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How This 43-Year-Old Makes $8k/Month Teaching People About WordPress and Affiliate Marketing

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How This 43-Year-Old Makes $8k/Month Teaching People About WordPress and Affiliate Marketing

Alex Cooper knows very well what a bumpy road the entrepreneurial life offers.

After a few large bumps, he found success with an affiliate marketing site that he created in public and eventually sold for $70k.

He also has a popular YouTube channel WP Eagle, where he shares the secrets to affiliate marketing, WordPress, and content creation, and much more. In fact, all the videos of him creating the site he sold, and the story behind his adventure, can be found on his YouTube channel.

Alex is particularly creative and likes to think outside the box when it comes to generating content and getting email subscribers. He’s constantly testing, experimenting, and sharing his findings on his channel.

Keep reading to find out about:

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  • Which of his projects failed
  • How he got into YouTube
  • His thoughts on AI
  • Where his income comes from
  • His marketing strategies
  • The other projects he’s working on
  • How he builds links
  • His content creation process
  • His clever strategy for growing his email list
  • His favorite resources and tools
  • The biggest challenge he’s faced
  • His most important accomplishment
  • His main mistake
  • His advice for other entrepreneurs

Meet Alex Cooper

My name is Alex and I’m from England but currently living in Spain. I started working for myself around 20 years ago. 

My first company was a Wifi installation company that I eventually sold for not very much money. My second company was a successful internet marketing agency. It grew to a good size. We were a leading Google partner and I got to visit events at Google in Mountain View. 

Eventually, I sold my share in the company and that money gave me the time and freedom to start my next project: producing content for websites and YouTube on my channel, WP Eagle.

Why He Created WP Eagle

I’ve always wanted to do YouTube. I used to watch YouTubers a lot and was always in awe of their lifestyle. I was using WordPress a lot at the time and I love it, so it made sense to me to create content about it. 

I started doing simple tutorials on how to create sites with WordPress and it grew from there. I now have 63,000 subscribers. 

My content has evolved a bit as I now create content on other WordPress-related things like niche websites, creating content, and using AI.

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I try and publish a video every week and do a live stream every week. My channel currently has 971 videos.

How Much Money Alex is Making

I earn around $7,000 to $8,000 a month. My income comes from many different streams, including AdSense for YouTube and affiliate commissions from software and services I’ve made content on in the past. 

I also sell my own WordPress Theme, Popcorn Theme, designed for niche websites and affiliate marketers. (And there’s a new review of the Popcorn theme that you don’t want to miss!)

December 2022 looked like this:

Adsense: $512 

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Popcorn Sales: $6,031 (I share this 3 ways so it’s $2,010)

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Jasper affiliate: $3,244.50

1687604376 618 How This 43 Year Old Makes 8kMonth Teaching People About WordPress and

Ezoic affiliate:  $1,117.29

1687604376 225 How This 43 Year Old Makes 8kMonth Teaching People About WordPress and

Amazon Affiliate: $390.34

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Plus there are a load of other smaller affiliate programs I’m in, another few hundred in total.

I used to work about 20 hours a week on my business, but recently some stuff has changed in my life and I’m doing at least double that.

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His Top Marketing Strategies

I don’t really market myself! Terrible right? I just try to make good content and share it on social media and via my email list. For my content sites, SEO is my main kind of promotion.

I think the secret to good content is making sure it delivers the information the reader is looking for quickly and concisely. This means cutting out any “fluff” or “filler” from the articles, using good formatting like bullet points, and writing in an easy-to-understand way.

I currently have 2 main public sites, Can You Wash It and Best Corn Popper. The first one is an AI project. 

All of the content on this site has been created with the assistance of AI and it’s actually doing really well:

1687604376 530 How This 43 Year Old Makes 8kMonth Teaching People About WordPress and

Best Corn Pepper was a site I created for a tutorial and it’s doing well too, but has been drifting sideways recently without growing:

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Keyword Research and Link Building

For keyword research, I use tools like Lowfruits and SEMRush. I also use Google to get ideas from the keyword suggestions and questions sections.

As for link building, it’s definitely important. I outsource the process to a friend of mine who takes the time to find highly relevant sites for my niches. He then reaches out and often is able to get a link to my niche at a fairly reasonable price, between $100 – $300 per link.

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His Content Creation Process

My process has been to use a team of writers. I give them some prompts on article structure and, of course, the keywords they need to write about and they do the rest.

I found the writers using ProBlogger. I made a video on the process. I don’t really do any writing myself, only the odd 1 or 2 articles. The 3-4 articles are published a week by my VA.

Recently, I’ve been using tools like Jasper, ChatGPT, and Koala that use AI to produce content. This has been working well. 

Honestly, I like them all. Koala is my favorite at the moment as it has features that allow you to create content really quickly, like being able to publish from it straight to WordPress.

My new project, Can You Wash It, has been put together with short-form AI-only content, and it’s doing really well! 

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I think if you edit and publish AI content so it becomes super easy to consume and super useful, it can do well in the search engines.

Here’s the Google search console for that site:

1687604376 905 How This 43 Year Old Makes 8kMonth Teaching People About WordPress and

His Email List

I’ve been growing my email list by giving stuff away, like complete websites! In fact, I just ran a giveaway in March. 

This works really well for me in terms of getting new subscribers. The form for these kinds of giveaways always has a high conversion rate.

Alex’s Favorite Resources

I love the book Rich Dad, Poor Dad. It really teaches you about making money. I also love Niche site lady on Twitter, Matt Giovanisci on YouTube, and Miles Beckler.

His Top 3 Tools

Well, of course, my essentials are my MacbookPro, my iPhone, and a decent internet connection! 

In terms of software tools, right now the three most useful tools for me are:

  • Canva, because it’s so good for graphics, etc.
  • ChatGPT, which is great for so many things, and
  • Descript, which is such a fast video editor!

His Biggest Challenge

My biggest challenge would be Inspiration and motivation. This can be particularly difficult if other parts of your life are causing issues, such as family. It’s very easy to get stuck procrastinating or working on small parts of your business that don’t actually make a difference.

His Most Important Accomplishment

Building a website in public and selling it was a great accomplishment for me as it proved to the world that I could do it and that it can be done. It also increased my credibility as an educator on YouTube.

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What He Wishes He Knew When He Started

I wish I knew that everything takes longer than you think and that patience is the key to most things in business. Keep going, keep working, and every day you’re taking steps toward your dreams.

His Biggest Mistake

That would have to have been taking investment into my company. When I had an agency in London we took investments and it destroyed the company. 

They changed everything about us that made us successful. I ended up selling my shares and leaving. After 6 months, the successful company I had founded was bankrupt.

Although it seemed bad at the time, and it was, it led me to do what I do now, so actually maybe it was the best thing I’ve ever done…

His Advice for Other Entrepreneurs

Be consistent. Show up every day. Be patient. 

The difference between the people that make it and those that don’t is that the ones that make it keep going.

The ones that fail usually just quit when it gets a bit hard, and it will get hard sometimes.

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How to Control the Way People Think About You

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How to Control the Way People Think About You

Opinions expressed by Entrepreneur contributors are their own.

In today’s digital age, where personal branding and public perception play a vital role in success, strategic PR efforts have become more important than ever. Ulyses Osuna, the founder of Influencer Press, joined our show to share valuable insights on the significance of PR, the evolving landscape, and the keys to achieving business growth while maintaining a fulfilling personal life.

One of the key takeaways from the conversation was the importance of strategic PR efforts in building a personal brand and shaping public perception. Ulyses emphasized that PR is not just about getting media coverage; it’s about controlling the narrative and shaping how others perceive you. By strategically positioning yourself and your brand through effective PR, you can influence public opinion and establish yourself as an authority in your field. Another crucial aspect discussed was the power of leveraging relationships and connections.

Ulyses highlighted the “Buglight Concept,” which involves utilizing the support and connections of others to achieve success. By building strong relationships and leveraging the networks of influential individuals, you can significantly expand your reach and influence. Ulyses’s own success with Influencer Press is a testament to the power of connections in the PR world. While professional success is undoubtedly important, Ulyses also stressed the significance of balancing personal time and fulfillment. In the pursuit of business growth, it’s easy to neglect personal well-being and relationships. However, Ulyses emphasized that true success lies in finding a balance between professional achievements and personal happiness.

By prioritizing personal time and fulfillment, entrepreneurs can sustain long-term growth and avoid burnout. In the ever-evolving landscape of PR, Ulyses highlighted the need for a clear mission when seeking press coverage. He emphasized the importance of aligning your brand with a cause or purpose that resonates with your target audience. By having a clear mission and purpose, you can attract media attention that aligns with your values and goals, ultimately enhancing your brand’s reputation and reach. Additionally, Ulyses discussed the importance of pricing services correctly and finding the right balance between personal involvement and business scalability.

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The conversation also touched upon the dynamics of client relationships and the impact of showcasing external support. Ulyses emphasized the value of building strong relationships with clients and going above and beyond to exceed their expectations. Furthermore, he highlighted the importance of showcasing external support, such as media coverage or endorsements, to establish credibility and attract new clients. Ulyses’s own podcast, The Blacklist, where he shares insights and interviews successful entrepreneurs, was also discussed. He explained that launching the podcast was a way to give back to the entrepreneurial community and share valuable knowledge.

By continuously learning from others and implementing breakthrough ideas, Ulyses emphasized the importance of immediate action and continuous improvement for business growth. In conclusion, strategic PR efforts are essential for building a strong personal brand and controlling the narrative in today’s digital age. By leveraging relationships, finding a balance between personal and professional life, and having a clear mission, entrepreneurs can shape public perception, expand their reach, and achieve long-term success. Ulyses Osuna’s insights serve as a valuable guide for those looking to navigate the ever-changing landscape of PR and personal branding.

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

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Set Your Team up for Success and Let Them Browse the Internet Faster

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Set Your Team up for Success and Let Them Browse the Internet Faster

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

According to TeamStage, 31 percent of employees waste about a half hour each day, and the top 10 percent of them can waste as much as three hours in a day. Part of that might be attitude, but the other part might be hangups caused by internet speed and advertisements. To nip that lost time in the bud, consider equipping yourself or your team with a tool to help stay on task.

From April 15 through 21, this five-year subscription to Control D Some Control Plan is on sale for just $34.97 (reg. $120). This is the best price for this deal online. This tool is designed to help users browse and use the internet faster while also blocking ads.

Control D is described as a “one-touch solution” for taking control over the productivity of your computer and internet usage. The deal supports use for up to ten devices, and it empowers each user to block advertisements, enjoy faster browsing, and set internet safety rules and restrictions for kids.

Control D’s bandwidth is substantial. It can accommodate up to 10,000 custom rules, block more than 300 servers, support multiple profiles, and unlimited usage. This robust and well-designed tool is a reliable option for any business leader who wants to liberate themselves or team members from distractions online.

Control D is rated a perfect 5/5 stars on Product Hunt.

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Remember that from April 15 through 21, this 5-year subscription to Control D Some Control Plan is on sale for just $34.97 (reg. $120)—the best price on the web.

StackSocial prices subject to change.

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Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

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Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you’re in charge of a business and you don’t have a clear understanding of how to approach projects in an organized and effective manner, that’s a problem. Like many leaders before you, consider leaning on software that’s designed to streamline the project workflow for companies representing a wide range of industries.

A rate that will only be available from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).

This well-reviewed software comes with a range of pre-built templates that you can use to set your project off on the right foot. It supports a number of helpful functions like building complex schedules with varying timelines, auto-populating those schedules in instances where it can, and submitting timesheets that can be distinguished by project work and non-project work.

Some additional features of Microsoft Project Professional that can help entrepreneurs and their teams include what-if scenario generation capabilities. Microsoft Project Professional also allows you to sync projects on your local server with those online, which is massively helpful for remote teams.

Its comprehensive and well-curated offerings are part of why Project Professional is rated an average of 4.7/5 stars on the Entrepreneur Store.

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Don’t miss this limited-time opportunity to make a worthwhile investment in your business for the price of a beer at the ball game.

A price that will only last from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).

StackSocial prices subject to change.

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