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How To Build Wealth at Any Age

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Are you tired of feeling stuck in a financial rut? Do you feel like you need to progress more toward your financial goal? Don’t stress – building wealth is possible at any age, and in this article, we’ll discuss some of the best strategies for US homeowners.

Whether in your early 20s, or late 40s, there is always time to start taking control of your finances and maximizing your earning potential. We’ll cover everything from diversifying your income streams to investing in real estate. Buckle up and prepare to take the first step toward financial success!

Get Creative: Alternative Investments and Passive Income

Let’s face it – relying on a single source of income can be risky. Diversifying your income streams to maximize your earning potential and ensure financial stability is essential. And while traditional markets like stocks and real estate can be great investment options, you can explore other alternative investments to help build wealth at any age.

If there’s one takeaway from this article we want you to have, it’s that homeowners build wealth faster than non-homeowners. We’ll dive more into this topic below but suffice it to say, the data shows that homeowners have larger net worths whether you cut the data across age, race, gender, or even location.

Online Businesses, Crowdfunding, or Peer-to-Peer Lending

One option is to look into alternative investments like online businesses, crowdfunding, or peer-to-peer lending. With the rise of the internet, there are now more opportunities than ever to invest in non-traditional assets.

For example, you could invest in a startup business through a crowdfunding platform like Kickstarter or lend money to others through peer-to-peer lending websites like LendingClub.

Passive Income Sources

But what about passive income sources? These offer a way to earn ongoing income even if you aren’t technically working. After putting in some initial effort to get it started, passive income may be able to continue with relatively less work (although some maintenance is always required). For instance, renting out a property. Whether you own a second home or just have a spare room, you can earn a steady income by renting it out.

And if you’re interested in starting your own blog or website, you could earn money through advertising or affiliate marketing.

Tax Benefits Associated With Certain Investments

Certain investments come with tax benefits. For example, investing in a rental property allows you to deduct expenses like property taxes and maintenance costs from your taxable income. And if you invest in a business, you can claim deductions for expenses like equipment and supplies.

In addition to the potential financial benefits, exploring alternative investments and passive income sources can also be a fun and rewarding experience. You might discover a new passion or hobby that generates income. And by diversifying your income streams, you’re better protected against unexpected events like a job loss or economic downturn.

Do Your Due Diligence Before Investing in Any Alternative Assets

Of course, doing your due diligence before investing in alternative assets is important. Ensure you understand the risks and potential returns associated with each investment, and seek the advice of a financial professional if you need clarification.

And remember, diversification is key – don’t put all your eggs in one basket.

Side Hustles: Contracting and Side Businesses

Building wealth doesn’t always have to involve taking on a second full-time job. Pursuing side hustles is an excellent way to generate additional income without sacrificing too much of your free time. Side hustles have many benefits, including flexibility, the ability to use your existing skills, and the opportunity to learn new ones.

1. Freelancer Sites for Those With Existing Skills

Use your existing skills to find work on freelancer sites such as Fiverr, Upwork, or Freelancer. These sites connect businesses and individuals with freelancers who can provide graphic design, web development, writing, and more services. Freelancing provides flexibility regarding when and where you work, allowing you to work around your existing schedule.

2. Alternative Options for Creating Income

If you don’t have specific skills or more free time, there are other options to create income. Completing surveys and other online tasks can be an easy way to earn extra cash. Some apps and websites pay you to watch ads, play games, and complete other simple tasks. While there may be more lucrative options, they can still add up.

3. Buying and Managing Websites or Assets

Another way to generate income is to buy and manage websites or digital assets. This can include purchasing a website or social media page that generates revenue through ads or affiliate marketing. Alternatively, you can buy assets such as cars, vending machines, and appliances and fix them up to flip them for profit. These ventures require some upfront investment but can be a profitable way to earn additional income.

Homeownership: Building Equity and Increasing Net Worth

Homeownership is a great way to build wealth and increase your net worth. It is one of the most significant investments a person can make in their lifetime. Owning a home provides several benefits, including building equity and providing a stable living environment for families.

Building Equity Through Paying Down The Mortgage

Equity is the difference between the value of the property and the amount of money owed on the mortgage. Over time, homeowners build equity in their homes by paying down their mortgages. As the mortgage balance decreases, the homeowner’s equity increases.

By making extra payments or refinancing a shorter-term loan, homeowners can accelerate the process of building equity. Equity can also increase by making home improvements, increasing the property’s value.

Renting Out a Room or ADU for Additional Income

Another way homeowners can build wealth is by renting out a room or an accessory dwelling unit (ADU) on their property. These can provide additional income, which can be used to pay down the mortgage, build savings, or invest in other income-generating opportunities.

Homeowners can also take advantage of tax benefits associated with rental properties, such as property tax deductions and depreciation.

Historical Appreciation of Real Estate

Historical data shows real estate has appreciated at an average rate of 3-5% per year. While this may not seem like a significant amount, over time, the appreciation can add up, resulting in substantial gains in net worth.

Many statistics and facts demonstrate how homeownership can help build wealth. For example, homeownership is associated with higher net worth and more significant financial assets than renting.

Additionally, homeownership has been shown to lead to more significant long-term wealth accumulation and lower poverty rates. According to the Federal Reserve, the median net worth of homeowners is approximately $255,000, while the median net worth of renters is only $6,300.

Asset Diversification Is Key: Investing for Financial Stability

Building wealth through investing is an effective way to increase financial stability and achieve long-term goals. However, it is essential to diversify investments to minimize risk and maximize earning potential.

Diversification of assets helps reduce vulnerability to risks associated with one particular asset class. By diversifying your investments, you can offset losses in one asset class with gains in another. This approach reduces the impact of market volatility on your portfolio and can increase financial stability over the long term.

Several asset classes are generally considered recession-proof (or at least more resistant to a prolonged downturn). These include precious metals, real estate, and high-quality bonds. Diversifying investments across these asset classes can reduce portfolio risk.

Value Stocks or Growth Stocks

Investors may also consider investing in value or growth stocks depending on their investment strategy. Value stocks are undervalued by the market and offer investors an opportunity to purchase a stock with strong fundamentals that others have overlooked. In contrast, growth stocks represent companies that are growing rapidly and are expected to continue growing.

Alternative Assets

Alternative assets such as artwork, wine, trading cards, NFTs, and music can also provide diversification benefits to investors. These assets can be uncorrelated to traditional asset classes like stocks and bonds, meaning their performance is not directly tied to the market.

However, it’s important to note that alternative assets can be illiquid, making them difficult to buy and sell quickly. Additionally, the value of these assets can be subjective and fluctuate significantly over time.

Leverage Compounding Interest

Compounding interest is another key concept in building wealth through investing. Compounding occurs when interest or returns earned on an investment are reinvested, generating additional returns. Over time, this can lead to significant growth in an investment portfolio.

For example, if you invest $10,000 with a 5% annual return and reinvest the earnings, your investment will grow to over $16,000 in ten years.

Investing can be complex and overwhelming, especially if you are new to the world of finance. Consider hiring a financial advisor to help you navigate the process and make informed investment decisions.

Final Take

Building wealth is possible at any age with the right strategies. We have discussed several key strategies, including diversifying income streams, pursuing side hustles, building equity through homeownership, and investing for financial stability.

It is essential to prioritize financial stability and work towards achieving financial goals. I encourage you to implement these strategies to build wealth and secure your financial future. By taking action now, you can achieve financial success at any age.

This article was produced by Wealth of Geeks.


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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

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ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

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How to Build Trust and Transparency With Your Customers While Taking Their Data

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How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own.

Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences.

You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and personalized customer journey. However, this need is at odds with the growing concerns surrounding customer privacy. Now, more than ever, customers are growing increasingly protective of their personal data.

According to a survey conducted by Gartner, consumers are less comfortable with brands collecting other types of data, including browsing history. Only 27% of respondents feel comfortable sharing information pertaining to their employment, financial data and personal health.

Users know the risks associated with their personal information fueled by various privacy breaches, data thefts and increasing regulatory scrutiny. Hence, businesses striving to innovate and meet customer demands must navigate the complexities of privacy protection since customers trust brands that value their privacy security.

On the other hand, the stringent privacy regulations, including the GDPR and CCPA, are even more concerning. These regulations demand businesses to collect, store, and manage customer data securely. Failing to adhere may entitle the business to pay hefty fines and even reputational damages.

In a nutshell, if a business wishes to jump on the innovation bandwagon, it can’t ignore the inherent privacy risks, especially when collecting vast amounts of customer data. Let’s unpack why businesses must be more vigilant about customer data security and privacy when innovating and learn how to navigate this complex landscape.

