Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Image: Chris...
Audiences are one of my favorite topics when it comes to paid advertising. I’ve always been a huge fan of how useful they can be when...
Last month, LinkedIn launched ‘predictive audiences’, an AI-based feature that the social giant says will unlock new modes of targeting. Space & Time’s Helena Taylor thinks...
YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the...
Pinterest has published its Q2 2023 performance update, which shows some concerning signs for overall platform growth, though it is growing, which is a positive trend....
Pinterest has published its Q2 2023 performance update, which shows some concerning signs for overall platform growth, though it is growing, which is a positive trend....
The rise of Instagram’s Threads has been nothing short of remarkable. As I write this article, the app has 112 million users, and by the time...
Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a...
“The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The New...
Four small business owners say “comarketing” has helped them grow new audiences and boost sales. Comarketing — where multiple companies market their products together — is...
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