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Best CBD Tincture for Sleep | GreenState

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Best CBD Tincture for Sleep

Hearst Newspapers participates in various affiliate marketing programs, which means we may earn a commission when you purchase products featured in this content or purchase from vendors featured here. Our professional curators independently research and recommend products and services, with no newsroom involvement. Merchants can pay for a sponsored listing and may choose to rewrite their summary. When that happens, we label the listing as “Sponsored” and highlight it in grey to differentiate the merchant-provided content from our writing.

If you are one of the countless people out there that have trouble sleeping at night, then you are not alone. Sleeplessness and insomnia are very common problems that keep so many of us up at night. 

Sure, expensive and potentially dangerous sleeping pills are one option. However, another much more natural and cost-effective way to help you sleep at night is CBD, particularly a good CBD tincture.

In case you don’t know what a CBD tincture is, no worries, because this is just one of the things we will explain today. We will also talk about how CBD tincture can help you sleep, what some of the other potential benefits are, the pros and cons, and more. 

However, the main point of today is to provide you with a top ten list of the best CBD tinctures for sleep that the market has to offer. Let’s get to it and help you finally get that good night’s sleep you need. 

Key Takeaways

  • CBD tincture and CBD oil are two different things.
  • CBD tincture can help you sleep through a variety of means.
  • Anywhere between 25 and 160 mg of CBD is recommended for sleep.
  •  When choosing a CBD tincture, pay attention to the brand, potency, possible additional cannabinoids, the brand, third-party testing, and purity.

A Quick Look at the Best Broad Spectrum CBD Brands

Here’s a quick look at the top ten best CBD tinctures for sleep.

  1.     Otter Space Full Spectrum Tincture
  2.     Botany Farms Live Resin CBD Tincture
  3.     Batch CBD Dream CBD Tincture
  4.     Fab CBD Tincture
  5.     Dragon Hemp Relief Tincture
  6.     CBD FX CBD Sleep Tincture
  7.     TheraOne CBD Tincture for Sleep
  8.     Limitless CBD Terpene Infused Tincture
  9.     Elyxr CBD Tincture
  10.    CBDistillery CBN + CBD Sleep Tincture  

What is CBD Tincture?

 A CBD tincture is a very special type of extract based on CBD or cannabidiol. This is an alcohol-based extract where extremely high-proof alcohol functions as a solvent to extract the natural compounds from the hemp plant, which in this case is CBD.

This method of extracting CBD from the plant matter is ideal because it helps to protect against oxidization and also preserves cannabinoids and terpenes. This results in a very potent concentrate or extract, but it can often have a bitter flavor.

To help mask some of this bitter flavor, these tinctures are often mixed with various additional ingredients, such as flavoring, sweeteners, herbal extracts, and more. Do not confuse a CBD tincture with CBD oil, as these are two different things, as we will cover below. Check out this guide if you want to make your own CBD tincture.

How CBD Tincture Works for Sleep

CBD tincture can help you get a good night’s sleep in more ways than one. Here are some of the potential benefits of a CBD tincture in direct relation to sleep.

  • Many people believe CBD affects the human body’s production of cortisol. Cortisol is created when you are stressed out, and this actually keeps you in that stressful state for longer. Cortisol keeps you alert. However, it is thought that CBD may have the ability to reduce cortisol production, therefore helping to reduce stress. This may make it easier for you to sleep because you aren’t as stressed out and alert.
  • CBD may also help you get a good night’s sleep by acting as a potential mood regulator. CBD may be able to increase the brain’s production of dopamine and serotonin, so-called feel-good chemicals. These chemicals help to relieve stress, anxiety, and depression, plus they just make you feel a lot better, happier, and calmer. In other words, CBD may be able to help balance your mental state, so you feel calmer and therefore better able to sleep.
  • Another way in which CBD may be able to help you sleep at night is by potentially relieving pain and inflammation. Many people believe CBD to be both an anti-inflammatory and an analgesic, which could therefore help you sleep better at night by relieving some of your chronic pains.

Potential Benefits of CBD Tincture

What is interesting to note is that all of the potential benefits of CBD tincture, or at least most of them, are in some way related to how it can help you sleep. 

Three of the biggest potential benefits are the exact ones that we mentioned above, which are the ability to help regulate your mood and reduce anxious thoughts, to help relieve pain and inflammation, and to help reduce stress levels.

These potential benefits of CBD are freestanding and beneficial in their own rights, not just in relation to helping you sleep better at night.

It is also believed that CBD may be able to help regulate insulin-related hormone levels and blood sugar levels, it may be able to help protect against neurological diseases, it may assist with the treatment of opioid addictions, and more. 

However, by far the three biggest benefits that people can reap from it in their everyday lives are those three that we discussed in the above section, which is particularly true in relation to sleep.

Pros & Cons of CBD Tincture

Let’s take a quick look at the pros and cons of CBD tinctures, particularly in relation to assisting you in your quest to get a good night’s sleep.

Pros

  • With a CBD tincture, you are ingesting something as opposed to inhaling it. This means that, unlike smoking or vaping, there are no risks posed to your lungs.
  • A good CBD tincture will be accurately labeled, which means that dosing is made easy, so you know exactly how much CBD you are getting.
  • Ingesting CBD makes sure that you get the most bang for your buck, unlike smoking or vaping, where a lot of it may be wasted if improperly used.
  • CBD tincture does of course have many potential benefits, including helping you sleep better at night and much more.
  • CBD, when ingested, may also be able to help regulate your gastrointestinal or digestive system.
  • Taking a CBD tincture is extremely fast and easy.

Cons

  • Many CBD tinctures are known to be quite bitter and to not taste very good.
  • Some people may be sensitive to the CBD tincture and various ingredients contained in it, which may at times result in an upset stomach.
  • When ingested, your body doesn’t absorb all of the CBD. To make sure that your body absorbs as much CBD as possible, you should first eat a fatty meal.
  • CBD tinctures and edibles of all sorts can take anywhere from 30 to 90 minutes to kick in, so there is a bit of a waiting period. Furthermore, technically speaking, this is the kind of thing that is more like a multivitamin than a one-shot dose. If you expect to get the best sleep aid results from a CBD tincture, you should take it regularly on a daily basis, not just once.

How Much CBD Tincture Should You Take For Sleep?

How much CBD tincture you take for sleep depends on a variety of factors. First and foremost, your size, weight, and metabolism play a big role. The bigger you are and the faster your metabolism is, the more you will need. Furthermore, it also depends on how severe your sleeplessness is.

For basic or mild cases, anywhere between 25 milligrams and 40 milligrams of CBD tincture should be fine. However, for more severe cases, between 40 milligrams and 100 milligrams is recommended. If you have severe problems sleeping and have somewhat of a tolerance to CBD, you could take up to 160 milligrams of CBD per serving.

CBD Tincture vs Oil

As mentioned above, CBD tincture and CBD oil are not the same things. A CBD tincture is made by extracting the CBD from the plant matter using high-proof alcohol. The CBD tincture itself may then also contain high-proof alcohol, glycerin or vegetable oil, flavorings, CBD, and more.

On the other hand, CBD oil is exactly that, only CBD and oil, and usually nothing else. CBD is usually a mixture of ACDC extract with an inert carrier oil. CBD tinctures tend to be better for ingestion than CBD oils, whereas the oils are usually better for topical application.

Furthermore, the oils and the tinctures generally don’t taste very good, but tinctures are often mixed with added flavors to help cut down on the bitterness. However, both are still made with CBD, which is of course the most important part. Here’s a guide on how to use CBD oil.

Best CBD Tincture for Sleep

Let’s now take a look at the top ten options for the best CBD tincture for sleep.

1. Otter Space Full Spectrum Tincture

Features

The Otter Space Tincture is made with 1000 milligrams of full-spectrum CBD. Here, you also get a dropper for easy dosage, with each dropper containing 33 milligrams of CBD, as well as other minor cannabinoids.

This product is made with high-quality ingredients, mainly just with purified hemp extracts and some carrier oils. We do like this tincture because it is totally vegan.

Furthermore, it is also free of pesticides, all of the ingredients are natural, the hemp is grown in the USA, and this tincture has been third-party tested for reliability, accuracy, and compliance with the farm bill.

Pros

  •       Easy to dose
  •       Cost-effective
  •       Pure and trustworthy
  •       Third-party tested
  •       Vegan
  •       Ideal potency for beginners

Cons

  •       Taste leaves something to be desired

2. Botany Farms Live Resin CBD Tincture

Features

Here we have a CBD tincture made out of live resin, and it also contains a little bit of THC. Here, you get a total of 1500 milligrams of CBD or 50 milligrams per serving. There is a dropper included, so dosing is made easy.

Each serving does also contain 2 milligrams of THC, so this product may be very slightly psychoactive. As for the flavor, here you should taste earthiness, lemon, and sour apple. This product has been third-party tested to ensure that it complies with the 2018 Farm Bill and to ensure that it is pure and reliable.

Pros

  •   Ideal dosage for most people
  •   Flavor is pretty good
  •   Third-party tested
  •   Quality ingredients
  •   Ideal for people who want something slightly psychoactive

Cons

  •       Includes trace amounts of THC

3. Batch CBD Dream CBD Tincture

Features

Here we have a CBD tincture made with high-quality ingredients, just a few carrier oils and the CBD extract. You can choose from a 1000-milligram and a 3000-milligram option. It comes with a dropper for easy dosing, with each dropper containing either 33 or 100 mg of CBD, respectively.

This product does not contain any genetically modified organisms, the hemp is 100% organic and grown in Wisconsin, and the tincture has been third-party tested for purity and reliability. It is also infused with a terpene blend to give it a bit of a taste. It’s quite potent, so you don’t need a lot of it.

Pros

  •   High potency
  •   High-quality ingredients
  •   100% organic hemp
  •   Third-party tested
  •   Non-GMO
  •   Easy to dose

Cons

  •       Taste is slightly bitter

4. Fab CBD Tincture

Features

This brand actually has a variety of CBD oils, with the main difference between them being the flavor. There are five different flavors to choose from, including natural, citrus, mint, berry, and vanilla.

You can also choose from four different potencies, including 300, 600, 1200, and 2400 milligrams. Each bottle also comes with a dropper for accurate and easy dosing.

The hemp used here is totally organic and farmed in Colorado, plus it is free of pesticides and GMOs. Yes, this product has also been third-party tested for reliability.

Pros

  •       Organic hemp
  •       USA grown
  •       Easy dosing
  •       4 potencies and 5 flavors to choose from
  •       Pesticide and GMO-free

Cons

  •       The natural flavor is a bit bitter

5. Dragon Hemp Relief Tincture

Features

This Dragon Hemp Tincture comes complete with 1200 milligrams of high-quality full-spectrum CBD hemp extract. You get a dropper for easy dosing, with each dropper containing 40 milligrams of CBD. 40 milligrams might not seem like much but it is rather ideal for beginners.

What stands out about this tincture is that the hemp is organically grown, the tincture is 100% vegan, and it has been subjected to third-party lab testing.

This is absolutely one of the purest and most natural CBD tinctures out there at this time. What is interesting to note is that it also contains myrrh, frankincense, turmeric, and corydalis. Together, these ingredients can shave anti-inflammatory, pain-relieving, and sleep-promoting benefits.

Pros

  •   Third-party tested
  •   Ideal dosage for beginners
  •   Trustworthy and natural
  •   Very high-quality ingredients
  •   Great for sleep, pain, and more

Cons

  •       Contains additional ingredients that some may not like (myrrh, turmeric, and others)

6. CBD FX CBD Sleep Tincture

Features

This CBD FX Sleep Tincture comes in three different options, including a 1000, 2000, and a 4000-milligram bottle. Yes, it comes complete with a dropper so you can easily dose yourself.

Exactly how much CBD each dropper contains will depend on the option you choose as mentioned above. What is important to note is that this product also contains CBN, not just CBD.

Together, CBN and CBD should provide you with increased sleep aid benefits. Keep in mind that this product has been third-party tested to ensure that it is totally legal and reliable. It also features a terpene complex, so the taste is rather enjoyable too.

Pros

  •       Three potency options to choose from
  •       Taste is pretty decent
  •       Third-party tested
  •       Cost-effective
  •       Contains CBD for added benefits

Cons

  •       Ingredient list is a bit longer than we usually like

7. TheraOne CBD Tincture for Sleep

Features

TheraOne CBD Tincture contains 1000 milligrams of full-spectrum CBD, so it should help you sleep. It also comes with chamomile oil, lemon balm oil, and valerian root, all of which are also known to aid in sleep.

Furthermore, this product is certified USDA organic, it is non-GMO, it is cruelty-free, vegan, and made in Colorado. This product has also been third-party tested for reliability and complies with the 2018 Farm Bill.

This tincture does come complete with a dropper, so dosing is made easy. As far as quality is concerned, this is by far one of the best products on the list, but it’s not going to come cheap.

Pros

  •       Non-GMO
  •       Cruelty-free and vegan
  •       Has valerian root and other sleep aids
  •       Ideal dosage for beginners
  •       Grown and made in Colorado
  •       No morning grogginess

Cons

  •       Not exactly the most affordable option around

8. Limitless CBD Terpene Infused Tincture

Features

The Limitless CBD Tincture comes in a variety of flavors including natural, lemon, orange, and peppermint. It also comes in varying potencies ranging from 500 to 2500 milligrams. You might like how this tincture is infused with terpenes to provide you with some extra benefits and flavor.

The bottle comes complete with a labeled dropper, so you can easily determine dosage for yourself. This tincture has been third-party tested to ensure that it is both legal and reliable. All of these tinctures are made with natural and organic refined hemp seed oil.

Pros

  •       Natural ingredients
  •       Various potencies to choose from
  •       Many flavors to choose from
  •       Added terpenes
  •       Third-party tested

Cons

  •       The natural flavor doesn’t taste the best

9. Elyxr CBD Tincture

Features

Something you might like here is that this product comes in a variety of flavors including peppermint, strawberry, natural, and more. Each bottle comes infused with 2500 milligrams of high-quality CBD. There is also a 1000-milligram option available.

Each bottle comes with a dropper for easy dosage. What is important to note is that this is actually one of the most cost-effective products on our list today.

All products from this brand name are third-party tested for reliability and purity. Furthermore, all products from this brand are made in the USA in an FDA-approved facility. We like how the ingredient list on these tinctures is very short, just three!

Pros

  •       Minimal and pure ingredients
  •       Third-party tested
  •       Two potencies to choose from
  •       Very affordable
  •       Dosing is made easy
  •       A few flavors to choose from

Cons

  •       Flavors leave something to be desired

10. CBDistillery CBN + CBD Sleep Tincture  

Features

This CBD tincture also features CBN, both of which work together to provide you with great sleep benefits. Each bottle contains 150 milligrams of CBN and 450 milligrams of CBD, with each serving having 5 milligrams of CBN and 15 milligrams of CBD.

As far as potency goes, this is one of the least potent products on our list today. We do like how it contains CBN, as it should help you get a good night’s sleep.

Furthermore, all of the ingredients here are natural, the product has been third-party tested, and made in the USA. We do have to say that this tincture is very high-quality, but based on the potency, it is rather expensive.

Pros

  •       High-quality ingredients
  •       Third-party tested
  •       Contains CBD – added sleep benefits
  •       Non-GMO
  •       Easy to dose

Cons

  •       Comparatively expensive

How We Made Our Top Choices for the Best CBD Tincture for Sleep

Before we call it a day, we do just want to inform you exactly how we made our top choices for the best CBD tinctures. There are a few important factors that we always pay attention to whenever recommending such products.

 

Ingredients

One of the main considerations here is what ingredients the product in question contains. We always look for products that contain minimal ingredients. We really just want to see CBD extract, carrier oils, and maybe some terpenes.

Potency

The next most important consideration is how potent the product in question is. Some may only contain 100 or 200 milligrams of CBD, whereas others may contain thousands. We did our best today to choose products with varying potencies, in order to find something for everyone. Some people may need a lot, whereas others may just need a little, so having CBD tinctures of varying strengths is important.

Additional Cannabinoids

Our main focus for today was to show you tinctures that have just CBD. However, there are plenty of tinctures out there that contain many other cannabinoids, not just CBD. So, if you are looking for a combination of effects, this is something to pay attention to. However, for today’s purposes, we focused specifically on CBD.

Third-Party Testing for Reliability and Purity

One of the most important considerations that we always keep in mind when recommending any sort of product is third-party testing. We always want to know that the product has been third-party tested to ensure that it is compliant with the 2018 Farm Bill in the terms of Delta-9 THC contents. We also want to know that the products we recommend are free of toxins and chemicals of all kinds.

The Brand

The brand name in question is also something that we always look at. Simply put, some brands are better than others. We always look for brand names that are extremely reputable and transparent. We always look for brands that have good reviews from customers. We also try to ensure that the products themselves have good reviews too.

Flavor

Although CBD tinctures generally just don’t taste good, we tried our best to find ones that are enjoyable for your tastebuds.

Cost and Shipping

Although the quality of the product is always our main focus, we don’t want to recommend products to you that are going to empty your bank. Therefore, we do try to choose products that are fairly cost-effective. While there might be more expensive ones on our list, we always try to review at least a couple of products that are very budget-friendly.

Conclusions & Final Thoughts

The bottom line here is that a good CBD tincture may help you get the rest that you need and deserve. The only thing for you to do now is to choose the CBD tincture that sounds ideal to you. Furthermore, if you are going to venture out on your own, remember to keep the above points in mind. Pay attention to things like third-party testing, purity, ingredients, cost, and more.

Hearst Newspapers participates in various affiliate marketing programs, which means we may earn a commission when you click links in this content. Our professional curators independently research and recommend products and services, with no newsroom involvement. Merchants can pay for a sponsored listing and may choose to rewrite their summary. When that happens, we label the listing as “Sponsored” and highlight it in grey to differentiate the merchant-provided content from our writing.

 



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These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

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These Website Mistakes Could Be Costing You Thousands. Here's How to Maximize Your Return and Drive More Sales.

Opinions expressed by Entrepreneur contributors are their own.

You’re losing thousands of dollars on your website and might not even know it. You have a site and a marketing team, and traffic is flowing in. But your site — and business — may fail because you’re losing customers and conversions.

How?

Leads fail to convert because of poor user interface, slow speeds and bad design practices. If your site isn’t optimized for SEO, it gets even worse: leads will never land on the site in the first place.

How much does a website cost?

Small websites cost $500 to $5,000. Your costs will vary depending on whether you use a template, hire a developer and the complexity of the site. Sites with hundreds of pages, expert optimization and design can cost $10,000 to $20,000. Your initial investment can’t be recuperated if your site isn’t optimized properly or set up to convert leads into sales.

Site visitors have higher expectations, and there is a growing list of requirements that sites must meet. You need a snappy site, and it must be accessible. However, you also need to capture the right data from your forms, continually optimize your site and fill in the leaks that are causing you to lose money.

Related: 3 Powerful SEO Techniques That Will Boost Your Website’s Search Engine Ranking

Is your website investment worth it?

Small business owners lose customers, even with a well-functioning website, because they don’t know how to utilize the data available to them. So, after all, is your website investment worth it, and if yes, how can you make sure you get an ROI?

Nobody tells you that web forms can cost you a lot of money

Forms are boring input fields to failing site owners and a goldmine to successful ones. What are leads doing when they enter data into the form? Are errors causing potential customers or clients to leave the site? According to WP Forms, more than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. Analyzing how users interact with forms is especially critical for small businesses, which may not have as many opportunities as larger corporations. They can identify common issues such as broken forms, confusing fields or errors. This insight allows small businesses to simplify and optimize the form-filling process, improving the overall user experience and significantly increasing the chances of conversion. Thankfully, you can use a form tracking system that will help to pinpoint problems with data entry and missed opportunities, ensuring that small businesses are not carelessly losing leads.

Testing your forms and sales funnel regularly can save you a lot of money if you fix issues that are found in the test phase.

Data is the king of website optimization

Analytic data is king of website optimization, but you need to know what to look for and how to make changes. For example, if you have a high bounce rate, your site may look like it was designed in 1999, or it takes 15 seconds to load.

Bounce rate means users are leaving the site on the page of entry, and you have multiple areas of potential improvement.

Review your site speed and follow PageSpeed Insights’ recommendations to optimize your site. Try to bring loading time down to two to three seconds at most. Complex navigation and poor-quality landing pages can also cost you sales. Work with a copywriter to optimize your sales funnel copy.

Data will help businesses to pinpoint exactly where users engage most frequently and where they face obstacles. With careful analysis of this data, companies can optimize every aspect of their website, from navigation to content.

Important aspects of a high-converting website

High-converting websites have a lot in common:

Content

Expertly written content, with the help of a copywriter, will allow you to hit on the pain points of leads and close more sales. Hooks and storytelling from an experienced copywriter can help you turn a low-performing sales funnel into one that exceeds sales forecasts.

Design

Poor design practices cause sites to fail. Yahoo! is a prime example. The site was once Google’s biggest competitor, but with the bland and outdated design, the bounce rate was high, and people flocked to Google.

Work with a design team to create a functional, feature-rich site that appeals to your target demographic.

Lead capture forms

High-converting sites use lead capture forms to collect basic information about visitors, such as their email or phone number.

In exchange for providing information, leads receive something valuable in return, such as a discount or free eBook.

Once a user provides their email address or phone number, you can start nurturing them and eventually convert them into a customer. It’s important to note again that receiving instant notifications about broken forms and issues is a solution to avoid losing potential customers.

Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024

Call-to-action: More than just a button

Call-to-actions (CTAs) tell visitors what to do next, such as signing up for a newsletter, making a purchase or scheduling a consultation. They play a crucial role in improving your site’s conversion rates.

Without them, visitors would leave your site without taking action, resulting in lost opportunities to convert leads.

To increase conversions, CTAs must be clear and concise and use action-oriented language, like “Buy now” or “Contact us.” Tell your visitors exactly what to do next so there’s no confusion and they feel confident taking the next step.

CTAs are highly effective at improving conversion rates, but visitor behavior can change over time. Testing and optimizing your site’s CTAs can help maximize your conversion rate and adapt and change as user behavior changes.

Make sure that you’re engaging in A/B testing to determine which CTA works best for your audience.

You must respond to leads right away

Research shows that 78% of customers purchase from the first responder. Surveys also show that the highest-ranking companies in lead response audit reports respond to leads in 30 minutes or less. The quicker you respond, the better. Conversion rates can be as much as eight times higher if you respond in the first five minutes.

Every minute that passes increases the chance that the lead will move on to a competitor.

How can you improve your lead response time? Start by automating your lead qualification process to identify and prioritize high-quality leads. Track the lead from start to finish and pinpoint the issues that leads are facing. Set response time goals, train your reps, and streamline your lead management processes to reach out to leads as quickly as possible.

Conclusion

You spend thousands of dollars on a website. To maximize your return, you must ensure that your site has all the right elements to increase conversion rates. Once you have these elements in place, you must respond to leads immediately to seal the deal.

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What Are the Highest Paying Jobs in Every U.S. State: Report

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What Are the Highest Paying Jobs in Every U.S. State: Report

Sometimes, it’s not just about finding a job that pays well, it’s all about location.

A new report from Career.io shows that compensation for the same job can vary from state to state, so where a job is located can really matter, especially if you’re trying to maximize your earnings.

The report matches pay to location by figuring out which jobs yield the highest average salary in each state compared to the national average.

The result is a map of the jobs with the highest earning potential specific to every U.S. state.

Credit: Career.io

The map shows the professions in each state with the highest differences between the average statewide salary and the national average pay.

Related: These Jobs Have the Highest Entry-Level Salaries

Every state has a minimum of one job that pays at least 25% more than the national average.

In midwestern states, such as Minnesota and Indiana, medical professionals make more than they would in other parts of the country.

Physicians take home 38.63% more pay in Indiana, and dermatologists make 56.98% more in Minnesota than either profession makes on average in the U.S.

Related: College Graduates Make the Most Money in These U.S. States

Three states have jobs in business and finance that pay more than 50% more than the national average.

Alaska pays personal financial advisors 66.69% more, Nebraska pays credit counselors 59.46% more, and New York pays credit analysts 50.98% more than the U.S. average overall for those occupations.

1716944163 691 What Are the Highest Paying Jobs in Every US StateCredit: Career.io

Here are the highest-paying jobs in some of the most populated U.S. states and how much more (%) each job pays than the national average.

1. California

Craft artists: 89.06%

2. Florida

Quarry rock splitters: 42.40%

3. New York

Crane and tower operators: 109.03%

4. Pennsylvania

Iron and rebar workers: 65.30%

5. Illinois

Hoist and winch operators: 71.79%

6. Ohio

Mathematical science occupations: 40.46%

7. Georgia

Cloak room attendants: 52.49%

8. North Carolina

Healthcare practitioners and all other technical workers: 34.49%

9. Michigan

Plant and system operators: 63.48%

10. New Jersey

Floor layers: 90.03%

Click here for the full list.

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5 Types of Content That Will Attract Ready-to-Buy Prospects

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5 Types of Content That Will Attract Ready-to-Buy Prospects

Opinions expressed by Entrepreneur contributors are their own.

They say that content is king — but not all digital content is created equal. While most digital content can help increase awareness for your brand, the most valuable content is designed to draw in warm prospects who are ready to make a purchase from you.

Of course, even the best content isn’t likely to result in a purchase on the first exposure. The marketing rule of seven indicates that consumers must be exposed to your messaging at least seven times on average before they decide to make a purchase. While this may often be the case, strong digital content will go a long way in lowering this total.

Related: 5 Digital Content Types Prospective Buyers Love to Engage With Online

1. Email campaigns

Email marketing remains one of the most effective methods for communicating with warm leads and staying in touch with existing customers to ensure they will buy from you again. Not only are emails far more likely to be read than other types of content, but their average return on investment towers over other options.

According to the HubSpot Blog, most marketers see an average open rate of 46-50% and a clickthrough rate of 2.6-3% — numbers that far outpace the engagement levels of social media and other popular forms of content.

Even if they are mostly comprised of previous customers, email lists are an essential marketing tool because they are made up of people who agreed to receive additional messaging from you. This fact alone already makes them far more qualified leads than someone who randomly stumbles across your blog.

2. Personal engagement on social media

While the overall engagement and reach of many social media platforms have declined, there is still much to be said for the potential these platforms offer for fostering one-on-one engagements with your warmest leads.

When marketers comment strategically on other people’s posts, actively participate in relevant groups and conversations, and respond to the comments and messages they receive, it helps create a meaningful dialogue with their target audience.

By pairing this personalized engagement with relevant, authoritative content (including videos, polls and more), you can leverage social media to nurture warm leads.

3. Cost calculators

Most companies have at least some kind of on-site content marketing strategy, which usually revolves around blogging. A blog can be undeniably beneficial for building SEO and domain authority, but depending on the type of content you create, it isn’t always going to create warm leads.

However, if your website content focuses on the customers who are ready to buy now, you can greatly increase your own sales potential — and one of the best ways to do this is with a cost calculator.

From calculating the cost of shipping a car across the country to determining how much it would cost to build your own website, these tools are inherently targeted at warm leads who are ready to make a buying decision. In this case, providing useful budgeting and planning information directly influences the user’s purchasing decision, providing a powerful way of reaching warm leads.

Related: 4 Steps to Writing Content That Converts

4. Webinars

Webinars have become an increasingly popular digital content option, and for good reason. When webinars are promoted to the right audience, they can become far more engaging and attractive to warm leads than a blog post covering the same topic would be.

The simple fact of displaying content in an audiovisual format helps make the webinar feel like an event in its own right. With an engaging topic and professional presenters, you can build a large audience. And when the topic of the webinar itself ties into your offerings, you can create a natural segue into how you can help viewers solve their most pressing problems.

Webinars can be even more effective when paired with other content, such as an e-book or follow-up video lessons. When done right, webinars can be an excellent resource for collecting email addresses and other information from warm leads who are most likely to be interested in your services.

5. Software demos

Admittedly, this digital content option doesn’t apply to every industry. However, there is a wide range of companies that offer software services, addressing everything from tracking logistics and customer relationships to managing the back end of a website.

A software demo gives warm leads the opportunity to try the service before they commit to a purchase. Firsthand interaction and experience with the software is ultimately far more convincing than a series of sales calls could ever be, as this helps buyers clearly determine whether or not a particular product works for them.

It should be no surprise, then, that opt-out free trials see an incredible 48.8% conversion rate. It’s worth noting, too, that companies that don’t sell software can use similar “trial” options, such as a two-week trial for their services. Trials and demos appeal to the warmest buyers, who often use them to finalize their purchase decision.

Related: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results

While regularly updating a blog or social media profile can be useful as part of your content marketing strategy, it is essential that brands in every niche focus on the types of content that are poised to deliver the greatest return.

By focusing on the types of content that are most likely to capture warm prospects in the first place, you can turn more leads into sales and maximize the success of your content strategy.

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