Related: Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Why you need to innovate with privacy on top of mind

Delivering seamless user experiences is vital, but ignoring privacy security wouldn’t please your users. Stats reveal that users worldwide are more concerned about their privacy than ever and wish to do more to protect it.

On the other hand, when we see things from an organization’s perspective, they have a typical mindset of invoking technology’s true potential to innovate for improving user experiences. However, ignoring privacy and security could be the worst strategy in today’s business landscape, especially when your customers know the importance of their privacy.

No matter how unreasonable it may seem to prioritize privacy in today’s world, where data-driven decisions dominate, embracing privacy protection can eventually open up new avenues for growth and innovation.

Users are more likely to engage with digital platforms and applications when they trust that their privacy is respected and their personal data is secure. They love to share personal information, along with their preferences and participate in innovative initiatives.

Consequently, a deeper understanding of user preferences and needs helps businesses develop effective and targeted innovations.

Why ignoring privacy regulations will spell trouble for your business

The relationship between innovation and privacy is quite evident. As organizations navigate their technological advancement journey, privacy regulations guide them toward a sustainable future where innovation does not affect or compromise users’ fundamental rights.

Whether it’s CCPA or GDPR, every regulation guards privacy rights and protects organizations from legal obligations. Furthermore, organizations that cater to customers across the globe shouldn’t ignore the importance of adhering to various data privacy regulations, as failing to do so may entitle them to pay hefty fines.

What’s worrisome is that if your organization’s reputation is tarnished for not adhering to global privacy compliances, your potential customers won’t trust you and will inch toward your competitors with all the necessary compliances in place.

And regarding innovation, you can freely collect essential information about users, and they won’t mind if you adhere to the latest data privacy and security regulations.

Strategies for privacy-driven innovation

1. Prioritizing a privacy-first mindset

Organizations that don’t prioritize privacy at every stage of their product development and innovation initiatives will not be able to win customer trust.

Hence, it’s essential to lay the foundation of your product by equally emphasizing privacy along with other aspects, including user experience, usability, compliance and marketing. Collaborating development, security, user experience and marketing teams to emphasize privacy security is perhaps the need of the hour for every business striving for success.

2. Prioritize transparency tactics — communicate clearly, win trust

If you establish clear communication with your customers regarding data collection, usage and protection, you can quickly win customer trust and loyalty. Most customers are reluctant to share their personal information just because they aren’t sure why an organization is demanding it in the first place.

Once they’re comfortable sharing essential information, you can use this data to drive meaningful innovation, such as offering personalized recommendations, suggesting products/services based on their preferences, and more.

3. Tap the potential of technology

Embracing cutting-edge privacy-enhancing tools and technologies can help you navigate your innovation journey seamlessly. Using robust privacy management tools, identity management platforms and multi-factor authentication can eventually help build lasting customer trust and loyalty.

Furthermore, using cloud platforms to scale rapidly would further enhance user experience without compromising security.

4. Optimize data collection

A data-minimization approach in which organizations collect only essential data and maximize its value helps deliver impactful results. Admit it: No innovation is possible without knowing what your customers want and their pain points. Effectively analyzing essential data can help boost targeted innovation efforts, ensuring impactful outcomes.

5. Skyrocket innovation with powerful partnerships

Last but not least, collaborating with privacy experts, regulatory bodies, and industry peers to exchange knowledge and best practices can accelerate your innovation efforts. Businesses can embark on an innovation journey flawlessly through collective support and expertise.

Related: This Unique Marketing Strategy Is Winning in 2024 — Here’s Why (and How You Can Implement It Successfully)

Navigating the nexus of innovation and privacy

While navigating the innovation landscape, organizations shouldn’t overlook the undeniable nexus between innovation and privacy. Hence, ignoring privacy while pursuing innovation could hamper customer trust and lead to legal obligations.

Emphasizing a privacy-first mindset, coupled with transparent communication and technological advancement, are undoubtedly pivotal strategies for unlocking the true potential of innovation while safeguarding customer privacy.

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

  • Knowing your audience and its pain points and desires.
  • Creating emails that respond to those specific needs.
  • Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

  • Newsletters can be longer and cover several pieces of information in more depth.
  • Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
  • Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

  • Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
  • Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
  • Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

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