the user experience and search engine rankings. 

It’s important to prioritize these factors to ensure a positive user experience and achieve the desired goals of the website.


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Invest in a Lifetime of Learning for $100



Invest in a Lifetime of Learning for $100

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

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Invest in a lifetime of learning with this lifetime membership to Skill Success, which is on sale for only $99.99 (reg. $540), the best price for this subscription online.

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The 7-Step ChatGPT Formula for Peak Productivity and Profit



The 7-Step ChatGPT Formula for Peak Productivity and Profit

Tackle AI’s toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, “The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World.” Click here to download your ‘Free AI Success Kit‘ and get your free chapter from his latest book today.

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How I Hit $100 Million in Annual Revenue By Being More Transparent



How I Hit $100 Million in Annual Revenue By Being More Transparent

Opinions expressed by Entrepreneur contributors are their own.

It’s a common nightmare — you’re walking through a busy hallway or giving a presentation only to look down and find yourself completely naked.

We’re inherently fearful of revealing too much about ourselves, and as an entrepreneur, this likely extends to your business as well.

But based on growing my own business from nothing to over $100 million in annual revenue, I can tell you less is not more when it comes to business transparency — more is more. Being open builds trust, and trust fosters customers and relationships in droves. The only exception is not giving away your trade secrets to competitors.

Here are three effective ways to build trust with clients and prospects by being more transparent (without leaving you feeling nightmarishly over-exposed).

Related: How Transparency In Business Leads to Customer Growth and Loyalty

1. Increase sales by 18% or more by increasing your Google reviews

Nearly everyone reads reviews before purchasing. One study found a whopping 93% of people read reviews before making a purchase, and on average, reviews produce an 18% uplift in sales. In today’s online landscape, people put almost as much weight on a Google review as they do on a personal recommendation.

The best way to increase your reviews is to simply ask! According to research, 70% of consumers will leave a review for a business when asked.

About four years ago, we had 486 reviews after servicing more than 90,000 clients. We started using Podium to send out texts or emails — based on customer preference — asking to leave a review on Google, the Better Business Bureau and Trustpilot.

By May 2024, we’d accumulated 2,312 five-star reviews, an increase of 375%. Keep in mind that our account managers have been very diligent about sending review requests to clients and only ask the clients most likely to give positive responses.

Another good way to increase reviews is to automate postcards at the close of an order thanking someone for their business and encouraging them to leave a review. A physical mailer is likely more effective than an email — one study that surveyed 1,200 consumers found that 76% trusted direct mail the most as opposed to online methods.

You might be wondering, “What about the negative reviews?” You’re always going to have a handful of bad reviews, but people look at the ratio of good vs. bad. If you have far more five-star reviews than one-star reviews, they’ll disregard the negative ones and assume it’s not the norm.

2. Improve lead generation by 105% by sharing your clients’ success stories

Sharing real marketing results has always been a priority for my business, PostcardMania. We currently have 944 marketing case studies and 139 video case studies that document real people sharing campaign specifics that led to more leads, revenue and new customers for their businesses.

We share these case studies far and wide with prospects via email and postcards in the mail to increase trust. But more recently, we began incorporating these stories into video social media ads. During a recent earnings call by Meta, CEO Mark Zuckerberg said 50% of all people’s time on Facebook and Instagram is spent watching videos, so naturally, we went that direction to gain more eyes on our services.

We put our 139 video case studies — real business owners talking about their successful campaigns — to work for us on Facebook and Instagram.

As a result, our social media leads doubled. In 2022, our average number of social media leads per week was 174, and then in 2023, the average lead count increased to 356 a week! That’s a 105% increase.

Of course, our use of social media in this case is part of a larger multi-channel marketing strategy that ties direct mail and digital ads together, so I suggest a similar approach if you want to see the same results (we’ve actually packaged our successful approach into a single affordable marketing bundle called Everywhere Small Business due to high demand from our clients to replicate this method). Campaigns that uniquely combine print and digital advertising using hyper-targeted mailing lists and lookalike audiences have been proven to work time and time again, so I highly recommend them.

It doesn’t matter what industry you are in, your customers’ success stories can be compiled and incorporated into your marketing plan to grow your customer base.

Related: How Problem-Solving Case Studies Help You Market Your Business

3. Convert prospects faster by dropping the velvet rope and inviting them in

Being transparent online will help build a positive image of your brand and bring in more customers — but you can also take this one step further and let prospects visit your business and interact with your products or services in person. One report revealed that 79% of customers want brands to go above and beyond what they are required to reveal and give more information, with two-thirds of them saying they would switch brands for more in-depth data.

At PostcardMania, we welcome clients to visit us and take a tour of our in-house printing facility. We also have a marketing conference twice a year where clients can meet their marketing consultants face-to-face and learn more about our business behind the scenes. These clients often end up being some of our best and longest-lasting relationships! You can do the same by hosting an event and opening your doors to the public. It doesn’t have to be a conference — you can start small with something as simple as a night of snacks and entertainment.

Related: 3 Ways to Personalize Your Marketing for Higher Engagement

Free samples are also a great way to show customers exactly what they are getting before they make a commitment. This doesn’t always apply to every business, but you can try to find a way to allow prospects to interact with your product or service on a deeper, more physical level.

Incorporate any of these tactics, and you’ll show prospects the most authentic side of you and your business. Believe me when I say trading in your fears about being super transparent for bold authenticity will reap real rewards in long-term growth and customer loyalty.

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