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Is This Google Analytics Plugin Worth It in 2023?
Want to know if MonsterInsights is any good?
No problem.
Because in this post, we reveal everything you need to know in this in-depth and unbiased MonsterInsights review.
Here’s what we cover:
- The main features of MonsterInsights (and why they matter)
- Important integrations
- Things we liked (and didn’t like)
- Potential alternatives
- And more…
By the end of this post, you’ll know if MonsterInsights is the best Google Analytics plugin for you.
Let’s jump in.
If you don’t have time, you can check out MonsterInsights here!
MonsterInsights Review
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Ease of Use
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User Interface
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Features
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Integrations
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Price
Summary
MonsterInsights is the most downloaded Google Analytics WordPress plugin to help you track Google Analytics data inside your WordPress admin. It has a wide variety of features that make it easier to read how your website is performing. Moreover, setup is done on your site with a few clicks. There’s no need to write any code or change any settings inside Google Analytics itself.
Pros
- Easy installation process
- Clean user interface
- No coding required
- Access advanced tracking
- Provides GA and GSC data together
Cons
- Premium is quite expensive
- The free version has limited features
- Might slow down your site
- No Google Tag Manager support
MonsterInsights Review: 7 Key Features
To save you time looking through every available feature, this MonsterInsights review covers 7 of the best features and benefits.
1. Easy Setup Wizard
The biggest challenge with Google Analytics is adding the tracking ID to WordPress and customizing the settings.
MonsterInsights makes this process simple with their setup wizard. You don’t even need to leave your WordPress website to get everything working.
Just a few clicks and choosing the options you need is all it takes.
2. Fully Compatible with Google Analytics 4
MonsterInsights works with Universal Analytics and is fully compatible with Google Analytics 4.
Therefore, you can use either version of Google Analytics until UA goes away on July 1, 2023.
Moreover, adding either version to WordPress works similarly through the setup wizard.
No coding required.
This means that no matter your setup, you’ll get valuable insights into website traffic and how people interact with your content.
No more logging into Google Analytics to monitor how your website is performing.
3. Google Analytics Dashboard Inside WordPress
Another struggle many people have with Google Analytics is making sense of all the metrics.
With the MonsterInsights plugin, you get a very clear Google Analytics Dashboard, which provides a comprehensive view of your website’s traffic and performance.
The main Overview Report shows a graph of your Sessions and Pageviews.
You can view the graphs in month view or change the date range from the drop-down.
Furthermore, hovering over the graph reveals more details. Including the date, number of unique visitors, and a percentage increase.
Other metrics available on this page include:
- Avg. session duration
- New vs. returning visitors chart
- Device breakdown chart
- Top 10 countries driving traffic
- 10 sites with the most referral traffic
- And 10 most visited posts and pages
All the charts and graphs on the dashboard are customizable, so you can view the most important data.
4. Real-time Stats
Real-time reports are helpful because they provide immediate feedback on campaigns and your content marketing efforts.
With MonsterInsights, you can access real-time stats from the WordPress dashboard, which is updated every minute.
From the Real-Time screen, you’ll see the currently active users on the site and a graph of pageviews over the last 30 minutes.
Moreover, there’s a breakdown of the pages performing best right now. The top referring sites, counties, and cities where traffic is coming from.
These performance stats are helpful if you need to identify sudden spikes in traffic, potential reporting issues in Analytics, or to diagnose a decrease in traffic.
5. Customizable Dashboard Widget
The main dashboard is where you access all the intricate details of your website’s data.
But, the dashboard widget provides a snapshot view, keeping you up to date at all times.
You get a clear view of your sessions, pageviews, average session duration, and total users from the widget.
You can also access top posts, new vs. returning visitors, and device breakdowns, all within a convenient widget.
Now, when you need quick access to your stats, you can do it from the main WordPress dashboard.
6. Search Console Report
Many content marketers use Google Search Console to track impressions and clicks that come from organic search results.
With the Search Console Report in MonsterInsights, it means you get access to this data in one place.
Now, you no longer have to log in to two different platforms because everything is inside the WordPress admin.
Monitoring impressions and CTR will keep you on track to make better content and improvements to your SEO.
7. Advanced Level Tracking
Most Google Analytics users are missing out on advanced-level tracking features.
This is mainly because it requires a custom tracking code or adjustments in the settings.
MonsterInsights makes enhanced tracking super easy to enable without needing to write any code.
Here are some advanced trackings available that provide detailed insights:
- Outbound link tracking shows which websites you’re sending traffic to
- Scroll tracking to find out where readers lose interest in your content
- Logged-in user tracking to distinguish between logged in vs. non logged in users
- Affiliate link tracking to know which affiliate links get the most clicks
- Form tracking provides conversion data on all forms
- File download tracking shows you stats on downloaded content, like lead magnets
- Author tracking provides data on which authors content is most popular
- Post type tracking shows stats for custom post types if you have any
- Category and tag tracking tells you which topics are performing best
- Published time tracking helps you understand when users are more engaged with your content
- Telephone & email tracking detects when visitors click on tel: and mailto: links
Gathering such data provides much more clarity about how people interact with your site.
This also helps you make better decisions to improve your site’s performance.
Moreover, the data collected is much easier to read with MonsterInsights’ user-friendly interface.
MonsterInsights Review: Integrations
Integrations combine MonsterInsights with other plugins and services. This provides even more data in one platform.
eCommerce Tracking
Get enhanced eCommerce tracking and a one-click setup with MonsterInsights.
View all the valuable data you need to measure sales in your online store and make necessary improvements to increase conversions.
Compatible plugins include WooCommerce and Easy Digital Downloads.
WordPress Form Plugins
Get feedback on form submissions such as contact forms or newsletter signups.
There’s a ton of compatibility with page builder forms, among other WordPress form plugins:
- WPForms
- Formidable Forms
- Gravity Forms
- Ninja Forms
- Contact Form 7
Affiliate Link Plugins
Have an affiliate site and want to track affiliate clicks?
No problem.
As well as tracking standard affiliate links, you can detect link clicks created with link-cloaking plugins such as Pretty Links and ThirstyAffiliates.
Membership and LMS Plugins
Get detailed stats on sales, traffic, and conversions for membership site plugins and Learning Management Systems.
Here are a few of the available integrations:
- MemberPress
- LifterLMS
- Restrict Content Pro
MonsterInsights Review: Pricing
There are two versions of MonsterInsights, the Lite version, and the Premium version.
Let’s break them down so you know what you’re getting.
MonsterInsights Lite
- The Sessions chart to get a quick look at how the sessions on your site are trending
- The Pageviews chart to see if your page views are increasing or not
- Visitor breakdown to get a glance at the number of new and returning visitors to your WordPress site
- Top 10 countries where your site gets search traffic
- Top 10 referring domains that send you traffic
- Best-performing pages and posts based on traffic
MonsterInsights Review: Premium Plans
MonsterInsights Premium Plans offer more features than the Lite version.
There are three plans to choose from.
Plus, Pro, and Agency.
Plus is best for solopreneurs or freelancers as it covers you for 1 website. This plan gives you real-time stats, full date range control, detailed reports, and enhanced tracking such as scroll tracking and events.
MonsterInsights Pro gives you more advanced reports for eCommerce and form conversions, advanced integrations, and use on up to 5 websites.
The Agency plan provides all the features and can be used on up to 25 sites.
Pricing starts at $199 per year for the Plus plan, and new customers get a big discount.
MonsterInsights Review: Pros and Cons
Not every WordPress plugin is perfect. That’s why it’s important to weigh up the advantages and disadvantages.
Here’s a quick look at the pros and cons of MonsterInsights:
Pros:
- Easy installation process
- Clean user interface
- No coding required
- Access advanced tracking
- Provides GA and GSC data together
Cons:
- Premium is quite expensive
- The free version has limited features
- Might slow down your site
- No Google Tag Manager support
MonsterInsights FAQs
Have any questions? Here are a few common questions people ask when researching MonsterInsights.
Does MonsterInsights Slow Down Your Site?
MonsterInsights can slow down your website. However, if you use a decent web host, speed issues will be minimal.
It’s also possible to mitigate speed problems by using a speed optimization plugin such as Perfmatters.
Why Do I Need MonsterInsights?
If you want to monitor your website’s performance but find Google Analytics data confusing, then a plugin like MonsterInsights is a must.
The best way to know you’re making improvements with website traffic is to track your metrics with an analytics plugin.
Do You Have to Pay For MonsterInsights?
No. There are two versions of MonsterInsights. The free version and a paid upgrade.
However, the free version offers limited features, and you’ll need to upgrade to access more advanced features.
Is MonsterInsights Better Than Google Analytics?
In some ways, MonsterInsights is better than Google Analytics. Yet, it’s important to note that you can’t use MonsterInsights without Google Analytics.
MonsterInsights only makes it easier to read your performance data, which Google Analytics provides.
MonsterInsights Alternatives to Consider
Not sure if MonsterInsights is for you? Here are some MonsterInsights alternatives to choose from.
Independent Analytics
Independent Analytics differs from MonsterInsights because it doesn’t use Google Analytics.
Instead, it gathers visits to your site and stores everything in your database. This makes the plugin more GDPR-compliant in countries with strict policies.
It also doesn’t use cookies or track personal information, providing better privacy for your audience.
Analytify
Analytify is a Google Analytics plugin similar to MonsterInsights. They both offer basic to advanced features in their premium plans; however, MonsterInsights might be a little easier to use.
If you need to enable advanced analytics tracking, MonsterInsights allows you to do this by simply switching on those features.
Analytify is still a great option, and their paid plans are a little cheaper.
Site Kit by Google
Site Kit by Google is a completely free alternative to MonsterInsights. It provides basic data and reports of Google Analytics inside your dashboard.
Setup is easy, and there’s no need to add code or login to your Google Analytics account.
The plugin also works with other Google services, such as Search Console, Adsense, and PageSpeed Insights.
For an in-depth comparison, read our MonsterInsights vs Google Site Kit post.
Exactmetrics
Exactmetrics is another great alternative and is very similar to MonsterInsights.
The similarities become apparent when you realize the same company makes both plugins.
This plugin used to be called GADWP and was purchased by MonsterInsights and reworked from the ground up.
It’s worth checking out as there are some differences, such as the design and UI being more modern.
Conclusion: MonsterInsights Review
That concludes this in-depth MonsterInsights review. To summarize, this is one of the best Google Analytics plugins for WordPress with an impressive set of features.
These features make monitoring your website’s performance way more enjoyable (and less confusing).
If you need to keep track of website visitors, gather deep insights, and avoid logging into Google Analytics, then MonsterInsights is a top contender.
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Cut Costs, Not Features with This Microsoft Bundle Deal
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Software subscription fees can quickly add up, and for small-business owners, entrepreneurs, or freelancers, these costs can eat into profits. Businesses spend approximately 29% of their IT budgets on software, according to a 2023 survey by Gartner.
For business professionals who are looking to streamline workflow without paying steep subscription fees, the Ultimate 2019 Microsoft Bundle might be the perfect solution. For just $71.94 (regularly $927), this comprehensive four-part bundle offers Microsoft Office Professional Plus 2019, Windows 11 Pro, Project 2019, and Visio 2019.
While it’s not the newest version of Microsoft’s software, it can deliver tremendous value for anyone seeking tools to manage their business, boost productivity, and work efficiently. The bundle offers a lifetime license, meaning you’ll get all the functionality you need without the recurring costs associated with subscription services like Microsoft 365.
However, it does come with Windows 11 Pro, which includes the recent AI updates. Windows 11 Pro delivers a modern, intuitive interface with enhanced security features such as biometric login and Smart App Control, making it ideal for professionals who prioritize privacy and usability. It’s also equipped with tools that support multitasking, such as Snap Layouts and Virtual Desktops.
For companies looking to reduce overhead without compromising essential functionality, making a one-time purchase of slightly older software is a smart financial move. This includes Office’s most popular productivity tools, Word, Excel, PowerPoint, and Outlook.
Project 2019 is a must-have for anyone who is managing large or small projects. It helps track tasks, timelines, and resources, making it easier to stay on top of deadlines and ensure your team moves in the right direction. Project 2019 gives you the tools to streamline processes and manage tasks efficiently.
Visio 2019 is ideal for creating professional diagrams, flowcharts, and organizational charts. It’s particularly valuable for visualizing complex data or workflows, which is essential for business owners looking to improve operational efficiency.
If you need a productivity boost without eating into savings, take a closer look at this bundle.
Get the Ultimate 2019 Microsoft Bundle with Office, Project, Visio, and Windows 11 Pro for $71.94 (regularly $927).
StackSocial prices subject to change.
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3 Trends That Will Change the Future of Entrepreneurship
Opinions expressed by Entrepreneur contributors are their own.
The most recent data from the new Global Entrepreneurship Monitor report reveals a powerful trend for the future of entrepreneurship.
Young adults, aged 18-24, had both the highest entrepreneurial activity and entrepreneurial intentions in the United States, according to the Global Entrepreneurship Monitor 2023-2024 United States Report. With similar results in 2022, this is not just a minor shift — it’s a fundamental change that could have lasting impacts on the economy and society.
I serve as the chair of the board for the Global Entrepreneurship Research Association, the entity that oversees GEM, which was founded in 1999 as a joint venture of Babson College and the London Business School. As the GEM U.S. team co-leader and a professor of entrepreneurship at Babson, I see firsthand the impact of the research created by the Global Entrepreneurship Monitor.
Here are three entrepreneurship trends from the new GEM report that are changing the landscape for the future.
Related: 21 Success Tips for Young and Aspiring Entrepreneurs
1. Young entrepreneurs on the rise
For years, entrepreneurship has been dominated by older, more experienced individuals, but this year’s report shows that the youngest adults are now at the forefront. According to GEM, 24% of 18- to 24-year-olds are engaged in some form of entrepreneurial activity, a higher rate than any other age group. What’s driving these young entrepreneurs is equally remarkable: They aren’t just starting businesses to make money; many are deeply committed to making a positive impact on society and the environment.
These young entrepreneurs make sustainability a key priority. They are more likely than entrepreneurs from older generations to build businesses with sustainability as a core focus — whether that means reducing their environmental footprint or focusing on social causes. This shift toward impact-driven entrepreneurship isn’t just anecdotal. GEM data shows a significant number of young entrepreneurs taking real, measurable steps to create businesses that align with their values. With sustainability as their north star, young entrepreneurs appear to be simultaneously pursuing societal impact as well as profits.
However, it’s not all smooth sailing. While young people are leading the way in starting businesses, they are also discontinuing them at higher rates than their older counterparts. The discontinuation rate for 18- to 24-year-olds is 15%, the highest among all age groups. This is not surprising, given the challenges of inexperience and more limited access to capital. Starting a business is tough, and sustaining one is even more challenging. But despite these hurdles, the enthusiasm and energy that young people bring to entrepreneurship are undeniable, and with the right support, this generation has the potential to drive substantial change.
2. Tech gender gap narrows
One of the most promising findings in the GEM report is the narrowing gender gap in the technology sector. Historically, tech startups have been dominated by men, but 2023 saw a record-low difference in the number of men and women starting tech companies. The gap has narrowed to just 1%, with 8% of women compared with 9% of men launching businesses in the Information and Communication Technology (ICT) sector.
This is a significant step forward and reflects broader efforts to support more women technology startups. Still, it’s important to recognize that while progress is being made, continued focus on providing equal opportunities is essential to ensuring this trend continues.
3. Optimistic outlook for Black and Hispanic entrepreneurs
Another highlight from the report is the optimistic outlook among Black and Hispanic entrepreneurs. These groups showed stronger confidence in their entrepreneurial abilities and lower fear of failure compared to their white counterparts. Black respondents, in particular, demonstrated high levels of resilience and self-assurance, which is vital in overcoming barriers faced in starting and sustaining businesses. This optimism is encouraging, but there’s still much work to be done in assuring ecosystems offer equal opportunities for all aspiring entrepreneurs, regardless of their background.
Related: I Wish I Received This Advice as a Young Entrepreneur
A promising future
Reflecting on the key findings of this year’s GEM report, it’s clear that the entrepreneurial landscape is changing in meaningful ways. The rise of young, sustainability-driven entrepreneurs signals a future where business is not only about profit but also about making a difference. These young entrepreneurs are launching businesses at a time when the world is looking for solutions to some of its most pressing challenges — climate change, poverty and economic recovery.
Yet, to fully realize the potential of this next generation, there must be more focus on addressing the challenges they encounter. Young entrepreneurs need access to the right resources — whether it’s funding, education or mentorship — to turn their innovative ideas into sustainable businesses. The narrowing gender gap in tech is encouraging, but we must continue to foster environments that support women and other underrepresented groups in entrepreneurship.
The GEM report paints a picture of an entrepreneurial future driven by purpose, diversity and innovation. But it also reminds us of the work that lies ahead in making entrepreneurship more accessible and sustainable. If we can provide young entrepreneurs with the tools and support they need, we will not only see more businesses being created — we’ll see businesses that are making a lasting, positive impact on the world.
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These Are the Top Side Hustles to Work Less, Make More Money
In the best-case scenario, a side hustle could turn into a multimillion-dollar business that generates a passive income stream — but at the very least, starting a side gig could help pay some bills.
A new survey from personal finance software company Quicken shows that almost half (43%) of Americans with a side hustle, or an extra source of income added to a primary income, make more money and clock in fewer hours overall than those without a side hustle.
The three most popular side hustles pursued by those who work less and make more money were personal assistance (20%), cooking and baking (16%), and caregiving (16%). One in five people with side hustles said they were business owners, too, selling products online or offering services like photography.
The majority of people with side hustles (82%) said starting a side gig helped them financially, and kept them from living paycheck to paycheck. Most with side hustles (57%) had savings equal to at least four months of living expenses.
The survey also found that, for younger side hustlers, a way to an extra income doubles as a path to becoming more employable. 44% of Gen Z (born between 1997 and 2012) choose to start a side hustle in order to obtain skills for long-term careers, much higher than the overall 18% of Americans who started a side hustle with the same motivation.
Quicken conducted the survey online, gathering responses from more than 1,000 Americans.
Additional research on side hustles, released in August by NEXT Insurance, showed that three out of five people bring in less than $1,000 monthly in side income, while 22% make $1,000 to $10,000 a month, and 15% make more than $10,000.
Related: Starting a Side Hustle Should Come With a Warning Label — Here’s What You Need to Know