Connect with us


How Ania Wysocka Earns 5 Figures/Month Helping People Manage Anxiety and Panic Attacks



How Ania Wysocka Earns 5 Figures/Month Helping People Manage Anxiety and Panic Attacks

When Ania Wysocka was away at university, far from her support network and essentially on her own, she started suffering from panic attacks. Her first instinct was to use her phone to help soothe her, but she couldn’t find anything helpful. 

Since Ania couldn’t find what she needed, like many entrepreneurs, she set out to make her own resource. The result is Rootd, an app that provides relief for anxiety and panic attacks. It turns out her idea resonated with others. 

Not only is this her first business, but it’s also, for the most part, a one woman show. Although she works with a few contractors on specific tasks, she undertakes everything else herself. Today Rootd boasts more than 2 million users in over 150 countries and Ania is earning 5 figures per month.

Keep reading to find out:

  • What exactly led her to create her app
  • The process she followed
  • What the app entails
  • How it works exactly
  • Her marketing strategies
  • How she approaches content creation
  • Why she translated the app
  • The resources and tools she uses
  • Her greatest accomplishment
  • What she wishes she knew when she started
  • Her biggest mistake
  • Her advice for other entrepreneurs

Meet Ania Wysocka

Hello, my name is Ania and I’m the founder and creator of Rootd, an app for anxiety and panic attack relief that I’ve bootstrapped to over 2 million users in over 150 countries. 

Why She Created Rootd

Rootd came to be due to personal experience.

Like many people, I went through life thinking that anxiety and panic attacks wouldn’t happen to me and that those who did experience them were simply too “stressed out.” 

But when my first panic attack came out of nowhere during my final year of university, I realized that the misconceptions I had about anxiety and panic attacks were wrong. 

1684188064 305 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

I was far away from home, on student loans, with no family doctor, and I couldn’t find or afford the support I needed. My instinct was to reach for my phone to find an app that could help me process what was happening, but I couldn’t find anything. 

The way you understand panic attacks when they first strike can have a huge impact on your healing process. 

How She Created Rootd

Once I’d done the research and discovered the techniques and strategies needed to manage and overcome my panic attacks and anxiety, I knew I wanted to use this knowledge combined with my graphic design skills to create a resource for others in a format tailored more towards my demographic. 

The concept for Rootd was formed as paper and marker notes, illustrations, and wireframes in my notebook. One day I created a disgruntled monster illustration and that little guy has gone on to become Rootd’s mascot Ron, who serves as users’ companion and supporter throughout their journeys in the app.

How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

After a ton of work refining those ideas and navigating my own journey with anxiety, my passion for the idea of Rootd was too strong to ignore and I set out to bring it to life. 

For version one, I turned the work in my notebooks into real wireframes and mock-ups using Photoshop. Then I found a student developer and worked with him to publish an app to the App Store and Google Play, which I launched on World Mental Health Day.

This first version of the app had way less features and functionality than the Rootd of today, but what it did have was Rootd’s core values and components of stigma-breaking design and accessibility. 

As it still is today, the big red panic attack button was front and center in the app and completely free to use. 

Rootd started out with this very niche focus on panic attack relief, which enabled it to immediately resonate with users and gain 5-star reviews. 

1684188064 333 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

As I mentioned, Rootd’s first version was launched on World Mental Health Day. This helped provide it with a really clear story for a launch-day press release. 

How the App Works

When you open Rootd, you’ll first see the Rootr, a panic button to bring a swift end to panic attacks based on the latest techniques in Cognitive Behavioural Therapy (CBT).

You’ll find peace of mind by learning about where anxiety comes from, how our bodies and minds experience panic attacks, and why this all might be happening to you within Rootd’s lessons.

You’ll practice breathing, journaling, checking in and listening to visualizations, guided body scans, ASMR, and nature sounds to get rooted when feeling anxious.

How Much Money Ania’s Making

The app is monetized using a freemium subscription model and I’m currently earning 5 figures per month.

I work on it lot of nights and weekends, but my passion for my business is so strong that I still enjoy this even when it’s tiring. 

Her Main Marketing Strategy

One great thing about the app stores is that after clicking “publish,” your product is immediately available to every iPhone or Android owner across the world. 

Of course, they have to learn about it to actually download or use it, but the potential to place it in their hands is taken care of.

The most powerful driver of growth so far has been working on Rootd’s app store optimization, as this drives organic growth. 

On the app stores, your keywords, screenshots, description, ratings, reviews, downloads, app reliability, and more all complement each other, so building an amazing solution and clearly and attractively presenting it are pretty much critical foundations.

We optimize all of those elements to rank as high as possible within the stores.

1684188064 392 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

Her Content Creation and Translation Process

I’ve had success with finding ways to create stories around Rootd. 

At the beginning of each year, I take out the calendar and plan what Rootd’s big story for each month will be. 

1684188064 821 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

For example, October is World Mental Health Day and March is International Women’s Day. Then every month I am diligent about following through with new features, new in-app events, and new stories. 

I’m constantly working to make Rootd more accessible for users and addressing user needs as well as a press release to share the news.

In fact, translating Rootd into Portuguese was one of the least “businessy” business decisions I had made. Someone had sent me a WHO article that had direct quotes from people describing their personal struggles with panic attacks and anxiety. I could relate to the quotes and decided to translate Rootd on a whim. 

Years later, and Rootd has supported hundreds of thousands of people across Brazil and Portugal. Today Rootd is available in 10 different languages, and our other localizations were also inspired by personal experiences and messages from users in various countries where the languages are spoken, and this ended up bringing a lot of heartfelt testimonials from all over the world. 

There are times where decisions made by gut instinct can be really great for the business.

Ania’s Favorite Resources

I love the “My First Million” podcast. It’s actually led me into a new community of fellow entrepreneurs and founders which has been a wonderful addition to my life, as the journey of a bootstrapped solo founder can be hard and lonely. 

Rootd actually got a shoutout on a recent MFM episode which felt like coming full circle

Her Top Tools

Rootd is built using Creative Cloud, Figma, Trello, and the App Store and Google Play, among others.

Her Greatest Challenge

Rootd is bootstrapped, and I built the first version with only a few thousand dollars. 

All my activities across the business shared the theme of maximum impact for minimum cost. Looking back, that helped build an amazing foundation for Rootd to thrive from.

Her Biggest Accomplishment

Ultimately, the thing that has worked best is having an intimate understanding of the problem and solution. I’ve lived with anxiety and panic attacks and I built the solution I needed. Turns out it’s a solution that millions of others resonate with, too.

I’ve learned a ton. Rootd is my passion most days, nights, and weekends, and I’ve given so much of myself to it and it’s given so much back.

So far Rootd has been featured in the app stores more than 100 times, been App of the Day and in the Developer Spotlight in several countries, and been featured in publications such as Women’s Health, Time Magazine, Healthline and more.

1684188064 883 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

What She Wishes She Knew When She Started

Below are three things I wish I knew when I started out.

1. Avoid trying to mold yourself into the “definition” of a leader, because this definition changes over time and is influenced by countless factors. It’s much better to use your personal strengths to lead than worry about looking or acting like the traditional idea of a leader.

2. Be as clear as possible in your management, especially in communicating your desired deliverables, associated timelines, and who should be responsible for each element. This reduces miscommunication and associated frustration.

3. Focus on building something that helps your users.

Her Main Mistake

My biggest mistake has definitely been allowing the opinions of others weigh me down. 

I used to let the doubt of others really get to me because it came from people who had more experience under their belt and who, on paper, I knew I should look up to. While some of those people did have great insight to share, I quickly learned that we can only really know and provide advice on what we really know. 

None of them had launched an app in the health and wellness space based on personal experience and their doubts ended up being unfounded.

In the end, Rootd proved a lot of those opinions wrong, but I still regret the time I spent doubting myself and Rootd when I heard them, and how that may have impacted some decisions I was making.

Her Advice for Other Entrepreneurs

It’s important to have confidence in yourself and take a moment to reflect on where you are in life, because it’s likely you’ve already achieved many amazing things to get to where you already are. 

Also know that bootstrapping is absolutely a viable option. 

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


How the Peak Travel Season Will Impact Payment Fraud



How the Peak Travel Season Will Impact Payment Fraud

Opinions expressed by Entrepreneur contributors are their own.

Summer is just around the corner, and with it comes an influx of vacationers ready to explore new destinations. As the summer travel season begins, businesses operating within travel and hospitality must adopt robust strategies to manage the anticipated increase in transaction volumes and fraud risks. These strategies must also effectively manage disputes and chargebacks during a peak travel period that’s expected to break records.

Americans are still choosing to prioritize their vacations despite challenges like international unrest and rising prices. Projections from the Transportation Security Administration (TSA) suggest we’ll see a record-breaking summer travel season in 2024, with officials anticipating the busiest travel season ever.

52% of consumers say they plan to travel as much in 2024 as last year, with another 40% saying they expect to travel even more. These prospective travelers already have significant budgets set aside for these trips.

Millennials and Gen Z are the driving forces behind this trend. People in this cohort tend to prioritize experiences over material goods and seek a healthy work-life balance to explore new places and cultures. They’re also heavily influenced by social media, where many influencers showcase travel as part of an aspirational lifestyle.

This surge in travel drives global business at every level of the economy, but it also creates a heightened sense of risk. For businesses, effectively managing fraud and chargeback risk year-round is crucial to navigating the travel space.

Let’s explore the best strategies and tactics for managing these threats, whether in-house, hybrid or outsourced, and why asking for help might be the most effective course of action this year.

Related: How a Bad Billing Descriptor Can Cost You

The challenges ahead

While a travel boom is fantastic for businesses and local economies, it poses significant challenges that underscore the necessity of comprehensive fraud and chargeback management. An exceptionally busy travel season can aggravate existing chargeback triggers already intrinsic to the travel space. We may see:

  1. Increased Transaction Volume. The sheer volume of transactions during peak travel seasons makes managing and monitoring every transaction closely difficult. This increased volume can overwhelm internal systems, leading to errors and delays in handling disputes, contributing to more chargebacks.
  2. Fraudulent Activities. Fraudsters take advantage of the busy season, knowing that the high transaction volumes can mask their activities. From fake travel deals to phishing emails, the types of fraud targeting travelers are diverse and sophisticated, increasing the likelihood of chargebacks from unauthorized transactions.
  3. Overbooked Flights and Hotel Shortages. High demand can lead to overbooked flights and sold-out hotels. When travelers are bumped from flights or denied rooms, dissatisfaction spikes. So, too, does the number of chargebacks as customers dispute charges for services they didn’t receive.
  4. Poor Customer Service. Understaffing is common during peak periods, resulting in longer wait times, unresolved complaints and poor service. Frustrated customers often turn to chargebacks to resolve their grievances when they feel neglected or mistreated.
  5. Operational Strain. Handling a surge in transactions requires a well-prepared operational setup. Without it, companies might fail to process payments and refunds promptly, further aggravating customers and leading to more disputes and chargebacks.
  6. Financial and Reputational Impact. Chargebacks result in financial losses due to refunds and fees. However, they also damage a company’s reputation with customers and hurt their relationships with financial institutions. High chargeback rates can result in higher processing fees and, in severe cases, the loss of merchant processing privileges.

Considering what’s at stake, you can see why it’s incredibly urgent to prioritize effective chargeback management. Aside from saving time and money, it can also help boost customer trust during the peak travel season.

Managing chargebacks: In-house, hybrid or outsourced?

Travel operators can adopt one of three chargeback management strategies to handle the increased demand and the potential challenges outlined above.

First, they can manage everything in-house. This involves maintaining a dedicated team to manage disputes, enhance customer support and refine fraud detection systems. While this approach offers direct control, it can be resource-intensive and requires constant updates and training to stay updated on new fraud tactics and regulatory changes.

A second option is to outsource everything. This allows travel companies to benefit from specialized expertise and advanced technologies without the burden of maintaining an in-house team. Third-party providers can offer scalable solutions, real-time fraud detection and comprehensive chargeback prevention strategies. However, it can also mean that merchants lack insight.

As a third option, merchants can try taking a more hybrid approach. Combining internal efforts with external support lets businesses leverage advanced technologies and knowledge from third-party providers while retaining some control over the process. This approach provides a balance between direct oversight and external expertise.

Related: How to Fight Fraud and Chargebacks Should Regulation Fail

Industry collaboration

As we gear up for a record-setting summer, it’s clear that improved industry collaboration could be the key to addressing fraud and chargebacks.

We could consider the transformative potential of open data and artificial intelligence (AI) within the tourism industry. Combining an open data strategy with AI can enhance decision-making processes, helping to personalize customer experiences and optimize operations.

By harnessing open data, businesses can gain valuable insights into traveler preferences and behaviors. This insight can be refined using AI to forecast trends and tailor services.

Related: Think You Can’t Win Against Chargebacks? Think Again.

Open data and AI will have a much more symbiotic relationship in the future. The kind of collective effort that open data demands will create a more secure environment for our customers and protect our businesses from the financial strain of chargebacks. These technologies promise to boost efficiency and innovation in tourism, help manage threats and enhance the overall travel experience.

Ultimately, travel operators need to be proactive. By adopting the right strategies and fostering collaboration across the industry, operators can thrive during this busy travel season and create a better experience for all travelers.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


How Keeping Things Simple Helps Your Company Innovate and Grow



How Keeping Things Simple Helps Your Company Innovate and Grow

Opinions expressed by Entrepreneur contributors are their own.

According to Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” It seems obvious that keeping things simple will help your business succeed. And yet, it’s surprisingly difficult to do it.

If simplicity is this challenging, you need to be intentional to make it happen. That’s why many successful companies actively prioritize it as a value. Ikea’s focus on simplicity comes across in its designs, catalog, store experience and more. One of Nike’s 11 management maxims is “simplify and go,” focusing teams on moving fast to adapt to new technologies and fashions.

I believe that simplicity is a driver for genius innovation. In fact, my journey as an entrepreneur began with an idea to simplify a complex and bureaucratic process. Today, the success of that idea has created new challenges. We serve millions of customers across over 100 countries, with many different needs — to meet them all, we’d need a ton of different features. So, we have to find the simplest ideas that will improve the experience for the largest number of users.

Related: Here’s Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It)

Simplifying innovation is a recipe for success

Some people think that to be an entrepreneur, you have to bring groundbreaking technological innovation to the world. But actually, there’s a lot of room to innovate on top of new technologies, simplifying them and packaging them for specific use cases.

If you think of two of the technology giants of our times, Google and Apple, neither of them invented their core technologies. Apple wasn’t the first company to create a home computer or cellphone, Google wasn’t the first company to develop a search engine. They made existing innovations simpler and more user-friendly, and it was a recipe for success.

This is particularly relevant right now in the middle of a revolution fueled by generative AI. There are definitely huge opportunities in creating new AI-driven technologies, but there are even more opportunities in finding ways to package these technologies into user-friendly software for specific use cases.

To do this, first master the tech, and then put yourself in the shoes of your potential user. Try to understand what is really useful about the innovation and what barriers people might face when trying to use it.

The key is to find a way to simplify the technology, making it easier for your target users to understand and adopt it. Do this, and you’re onto a winner.

Work smarter by simplifying communication

Another part of any business where simplification is super important is communications and processes. As companies grow, it becomes harder to get people on the same page or ensure continuity between departments. Poor communication creates misunderstandings, which can lead to mistakes. The more people involved in a project, the more likely it is that workflows will become complicated. This all slows things down, wastes time and restricts your ability to make an impact on the business.

Let’s start with communication. Using a single, simple language across the company is crucial for people to be able to understand each other. For example, try to use less jargon and fewer three-letter acronyms, or make sure to explain them if you do. By creating organized archives of historical documents and plans, you help onboard new people and anyone can find important information fast when they need it.

Create a culture of transparency where different departments share their plans with each other. Create frameworks to facilitate this, like quarterly reviews or roadmap deployments. It’s not possible for employees to be actively involved in everything going on in the company, but by helping everyone take part passively, you’re making sure they’re on the same page and can facilitate ideas and collaborations across teams.

When you do have to communicate, encourage your teams to do it in the most straightforward way possible. By simplifying communication and making it easy to understand, discussions are more focused and decisions are made faster.

Related: The Key to Effectively Communicating Important Messages Is All About Simplicity

Put simplicity at the heart of your product

A simplification mindset can also be applied to product development. By making small incremental changes, sometimes with test groups of users, you can use the inspect and adapt methodology to understand their adoption, as well as any issues, and innovate further accordingly. Every so often, you can combine all these small changes into a large product update that you roll out for everyone.

For example: A company added a lot of extra value to its product with new features and releases. In theory, this was great for the users, but some found the UI overwhelming and new pricing options confusing. To use a metaphor, some people are happy to be given ingredients to make their own meal, but most would prefer the chef do the cooking so they can enjoy the final result.

Having understood this through their feedback, the company introduced a change to its UI that helped users get the end result they wanted, without having to work hard to achieve it themselves. By simplifying, the company maximized the impact of the value of all the new additions to the product.

Related: Keep It Simple: Why Simplicity Is Key To Making Your Brand Win

Richard Branson once said: “Any fool can make something complicated. It is hard to keep things simple.” Simplicity won’t come about by accident — you need to be intentional. You have to call it out and make it a focus for the whole company. You need to put it at the heart of everything. And when you succeed, the impact will be huge.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


How to Claim Money in Disney’s $9.5M ‘Dream Key’ Settlement



How to Claim Money in Disney's $9.5M 'Dream Key' Settlement

If you bought a Disney Dream Key pass from August 25 to October 25, 2021, you could receive part of a $9.5 million settlement.

Disney has settled a class action lawsuit filed in November 2021 in California district court over how it marketed its $1,400 Dream Key pass, a program that allows customers to pay a flat rate to go to Disneyland and California Adventures theme parks whenever they want throughout the year.

The settlement website shows that payments to qualified class members were sent either by check or through a digital payment on June 14.

Related: Parents With Young Children Are Taking on ‘Disney-Related’ Debt for Trips to Theme Parks, According to a New Report

Unless a class member excludes themselves from the settlement payout, they give up any right to sue Disney over the same claims in the lawsuit.

Disneyland. Photo by Barry King/WireImage

According to the plaintiff, Jenale Nielsen, Disney advertised the Dream Key Pass as a way to enter Disneyland without any restrictions. When she bought the pass and tried to make a reservation, however, she found that Disney had blocked out many days, including all weekends in November 2021.

“Given that Disney had advertised and promised that there would be no ‘blockouts’ for Dream Key holders, Ms. Nielsen was surprised,” the filing stated.

Nielsen looked at Disney’s website and found that it still had passes available for sale on the days it had barred Dream Pass holders, so the blocks weren’t caused by tickets being sold out.

Related: A Fifth Walt Disney World Theme Park Could Be Coming Soon — Here’s What We Know

The filing called the Dream Key a “second class ticket” to Disney’s parks and said that Nielsen “was deceived by and relied upon” Disney’s “false and deceptive advertising.”

1718664962 482 How to Claim Money in Disneys 95M Dream Key SettlementLocked Disneyland during the pandemic. Photo by Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images

Disney denied all of Nielsen’s claims as well as any wrongdoing or liability.

Nielsen received $5,000 as part of the settlement and 100,000 others affected will receive around $67.41 from Disney.

Related: Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

For reference, a standard Disneyland theme park ticket starts at $96 to $194 per day.

Disney has now made changes to its Magic Key Pass advertising. The Dream Key is no longer available to purchase. In its place, the highest tier is now the Inspire Key, priced at $1,649 and labeled as subject to “applicable pass blockout dates.”

The Magic Key calendar at the time of writing had availability open for almost all days in July, August, and September for Inspire Key holders.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading