Connect with us

AFFILIATE MARKETING

How Ania Wysocka Earns 5 Figures/Month Helping People Manage Anxiety and Panic Attacks

Published

on

How Ania Wysocka Earns 5 Figures/Month Helping People Manage Anxiety and Panic Attacks

When Ania Wysocka was away at university, far from her support network and essentially on her own, she started suffering from panic attacks. Her first instinct was to use her phone to help soothe her, but she couldn’t find anything helpful. 

Since Ania couldn’t find what she needed, like many entrepreneurs, she set out to make her own resource. The result is Rootd, an app that provides relief for anxiety and panic attacks. It turns out her idea resonated with others. 

Not only is this her first business, but it’s also, for the most part, a one woman show. Although she works with a few contractors on specific tasks, she undertakes everything else herself. Today Rootd boasts more than 2 million users in over 150 countries and Ania is earning 5 figures per month.

Keep reading to find out:

  • What exactly led her to create her app
  • The process she followed
  • What the app entails
  • How it works exactly
  • Her marketing strategies
  • How she approaches content creation
  • Why she translated the app
  • The resources and tools she uses
  • Her greatest accomplishment
  • What she wishes she knew when she started
  • Her biggest mistake
  • Her advice for other entrepreneurs

Meet Ania Wysocka

Hello, my name is Ania and I’m the founder and creator of Rootd, an app for anxiety and panic attack relief that I’ve bootstrapped to over 2 million users in over 150 countries. 

Why She Created Rootd

Rootd came to be due to personal experience.

Like many people, I went through life thinking that anxiety and panic attacks wouldn’t happen to me and that those who did experience them were simply too “stressed out.” 

But when my first panic attack came out of nowhere during my final year of university, I realized that the misconceptions I had about anxiety and panic attacks were wrong. 

1684188064 305 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

I was far away from home, on student loans, with no family doctor, and I couldn’t find or afford the support I needed. My instinct was to reach for my phone to find an app that could help me process what was happening, but I couldn’t find anything. 

The way you understand panic attacks when they first strike can have a huge impact on your healing process. 

How She Created Rootd

Once I’d done the research and discovered the techniques and strategies needed to manage and overcome my panic attacks and anxiety, I knew I wanted to use this knowledge combined with my graphic design skills to create a resource for others in a format tailored more towards my demographic. 

The concept for Rootd was formed as paper and marker notes, illustrations, and wireframes in my notebook. One day I created a disgruntled monster illustration and that little guy has gone on to become Rootd’s mascot Ron, who serves as users’ companion and supporter throughout their journeys in the app.

How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

After a ton of work refining those ideas and navigating my own journey with anxiety, my passion for the idea of Rootd was too strong to ignore and I set out to bring it to life. 

For version one, I turned the work in my notebooks into real wireframes and mock-ups using Photoshop. Then I found a student developer and worked with him to publish an app to the App Store and Google Play, which I launched on World Mental Health Day.

This first version of the app had way less features and functionality than the Rootd of today, but what it did have was Rootd’s core values and components of stigma-breaking design and accessibility. 

As it still is today, the big red panic attack button was front and center in the app and completely free to use. 

Rootd started out with this very niche focus on panic attack relief, which enabled it to immediately resonate with users and gain 5-star reviews. 

1684188064 333 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

As I mentioned, Rootd’s first version was launched on World Mental Health Day. This helped provide it with a really clear story for a launch-day press release. 

How the App Works

When you open Rootd, you’ll first see the Rootr, a panic button to bring a swift end to panic attacks based on the latest techniques in Cognitive Behavioural Therapy (CBT).

You’ll find peace of mind by learning about where anxiety comes from, how our bodies and minds experience panic attacks, and why this all might be happening to you within Rootd’s lessons.

You’ll practice breathing, journaling, checking in and listening to visualizations, guided body scans, ASMR, and nature sounds to get rooted when feeling anxious.

How Much Money Ania’s Making

The app is monetized using a freemium subscription model and I’m currently earning 5 figures per month.

I work on it lot of nights and weekends, but my passion for my business is so strong that I still enjoy this even when it’s tiring. 

Her Main Marketing Strategy

One great thing about the app stores is that after clicking “publish,” your product is immediately available to every iPhone or Android owner across the world. 

Of course, they have to learn about it to actually download or use it, but the potential to place it in their hands is taken care of.

The most powerful driver of growth so far has been working on Rootd’s app store optimization, as this drives organic growth. 

On the app stores, your keywords, screenshots, description, ratings, reviews, downloads, app reliability, and more all complement each other, so building an amazing solution and clearly and attractively presenting it are pretty much critical foundations.

We optimize all of those elements to rank as high as possible within the stores.

1684188064 392 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

Her Content Creation and Translation Process

I’ve had success with finding ways to create stories around Rootd. 

At the beginning of each year, I take out the calendar and plan what Rootd’s big story for each month will be. 

1684188064 821 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

For example, October is World Mental Health Day and March is International Women’s Day. Then every month I am diligent about following through with new features, new in-app events, and new stories. 

I’m constantly working to make Rootd more accessible for users and addressing user needs as well as a press release to share the news.

In fact, translating Rootd into Portuguese was one of the least “businessy” business decisions I had made. Someone had sent me a WHO article that had direct quotes from people describing their personal struggles with panic attacks and anxiety. I could relate to the quotes and decided to translate Rootd on a whim. 

Years later, and Rootd has supported hundreds of thousands of people across Brazil and Portugal. Today Rootd is available in 10 different languages, and our other localizations were also inspired by personal experiences and messages from users in various countries where the languages are spoken, and this ended up bringing a lot of heartfelt testimonials from all over the world. 

There are times where decisions made by gut instinct can be really great for the business.

Ania’s Favorite Resources

I love the “My First Million” podcast. It’s actually led me into a new community of fellow entrepreneurs and founders which has been a wonderful addition to my life, as the journey of a bootstrapped solo founder can be hard and lonely. 

Rootd actually got a shoutout on a recent MFM episode which felt like coming full circle

Her Top Tools

Rootd is built using Creative Cloud, Figma, Trello, and the App Store and Google Play, among others.

Her Greatest Challenge

Rootd is bootstrapped, and I built the first version with only a few thousand dollars. 

All my activities across the business shared the theme of maximum impact for minimum cost. Looking back, that helped build an amazing foundation for Rootd to thrive from.

Her Biggest Accomplishment

Ultimately, the thing that has worked best is having an intimate understanding of the problem and solution. I’ve lived with anxiety and panic attacks and I built the solution I needed. Turns out it’s a solution that millions of others resonate with, too.

I’ve learned a ton. Rootd is my passion most days, nights, and weekends, and I’ve given so much of myself to it and it’s given so much back.

So far Rootd has been featured in the app stores more than 100 times, been App of the Day and in the Developer Spotlight in several countries, and been featured in publications such as Women’s Health, Time Magazine, Healthline and more.

1684188064 883 How Ania Wysocka Earns 5 FiguresMonth Helping People Manage

What She Wishes She Knew When She Started

Below are three things I wish I knew when I started out.

1. Avoid trying to mold yourself into the “definition” of a leader, because this definition changes over time and is influenced by countless factors. It’s much better to use your personal strengths to lead than worry about looking or acting like the traditional idea of a leader.

2. Be as clear as possible in your management, especially in communicating your desired deliverables, associated timelines, and who should be responsible for each element. This reduces miscommunication and associated frustration.

3. Focus on building something that helps your users.

Her Main Mistake

My biggest mistake has definitely been allowing the opinions of others weigh me down. 

I used to let the doubt of others really get to me because it came from people who had more experience under their belt and who, on paper, I knew I should look up to. While some of those people did have great insight to share, I quickly learned that we can only really know and provide advice on what we really know. 

None of them had launched an app in the health and wellness space based on personal experience and their doubts ended up being unfounded.

In the end, Rootd proved a lot of those opinions wrong, but I still regret the time I spent doubting myself and Rootd when I heard them, and how that may have impacted some decisions I was making.

Her Advice for Other Entrepreneurs

It’s important to have confidence in yourself and take a moment to reflect on where you are in life, because it’s likely you’ve already achieved many amazing things to get to where you already are. 

Also know that bootstrapping is absolutely a viable option. 



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

AFFILIATE MARKETING

Salesforce CEO Benioff: Salesforce Can Beat Microsoft at AI

Published

on

Salesforce CEO Benioff: Salesforce Can Beat Microsoft at AI

Microsoft has invested billions in AI and plans to reopen a nuclear power plant in Pennsylvania to power the technology. Still, Marc Benioff, CEO of enterprise competitor Salesforce, says that Microsoft’s efforts aren’t enough and that Microsoft has actually done a “tremendous disservice” to the AI industry.

“When you look at how Copilot has been sold to our customers, it’s disappointing,” Benioff said in an episode of the Masters of Scale Rapid Response podcast earlier this month. “It doesn’t work, it spews data all over the floors, it doesn’t deliver value to customers. I haven’t found a customer who has transformational work with Copilot.”

Benioff said that Salesforce customers were “so confused” because of how Microsoft had delivered AI.

Related: Here’s How the CEOs of Salesforce and Nvidia Use ChatGPT in Their Daily Lives

“Copilot is really the new Microsoft Clippy,” Benioff said, referring to the paperclip-shaped office assistant that Microsoft discontinued in 2007. “I don’t think Copilot will be around, I don’t think customers will use it.” Salesforce is a Microsoft competitor.

Marc Benioff. Photographer: David Paul Morris/Bloomberg via Getty Images

Microsoft says that companies like Visa, Honda, and Pfizer are using Copilot.

Microsoft has made several high-profile AI investments, including a $13 billion investment in OpenAI.

Related: Salesforce CEO Says the Company’s New AI Agents Could Replace Human Jobs

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

CEO Shares Her Playbook for Continuous Growth

Published

on

CEO Shares Her Playbook for Continuous Growth

Opinions expressed by Entrepreneur contributors are their own.

In the competitive world of tech, Amanda Lannert, CEO of Jellyvision, stands out not only for her unconventional career path but also for her dynamic leadership style. Under her guidance, Jellyvision has evolved from a gaming and digital agency into an HR tech company that now serves 25% of Fortune 500 companies. Despite the success, Lannert’s leadership mantra remains rooted in constant improvement. As she puts it, “There is nothing at Jellyvision that can’t be improved. There is nothing about me that can’t be improved. So, where do we want to get started?”

Related: Inside a Sport Marketing Giant’s Playbook for Connecting Big Brands With Rabid Fans

Lannert’s journey with Jellyvision began in 2000 when the company was navigating a rapidly changing tech landscape. With little prior experience in technology and gaming, Lannert initially joined Jellyvision hoping to learn and contribute. However, her adaptability and problem-solving skills led her to the role of CEO.

Her story exemplifies the importance of being open to change and willing to pivot when faced with new challenges. One of her key pieces of advice for leaders is to recognize that, “The world is full of change. There is no more stability. You might as well do what you love with people you like and respect.”

A pivotal moment in Jellyvision’s transformation was the shift from creating CD-ROM-based games to developing interactive educational software. As Lannert explained, this move was guided by the desire to engage and educate users on complicated subjects like health benefits—a space often neglected in terms of user-centric design. Today, Jellyvision’s flagship product, ALEX, uses engaging, personalized interactions to help employees understand and choose their benefits, a process that can save companies significant costs and boost employee satisfaction.

Related: How Military Service Taught the CEO of Arc’teryx to Lead with Precision and Passion

Lannert’s approach to leadership is both refreshing and grounded in authenticity. She emphasizes the need for transparency and integrity in business dealings. “You can do a bad deal with good people, but you can’t do a good deal with bad people,” she shared, highlighting the value she places on character over profit. For aspiring leaders, Lannert suggests focusing on surrounding yourself with individuals who will challenge you and offer truthful feedback. “Find someone who loves you and will tell you the truth,” she advises.

Ultimately, Lannert stresses that a company’s success is built on its people. “Jellyvision is just a business that was, is, and always will be only as good as the people that we have,” she says. Creating a culture of openness and creativity is central to her leadership strategy. Lannert encourages other CEOs to embrace change and never settle for mediocrity. Her willingness to adapt, paired with her belief that everyone has room for improvement, sets a powerful example for leaders looking to drive growth and innovation in their own organizations.

Related: How This Latina CEO Created the Fastest-Growing Hispanic Media Company in the U.S.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

Track Hurricanes and More Like a Pro for Life

Published

on

Track Hurricanes and More Like a Pro for Life

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

As weather patterns become increasingly unpredictable, staying informed and prepared is more important than ever—especially for business professionals managing deadlines, meetings, and travel plans. Weather Hi-Def Radar Storm Watch Plus is a high-definition weather radar app that gives you real-time updates, precise alerts, and future forecasting.

With a 4.6-star rating and over 75,000 reviews on the App Store, this app has earned its reputation as a reliable tool for staying on top of the elements. And now, through October 27, you can grab a lifetime subscription for just $29.97 (reg. $199)—the best price available online.

Whether you’re tracking incoming hurricanes like Helene and Milton or just trying to stay dry during a surprise rainstorm on your vacation, this app gives you the real-time data and notifications you need to stay safe and make informed decisions.

With Weather Hi-Def Radar, you’re not just looking at a forecast—you’re seeing it happen live. This app provides real-time radar images and future animations so you can track the development of storms, temperature changes, and precipitation as they unfold.

Get instant alerts when lightning strikes or precipitation is detected near you, keeping you ahead of any storm. Whether at the office, on the road, or working remotely, knowing when to expect a downpour or thunderstorm allows you to plan accordingly. You can also track dangerous weather conditions like tornadoes, hurricanes, wildfires, and even earthquakes with customizable notifications sent directly to your device.

The app also provides various weather layers, including cloud cover, temperature, wind speed, water surface temperatures, and more. These detailed overlays give you an in-depth understanding of current and future weather conditions, making this tool invaluable for professionals who need precision forecasting.

You can save multiple locations, so whether you need to check the weather for your home, your office, a client’s location, or your weekend getaway spot, you can do it all from one app.

Don’t miss this terrific price on a lifetime of weather preparedness with the Weather Hi-Def Radar Storm Watch Plus app for just $29.97 (reg. $199) through October 27.

StackSocial prices subject to change.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending