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Best affiliate marketing tools for beginners and pros 2023

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Best affiliate marketing tools for beginners and pros 2023

Brands can create reliable revenue streams with the right affiliate marketing tools. Whether you’re a merchant or publisher, affiliate marketing is an excellent way to find success online.

Affiliate marketing is for everyone from mommy bloggers to mega brands. This win-win business model has grown to a $19B industry with more than 80% of online brands offering an affiliate marketing program. Naturally, affiliate marketing tools are increasingly being used to convert customers across the web. These tools can simplify workflows on both sides of the affiliate partnership and create trustworthy paths to purchase for shoppers.
The affiliate marketer’s toolbox should be equipped with marketing apps for SEO, email marketing, analytics, and content optimization. Whether you’re running a recipe blog or building a cutting-edge review site, you’ll need powerful marketing tools to reach your goals. Let’s explore eight tools you can start using today.

Best affiliate marketing tools for beginners and pros 2023

1. Post Affiliate Pro

Best overall affiliate marketing tool

Post Affiliate Pro

Pros: Excellent integrations, Powerful tracking tools, Loaded with features

Cons: High learning curve, No social sharing, Expensive

Features: Advanced tracking links, affiliate management, integrated payments, marketing asset management

Cost: Plans starting at $129/mo

Post Affiliate Pro launched in 2004, a bonafide dinosaur in tech years. They are leaps and bounds more experienced in affiliate marketing than the competition and they’ve built a feature-packed platform to serve merchants. The platform hosts more than 30,000 customers worldwide and boasts 200+ integrations. Social sharing is notably absent from the tool but what it lacks there it makes up for in flexibility, enhanced tracking links, payment processing, and multi-level marketing options rebranded as Forced Tiers.

In Banner Manager, affiliate campaign assets are easily shared with publishers on the platform and banners come in all shapes and sizes. Empowering affiliates is one step and rewarding them is next. In Post Affiliate Pro merchants can award affiliates for all sorts of behaviors beyond just sales. Things like newsletter signups, registrations, and web traffic can all be monetized. There are also options for recurring commissions and split commissions between affiliates.

2. Affiliate Corner

Best affiliate marketing tool for beginners

Affiliate Corner

Affiliate Corner

Pros: Database of affiliate programs, Advanced filtering, Search by earning potential, One-time access fee

Cons: No commission tracking features,

Features: Thousands of affiliate programs, SEO support, Trend data,

Cost: Starting at $149 for lifetime access

Affiliate marketing is a big, broad term. If you’re a beginner, it can be a lot of information to dig through to get started. Are you going to focus on tech, food, or the wide world of Amazon? Do you want to reach audiences on social media, buy Google ads, write SEO articles, or are you trying to be the next Wirecutter? Before you jump into making content, identify your niche with Affiliate Corner.

Affiliate Corner is not just another affiliate program database, but you’ll appreciate the search features to sift through 3000+ programs and 115+ niches. While it’s not the largest affiliate database, the pricing makes this option a winner. Pro users can unlock insights about how what makes each affiliate program unique, and you can easily filter by earning potential, average order value, and profession. You can also get access to trend data and SEO keyword research to give you a simple path to start promoting content and making sales. If you need additional support, you can make a one-time purchase to access their video course.

3. Affilimate

Best affiliate marketing tool for commission tracking

Affilimate

Affilimate

Pros: Easy-to-use, Intuitive, Concierge onboarding experience

Cons: Price

Features: Heatmaps, Integrates with top affiliate networks, Aggregates all affiliate link data in one platform

Cost: Plans starting at $82/mo

The list of affiliate marketing programs is growing every day, which means new opportunities to make money and promote a wide range of products. Affilimate knows that it can be messy to manage lots of different affiliate programs so they created a single clean dashboard to manage it all.

The tool integrates with 100+ affiliate networks to help affiliates visualize a complete overview of their campaign metrics. Eliminating this step in the program management process frees you up to focus on things that convert sales like digital marketing, content optimization, page SEO, and lead generation. The tool is packed with other features like content analytics, affiliate link management, revenue attribution, and revision monitoring.

4. Ahrefs

Best affiliate marketing tool for SEO

Ahrefs

Ahrefs

Pros: Large keyword and backlink database, Data filtering, User-friendly

Cons: Expensive, Plan limits with overage fees

Features: Keyword research, Site auditing, Backlink analysis, Rank monitoring

Cost: Plans start at $83/mo

Every website needs an SEO strategy in 2023, and affiliate sites are no exception. Ahrefs is a digital marketing and SEO tool that helps you rank higher and get more traffic. There is no free trial but the company offers a free Webmaster Tools account for website owners. The tool offers ranking monitoring, keyword tools, link building, and a backlink checker.

Ahrefs has one of the largest databases of live links which gives them a competitive edge on backlink checking. Ahrefs puts a heavy emphasis on competitive analysis and offers strategies to beat those competitors in search rankings. This is important for any business but especially so for affiliate sites when you’re competing with the brands and other affiliates trying to convert the same customers.

5. Awin

Best affiliate network

Awin

Awin

Pros: Large affiliate and advertiser network, Advanced filtering, Easy-to-use dashboard

Cons: High learning curve, Long implementation, Sign-up fee

Features: Campaign management, Email marketing, Analytics, Social promotion

Cost: $50 per month

It’s easy to see why publishers flock to Awin to tap into its vast network of merchants and affiliate programs. Last year Awin affiliates earned a whopping $1.3B in commissions. Advertisers trust Awin to market their affiliate partnership opportunities to affiliates en masse. With more than 25,000 advertisers and 270,000 active affiliates, Awin is an obvious win for the best affiliate network. The platform is intuitive and easy to use and the support team is readily available to help users get set up. Publishers can easily find advertisers to work with and generate trackable links that are measured and reported in the analytics platform.

6. ThirstyAffiliates

Best affiliate plug-in

ThirstyAffiliates

ThirstyAffiliates

Pros: Easy link management, Automations, Amazon compliance tools

Cons: WordPress plug-in only

Features: Link cloaking, Auto-link keywords, Geolocation links,

Cost: Plans start at $199.50 per year

ThirstyAffiliates is an affiliate link management WordPress plug-in that gives you total control of your affiliate links. The tool allows you to cloak your links, protect yourself from commission hijacking, and easily insert your affiliate links throughout your blog posts. Link cloaking works by redirecting your unique URLs to different destination URLs.

Not only do cloaked links look pretty, but they are also more trustworthy to customers and have higher conversion rates. International audiences have a great experience with links due to automatic geolocation links serving up shoppable pages. Hello, geo-targeting! Links can also be easily uncloaked to comply with Amazon’s affiliate program rules. All in all, it’s an affordable tool that is great for WordPress websites looking to monetize their content.

7. Unbounce

Best affiliate marketing tool for landing pages

Unbounce

Unbounce

Pros: Variety of eCommerce integrations, 100+ templates, clean interface, AI features

Cons: Costly, Limited control of page design, Difficult to manage multiple landing pages

Features: AI landing page builder, Integrations, A/B testing, Brand style guide

Cost: Plans start at $74/mo

Websites and landing pages have two key differences. Websites are designed for open exploration while landing pages give customers a compelling focus. Focus is especially important for affiliate marketing when you are driving traffic for a specific product or service.

Enter Unbounce, a gorgeous landing page builder packed with landing page templates, AI writing support, and plenty of other features to boost your digital marketing efforts. You can add pop-ups and sticky bars to your landing page, A/B test creative, and connect to eCommerce platforms like Shopify and WooCommerce. Smart traffic features can also help users understand how pages are performing and identify behavior patterns in as few as 50 site visits.

8. AnyTrack

Best affiliate marketing tool for tracking ads, referrals, and affiliates

AnyTrack

AnyTrack

Pros: Track conversion across platforms, One-click integrations, No coding skills required

Cons: Learning curve, Price

Features: ROAS tracking, One tag for all your conversions, Google Analytics and Facebook API

Cost: From $50 monthly

Slogging through a sea of data to drill down on your affiliate link campaigns is time-consuming and tedious. If you need a simpler option, no further than AnyTrack! This all-in-one conversion tracking platform is excellent at attribution and helps users make sense of marketing metrics.

With AnyTrack, you can track conversions across all your channels – Google Ads, Meta Ads, Bing Ads, and more. That means no more trying to piece together your marketing performance from multiple platforms. AnyTrack also offers automated conversion tracking, so you can quickly discover insights and use them to generate better content. Plus, with advanced attribution modeling, you’ll know exactly which campaigns and channels are driving the most conversions. It’s like having a personal data analyst right at your fingertips!

What are the benefits of using affiliate marketing tools?

The affiliate marketing world is constantly growing. Upskilling and refreshing your toolset is a must if you want to stay ahead of the competition. The right tools can help automate and streamline many of the tedious and time-consuming tasks involved in managing an affiliate marketing program, freeing up time to focus on more strategic initiatives such as launching new marketing campaigns and finding new partners.

Whether it’s tracking and analyzing data, managing relationships with affiliates, or optimizing ad campaigns, there are a plethora of tools available on Product Hunt that can help marketers do their jobs more effectively. From comprehensive analytics platforms to powerful automation tools, the right affiliate marketing tools can help you save time, reduce costs, and ultimately drive more revenue for your business.

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Invest in Yourself with a Lifetime of StackSkills Courses for $29.97

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Invest in Yourself with a Lifetime of StackSkills Courses for $29.97

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

As a busy professional, finding time to invest in your education can be challenging. But what if you had lifetime access to an online learning platform that lets you learn whenever and wherever you want? That’s exactly what StackSkills offers—and right now, you can get lifetime access for just $29.97 (reg. $600).

StackSkills is an intuitive, user-friendly platform that’s perfect for anyone looking to enhance their skills without committing to a rigid schedule. Whether you’re a parent returning to the workforce, a business owner looking to gain new skills, or simply someone looking to keep up with ever-evolving industries, StackSkills provides the tools and flexibility you need to stay ahead.

With instant access to a pre-selected library of more than 1,000 courses—with new courses added monthly—there’s something for everyone. The platform’s range of beginner to advanced courses covers professional topics like IT, development, graphic design, finance, business, marketing, and more.

There are even personal growth topics like mindful meditation. And with more than 350 of the web’s top instructors, you’ll be learning from some of the best in the business.

One of the greatest advantages of StackSkills is the flexibility it offers. Instead of being tied to a specific time or place, you can access the platform from anywhere and learn at your own pace. Whether you have 15 minutes during your lunch break or a few hours on the weekend, StackSkills is designed to fit seamlessly into your busy life.

Consider a business owner looking to improve their finance skills to better manage their company’s growth. They can browse the available finance courses, find what suits their needs, and immediately start building the expertise necessary to take their business to the next level. And with course certifications, they can demonstrate their newly acquired skills to clients and stakeholders.

Whether you’re starting from scratch or looking to take your knowledge to the next level, StackSkills has something for everyone.

Get lifetime access to all of StackSkills courses for just $29.97 (reg. $600) through September 29.

StackSocial prices subject to change.

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Best US Cities to Start a Business, Entrepreneurship: Report

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Best US Cities to Start a Business, Entrepreneurship: Report

What city is best for starting your business? While several factors should play into a decision, a new report from fintech company SumUp has identified the top 10 for entrepreneurship based on tax data, the number of millionaires in the city, and even Google searches.

New York topped the list because of the opportunities it offers across industries, from tech to fashion, and its 4% sales tax, which was the lowest of the group. New Yorkers also frequently Google “how to get rich” and “how to make it in business,” the study found. The city also offers access to over 30 WeWork coworking locations, the most of all the cities in the report, which theoretically could help startup employees collaborate.

