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How Maria Ivanova Earns Up To $9k/Month Running a Small Cleaning Business in Toronto



How Maria Ivanova Earns Up To $9k/Month Running a Small Cleaning Business in Toronto

When Maria Ivanova immigrated from Ukraine to Canada, she wasn’t planning on being a successful entrepreneur. But her work ethic, professionalism, and drive to succeed led her there.

One of her first jobs was cleaning. She did such a great job that she started to get offers for work, so she created her own cleaning company and started working for herself. 

One thing led to another, and her business grew so much that she couldn’t keep up with demand. She started to hire additional cleaners, and MasterMaid was born. Now she runs the business and earns up to $9k/month.

Maria offers great advice in this interview by talking about the important lessons she has learned during her entrepreneurial journey.

Keep reading to learn more about:

  • How she started out in the cleaning industry
  • Her business took off
  • The net income she’s making and why it varies
  • Who her clients and employees are
  • How she uses SEO to grow MasterMaid
  • What makes or breaks her business
  • How she used Google Ads
  • Her keyword research strategy
  • The resources and tools she recommends
  • Her biggest challenge
  • Her greatest accomplishment
  • What she wishes she knew when she started
  • Her main mistake
  • The advice she would give other entrepreneurs

Meet Maria Ivanova

I was born in western Ukraine in the beautiful town of Uzhgorod. I completed a university

degree and worked as a school teacher there. I moved to Canada in 2011, partly because my

grown children were already studying and working here. 

I think, as is the case for many new immigrants, some parts of the adaptation process were challenging. But luckily, Canada is a very welcoming country with many opportunities for people with varying backgrounds. 

As much as I miss Ukraine and my hometown, I am happy to live in this great country and be able to support my fellow Ukrainians through these difficult times as much as I possibly can.

Why She Created MasterMaid

When I arrived in Canada, one of my first jobs was a cleaning lady. After working for about a year as a cleaner, I started getting recommendations and customers, so I opened up my own cleaning company and worked as a cleaning lady. 

I always treated my work with utmost professionalism and integrity, and saw a great response from my clients.

Within a relatively short period of time, I developed a regular client base. Seeing the need for honest and hardworking cleaning services, in 2013 I started to hire professional cleaning ladies with a similar attitude to work as myself.

It gave me a strong foundation to grow and continue to provide top-notch services. I think that my joy in seeing people happy with the results they get from our work is partly why I was able to maintain a high work ethic and sustain a challenging undertaking of growing a reputable business.

How Much Money She’s Currently Making

The income from MasterMaid fluctuates on a monthly (and annual) basis. It often depends on the time of year and general economic conditions. 

Covid 19 greatly impacted the performance of MasterMaid and staff availability and ability to work. 

Luckily, people always have their reasons for needing to hire a cleaning service. On average, the net income of MasterMaid ranges from $7,000 to $9,000 a month.

Every month we service about 200 clients, and most of the jobs are residential house/condo cleanings (60%). We also service Airbnbs (20%) and offices (20%). At any given time, we have about 10 to 12 people working, some of them part-time. 

Maria’s Top Marketing Strategies

Aside from referrals we often get, which help tremendously with sustaining our client base, SEO has been a local business’s most effective and efficient marketing strategy. 

We mostly use local SEO, and while we have a few blog posts ranking in Canada and US, we don’t get clients from them, as we service only Toronto and the surrounding areas. 

Another strategy we use is to focus on customer satisfaction, as this makes or breaks repeat business. We offer money-back guarantees and refunds if someone is unhappy with MasterMaid. Over the long haul, focusing on the service has been the best way to promote repeat business. 

We don’t get a lot of business from referrals (less than 10% probably), but if the work we do is good, we notice that customers order us again and again. As much as 60% of all revenue now comes from repeat customers who are happy with the service. 

The Importance of SEO

SEO is a cornerstone of getting new customers. 

Before, we had a different domain for our business. We outsourced SEO to an agency that completely destroyed our rankings, and we decided it was easier to start fresh. 

So when we started in 2019, we spent $5,000 – $7,000 a month on Google Ads. Our customer acquisition costs were fairly high, and while the ads were bringing in revenue, the business was barely breaking even. 

As we began to focus on SEO and long-tail keywords, it became much easier for us to grow organically. 

We started with the ads fairly heavy in the first year of the website (2019), some months paying as much as $6-7k per month. We optimized and reduced the spending as we progressed. 

Organic traffic started to trickle in in 2019, so we started slowing down ads in 2020, especially after the pandemic hit and there were many restrictions on our business. 

Up till this day we turn on the paid ads when we are running some promotions, but organic is now responsible for 75% of our traffic.

Link Building

Link building is somewhat important when it comes to ranking higher-traffic keywords. We used citations at the beginning, some guest posting, and a little HARO. 

Maria’s Email List

We create an email list of customers who have used our service. We stay in touch with them regularly and tell them about new content and promotions. 

Overall the email list is a great tool to boost revenue when running some specials. We currently have over 2,200 people on our list.

Maria’s Content Creation Process

Content creation is outsourced to a professional writer who is very familiar with our business and conduct. She has been providing this service since the company was founded. 

As a rule, she receives bare-bone instructions to match the SEO requirements and follows through with what she knows about the company, the industry, and the cleaning process.

How She Approaches Keyword Research

When we started, we concentrated on lower competition and lower volume keywords. Some of the suburbs of Toronto did not have good coverage with cleaning services, so we tried to rank for them. 

We found it’s much easier to rank for cleaning services North York (Toronto Suburb) than office cleaning service toronto. I recommend this ranking strategy to most local businesses.

We also target “cleaning services SUBURB of TORONTO”-type keywords. This is a more popular and effective long-tail strategy for local businesses. 

When ranking a small business, the aim is to rank both in Google search results as well as the local map pack. If you service different suburbs and want to rank well in those suburbs, you need to create specific website pages. This is one of the ways we get traffic from different areas of the city. 

Achieving Current Revenue Levels

As likely is the case with many other businesses, the beginning is the most challenging part. I learned quickly that you must spend money to make money. 

Funds were needed for advertising, good quality equipment, cleaning products, administrative and accounting support, etc. It took about 3 to 4 years to get to the revenue level it is now. 

Maria’s Favorite Resources

Reddit is a great source of people’s honest opinions, product reviews, recommendations, and experiences. The range of subjects there is so great that you can talk to people about anything, from how to remove a stain to how to best do your accounting.

Her Top Tools

A coach or mentor with a successful track record is probably the best tool any entrepreneur can use. Running a business can be a lonely journey. Having someone to talk to with more experience than you is priceless. 

I am a member of multiple business groups and I’ve tried various business coaches. Most of the work I have done was around mindset as opposed to hard business skills. It has been very effective for me. 

Her Greatest Challenge

Aside from Covid 19, which impacted market conditions, the biggest challenge I faced in growing the business was building a solid team. 

When you first meet someone, it’s difficult to gauge whether they are reliable, honest, and loyal. These things come with time. 

Once you have a loyal client base who sees that you know what you are doing, it’s half the battle. The other half of the battle is hiring your staff. 

It’s important to distinguish between things that can be acquired and people’s willingness to provide honest and quality work. In my case, this applies to cleaning staff and those I have hired to do my marketing, reception, accounting, etc.

Maria’s Most Important Accomplishment

Just to reiterate, some of the things I have already said—a loyal client base, a solid team, and people’s satisfaction with our services—I personally consider great accomplishments.

Another important accomplishment, in my opinion, is the financial stability of the business and its ability to self-sustain.

What She Wishes She Knew When She Started

While developing and growing my business, I worked a lot on self-improvement. It may not work for everyone (and you can definitely find those that work for you), but things like self-help sessions (virtual or in-person; one on one or in groups), books on emotional intelligence, and meetings for entrepreneurs who share their success stories all helped in both growing personally and professionally. 

I wish I had known from the start how important it is to be flexible in your conduct. I learned gradually that people skills and the ability to react to unexpected situations are all skills that can be acquired through varying resources.

Her Main Mistake

The biggest mistake, I guess, was learning many things ‘the hard way.” One can learn from trial and error—and it’s next to impossible to avoid this as an entrepreneur—but one can also learn from different resources and other people’s experiences and mistakes.

Her Advice for Other Entrepreneurs

First and foremost, my biggest recommendation is to get to know your craft or trade as much as possible. Aside from first-hand personal experience, I recommend getting honest feedback from people on both the receiving end of the services and those who provide it. 

It’s a good way to grow. I also strongly believe that you get what you project. If you are honest, loyal, and hardworking, you will surround yourself with similar people who, in the end, will help you tremendously along your journey.

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Your 7 Best WordPress Malware Removal Service Options In 2023



Your 7 Best Wordpress Malware Removal Service Options In 2023

Malware is a serious threat to any WordPress website, but it doesn’t have to be the end of your online presence. The best WordPress malware removal service choices available can help you quickly and easily remove malware from your site.

These services range in price and features, so depending on your budget and needs, there’s sure to be one that fits perfectly for you.

This article will discuss seven of the best WordPress malware removal services available today. With these tools at your disposal, you can rest assured knowing that any malicious code or threats will be taken care of without compromising the security or integrity of your website.

7 Great WordPress Malware Service Options

Here are some of the best options for independent site owners and independent site owners.


Sucuri is a powerful WordPress malware removal plugin used to detect malware and fix a hacked website. It is a complete security solution for small businesses and big enterprises to understand the emerging web security landscape.

Sucuri distinguishes itself from other security plugins by offering custom plans according to your needs. It offers a 30-day guarantee on malware scanning and uses a robust scanner to detect malware and fix security issues.

The SEO Spam Scanner is an innovative addition to the security plugin. It detects any kind of spam keywords that can harm your rating on Google or other search engines.

Other WordPress security services available on the malware removal plugin include:

  • Monitoring and Detection – continuous monitoring of WordPress website to prevent malware infection
  • Incident Response – repair files damaged with malicious code and send blocklist removal requests
  • Performance Boost – improve website speed by 70%
  • Website Backup – store WordPress files in the cloud with regular backups
  • Website Firewall protection – protect your website from hackers and brute force attacks


Sucuri offers three paid plans for website security. The “Basic Platform” plan starts at $199.99/year and scans your website every 12 hours for any security issues.

With any plan, you get access to unlimited manual cleanups by the Sucuri expert team.

Clean Talk

Clean Talk is one of the best and most affordable WordPress security plugins that protect your website from spam bots and comments.

The helpful Clean Talk plugin uses a signature-matching algorithm to detect malware. It provides a log report of deleted spam so you can better understand the behavior pattern and plan accordingly.

The user-friendly interface, easy installation, and 24/7 technical support make Clean Talk a convenient choice for businesses to protect their WordPress sites.

Other significant security features available on the malware removal plugin include:

  • Real-time Spam Protection – automatically blocks spam comments and publishes legit comments without affecting user experience
  • Invisible Spam Protection – protects website without asking users to prove if they are robots
  • Check for existing spam – use the anti-malware WordPress plugin to check existing comments for any spam
  • Email Checker – create email marketing campaigns after verifying email addresses to avoid getting blocked by email servers
  • Blacklist Database – verify the true identity of questionable users against a list of spam active IPs and email addresses


Clean Talk has different paid packages corresponding to each security feature. You can choose to add the WordPress malware removal plugin to single or unlimited websites. The anti-spam packages for one website start at $12 per year or $1.5 per month.


MalCare has one of the best WordPress malware removal plugins available to strengthen website security. It provides 360 degrees of protection against bots, hackers, and brute-force attacks.

The plugin regularly scans your WordPress site for security issues and sends you alerts to remove malware with just one click.

You can get access to the following features with this quick malware removal plugin:

  • Instant malware removal – fix the issue instantly with a click
  • Activity Log – review any changes made to your site
  • Bulletproof Backups – create copies of your files in a remote location to retrieve infected files
  • Vulnerability Scanner – scans and sends alerts upon finding any vulnerabilities in your WordPress plugins and themes

MalCare doesn’t use your server to run its processes. Therefore, you don’t have to worry about site speed. Just sit back and enjoy complete security without thinking of the plugin negatively affecting your website performance.

