Connect with us

AFFILIATE MARKETING

How AI Is Changing The Industry

Published

on

How AI Is Changing The Industry

CEO at Travelpayouts, one of the largest affiliate marketing networks focused on the travel market.

ChatGPT is giving Google a run for its money and has become a harbinger of what AI has in store for markets. Businesses are already adapting to this new reality, and the travel industry is no exception. Virtual assistants are learning how to plan whole travel itineraries, and chatbots are handling more and more support queries.

You wouldn’t be crazy to think that smart technologies like ChatGPT will radically change the way we travel. But in fact, they already have. We’re booking our own flights, checking our own bags, coordinating with hotel staff in languages we don’t speak and taking virtual tours of cities we’ve never been to, all thanks to artificial intelligence.

But the list doesn’t end there. Here are a few more ways in which AI is already bringing us the tourism of the future.

Support Bots

Digitization and automation mean reduced overhead, and travel businesses are leveraging these techniques. While just a few years ago chatbot tech support seemed brand new, today AI is replacing human support teams left and right. And travelers are quickly adapting to these new realities: According to a survey by Ubisend, 48% of consumers don’t care whether they get their information from bots or call centers.

Advertisement

One of the best examples of successful chatbot tech in the travel industry is Juliet by WestJet. Even before Covid, this virtual assistant was able to handle 74% of client support requests. When the pandemic started, Juliet saw a 45-fold increase in requests, but the system easily kept up with demand. That means the technology has essentially been able to do the job of entire client support teams.

AI Travel Agents

More and more client transactions are taking place via chatbot. According to a TIDIO study, chatbots are one of the most apparent trends for 2023. Sixty-two percent admitted that they prefer to use an online chatbot service because it quickly can help them instead of waiting for an actual customer service representative to take their call.

But bots can do a lot more than chat; they can also find you the perfect flight. Users of travel services generate large amounts of metadata that are difficult for unaided humans to analyze. This is where machine learning (ML) can be a great help: In addition to analyzing the time spent on a site or a user’s search history, ML helps take into account past reviews of flights and hotels in order to provide tailored recommendations. Booking.com, for instance, works this way, and Kayak uses advanced virtual assistants to automate customer support.

Still, the chat window format does work great for virtual assistants. For instance, ChatGPT can already handle requests like “3-day itinerary in Las Vegas for my 70-year-old parents” with flying colors. Just add a calendar and payment terminal to that functionality and you’ve got a fully fledged e-travel agent that can identify the best destination pairs and the most profitable routes and dates by combining over 30 factors in seconds.

Front-Desk Robots

The Henn na Hotel in downtown Tokyo opened in 2015 with 40 people on staff. But that didn’t last—they managed to cut their employees down to seven individuals and replace the rest with humanoid robots.

It was actually the pandemic and increased demand for social distancing that prompted the pivot. Instead of using virus-bearing Homo sapiens, the hotel’s owners put multilingual robots at reception and “hired” robo-bellhops to carry luggage and even recommend nearby cafés and activities.

Advertisement

Of course, machines aren’t ready to entirely replace humans in the hospitality industry. The technology is expensive, and only major players and brands can afford it right now. But robots have already demonstrated that they can handle routine tasks, which means that, as prices fall, we can likely expect small and midsize companies to be more and more interested in them, as well.

Face ID As Security

To most people, facial recognition just saves them from punching in their phone’s passcode. But Face ID software is also being actively developed for the tourism industry. Airlines like JetBlue, LOT and Adria Airways are using it to identify passengers.

Momentum for biometrics is actually nothing new. IATA’s 2017 Global Passenger Survey indicated that roughly 64% of respondents supported the use of biometrics in airports to reduce check-in times, and U.S. airports began implementing the technology back in 2018 as part of the Simplified Arrival program.

Biometrics are also proving useful in the hospitality industry. Face ID helps serve regular customers at chain hotels even faster and determines relevant recommendations for them. Not only does it help identify guests for security purposes, but it also allows hotels to offer exclusive greetings and bonuses and to customize their services to the client’s needs.

AI Design In Marketing

The robot revolution doesn’t just affect the front end of the travel industry. It’s also making a big splash in the marketing world. AI art software is rapidly improving, able to create high-quality images with increasing accuracy. One can imagine a future in which marketing teams use them to produce graphics for ad campaigns. However, the legality of using AI trained on copyrighted works is controversial, so we may need to content ourselves with using AI art as inspiration—at least for now.

There’s no need to fear a future in which robots are a part of the travel industry because, in many ways, they already are. In fact, AI has been an essential player for years now, and it’s not going anywhere.

Advertisement

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?


Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

AFFILIATE MARKETING

Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

Published

on

Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.

Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.

A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”

Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.

Related: Apple Is No Longer the Top Phonemaker in the World as AI Pressure and Competition Intensifies

Advertisement

Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.

Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.

Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.

Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.

Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.

A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.

Advertisement

Related: Samsung’s Newest Galaxy Gadget Aims ‘To See How Productive You Can Be’

Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.

The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator

Published

on

John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator

This article originally appeared on Business Insider.

Agriculture equipment company John Deere is on the hunt for a different kind of CTO.

The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.

One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.

“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.

Advertisement

To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.

Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.

The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.

According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.

In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.

Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.

Advertisement

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth

Published

on

How to Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Opinions expressed by Entrepreneur contributors are their own.

As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.

Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.

This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.

By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.

Advertisement

Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent

The job market continues to shift

After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.

A few key benefits to engaging them:

Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.

Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.

• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.

Advertisement

Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce

Tips for capitalizing on gig talent

Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?

• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.

• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.

• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.

• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.

Advertisement

Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community

Top platforms for connecting with talent

Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:

Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.

Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.

Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.

Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.

Advertisement

Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees

The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS