Connect with us


51 Small Business Ideas for Women



business idea for women

This is a list of small business ideas for women, but that doesn’t mean that a man can’t use this list to find something too. Women represent a growing percentage of the workforce, but many struggle to find jobs.

The economy is constantly changing and adapting with new trends and opportunities emerging all over the country which means that no matter where you are or what industry you work in there are ways to make money as women today!

How To Choose a Business Idea

How does someone decide on the perfect idea for their business? Consider what you’re passionate about and how your skills complement it. Finding a service that people are willing to pay money for is always helpful too!

Consider if there’s something, in particular, you love, like maybe animals or an art project. Maybe you have thought about starting a business before but didn’t know where to start, so now might be the time! When considering ideas, think of your own skillset- do they match up with anything from our list below? Is one more interesting than another based on these factors alone?

Below we’ve listed over 50 business ideas for women entrepreneurs who want to take their careers into their own hands.

Exciting Small Business Ideas for Women

I am passionate about the small business ideas for women on this list because I’ve used some of them to build my own income from home, and there are so many that can be tailored to your specific needs.

Now is an amazing time for female entrepreneurs – no matter what they’re interested in or how much money they have (or don’t). The internet has given us all opportunities at our fingertips. I hope this list will give you new inspiration while helping you find where YOU fit best.

1. Baking

Does everyone always rave when the time comes to try your cookies at the bake sale? Have friends and family members been in awe of your cakes for years?

If you have a talent for baking, make the most of it! In many cases, you can start a baking business out of your home, putting together cakes, cookies, and other delicious treats for paying customers.

Take your talent beyond potlucks and classroom parties, show off your decorating expertise, and learn how you can make extra money doing something you love as you put together your home baking business.

Make sure that you check your state’s cottage laws to discover what is necessary in order to turn your home kitchen into a productive home-based business.

2. Crafts

You love putting together crafts, whether it’s sewing, knitting, crocheting, or painting.

If you have a home littered with crafts or you’re struggling to figure out what to do with them all–or if you have a craft closet stuffed full of supplies that you never get to use–consider turning that crafting business into extra spending money.

You can set up at local craft fairs to sell your wares or put together an online shop to help expand your reach and discover just how many people will fall in love with your products.

Make sure to do some market research, especially if you’re going to be selling online.

Are there enough buyers to support your plans and make it worth your hourly wage? These simple questions can help you find the right corner of the market for you.

3. Pictures

One of my favorite small business ideas for women is taking and selling pictures. You have the best kid pictures in your friend group.

People are always asking you how you get your kids in such great poses, but to you, it’s just intuitive! Perhaps you have a gift for seeing something through the eye of your camera that others fail to notice.

Whatever the case, consider how you can turn that talent into a productive home-based business. Do some kids’ or family photography, or take your talents beyond that and try shooting weddings, graduation photos, or other important life events!

online tutoring business idea

4. Teach or Tutor

You’ve helped your kids through some of those complicated math problems that no one else seems to understand–including explaining Common Core with ease. Perhaps you have a gift for teaching kids how to write, or for editing teens’ papers in a way that helps them better understand the writing process.

If you’re a good teacher, consider a home-based business in tutoring! A couple of hours a day after school can help rake in some serious cash, especially as you start to form a solid client base.

You can tutor from home or try a local library or other public space, depending on your clients and your personal needs.

home childcare business idea

5. Home Childcare

Maybe one of the best business ideas for moms is childcare. You’re already at home with your kids during the day. Why not take advantage of that and bring in some built-in friends for a playdate at the same time?

Offer childcare to a friend or family member who has to work–or start an entire daycare business out of your home. You’ll be able to keep having fun with your kids and add a few more to the mix at the same time. Even better, they’ll never complain about being bored again!

elder care business idea for extra cash

6. Eldercare

Not everyone is suited for interacting with other people’s children. Do you enjoy working with the elderly and listening to their stories?

Consider being a caregiver for the elderly. In some cases, you may be able to bring the kids with you. They’ll light up an elderly person’s day and gain an extra “grandparent” to spoil them in the process.

