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Comarketing Is Helping These SBOs Reach New Audiences While Saving Money

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Comarketing Is Helping These SBOs Reach New Audiences While Saving Money

  • Four small business owners say “comarketing” has helped them grow new audiences and boost sales. 
  • Comarketing — where multiple companies market their products together — is a low-cost strategy that can be even more effective than traditional marketing.
  • For both companies to benefit equally, the campaign should be authentic and not appear too promotional.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.

When Talia Boone launched her fresh-flower delivery service, Postal Petals, in 2020, she didn’t have a marketing budget. So to spread the word about her company, she partnered with other small businesses to “comarket.” 

“Just the nature of being small, we have to be creative about the ways we introduce our products and services to new audiences,” Boone told Insider. By comarketing, she’s also able to support other small businesses. “We start to grow natively by collaborating and working together.”

Comarketing refers to two or more businesses “collaborating on a joint promotional campaign,” according to the US Chamber of Commerce. This might include cobranded content marketing campaigns, collaborative social media posts, event or content sponsorships, or affiliate marketing.

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Boone, who’s based in Los Angeles, works with “up-and-coming small minority- and women-centered businesses” on cobranded events and social media giveaways, such as a recent wellness workshop with the nursery The Plant Chica and the Black Women’s Yoga Collective

“It’s thinking about ways that we can collaborate with other small business owners who have similar offerings and figuring out ways to package our services or products to amplify our collective and respective messages,” she said, adding that comarketing had helped her increase her social media following and engagement.

Comarketing offers many benefits to small businesses 

Comarketing can help small businesses save money, stretch their marketing budgets, build a stronger brand identity, and grow customer awareness. 

“We’ve found it to be valuable to us, to our retailers, and to our customers,” Charles Negaro Jr., the CEO of Chabaso Bakery, a wholesale bakery in New Haven, Connecticut, told Insider. “It’s a smart use of our time, and it works with our budget.”

Chabaso has partnered with cheese companies and olive-oil brands on in-store displays and Instagram recipe campaigns.

Employees contribute to the comarketing campaign with recipe development and social media posts. Then the company hires a photographer, Negaro said. “Our marketing dollars are human-labor dollars, so we try to find creative ways to collaborate with people,” he said.

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Emily Merrell

Emily Merrell, founder of Six Degrees Society

Emily Merrell



Comarketing also enables businesses to help each other. Emily Merrell, the founder of the networking company Six Degrees Society, and Lexie Smith, the founder of the public-relations agency ThePRBar, met at a conference in 2020 and decided to collaborate on training programs for coaching businesses, which they cross-promoted on their own social media channels. 

This eventually led the pair to start a company, Ready Set Coach, focused on coaching people with coaching businesses. Now the three organizations market collaboratively by amplifying one another’s messaging and hosting social media events. 

Comarketing is “one of the most important things that small businesses should be doing,” Merrell said, adding: “You grow so much faster. Rising tides raise all ships.” 

4 ways to make comarketing work for your small business

1. Set goals for your comarketing effort

Successful comarketing depends on businesses knowing what they want to get out of the partnership, Boone said. For instance, businesses might center their efforts on increasing social media followers, driving sales, or reaching new customers. 

“It’s important to be really thoughtful, intentional, in identifying what our ROI is, and then essentially crafting the campaign around that so that we’re able to realize those goals,” she said, referring to a return on investment. “It’s effective from a financial standpoint.” 

From hosting cobranded giveaways, Postal Petals has increased newsletter sign-ups and gained customers. Besides the time and effort it takes to create campaigns, Boone said, the only costs she incurs are the items she gives away.

2. Connect with like-minded small businesses

Alignment is crucial when choosing other small businesses to partner with, Smith said. Businesses should comarket when they have similar audiences, coordinating products, or comparable missions. 

Lexie Smith

Lexie Smith, founder of ThePRBar

Lexie Smith



Since their audiences overlap, Smith said working with Merrell has helped them expand their “top funnel.” 

“There are now three entry points and three different categories that can funnel people into our brands,” she said, referring to their individual businesses and Ready Set Coach, the one they started together. 

Small businesses should start with their existing networks and ask for recommendations, Boone said. She’s also reached out directly to brands that she wants to work with and had companies reach out to her with partnership proposals. 

“You’re really coming to them and saying, ‘Hey, how can we explore opportunities to support each other?'” she said. Postal Petals often themes their social media collaborations and has worked with skincare and candle companies for self-care giveaways, for instance. 

Boone declines comarketing requests from other small businesses when they don’t make sense, like when a company’s products or mission don’t align with hers. 

3. Make sure everyone is on board with the campaign

Small businesses should work together on creating comarketing campaigns. Smith said it’s a good idea to put responsibilities, duties, and deliverables in writing “so there are clear expectations.” 

When working with other businesses on social media marketing, Boone said everyone agrees on a timeframe. They contribute photos and product information, and then create posts that align the companies’ assets and messaging. 

“We typically work together to build it out,” she said. Then, the organizations approve posts before they go live. Each company posts the content on its channels. 

Chabaso handles many aspects of comarketing in-house. Negaro said his company comes up with recipes using other brands’ items, photographs them, and creates recipe cards with QR codes to place on supermarket shelves. The recipes and photos are also posted on social media. 

4. Create campaigns that resonate with audiences 

Smith said small businesses should focus on being authentic, offering value to audiences, and not appearing too promotional in comarketing campaigns. 

She and Merrell do this by sharing similar topics across their brands’ social media channels, but slightly tweaking the messaging to appeal to each audience. 

“We’ve just learned to be flexible,” Boone said. “It can’t be all the things that work best for us. It has to be what’s best for all the brands involved.” 

Successful comarketing sometimes takes experimentation and trial and error. Still, Boone said it’s an effective way for small businesses to expand their marketing reach, even when they don’t have a big budget.  

“Most small businesses just can’t afford traditional marketing,” she said. “So, we have to be very creative about growing our audiences and our networks. Collaborating with other brands is a really efficient and effective way to do it.” 



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AFFILIATE MARKETING

Twin Flames Dating Affiliate Program

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Twin Flames Dating Affiliate Program

Are you searching for an exciting new affiliate program that not only offers lucrative opportunities but also allows you to establish yourself as a trusted authority in a thriving niche?

Look no further than the Twin Flames Dating Affiliate Program.

In the fast-paced world of affiliate marketing, being one of the first affiliates to promote a brand-new program provides a remarkable advantage: the early entry advantage.

In this blog post, we’ll explore the tremendous benefits of joining and promoting a fresh affiliate program like the Twin Flames Dating Affiliate Program.

We’ll delve into how early entry can give you a competitive edge, help you capture a larger market share, and establish your credibility as a trusted authority in the niche.

So, fasten your seatbelt and get ready to unleash the power of early entry into the world of affiliate marketing.

Meeting the Unique Needs of Twin Flames Seekers

By being part of the Twin Flames Dating Affiliate Program, you can meet the distinct and unique needs of Twin Flames seekers, offering them a platform that understands and embraces the depth of their spiritual connections.

This program goes beyond traditional dating platforms, catering to individuals who seek profound and meaningful relationships based on soulful connections.

As an affiliate, you play a pivotal role in providing guidance and support to these seekers, helping them navigate their spiritual journey and find the connections they long for.

Through informative content, resources, and personalized recommendations, you can offer valuable insights and assistance to Twin Flames seekers, assisting them in their quest for deep and soulful relationships.

By understanding their specific needs, you can position yourself as a trusted authority in the niche, attracting a dedicated audience who resonate with your message.

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Your role as an affiliate is not just about promoting the program, but also about becoming a source of inspiration, encouragement, and empowerment for Twin Flames seekers.

By empathizing with their desires, sharing your own experiences, and providing practical advice, you create a supportive community where individuals feel understood and validated.

By meeting the unique needs of Twin Flames seekers, you can establish yourself as a valuable resource and build long-lasting relationships based on trust and authenticity.

Remember that Twin Flames connections are not merely about surface-level compatibility but about finding a deep and spiritual bond.

By promoting the Twin Flames Dating Affiliate Program, you are offering seekers a chance to explore a new realm of connection, where their spiritual journeys can align with their romantic endeavors.

Through your efforts, Twin Flames seekers can find solace, companionship, and the fulfillment of their deepest desires.

Embrace the opportunity to meet their unique needs, and let your affiliation with the Twin Flames Dating Program be a guiding light for those seeking soulful connections.

Twin Flames Dating Affiliate Program

Being an early affiliate of the Twin Flames Dating Affiliate Program allows you to establish yourself as a trailblazer within the niche.

Seizing the Untapped Market

Imagine having the opportunity to tap into a market that is yet to be fully explored, where eager individuals are actively seeking connections on a deep and spiritual level.

By being among the first affiliates to promote the Twin Flames Dating Affiliate Program, you gain access to an untapped market of individuals who are yearning for meaningful relationships and spiritual connections.

This untapped market allows you to capture the attention of an audience hungry for new platforms and experiences.

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Establishing Authority and Trust

In a world where trust and credibility are paramount, being an early affiliate adopter sets you apart as an authoritative figure in the niche.

By introducing the Twin Flames Dating Affiliate Program to your audience before others, you position yourself as a trusted guide and an expert in the field.

Your early association with the program builds credibility, making it easier for your audience to trust your recommendations and embrace the program’s offerings.

Building a Strong Reputation

In the competitive world of affiliate marketing, reputation is everything.

As an early affiliate, you have the unique opportunity to shape the perception of the Twin Flames Dating Affiliate Program within your niche.

By consistently delivering valuable content, demonstrating expertise, and providing exceptional user experiences, you can build a strong reputation for yourself and the program.

This reputation becomes a powerful asset as the program grows, attracting more customers and potential affiliates.

Twin Flames Dating Affiliate Program

Embracing Minimal Competition

Unlike established affiliate programs that often face fierce competition, a brand new program like the Twin Flames Dating Affiliate Program offers you a refreshing advantage—minimal competition.

With fewer affiliates vying for attention, your marketing efforts have a higher chance of standing out.

This means you can capture a larger share of the audience and achieve higher conversion rates.

Embrace the scarcity of competitors and position yourself as a prominent player in the market.

Taking Advantage of Early Incentives

The Twin Flames Dating Affiliate Program understands the value of early affiliates and often offers exclusive incentives to reward their support.

By joining the program early on, you can benefit from higher commission rates, special bonuses, and unique rewards.

These incentives not only boost your earnings but also reinforce your decision to become an early affiliate.

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Conclusion:

The Twin Flames Dating Affiliate Program presents an exceptional opportunity for affiliates to capitalize on the early entry advantage, seize the untapped market, and meet the unique needs of Twin Flames seekers.

By positioning yourself as a trusted authority within the niche, you can establish long-term relationships, capture a significant market share, and pave your way to success in the Twin Flames dating realm.

By embracing spiritual connections and providing guidance to seekers, you not only fulfill their desires but also contribute to the growth and development of the Twin Flames community.

As a trailblazer in this emerging market, you have the chance to shape the direction of the niche and become a thought leader within the industry.

Twin Flames Dating Affiliate Program

By implementing targeted marketing strategies, generating excitement, and fostering brand loyalty, you can create a loyal following of individuals who resonate with the Twin Flames Dating Affiliate Program.

Embrace the untapped potential, establish your presence as a trusted resource, and unlock the opportunities that await in the world of Twin Flames connections.

By seizing the early entry advantage, meeting the unique needs of Twin Flames seekers, and capturing the attention of an untapped market, you position yourself for long-term success and become a catalyst for meaningful connections in the realm of Twin Flames dating.

So, dive into this extraordinary journey, harness the power of early entry, and embark on a path that not only transforms your affiliate marketing efforts but also makes a profound impact on the lives of individuals seeking genuine and soulful relationships.

Related Content: 6 Benefits of Affiliate Marketing

Related Content: 10 Reasons Why Small Businesses Should Use Affiliate Marketing

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13 Free Ways That Can Work in 2023!

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13 Free Ways That Can Work in 2023!

Today we’re going to be sharing some strategies on how to get high-quality backlinks without paying for them.

It’s no secret that authoritative backlinks are one of the most powerful ranking factors, so if you want your website to rank, they aren’t something you can ignore.

And these link-building methods are all considered ‘white hat’, so they are low-risk, high-reward for your site, and should positively affect your website’s ranking.

The good news is that there are plenty of reliable ways to get high-quality backlinks without paying a penny. That doesn’t mean you won’t need to work for them because you do, but the payoff is worth it, and you should see your website’s domain authority start to increase.

HARO

HARO – Help a Report Out is a free service where journalists put out a call for information they need for articles.

You’ll usually find that reporters cite their sources which means that if you provide a quote or a quality piece of information, you’ll get a high-quality backlink to your website alongside your name and details—usually from a high authority news site.

Once you sign up at a source, you’ll get daily emails that detail what different reporters need. You can then respond to the ones best suited to your niche.

Original Research

Positioning yourself as an authority figure in your niche is a fantastic way to build high-quality backlinks to your site.

Carrying out original research on a topic and putting everything together in one place means that people are likely to want to cite that as a resource worth checking out.

This not only gives you a great way to gain backlinks, but it also means that you’re getting backlinks from website owners that talk about similar topics—and that’s great for link juice. It could also land you some pretty good referral traffic too.

Conducting original research in your niche could be as simple as sending out a survey to everyone on your email list. You can do this for free using Google Forms.

1685910404 833 13 Free Ways That Can Work in 2023

Once you have all the data you need, you can publish it in a blog post and share it on social media. If the data is useful to others, they will link back to you when they refer to it in their content.

Once you have a reputation for being an authority on a subject, people will choose to link to you because they trust what you say, and they want to share your knowledge and expertise with others.

Create Original Images

If you have a flair for photography or graphic design, this can be a great way to build high-quality backlinks. Websites need images for their content, and these can be time-consuming to create, so often, creating a ’round up’ of other content can be easier.

If you’re the person creating the original content and photos, then when people use them on their own websites, the site owner should credit you—hence, you gain a backlink.

This method can work particularly well in creative niches like home decor and fashion.

Doing a Google reverse image search will give you an idea of where your image is being used online. You can then check that there is a link and a credit to you. If your photo is being used and you haven’t been credited, you can reach out to the website in question and request proper link attribution.

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Create Infographics

1685910405 465 13 Free Ways That Can Work in 2023

Creating exciting infographics can be a great way to boost your backlinks. Getting traction for your infographic starts with a catchy design and punchy content. Aim for your design to be something people will want to share on social media for maximum distribution.

It’s worth putting time and effort into creating an infographic that presents useful facts and information in an easy-to-read way. People often don’t have time to read lengthy website text or blog posts, so a short, sharp infographic that is easy to read will get people’s attention.

You can use Canva to create beautiful infographics in minutes. They have hundreds of pre-designed templates to choose from. You can simply add your content and select images from their image library, and you’re ready to go!

Once you’ve published your infographic, you can share it with others in your niche. If they find it useful, they may also share it with their own audience, crediting you with a backlink.

Create a Branded Strategy

Creating your own branded strategy is a great way to attract backlinks from high-quality sites.

Let’s take a look at an example.

Doug Cunnington from Niche Site Project coined the term ‘Keyword Golden Ratio’ to describe his keyword research strategy for finding low-competition keywords that weren’t already being targeted by other niche site owners.

He taught this method to his followers, and now pretty much any time someone mentions this method in a blog post, Doug gets a mention and a backlink.

Unlinked brand mentions are when your brand is written about or referenced on social media but without a backlink to your site. Use a media monitoring tool like Brand24, or SEO tools like Ahfrefs or Semrush to find these unlinked mentions.

You can search:

  • Social media
  • Podcasts
  • Websites
  • Blogs
  • Forums
  • News websites

First, define your keywords and apply the search. Once you have a list of mentions, you can use an SEO tool to check the statistics and DA of any sites your brand is mentioned on and reach out to the owner requesting a backlink. Obviously, not all mentions will result in a backlink. However, those that do can boost your presence and traffic generation.

Maintain a regular search for unlinked brand mentions as part of your regular upkeep routine.

Guest Blogging

Guest blogging is a popular link-building strategy, and a time-tested way to get high-quality backlinks. One of the reasons this SEO strategy is so popular is because you can specifically target high-authority sites in your niche and reach out to them, offering a guest post.

Explore your own contacts in your niche to find suitable blogs to host your article. A simple Google search can be a good source for locating blogs too. Try searching for allying industries blog sites to give you the best coverage whilst remaining on relevant websites.

You could also try searching Facebook groups and social media platforms for blogs seeking guest authors. Bloggers are always keen on fresh content, so putting effort into the creation of an interesting, informative article will pay dividends. Some bloggers may be keen on backlink swapping, where you respectively host an article on your site in return.

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13 Free Ways That Can Work in 2023

Build a Free Tool

People love a free tool, and your website visitors will be no different. Creating a free resource that people can make use of is a great way to build backlinks.

This could be something random, like a free game or funny joke generator, or something useful related to your business niche.

For example, if you are in the DIY niche, you could create a wallpaper calculator.

The trick is to make sure it is something fun and interesting. That’s what will make people want to share it with others, which works to your advantage for building backlinks

Whether you’re a blogger with friends in the same niche or a business that has a well-networked client list, simply asking other businesses to link to you can be a great way to build backlinks.

For example, you could give them a review or recommendation they can post on their own site – with a link to you in return. You could also ask if they would consider linking to you on their resource pages, with you offering the same in return if appropriate.

Once you think outside of the box, there are plenty of ways that related businesses could link to you. And, of course, there is no reason why they can’t benefit from you returning the favor also. That way, everyone wins. 

Start a Podcast

1685910405 773 13 Free Ways That Can Work in 2023

Podcasts have become massively popular over recent years, so starting your own and sharing your expertise and knowledge is a great step forward. Once you’ve published your first podcast episode, you can get listed on Podcast directories as an extra way to make this link-building method work for you.

Be a Guest on Other Podcasts

1685910405 952 13 Free Ways That Can Work in 2023

Guest appearances on podcasts are a great way to reach a new audience who are interested in the topics that you talk about.

During the promotion of the podcast, the chances are you’ll be mentioned in the show notes alongside a quality backlink to your own website.

Broken link building is a great way to get contextual links pointing to your own website. These broken links are damaging to website owners in many ways. This is great news for you in terms of building backlinks, because you can swoop in and take advantage of any broken links you might find!

You can find broken links on a website using a site audit tool like Semrush, or even a free tool like Broken Link Check.

Once you have discovered a broken link in a blog post that is relevant to your own website or blog, you can reach out to the website owner and let them know the link is broken. It’s important to consider your wording of this carefully and be sensitive in your approach. Whilst doing this, you can mention your own website, blog, or resource and suggest this as a replacement for their broken link. If they agree, then it becomes a win-win situation for you both.

1685910405 680 13 Free Ways That Can Work in 2023

Join Blog Directories

Blog directories were massively popular a few years ago and seemed to have slipped by the wayside for many – but that is a massive oversight.

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Being listed on a blog directory gives you the chance to be spotted by those browsing that directory and looking for websites or blogs like yours – which is always a good thing.

However, what it also does is mean that you get a backlink from this blog directory. Often you can be listed in relevant categories, which gives extra strength to your backlink because it means that the link to your site appears more relevant to the likes of Google.

When you gain a new backlink to your website, it’s more than just a link. Web pages with more backlinks generally receive more organic traffic and have a higher domain authority. However, the quality of backlinks leading to your site matters too.

One link from a high domain authority website is worth ten spammy links from low authority sites.

This is because a backlink is essentially a vote of confidence for your website in the eyes of search engines. If the referring domains are low-quality, spammy, and untrustworthy, your website could actually end up being penalized by search engines, resulting in a drop in organic traffic and rankings.

When you start to look into backlink building, you’ll find loads of options that seem like a quick fix.

These might be tempting, but backlink building should be about more than simply just getting links to your site. In terms of SEO, it is much more valuable to get a handful of quality backlinks than it is to get lots of poor ones.

This means you want to look at gaining backlinks from related websites, websites that talk about similar topics, and/or those with a high domain authority.

There are plenty of free ways to do this, but spending time researching the backlinks you are building means that you’re likely to build a quality network, and that is the absolute best way to improve brand awareness, your own domain authority, and your SEO efforts.

As you can see, there are plenty of great link-building strategies here that don’t involve parting with any cash. If you want to ensure that your site does well, it’s important to always be on the lookout for new link-building opportunities.

It’s worth trying a few different ideas from this list to see what works best for your niche. This way, you can build a solid link-building strategy that gets results. You can even use ChatGPT for link building to help save time.

By speaking to journalists, putting quality content out there, and guest posting where you can, you’re giving your brand the best possible chance of being seen. Backlink building is not something that is likely to happen overnight, but it is a task that is worth putting effort into.

As you have seen above, there are plenty of free options when it comes to building backlinks, so it is worth researching these and working out which are the best for you. After that, get stuck in and try as many as you can. You’ll soon start to see results and move up in the search engine results pages.



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14 Best Podcasts on YouTube That Will Inspire You to Start One in 2023

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14 Best Podcasts on YouTube That Will Inspire You to Start One in 2023

Wondering what makes a great podcast? The best podcasts on YouTube are a great place to look for inspiration when it comes to starting your own perfect podcast. You might be surprised to learn that some of your favorite YouTubers are also dominating the podcast industry.

Ready to start your own podcast?

Castos is one of the top podcast hosting platforms offering both YouTube and WordPress integration. Use it to convert audio podcast files into YouTube videos and pull data from multiple listening platforms into one dashboard.

The Best Podcasts on YouTube

1. Niche Pursuits

You’ve obviously found the blog, I mean, you’re literally on it right now—but did you know that Niche Pursuits also has an official podcast?

Sometimes listening to how Jason Mills makes $3K per month from a 6-month-old blog is more fun than reading a blog post about it.

The podcast is exactly what you would expect; though no longer hosted by Spencer himself, the wonderful Jared Bauman does a great job of coaxing valuable information from other online entrepreneurs to share with listeners.

Expect a mix of real-life advice, online business ideas, and a healthy dose of motivation to make your next online business venture a success.

Or listen to the podcast on your preferred platform. You can check out Niche Pursuits on Spotify, Apple, or Audible

2. Trash Taste

1685877890 444 14 Best Podcasts on YouTube That Will Inspire You to

Launched in 2020, Trash Taste has amassed more than 1.5 million subscribers on YouTube alone, making it one of the top podcasts on the platform. They also have thousands more listeners across multiple platforms like Apple and Spotify.

The podcast follows Tokyo-based content creators Joey Bizinger, Garnt Maneetapho, and Connor Colquhoun as they discuss topics related to anime, manga, and life in Japan. It’s good light-hearted fun sprinkled with interesting insights into the lives of the popular YouTubers.

Listen to the Trash Taste podcast on Youtube, Spotify, or Apple.

3. Welcome to Our Podcast

1685877891 829 14 Best Podcasts on YouTube That Will Inspire You to

Hosted by Mike Falzone and his wife Zoja, Welcome to Our Podcast has been going strong for over 10 years. Through his podcast and YouTube presence, Mike has been able to establish himself as a true comedian and been invited to some of the biggest stages across Canada and the US.

The podcast has no particular focus other than the two sharing stories about their life together.

Listen to Welcome to Our Podcast on YouTube or Spotify.

4. H3 Podcast

1685877891 407 14 Best Podcasts on YouTube That Will Inspire You to

The H3 Podcast channel is just one of three run by Ethan Klein and his wife, Hila. The two YouTube creators started h3h3 Productions to share sketches and comedic reactions, whereas their podcast channel features hilarious guest interviews.

Additionally, they also have a third channel, H3 Podcast Highlights, which they use to promote their main podcast channel. Since their podcast episodes are close to two, sometimes three hours long, they use the highlights channel to share interesting clips that draw people in.

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Listen to H3 on YouTube or Spotify.

5. Jenna and Julien Podcast

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You can’t mention the best podcasts on YouTube without talking about the Jenna Julien Podcast. Put out by Jenna Marbles, one of the OG YouTube creators, Jenna is an example of one of the many YouTube stars that have used their channel to launch a podcast.

They talk about a wide variety of topics and make their podcast engaging by including fun games that you can play along with them.

Listen to Jenna and Julien on YouTube or Spotify.

6. The Joe Rogan Experience

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Perhaps one of the most popular YouTube podcasts ever, the Joe Rogan podcast has a very loyal following.

New episodes are released regularly and include a mix of dumb questions and surprisingly deep topics as Joe interviews various guests.

Listen to Joe Rogan on YouTube or Spotify.

7. Joe Budden Podcast

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Nicknamed the Howard Stern of hip-hop, Joe Budden’s podcast is a mix of hip-hop news, sports, business, and current events. He releases new episodes twice a week and occasionally features expert guests.

Listen to Joe Budden on YouTube or Spotify.

8. The Influencer Podcast

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Hosted by none other than Julie Solomon, the Influencer Podcast is the best podcast for advice on how to grow your brand and increase visibility online. Expect great tips and some expert guests, and learn everything you need to know about being an influencer.

Listen to The Influencer on YouTube or Spotify.

9. Dear Hank & John Podcast

1685877893 685 14 Best Podcasts on YouTube That Will Inspire You to

This popular YouTuber podcast hosted by John and Hank Green is a mix of humor and self-help. From answering life’s big questions and offering heartfelt advice, Hank and John Green are hilarious to watch and will leave you feeling uplifted.

Listen to Dear Hank & John on YouTube or Spotify.

10. Ear Biscuits

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Link Neal and co-host Rhett McLaughlin from Good Mythical Morning also have a weekly podcast, Ear Biscuits. The two are no strangers to having one of the best podcasts on YouTube, with over 18 million subscribers on their daily channel, and are slowly building Ear Biscuits with new episodes every week.

The two hosts themselves refer to their podcasts as “candid weekly conversations for your entertainment,” and they basically just talk about their lives. They keep it interesting by sharing the good, the bad, and the ugly, all with a touch of humor.

Listen to Ear Biscuits on YouTube or Spotify.

11. Not Too Deep

1685877893 392 14 Best Podcasts on YouTube That Will Inspire You to

A woman of many talents, Grace Helbig, is an actress, comedian, and all-around YouTube star. Not Too Deep is her official podcast, on which she interviews a variety of different guests.

You’ll probably recognize some of her guests, like Chelsea Handler or Mayim Bialik; others are less well-known but have lots to share. She even interviewed fellow YouTube creator Hank Green in one of her episodes.

Listen to Not Too Deep on YouTube or Spotify.

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12. The Create Unknown

1685877894 481 14 Best Podcasts on YouTube That Will Inspire You to

One of the best podcasts to listen to if you want to learn more about how to earn money online, this podcast interviews successful online creators who share their tips and advice.

Hosted by Kevin Lieber and Matt Tabor, they ask creators how they got started and where they found their inspiration. They also talk at length about how unpredictable the content industry can be and how to tackle that as a beginner.

Listen to The Create Unknown on YouTube or Spotify.

13. Psychobabble

1685877894 350 14 Best Podcasts on YouTube That Will Inspire You to

Psychobabble is a weekly podcast put out by YouTube creator Tyler Oakley and his best friend, Korey Kuhl.

New episodes are half an hour long, and they just talk about pop culture, the week’s news, and typical things that friends would talk about. The only difference is they are sharing it with the world.

Being best friends, the hosts have a really easy to listen to dynamic, and each episode is good fun to listen to.

Listen to Psychobabble on YouTube or Spotify.

14. Think Media

1685877894 325 14 Best Podcasts on YouTube That Will Inspire You to

Hands down one of the best podcasts on YouTube for learning how to make money on YouTube. This podcast focuses on strategies, tips, and tricks for building a successful YouTube channel and how to use video to build your personal brand or business.

Hosted by Sean Cannell from Think Media, each episode usually involves a guest interview and covers a new topic around how to grow your YouTube channel and different ways to monetize your videos.

They cover everything from how to tackle YouTube’s algorithm and how to protect your account from being hacked to how to make money on YouTube without actually making any videos at all.

For anyone looking to leverage YouTube as a platform for earning money online, this is a great one to listen to.

Listen to Think Media on YouTube or Spotify.

Why Put Out a Podcast?

You might already be writing a blog or putting out videos, so why is a podcast different? Regardless of what you’re already doing online, there is actually still a reason to push out a regular podcast.

  • Position yourself as an authority in your niche. Podcasts are a great alternative to writing long-winded blog posts that can help demonstrate your knowledge on a subject. The more of a reputation you can build as an expert in your industry, the more opportunities you might find are open to you.
  • Expand your audience. First of all, most successful online creators are on more than one platform. Not only can you put out a podcast on multiple platforms, but audio content is sometimes more convenient than text or video (people like to listen on the go).
  • Diversify your income stream. If you listen to the Niche Pursuits podcast or read the blog regularly, you know making a living online is all about having multiple income streams. And starting a podcast doesn’t cost very much (if anything at all) to get started.
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All of these things are related to marketing yourself. Take a look at our helpful guide on how to use podcasts as a marketing tool whether you’re looking to grow yourself, or your business.

Helpful Tips to Get You Started

  • Most search terms are for shows, not “how to” content. Creating how to content is often touted as being a great way to show up on search engines and gain traffic to your blog or YouTube channel. However, while this works for blogs and videos, podcasts are a little bit different. The most popular podcasts are focused on things like life’s big questions, personal passions, and pop culture news. As a result, more listeners search for specific podcasts on YouTube rather than search terms. This means to grow your podcast you need to ensure making your name recognizable is a priority.
  • YouTube is the preferred platform for podcasts. According to a survey done by Voice, most podcast listeners in America are tuning in on YouTube. Spotify comes in as a close second, and Apple podcasts rank third. These are the top three platforms you need to get on to hit the podcast market.
  • Take advantage of feedback in the comments. Read the comments on your page. What do your listeners want? What do they like, and what do they not like? This is valuable information to implement in new episodes in order to maintain and grow your viewership.
  • Create a second channel with short clips that can go viral to promote full episodes. It can be hard to entice new listeners with an hour-long podcast episode if they don’t know what to expect. Cut your podcast down to bite-sized snippets and share them on YouTube, TikTok, and Instagram to encourage people to want to listen to the whole thing.
  • Use a hosting platform. YouTube podcasts are just the tip of the iceberg when it comes to the podcast industry. Take advantage of different hosting platforms, like Castos, which allows you to send podcast content to directories like Apple, Spotify, etc.

Castos is great because it includes WordPress and YouTube integration but the major downside is that there is no free version for those just starting out. For anyone just starting out and looking to keep things exceptionally budget-friendly, Buzzsprout is a great alternative that does offer a free version you can take advantage of. Or check out our list of the Best Podcast Hosting Platforms to push your podcasts to numerous directories.

Conclusion

Podcasts on YouTube are a great way to diversify your income stream and grow your audience. They are also just a nice way to pass the time. So whether you’re looking for inspiration to start your own podcast or you just want something new to listen to, check out one of our top picks above!



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