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Hack Your SaaS Growth With These 3 Easy Strategies

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Hack Your SaaS Growth With These 3 Easy Strategies

Opinions expressed by Entrepreneur contributors are their own.

Contrary to popular opinion, you don’t have to build an audience before you launch your SaaS business. SaaS affiliate programs give access to other people’s audiences. You will access tons of early users in a few weeks that would otherwise take years. Of course, it comes at some costs that this article aims to help you get ahead of.

SaaS affiliate programs work so that when an affiliate refers a prospect that purchases your product, the affiliate gets a commission in return.

Related: How SaaS Is Changing the Way We Work

Three strategies to launch successful SaaS affiliate programs

If you are planning to launch your SaaS or looking to grow your customer base fast and you’re short on cash supply and not a marketing fan, pay close attention to these strategies.

1. Play the long game with your funnel and pricing structures

Before deciding on your affiliate commission structure, you must determine your SaaS pricing structure and profit margin. Do you want one-time pricing or recurring pricing? Since we are all about hacking growth for a new Saas launch in this piece, a proven strategy is to combine both pricing strategies. Yes, it is counterintuitive!

But SaaS entrepreneurs who have launched successful SaaS products at a nitro-speed mode know this is the secret sauce. The engineering of this strategy will be done in your funnel structure, where your affiliates will send traffic. Your front-end funnel will be a pay-once-access-for-life offer or lifetime deal (LTD). Lifetime deals are limited paid promotions.

However, communicate and enforce usage limits or restrict access to certain premium features for the LTD package. Next, put a subscription upsell in place. This is very important to have to compensate for costs incurred in offering LTD. Also, remember that your recurring revenue has to outgrow your LTD revenue to keep the model sustainable. Here are a few tips to keep this on lock:

2. Offer a limited number of lifetime accounts

Use in-app prompts to nudge users to upgrade to a yearly subscription when they reach LTD usage limits. Use LTD customers’ first-party data to optimize advertisements for the subscription offer. You need a viral loop, as your LTD is a promotional strategy. This is where affiliates come in.

Lifetime deals sell fast, and affiliates jump on it real quick. This fact is what the million-dollar SaaS LTD platforms and their vast affiliate network thrives on. When you throw in recurring commissions (on the back of the commission for LTD sales) to affiliates whose leads take up your subscription offer, you are in for a treat of quality leads.

3. Find niche affiliates

Next up is finding the affiliates that will form your viral loop. You have two options:

  1. Reach out and recruit affiliates. Think of this as making cold outreach to affiliates. So, where should you fire your cold shots? It’s best to start with blogs and review sites, content creators and influencers, online communities or brands with complementary products.
  2. Tap into an existing affiliate network. This is the growth hacking route. Of course, you have to be ready to part with some of your revenue.

It is possible to launch on these platforms and have zero affiliate sales. This is where affiliate managers come in. They help you onboard the big whale affiliates and manage your launch in exchange for some percent of the launch revenue.

Here are a few tips to ensure you get the best affiliates for your saas affiliate programs:

  1. Ensure they have access to your target audience
  2. Go for those who have experience promoting SaaS
  3. Verify that their traffic sources are genuine
  4. Ask how they intend to promote your SaaS to make sure your interests align

SaaS marketing requires a lot of moving parts to achieve success. Hence, do some heavy lifting for your affiliates by providing them with marketing materials to promote your product.

Your SaaS affiliate program promotional kit should include promotional email templates, a media kit, explainer videos, ad creatives, testimonials and case studies. You can support affiliates by hosting live webinars. All affiliates have to do is drive traffic to the webinars.

The LTD offer in the hybrid approach to SaaS affiliate programs will give you the runway cash, the feedback and the marketing data you need to scale your subscription revenue quickly. At the same time, the recurring commissions keep your affiliates motivated.

Related: A Quick Checklist for Building SaaS Businesse


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23andMe Board Resigns: ‘Differences’ With CEO Anne Wojcicki

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23andMe Board Resigns: 'Differences' With CEO Anne Wojcicki

Days after proposing to settle a data breach lawsuit for $30 million, 18-year-old genetic testing company 23andMe now faces another public hurdle: Seven independent directors of its board resigned on Tuesday through a pointed letter addressed to CEO Anne Wojcicki, who is now the only remaining member of the board.

The resigning directors, among whom were YouTube CEO Neal Mohan and Sequoia VC Roelof Botha, called out Wojcicki for not submitting a “fully financed, fully diligenced, actionable proposal” to take the company private over the past five months. They wrote that their strategic direction for 23andMe was different from Wojcicki’s.

“Because of that difference and because of your concentrated voting power, we believe that it is in the best interests of the Company’s shareholders that we resign from the Board rather than have a protracted and distracting difference of view with you as to the direction of the Company,” they stated.

Related: 23andMe DNA Technology Helps Family Find Kidnapped Daughter After 51 Years

Wojcicki, who co-founded the company in 2006, controls 49% of 23andMe votes. In July, she submitted a proposal to buy all the shares she didn’t already own at $0.40 per share and take the company private. A special committee created by the company rejected her proposal, stating that it wasn’t in the best interests of shareholders.

Anne Wojcicki. Credit: Kyle Grillot/Bloomberg via Getty Images

Wojcicki told employees in a memo on Tuesday that she was “surprised and disappointed” by the resignations and would immediately begin finding replacement directors. She stated that “taking 23andMe private will be the best opportunity for long-term success.”

23andMe, which was valued at $6 billion in 2021 shortly after going public, is now a penny stock worth 34 cents per share at the time of writing. The company has until November 4 to bring its stock price up to at least $1 per share or risk being delisted.

23andMe has faced a number of public setbacks, including a data breach in October that impacted nearly 7 million accounts and appeared to target people with Chinese or Ashkenazi Jewish ancestry. Customers filed a class action lawsuit in January and 23andMe proposed a $30 million settlement earlier this month.

23andMe’s core product is a $99 ancestry kit that requires a customer to submit their spit in exchange for genetic insights. A $199 kit advertises health predisposition reports. The company is also developing drugs in-house and testing them.

Related: 23andMe Hackers Selling Stolen User Data, Including DNA Profiles of ‘Celebrities,’ on Dark Web

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How to Grow a Business: Yum! Brands Co-Founder David Novak

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How to Grow a Business: Yum! Brands Co-Founder David Novak

As the co-founder and former CEO of Yum! Brands, one of the world’s largest restaurant companies with a portfolio including franchises like KFC and Pizza Hut, David Novak drove tangible results.

In the 17 years he was CEO, from 1999 to 2016, Novak helped scale the company to eight times its original size, from a market capitalization of $4 billion to $32 billion. However, Novak credits the numbers to a more qualitative than quantitative aspect of leadership — creating the right work culture.

In a conversation with Masters of Scale host Jeff Berman that aired earlier this month, Novak explained how he steered Yum! Brands from the beginning.

“I made my number one priority to really create a powerful culture where everyone counts,” Novak said. “That became job number one for me as a CEO, because if I can create that right work environment, people will innovate and people will go further.”

Novak explained that early on, he tried to learn from companies that were winning or consistently delivered good results. He went out and visited companies including Walmart, Home Depot, and General Electric.

“We met with them,” Novak said. “Then we came back and we codified what’s really driving the success of these companies that allow them to get to great results year after year.”

Related: The Side Hustle She Started in a High School Locker Room Hit Multimillion-Dollar Revenue — and Taylor Swift Is a Fan: ‘Invest in Yourself’

Novak, who oversaw 1.5 million employees globally, began emphasizing recognition and encoding it into Yum!’s culture. In previous interviews, he talked about how he would use recognition to motivate employees. In one case, at KFC, Novak gave away rubber chickens and $100 as an award for a job well done.

Today, Yum!’s culture remains one of recognition and collaboration, per its public-facing culture page.

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Amazon CEO Mandates Employees Return to Office 5 Days a Week

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Amazon CEO Mandates Employees Return to Office 5 Days a Week

Amazon CEO Andy Jassy made a case — and a mandate — for in-office work on Monday.

In a publicly available message, Jassy said that Amazon’s 1.5 million-plus employees must return to the office five days per week starting January 2. Amazon is also bringing back desk assignments to the offices that had that structure pre-pandemic.

Jassy positioned the move as a better way to work and a return to life before Covid.

“We’ve observed that it’s easier for our teammates to learn, model, practice, and strengthen our culture; collaborating, brainstorming, and inventing are simpler and more effective; teaching and learning from one another are more seamless; and, teams tend to be better connected to one another,” Jassy stated.

Amazon CEO Andy Jassy. Photo by Michael M. Santiago/Getty Images

Jassy also said that situations that require remote work like sickness, an emergency, or being on the road are still acceptable.

However, these examples of remote work are the exception to the new rule, not the norm.

Related: Here’s How Much Money U.S. Employees Will Sacrifice to Avoid Returning to the Office, According to a New Study

Amazon employees have been back in the office at least three days per week as of February 2023. A July report from Bamboo HR showed that one in four executives secretly hoped employees would quit over stricter return-to-office policies.

“Strengthening our culture remains a top priority for the s-team [senior leadership team] and me. And, I think about it all the time,” he wrote. “We want to operate like the world’s largest startup.”

Under the new policy, working from home two days per week is no more. The office culture is returning to how it was before the pandemic, to strengthen work culture and drive better results, Jassy explained.

Related: Dell Reportedly Told Remote Employees to Come Back to the Office or Forgo the Chance to Be Promoted

Amazon joins companies like Salesforce and Walmart that have implemented stricter return-to-work policies.

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