These stress-free features make MalCare our recommended choice for WordPress malware removal.


Malcare offers the option to choose free and paid malware removal plugins for 1-10 sites. The paid plan starts at $99 a year. You can also add certain features to any plans, including real-time backups, hourly backups, visual regression tests, and Extra Staging Sites.

Astra Security Suite

Astra is another WordPress malware removal plugin used for malware detection and removal.

You don’t have to be a tech pro to set up Astra on your WordPress site. The ongoing support makes installation an effortless task and gives you maximum security against any malware attack.

Astra provides unlimited automatic and scheduled malware removal scans. You can use the threat analytics report to analyze the malicious traffic successfully blocked by Astra.

You can use this complete security plugin for:

  • Attacker Profiling – check the attacker’s IP address, country, and other details to report him for legal action
  • Firewall protection – protect the website from bots and other scams
  • Search Engine Bot – check if any malicious activity affects your Google ranking
  • Honey Pots – block users who are not real and have malicious intent
  • Login Alerts – monitor and block accounts that attempted to gain access to your WordPress website


Astra offers three paid plans, with the Pro Plan starting at $25/month. Premium users can get access to a solid malware scanner and 24/7 technical assistance.

Cerber Security

Cerber Security is an affordable WordPress security plugin that automatically removes malware and viruses from your websites.

It uses inspection algorithms to detect any malicious code and blocks them before they can cause any harm. The malware scanner regularly scans WordPress files and plugins on a daily or hourly basis to find any suspicious activity. You can also take advantage of the regular reports that inform you of all the latest findings from the security audit.

Cerber Security offers the following features as part of its malware removal plugin:

  • Layered Security – block suspicious activity beforehand
  • GEO access rules – choose countries where you would like to restrict usage of your WordPress site
  • Track cybercriminals – a list of IP addresses that are infamous for getting involved in malicious activities


Cerber Security offers free and paid plans to its users. In the free version, you can perform malware scanning on unlimited websites.

The premium version offers a 30-day money-back guarantee if you are unhappy with the purchase. You also get access to layered spam protection, automated malware scans, and professional support.

Wordfence Security

WordFence is a malware removal plugin dedicated to researching and enhancing WordPress security. Whether you are starting your new website or are an established enterprise, you can use the malware scanner to block and detect malicious code.

Apart from providing WordPress malware removal services, the WordFence security plugin offers the following features:

  • Login security – use login controls, including brute force protection, to block malware attacks and IP access
  • Centralized Management – manage the security of multiple WordPress sites with a single dashboard
  • 24/7 Incident Response Team – support from the expert WordFence team on installing and generating maximum security for your WordPress website
  • The WordFence Firewall protection – creating up-to-date firewall rules to protect against new WordPress core files and plugins.
  • Two-Factor Authentication – add an additional layer of security to your WordPress login page


WordFence offers free and premium plans to its users. The free version provides the basic tools to protect your website security using firewall rules and malware signatures.

The premium version provides business owners with significant value. They get access to country blocking and dynamically updated IP blocklist, among many other security features.


Jetpack is a WordPress malware removal plugin created by WordPress experts. You can use Jetpack to increase your website’s security, performance, and growth.

You will receive alerts of any new threats discovered by Jetpack Scan and fix them with a single click. Jetpack Scan carries out automatic and decentralized scanning. So you never have to worry about your site slowing down. The ease of use immediately makes this product one of the best WordPress malware removal service options on the market.

Just focus your resources on improving your website; Jetpack will ensure your website security.

In addition to detecting malware, you can get access to the following benefits on Jetpack :

  • VaultPress Backup – save changes and restore your site with just one click
  • Akismet Anti-spam – clear any spam from comments to provide a safe user experience
  • Site Search – help users to easily search your website for exactly what they need
  • Boost – improve site performance and SEO rank with acceleration tools and reports
  • Blaze – present your best content to the right users to increase your fan following


Jetpack offers a 14-day money-back guarantee for all its products. The most popular package is the “Security” for $20 a month. It provides WordPress site security with backups, malware scanning, and spam protection in comments and forms.

The Bottom Line: Best WordPress Malware Removal Service

The best WordPress malware removal service will provide an extra layer of security to your website and protect it from any kind of malicious attack. This is valuable because it helps to maintain the website’s performance and protect against any potential loss.

Want to learn more about how to secure your site from malware attacks? Check out our article on Surfshark vs. Express VPN if you’re looking for anonymity online. You can also read about how Dustin Hyle at Iridium improves WordPress security, site speed, and email deliverability for more tips and tricks.

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Top 5 eBay Price Tracker Tools & Services for Resellers in 2023



Top 5 eBay Price Tracker Tools & Services for Resellers in 2023

An eBay price tracker can help resellers level up their business from dropshipping to selling rare items at auction. These price trackers exist to help give eBay sellers the information they need to properly price their items and ultimately have a successful online business.

To help you choose the right one for you, let’s dive into the top five eBay price tracker services for resellers.

The Best eBay Price Tracker Services for Your Reseller Business

You don’t have to do everything on your own as an online seller on eBay. To help make your pricing decisions easier, here is our list of the top 5 eBay price tracker services:


Terapeak is a great tool all eBay sellers have access to since eBay owns it!

Using a tool made by the site you’re selling on is a great place to start. This site provides pricing and sale information for up to one year in the past for each item. You can also filter listings by condition and country.

When you have to conduct research on topics like the best things to sell on eBay, it’s nice to have a tool that’s already available and easily accessible.

How to Access Terapeak on eBay

To access Terapeak, visit your Seller Hub and find the “Research” page.

Are you looking for more reselling opportunities on additional platforms? Our list of 12 sites like eBay will help you get started.


WatchCount is one of the most comprehensive price-tracking tools for eBay sellers. It enables you to search for current and sold listings based on various factors. These factors include sales prices, items with the highest number of watchers, listings with the most bids, misspelled titles, and more.

The best part of all is that it’s free!

eBay price tracker

The additional features that WatchCount provides can help give resellers an advantage. By knowing which listings have the highest number of bids and watchers, resellers can understand which listings are most popular or if an item isn’t very popular at all.

Another important feature of this app is being able to check for misspelled listings. This means that you could find items that other resellers and price trackers might not catch!

Average Finder

Average Finder is another eBay price tracker that shows your item’s average price based on what’s currently listed. You can still search based on active and completed listings and by country.

eBay price tracker

One of the unique reasons Average Finder is a helpful tool is that it also shows you the average shipping costs for the item. This can help you see what other sellers list as their postage costs and what buyers are willing to pay. Shipping costs can make or break a sale, and this can give you insight into how you should price your shipping.

Mark Sight

Mark Sight is an insightful tool for resellers who primarily run auctions for their reselling business. It will show you accurate results, the best time to start and end your auction, sell-through rates, the average number of bids, and more.

In addition to being an eBay price tracker, MarkSight also provides educational resources for resellers. Instead of figuring everything out on your own in your reselling business, you can turn to these articles for in-depth information.

MarkSight does have a free option, but its more in-depth and resourceful features are not part of the free access. This will have to factor into your decision to invest in it for your reselling business.

This tool provides value in a different way from the other eBay price trackers on this list, but it’s still valuable to include for those resellers who rely heavily on auctions for their businesses.


CheckAFlip is fifth on our list of eBay price trackers. This site lets you compare current and completed eBay and Amazon listings. It will show you the average sold price for both new and used versions of that item, including how many new and used listings there currently are.

What makes Check A Flip unique is that it gathers its data in the moment, meaning you might need to wait up to one minute for the results to tabulate.

This is a more basic eBay price tracker, but it could work for your needs depending on what your reselling business requires. If you’re looking for a straightforward tool for tracking prices, CheckAFlip could be right for you.

Ways Resellers Can Benefit from Using an eBay Price Tracker

Whether you’re searching for a deal or looking to gather market data for your listings, an eBay price tracker provides a variety of benefits. Creating an account with one of these helpful price trackers could make the difference between a successful reseller endeavor and one that doesn’t perform very well.

Let’s explore the top three ways resellers can benefit from using an eBay price tracker.

Gain Insight on How to Price Your Items

One of the reasons buyers and sellers alike enjoy purchasing items from eBay is that you can find truly unique and niche items. However, knowing how to price rare items can sometimes be difficult when you’re a seller. This is where an eBay price tracker can be beneficial for sellers.

An eBay price tracker will show you your item’s current price data and pricing history. This gives sellers a more thorough understanding of how they should price their eBay items.

Product Flippers Can Find Great Deals

Depending on your goal for the platform, one of the biggest benefits of using an eBay price tracker is finding great deals! Finding the best deals as a buyer will also help you when you’re reselling these items.

Users can tailor their notifications to meet their specific price requirements. This means they will be notified when an item becomes available at their desired price.

For example, you can set up a notification for a specific item with 15 minutes left in its auction and is under a certain price. This means that you will be notified about items with great prices and potentially low competition.

You can also create a notification when new listings become available on the app. This means you will be one of the first to know if one of your desired items becomes available at a great price. Sometimes novice sellers list items way below their market value, or sometimes they just want to move them quickly, so they underprice them. By having these notifications set up, you can benefit from low prices.

Update Your Pricing to Protect Your Margins

eBay price trackers can be particularly beneficial for drop shippers because they allow sellers to update their pricing in real-time. If you dropship items from Amazon and the price increases but haven’t increased your eBay listings, you could potentially lose money on your items.

On the other hand, it also alerts you to price drops so you can offer sales to your buyers and stay competitive in the search results.

A price tracker could make all the difference when eBay dropshipping!

Final Thoughts on Finding the Best eBay Price Tracker

An eBay price tracker can help improve your reselling business by protecting your margins, alerting you to great deals to flip, and helping you find the right prices for your items.

If you’re an eBay seller who hasn’t previously used one of these tools, now is a great time to start! Your future sales reports will thank you.

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2 Tools That Helped Me Made Money For Free On Affiliate Marketing | by Samy Rome | ILLUMINATION | Feb, 2023



2 Tools That Helped Me Made Money For Free On Affiliate Marketing | by Samy Rome | ILLUMINATION | Feb, 2023

$1k or more in your First Month

Making sales is the goal of every business. I’ll share with you two useful tools that’ll help you make sales faster as an affiliate marketer. The first tool is almost free ( it is just $4 a month), while the second tool is completely free, but it has very powerful premium tools that can make you a lot of money within 24 hours.

Autopilot Clicks Done-For-You traffic service that focuses on real buyers. It focuses on sending genuine buyer traffic to your offers on autopilot every single month. Autopilot Clicks uses their Real Buyer Traffic sources, like the different email lists, banner ads, and other methods to convert your offers to sales.

They’ll place your offers in front of serious buyers through their different traffic sources, on a monthly basis. You can start with just $4, and it is a done-for-you traffic system.

This is an awesome traffic machine, no need to worry about fraud clicks and bot clicks, just quality buyer traffic. Autopilot Clicks focuses on sales and actions taken, not just clicks. (use this link to get a bonus).

Fe Unleashed Sales Machine is a High Converting Evergreen Sales Machine, that’s 100% automated. It uses a unique selling system that helps you to make sales in less than 24 hours. Fe Sale Machine is completely FREE, for now.

The premium version contains powerful tools like Google Unleashed 5000 clicks, Done-For-You Email list Profit, and Unleashed Unlimited Traffic Package, etc. But you can still use the sale machine for free (it’s a limited-time offer).

The company offers it to you for free, so you’ll know its premium tools works greatly. (use this link to get it for free, hurry, it’s a limited-time offer).

These two tools can really make you money, but your earnings will depend on the demand, cost, and type of product you promote. If you play your cards right, you can make up to 5k a month, but as a beginner just earn, learn and grow. Thanks for reading, I hope it was helpful. Go Check These Tools Out and Make Some Money.

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