2019: The year Google rethought the audience creation, frequency cap, and measurement

2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance. New restrictions to third-party cookies (ITP and ETP)…

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5 Tools to Find Your Audience on Paid Social Platforms

Preparing to launch a new social media marketing campaign can be a daunting task. The first big hurdle you have to tackle is figuring out what platform or channel is…

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