Related: Worried About AI Stealing Your Job? A New Report Calls These 10 Careers ‘AI-Proof’

Chicago came in at No. 2, with SumUp researchers highlighting its 120,500 millionaires and high interest in entrepreneurship through tracked Google searches. They also found that Chicago stood out for finance startups.

Rounding out the top three was Miami, “where the weather is warm and taxes are low,” according to the study. Travel, tourism, and commerce startups thrive in this city, which has 0% personal income and capital gains tax.

Related: These Are the Top 15 Jobs With the Highest Entry-Level Pay

Here’s a complete list of the top ten cities for entrepreneurship, according to the report.

1. New York

Number of millionaires: 349,500

Personal income tax – highest income: 10.90%

Sales tax: 4.00%

2. Chicago

Number of millionaires: 120,500

Personal income tax – highest income: 4.95%

Sales tax: 6.25%

3. Miami

Number of millionaires: 35,300

Personal income tax – highest income: 0.00%

Sales tax: 6.00%

4. Los Angeles

Number of millionaires: 212,100

Personal income tax – highest income: 13.30%

Sales tax: 9.50%

5. Dallas

Number of millionaires: 68,600

Personal income tax – highest income: 0.00%

Sales tax: 6.25%

6. Austin

Number of millionaires: 32,700

Personal income tax – highest income: 0.00%

Sales tax: 6.25%

7. Houston

Number of millionaires: 90,900

Personal income tax – highest income: 0.00%

Sales tax: 6.25%

8. Seattle

Number of millionaires: 54,200

Personal income tax – highest income: 0.00%

Sales tax: 6.50%

9. Washington

Number of millionaires: 28,300

Personal income tax – highest income: 10.75%

Sales tax: 6.00%

10. Boston

Number of millionaires: 42,900

Personal income tax – highest income: 9.00%

Sales tax: 6.25%

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What Is Founder Mode and Why Is It Better Than Manager Mode?

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What Is Founder Mode and Why Is It Better Than Manager Mode?

Paul Graham, the founder of famed startup accelerator Y Combinator, coined a new term this week that has taken over social media: founder mode.

In an article released on September 1 and publicized on X over Labor Day weekend, Graham separates “founder mode” from the traditional “manager mode” route by noting key differences in management styles and organizational structure. Graham’s X post has over 21 million views at press time.

Related: How to Start a Multi-Million Dollar Company, According to an IBM Engineer Turned Founder

Founder mode means that the CEO interacts with employees across the organization, not just their direct reports. The startup, even as it grows into a large company, is less hierarchical; the CEO could do “skip-level” meetings with employees, for example. Graham gave the real-world example of Steve Jobs running an annual retreat for who he thought were the 100 most important people at Apple — regardless of where they were on the corporate ladder.

Manager mode, meanwhile, is less hands-on and involves more delegation to other people. Founders can grow companies and run them effectively without switching to manager mode, Graham stated.

“Hire good people and give them room to do their jobs,” Graham wrote. “Sounds great when it’s described that way, doesn’t it? Except in practice, judging from the report of founder after founder, what this often turns out to mean is: hire professional fakers and let them drive the company into the ground.”

Related: How to Start Your Dream Business This Weekend, According to a Tech CEO Worth $36 Million

Graham gave the example of Airbnb CEO Brian Chesky, who tried to follow conventional “manager mode” wisdom to hire good people and let them do their jobs.

“The results were disastrous,” Graham wrote.

Chesky had to pivot to a different “founder mode” style of management and explained in an interview last year that founders have multiple advantages over managers: They have owned every part of the process of building a company, from start to finish; They have built the company up, so they can rebuild it; and they have permission to rebrand the company or make major changes.

In the past few days since Graham released his essay, the social media world has begun exploring what it means in humorous and insightful ways. One post drew a comparison between micromanaging and founder mode.

Other posts from women founders addressed the question: Can women be in founder mode too?

Chesky wrote on X earlier this week that women founders had been reaching out to him since Graham released the essay about how they can’t run their companies in founder mode the same way men can.

“This needs to change,” he wrote.



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