Not only can this be a rewarding experience, but it can also pay off in the near future with a steady paycheck that helps you meet your financial obligations.

fitness business ideas

7. Fitness Trainer

Have you put a lot of effort into learning how to do yoga or tightening your body through aerobics? Have you worked with a specific program or learned a ton about overall fitness, especially if you were struggling to adapt to your new post-baby body?

Becoming a fitness trainer is a great way to work with a wide range of clients to help them reach their goals, which is a new fitness high in and of itself. Not only that, it’s a surefire way to increase the odds that you’ll get your workout in each day!

event planner business idea for women

8. Event Planner

Do you put together amazing bashes that everyone can’t wait to attend? Are your kids’ birthday parties the talk of the town? Try putting together a home-based business in event planning. In many cases, other busy parents can’t wait to pay you for those services.

Not only will you get to plan amazing parties on someone else’s budget, but you’ll also be able to make little extra money on the side–and you’ll get some even more incredible ideas for your kids’ next parties. Social media can be an important part of growing your business.

proofreading business idea for women

9. Proofreading

You’ve always had an eye for detail in other people’s writing. Why not turn it into a home-based business? From college students who are eager to turn in the perfect paper to would-be writers who need an extra eye on their new books, there is a wide range of proofreading clients out there.

As a bonus, you’ll be able to work from anywhere: take papers along with you to your kids’ lessons and classes, work on the commute to and from your primary job, or take them with you on vacation, if you so desire.

Online store business ideas

10. Design and Sell Products With an Online Business

CNBC recently wrote about a website called Zazzle, a growing company that makes it easy for you to design and sell your own products.

You can sell stickers, clothes, jewelry, accessories, housewares, office products, art, food, and more. This site is not a listing site like eBay; you sell through a store you set up on their site or your website. The goods are made-to-order, cutting out the huge fees associated with inventory and fulfillment.

11. Temporary Tattoo Artist

Provide a fun and unique service at parties and community events with temporary tattoos. A tattoo artist is sure to be a hit by providing a way for customers to let loose and be creative. 

A significant advantage to this business is that you don’t need any specialized equipment to get started, this keeps your startup costs low.

You can learn how to apply them by watching Youtube videos. You can find inexpensive supplies at the Oriental Trading Company or create your own at Temporary Tattoos.

12. Professional Organizer

If you like working with people and love finding new ways to keep things organized, then it might be time to become a professional organizer.

Help your clients bring order to their lives by creating a system that keeps everything in its place in their homes, offices, and filing systems. Wiki How has some useful tips for getting started in an organization business.

You can use social media to promote your services and make it easier for people to find you. Most people can use a little help organizing their lives, which will create new business opportunities for you.

13. Run Errands

Busy moms, shift workers, sick or injured people, and people who work 9 to 5, all need help from time to time getting things done. An easy business to start is running errands in your community.

All you need to do is offer your service on a person-to-person job website such as TaskRabbit, or use social media.

You can start this business part-time during school hours and on weekends, which makes it an easy business to get started within the near future.

landscaping service business ideas

14. Landscaping

Do you dream of working outdoors? If so, landscaping is one of the low-cost business ideas you might want to try. A pickup truck, lawnmower, weed eater, and some shovels may be all you need to get started. Offer to mow lawns, pull weeds, mulch flowers, or tend a vegetable garden.

Social media can be a great way to get started with this business because if you post before and after pictures of your work it can really help get new customers interested.

15. Flea Market Flipper

Is bargain hunting your jam? If you can’t pass up a good yard sale and you know a good deal when you see one, flipping might be a good business for you. You might even consider starting a recycling business.

Flea market flipping is also a good option for a teen looking for a job. Dabbling in the world of used goods has its benefits, not to mention it can be fun. Find your favorite items at any flea markets near school, or ask your parents to take you on the weekends.

16. Virtual Assistant

A virtual assistant can make anywhere between $10 and $100 an hour depending on your level of expertise. Nowadays virtual assistants perform a wide variety of tasks, everything from simple data entry to social media management and website maintenance.

To start your own business, you’ll need to set up a website, a place where you can advertise your services. Ready to get started? Enroll in this mini-course, Jumpstart Your Virtual Assistant Business (In 4 Quick Steps).

17. Car Detailing

Another easy business idea is car detailing. For about $400 you can buy all the supplies that you need to start washing vehicles. Depending on where you live, you might need a garage to work in.

Or if it’s not practical to have your business in a garage, there are plenty of other options. Some people like to work out of their driveways, designated parking spaces or rent a garage.

Businesses like this don’t require much startup capital and they provide great rates for customers. Once you get started, you can build up your clientele with social media and grow your own business without too much trouble.

You don’t need to work for anyone else when you have these great business ideas at your fingertips. For example, if you want $1,000 per week working part-time it is possible with a business like this!

grooming business idea

18. Dog Groomer

If you have a soft spot for furry friends, then consider becoming a dog groomer. It’s important to take the time to properly groom dogs.

You may need a few years of practical experience before moving forward with starting your own business, but it’s a great way to make money on the side or turn it into a full-time enterprise.

One of my favorite small business ideas is working with animals. My friend Niki started a grooming business in her garage. Niki worked evenings and weekends to build up her clientele before she left her 9-5.

Now my friend has a thriving service business that employs several people. Working for a dog groomer is an excellent way to get the experience and connections that you need to start a grooming business.

19. Bookkeeper

One of the best small business ideas to work from home is bookkeeping. Get paid to help companies keep track of payroll and spending, and prepare financial reports. The average salary of a bookkeeper is about $40,000. Here are steps you can take to become a bookkeeper.

If you enjoy math and finance, this might be an excellent way to make money from home. If you want to go the technical route, consider taking some courses in QuickBooks to learn how to keep financial records for small businesses.

20. Clean Houses or Businesses

I think cleaning houses is one of the most profitable small business ideas for women to consider. Two of my friends are in the cleaning business; they work together so they can take on more clients.

My friends charge a flat fee depending on the size of the house and the number of occupants. The scope of the work is covered with each new client before any work begins. 

The cleaning business offers a lot of flexibility; you can choose the days that you want to work as well as how many clients you want.

21. Bed and Breakfast

If you enjoy hosting guests, a bed and breakfast might be a perfect small business for you. Build new friendships with your guests and increase your income at the same time.

By offering a variety of room options and amenities, you can build a reputation for being the go-to place in your community.

You will need to purchase some basic furniture and other supplies, but once that is done you’ll be able to start getting more reservations every day.

A bed and breakfast may require some work on your part, but it can be one of the most fulfilling careers around.

22. Blogger

Making money as a blogger is the best thing ever. It’s a great way to get paid for being creative and sharing your ideas. To be honest, I spent a year and a half working on my blog and not making any money at all.

I think the only people who were reading my blog were my husband and a couple of co-workers. 

But things have changed, recently I took the Profitable Blogging Roadmap and rekindled my love for blogging. Now I get up every morning excited to see how many new viewers I’ve gained along with the increase in my income. 

I just wish I had taken the course when I first started blogging, I wasted a lot of time trying to figure things out on my own.

If you’re not ready to jump into blogging you might want to try creating YouTube videos to earn affiliate income. Here’s a guide to help you get started with your first video.

23. Freelance Writer

Writing is a passion for many, whether it’s short stories, novels, or something else entirely.

While you may think you’ll never be able to make money writing the great American novel in your spare time, there are several freelance writing opportunities that can earn you extra spending money while doing what you love.

Some of the most popular ways to earn money for your writing include:

  • Freelance writer for a local paper or magazine

  • Proofreader, copy editor, or general fact-checker

  • Technical writer

  • Resume writer for others looking to make a big career change

There are many freelance writing opportunities out there if you know where to look, so do your research and explore the many possibilities available.

24. Interior Design

Do you have a knack for picking the perfect colors and furniture pieces to create a room that’s just as warm as it is welcoming? There are many people who would pay you to come into their homes and help them decorate.

Interior designer may not be your first thought as a small business, but there are clients who are waiting for you to make their homes beautiful.

Many people will suggest using Facebook or other online options to build your clientele, but it’s far better to ask around and find out what kind of decorating services your community needs.

Your best bet is likely going to be speaking with friends and family members about their future decorating needs, but don’t neglect word-of-mouth advertising.

Word travels quickly in many small towns and once you get the ball rolling, it will be easier than ever to drum up business.

25. Social Media Influencer

Now, this may seem like a stretch, but there are more opportunities than ever for you to become a social media influencer and use your personal brand to earn extra money either through direct sales or affiliate marketing.

Many people start out promoting products they love on their Facebook page or other social media sites and then discover that they can earn even more money if they sign with an affiliate marketing firm.

Affiliate marketing firms will allow you to promote their products on your social media sites and in return, you’ll get a percentage of each sale that is made through your unique referral link.

If it sounds simple, that’s because it can be, but there are many pitfalls that you’ll need to avoid if you want to maximize your profits.

Regular posts with affiliate marketing links can quickly turn off many of your followers, so it’s important that you only post when you have something relevant and helpful to say.

26. Life Coach

Do you have an overflowing number of friends who seem to be coming to you for advice on everything from dating to finances?

If so, it might be time to consider the business idea of becoming a life coach. This can be one of the more difficult professions to master because you’ll need to be a master at listening and asking the right questions.

Your job will naturally be to take the advice you give and personalize it for each of your clients, but you can also make money by selling several coaching packages or one-on-one sessions.

Many people start by offering their services on a per-session basis, which can help you build up your clientele before you decide to launch into full-time life coaching.

Make sure to do plenty of market research before you jump in head first, as some of these professions are more lucrative than others.

27. Create an Online Course

One of the best business ideas is to create your own online course. You can teach just about anything if you put your mind to it and there are plenty of people out there willing to pay for high-quality training that they can access from their computer or smartphone.

An advantage of creating your own course is that you don’t have to share the profits with anyone else. Plus, you can promote your class and drive more traffic to your website through affiliate links and social media platforms.

28. Food Service

If you enjoy cooking and working with food, then this is a small business idea you should consider. You can start from home or from a commercial space in your area.

A catering company might be another option for you if you want to work in the food industry but don’t have the time or interest in working directly with customers.

If you enjoy cooking for others, then a personal chef business is a great option to consider seriously. You can cook for people on special occasions or even offer cooking classes to show others your skills.

You may want to focus on a certain cuisine, such as French or Italian cuisine. You should also consider baking and providing desserts if that’s something you’re good at.

And don’t forget the social media aspect of this business: take pictures of your finished dishes and post them on Facebook or Instagram for all your future clients to see. You can even offer cooking lessons through social media, which may be an easier way to get potential customers interested in what you’re offering.

29. Sell on Etsy

If you love crafting and making beautiful things, consider opening an Etsy store. You can make a variety of different products and sell them on the popular e-commerce marketplace.

The great thing about opening an Etsy shop is that you don’t necessarily need a huge following to be successful: if you make a quality product and price it competitively, you’ll likely sell enough of your products to make a decent profit.

Etsy does take a portion of the sales from each transaction, but if you stick with it you can easily build up an audience that trusts your brand and makes future purchases. This is one of the best business ideas for stay-at-home moms who love to craft.

30. Open an Online Store

Have you ever thought about opening your own online store? If you have a knack for business and love to sell, then an online store may be a great small business idea for you. You can sell just about anything on the web these days—from your homemade crafts to cute outfits or even hair accessories—and you can earn a pretty substantial amount of money per sale.

You can sell anything from clothing items to household gadgets through a company like Shopify. It doesn’t cost much at all to get started with Shopify, and if you’re willing to put the time into building your business, it could turn out to be a great investment.

For Additional Business Ideas for Women Consider:

  1. Interior Designer

  2. Dog Walking

  3. Sell On Amazon

  4. Laundry Business

  5. Rental Business

  6. Graphic Design

  7. Real Estate

  8. Publicist

  9. Wedding Planning

  10. Fashion Designer

  11. Massage Therapist

  12. Pet Business

  13. Web Designer

  14. Travel Agent

  15. Public Relations Consulting

  16. Brand Ambassador

  17. SEO Consulting And Strategy

  18. Massage therapy

  19. Freelance website designing

  20. Freelance coding

  21. Antique or thrift shop owner

  22. ATM Business

What To Consider Before Starting Your Own Business

There are a few things to consider before starting your own business. Consider the industry you’re going to enter and what kind of competition there is in that field. It’s also important to think about how much money it will cost you, what skills you will need and who you might be able to work with.

You want to make sure that you can compete in the market before entering it. The best way to do this is to research other businesses in your industry. Take a look at companies like yours and see how they are marketing themselves. Look into the prices they charge, what type of clientele they attract, and if their pricing or services are better than yours.

You also need to consider your experience. If you’re selling consulting services, for example, how is your experience in that area? Do you have enough contacts, knowledge, and skills to give the best advice possible within this industry?

If there are already businesses like yours out there, it doesn’t mean you shouldn’t start your own. Perhaps you can offer something different than what’s currently available. It might mean that you specialize in a certain area or that you can provide better service for less money.

Administrative service is the most commonly outsourced job on freelance websites like Upwork and Freelancer, with billions of dollars spent on this type of work every year. This presents a huge opportunity for women who want to start their own business and work remotely.

Another option is content and copywriting, which is projected to be a billion-dollar industry this year. If you’re good at writing and love doing it, this could be a viable business option for you.

The options are really endless when it comes to starting your own business as a woman. These top 40+ ideas should give you a good starting point, but don’t hesitate to think outside the box. Good luck!

Did You Find Any Business Ideas You Liked

Starting your own business is a great way to increase your income while doing something that you genuinely enjoy. It can also create additional revenue that will help support your family if times get tough, even if it’s just a side business.

Need more small business ideas for women or help with how to launch your own home-based business? Read these passive income ideas or leave a comment below and let us know how we can help.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


Revolutionising affiliate marketing in the era of influencers, ET BrandEquity



Revolutionising affiliate marketing in the era of influencers, ET BrandEquity

Affiliate marketing spends in India are estimated to be Rs 2500 crore in FY 2023, constituting eight percent of the overall digital marketing spend, according to the State of Digital Marketing in India report. Despite the popularity of affiliate marketing, the model presents its own challenges, such as onboarding and managing affiliates, high commission fees, and vulnerability to fraudulent and malicious practices.

During a discussion at DigiPlus Fest 2023, marketers explored the evolving landscape of affiliate marketing and strategies to optimise return on investment (RoI). The session featured Nishant Jaiswal, VP – marketing, Zupee; Sachin Vashishtha, chief marketing officer, Paisabazaar, and was chaired by Saumya Jain,

Essentially, affiliate marketing involves incentivizing affiliates with a commission or payout to drive a business action, such as a click or purchase. The practice began with blogs, websites, and email but has since expanded to include social media and e-commerce platforms.

Vashishtha observed that while affiliate marketing was one of the most profitable and RoI-positive ways for online businesses to grow, it didn’t take long for bad actors to leverage it for fraud. Affiliates with malicious intent began generating traffic for brands using any means necessary to earn a commission.

The practice started losing its appeal until the explosion of the creator economy and the rise of influencers. Additionally, improvements in technology and the emergence of attribution models like multi-touch attribution or view-through attribution started bringing transparency into the affiliate marketing model.

Jaiswal remarked that affiliate marketing in India is still nascent compared to global platforms, where many end publishers are not directly accessible to advertisers. He said, “With technology, many fraud-related concerns like click hijacking, app install hijacking, and click spam can be controlled by your mobile measurement partner (MMP) or attribution partner.”

However, despite technological advancements, brands still run the risk of being visible in an unsafe environment due to the way affiliate marketing models are structured. While advertisers primarily engage with larger affiliate networks, campaigns might be outsourced to smaller publishers, networks, and individuals, making it challenging to map where conversions are coming from. Additionally, smaller publishers or creators may create clickbait content or reach out to irrelevant audiences simply to drive traffic or act with malicious intent, harming the brand’s reputation.

Vashishtha stated, “You can go back to the affiliate network and ban the publisher, but it is still very difficult to work with the ecosystem the way it is now. We prefer to work with large publishers or content creators directly.”

By working directly with publishers or creators, brands can see how content gets created and deployed to generate conversions. Jaiswal suggested that brands could share a high volume of assets with affiliates directly to test their effectiveness and ensure that the brand positioning and messaging remain consistent.

While it is not entirely avoidable to discourage malicious activity, Jaiswal opined that assigning realistic key performance indicators (KPIs) while designing the campaign can automatically rule out any fraud from the equation. He said, “Marketers could leverage a combination of hard KPIs and soft KPIs, where soft KPIs can be click-to-conversion rate, sign-up-to-purchase rate, and hard KPIs could be cost-to-purchase or cost-to-sign-up.”

Affiliate marketing has its fair share of challenges; however, the ecosystem is continuously evolving. With new technologies like AI, affiliate marketing initiatives will become sharper and more targeted.

  • Published On Dec 9, 2023 at 05:03 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

  • Get Realtime updates
  • Save your favourite articles

Scan to download App
Revolutionising affiliate marketing in the era of influencers ET BrandEquity

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice



First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


What Are the Duties of a Content Strategist?



What Are the Duties of a Content Strategist?

You’ve decided you want a career as a content strategist, and we’re here to help you reach your goal. A content strategist is a key player in determining the success of a brand’s content strategy, and it can be an exciting career path.

We discuss below the duties of a content strategist along with tips for becoming the most successful one you can be.

What Does a Content Strategist Do?

A content strategist brainstorms, plans, and executes the content strategy for a brand. This can be done either in a solo environment or with a content strategy team.

The material that’s crafted by content strategists for various social media platforms and other digital marketing efforts is designed with the objectives of the business in mind.

Understanding what content strategists do means we first need to understand content marketing.

Content marketing is a useful type of marketing that involves creating content designed to build interest in a brand’s products or services without explicitly promoting them.

Content strategists are content marketing experts.

For example, a content marketing strategy for a social media coach could involve a series of blog posts about why it’s so important to post on social media.

content strategist

Now you can understand how a content marketing strategist engages in content marketing in the day-to-day execution of their job.

Content Strategist Job Description

Here is a sample content strategist job description:

The content strategist will develop a content strategy that meets key business objectives. They will reach the brand’s target audience through various marketing channels using their supreme content delivery skills.

The content strategist will use the organization’s content management system to oversee marketing campaigns across a variety of specific social media channels. In addition to content planning and content creation, content strategists will report on how their work met content strategy deliverables.

A typical content strategist salary ranges from $40,000-$80,000 based on location, experience, and the type of company you’re working for.

Here are a few examples of roles for the job title “content strategist” that illustrate a varying salary range based on location throughout the United States:

content strategistcontent strategist

As you gain more experience and rise in seniority, you could become a senior content strategist or even advance into marketing leadership. It’s up to you where you want to take your career.

The Roles and Responsibilities of a Content Strategist

To add to the content strategist job description, we list the roles and responsibilities of a content strategist below.

The content strategist role varies on a day-to-day basis, but the overall tasks that need to be completed remain consistent. Content strategists will:

  • Facilitate content planning sessions across a variety of editorial calendars and marketing channels.
  • Perform a content audit of all existing content, evaluate its effectiveness, and update as necessary.
  • Conduct extensive keyword research to guide the direction of the brand’s content creation.
  • Pitch existing and prospective clients on their content creation ideas.
  • Build target audience profiles to create content for.
  • Understand the many ways future content can generate leads and be monetized.
  • Stay informed on social media trends and changes in consumer behavior.
  • Create content across various digital platforms and social media accounts.
  • Oversee a marketing team and delegate tasks for ongoing and upcoming projects.
  • Collaborate with other team members, like copywriters, UX/UI designers, editors, and more when creating online content.
  • Analyze its successful content strategy and report back on its performance. A working knowledge of SEO reporting tools is crucial.

Who Does a Content Strategist Report To?

The content strategist will typically report to a manager in the marketing department. This could include a marketing manager, the vice president of marketing, or the marketing director.

However, keep in mind that every company is structured differently.

For example, a large corporation will be structured differently than a small start-up.

The content strategist role at a start-up might report directly to the CEO. Furthermore, a content strategist at a large corporation might report to the marketing manager.

Depending on how large the marketing team is, the content strategist might report to a more specialized person, like the digital content manager.

Understanding the marketing team structure of the company you want to apply for will help you understand where you fit in the organization.

1702005989 977 What Are the Duties of a Content Strategist1702005989 977 What Are the Duties of a Content Strategist

Types of Companies Content Strategists Work For

Because every type of company can benefit from having a content strategy team, there are a variety of companies a content strategist could work for.

A few types of companies a content strategist could work for include:

Large Corporations:

Major recognizable brands need content strategists to maintain their position in the market as thought leaders.

Marketing Agencies:

Marketing agencies provide a wide range of services, and content marketing is just one of those services. A content marketer will help marketing agencies create engaging content as part of overall content strategies for clients.

Small Start-ups:

Content strategists are an important part of the business for small start-ups because they help attract new and existing customers.

Having content monetization skills can be especially important for start-ups as they run lean in the early days.

Content Agencies:

Content agencies are similar to marketing agencies. However, they provide a more niche service that’s specific to content marketing.

These types of agencies will need to hire teams of content strategists to serve their clients’ content marketing needs.


There is another option that’s entirely different from the employers we’ve discussed on this list. That alternative is freelancing.

A career as a freelancer means that you will be self-employed and responsible for obtaining your own clients, delivering the project, and billing the client.

While there is potentially more money to be made as a freelancer, it does also come with more risk.

1702005989 736 What Are the Duties of a Content Strategist1702005989 736 What Are the Duties of a Content Strategist

What Skills Do You Need to Become a Content Strategist?

Becoming a successful content strategist requires a variety of soft skills and technical expertise. We break down the necessary skills in each category below.

Soft Skills

Here are a list of the soft skills you’ll need in your career as a content strategist:


You will need to tell compelling stories to a variety of audiences as a content strategist. Whether it’s pitching ideas to clients or educating your audience, you will need to learn to relay information in an engaging way.


Ultimately, you’re creating content for your target audience to consume. This means that it needs to be engaging, exciting, and creative. Having creativity will help you put together the best content.


As a content strategist, you are communicating every day. Whether it’s to your boss, other teams within the company, or your target audience, having top-notch communication skills will be very important.


An aspiring content strategist needs to be very organized. They will be managing multiple campaigns simultaneously, so they need expert organizational skills to keep everything running smoothly.

Technical Skills

Beyond the very important soft skills you’ll need, there are a variety of technical skills that you’ll also need in your career as a content strategist.

Here are a few of them:


Strong technical writing skills are one of the most important hard skills you’ll need. Being able to write high-quality long-form content will be a key component of your job.

Search Engine Optimization:

SEO is another one of the most important technical skills you will need to have in your career. You’ll need to understand how to perform keyword research with SEO research software, along with how to seamlessly incorporate these keywords into the text as part of the content creation process.

Social Media Platforms:

Having an understanding of the posting style of each of the different social media platforms will be helpful to your success as a content strategist.

Your long-form content will be shared with your audience in the form of social media campaigns. If you’re able to lend your knowledge when creating these campaigns, you will be able to provide more value for your team.


Part of the content strategist’s job is understanding how the content you’re creating can be monetized and earn your employer money.

Whether it’s incorporating banner ads or partnering with affiliates, you will need to be an expert in monetization methods for the content strategies you implement.

1702005989 887 What Are the Duties of a Content Strategist1702005989 887 What Are the Duties of a Content Strategist

Tips for Becoming a Content Strategist

You know the skills you need to develop and what the job description entails. Now it’s time to discuss tips for optimizing your career in content marketing. Read our top 5 tips for becoming a content strategist below.

Prioritize Your Education

You will need to have the knowledge if you want to earn a job as a content strategist. This means that prioritizing your education should be at the top of your list.

While this doesn’t necessarily mean you have to have a bachelor’s degree, some employers might require you to have one. For example, if you want to work at a large corporation or a major brand where you work your way up to a leadership position, they might require a bachelor’s degree for those types of roles.

Examples of bachelor’s degrees that you could obtain include marketing, journalism, public relations, or communications.

Gain Professional Experience

After you’ve obtained the education, you want to add professional experience to your resume.

Professional experience can occur in many forms, including internships and paid positions. Learn from the other content strategists you’re working with as you contribute to content marketing campaigns.

Whether you’re working directly as a content strategist or something adjacent to this position, give it your best effort to learn as much as you can while also impressing your employer.

References from internships and entry-level jobs will be helpful to you in the future!

Start Networking

In addition to developing your skills, you’ll also want to start networking.

Networking with other professionals in the industry will be helpful for you when searching for jobs. Sometimes, jobs aren’t even posted on online job boards, and instead, companies ask for referrals from their existing employees.

Similarly, when employers are looking at a large stack of resumes, seeing a name they recognize makes the hiring process easier for them.

Also, remember that you’re networking with people of all experience levels, not just people who are more advanced than you in your career. The person that you’re taking a course with could one day be promoted to the marketing manager you’re applying to work for.

All this to say, conduct yourself professionally and courteously when networking.

1702005989 528 What Are the Duties of a Content Strategist1702005989 528 What Are the Duties of a Content Strategist

Show Your Expertise Through Personal Projects

Even if you haven’t obtained that internship or first job yet, you can showcase your expertise through your personal projects.

Starting your own blog site, YouTube channel or newsletter will help you develop skills and gain hands-on experience.

Working on your own projects requires you to develop a content strategy, create content, and grow your audience.

How long does it take to make money from a blog? You will be able to answer this question for future employers based on firsthand knowledge.

You can then tell future employers about your expertise and the success of your marketing campaigns.

1702005989 936 What Are the Duties of a Content Strategist1702005989 936 What Are the Duties of a Content Strategist

Always Continue Learning

Even though education was already a priority for you on your path toward being a content strategist, learning will always be important for furthering your career.

Whether it’s taking online courses, reading books, or listening to podcasts, find the learning method that feels right for you.

Courses are a great way to further your education as a content marketer. Here are two great courses to get you started:

The Affiliate Lab

1702005990 397 What Are the Duties of a Content Strategist1702005990 397 What Are the Duties of a Content Strategist

The Affiliate Lab is an expert source on creating content optimized for SEO. This course contains more than 100 hours of training on how to conduct keyword research, select your niche, rank in search results, and more.

If you’re looking to improve the SEO rankings of your content, this course is for you. Niche Pursuits readers receive an exclusive discount of $200 off The Affiliate Lab course here.

Project 24

If you want to learn how to drive real results, Project 24 is the course for you. This will help teach you how to create the best possible content for a blog site or YouTube channel.

Its 27 online courses will teach you how to create and monetize content that’s been optimized for SEO.

The end goal of this course is to teach you how to generate passive income from your content marketing efforts. Check out our Income School Review to learn more about Project 24 and its founders.

No matter which course you choose based on your goals, what’s important is that you’re expanding your knowledge base to create results-driven content.

Your Career as a Content Strategist

Whether you work for a fast-paced marketing agency or an exciting brand, your career in digital content creation is sure to be an exciting one. We wish you the best of luck in your career as a content strategist!

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading