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How to Get Instagram Sponsorships for Small Accounts
- Smaller accounts on Instagram can still make money as influencers.
- “Nano” influencers, who have fewer than 10,000 followers, earn revenue from brand deals.
- An influencer with as few as 2,300 Instagram followers has landed deals.
If you’re worried your Instagram account is too small to even think about making money as a content creator — think again.
Instagram accounts with just a few thousand followers are finding ways to monetize their content and leverage their smaller, and often more niche, audiences. Instagram accounts can get brand sponsorships with between 2,000 and 3,000 followers, according to interviews with influencers.
Smaller creators, usually categorized as “nano” influencers with fewer than 10,000 followers, are making money as content creators like their larger counterparts with brand deals, user-generated content, and affiliate marketing.
Take Stacy Kim, a third-year student at the University of California, Los Angeles. With around 3,000 Instagram followers, Kim is building a business as a travel and fashion influencer by leveraging her small audience.
“My engagement on posts is really high, and I heard that most brands care more about that than the number of followers you have,” she told Insider.
As of February, Kim had worked with dozens of brands, used a media kit to pitch partnerships, and earned a total of $5,000 from paid partnerships on Instagram.
See the exact 1-page media kit Stacy Kim used to land brand deals with 3,400 followers
While influencers can pitch brands directly, some companies are already on the lookout for smaller creators to work with. For instance, some like jewelry brand Mejuri have applications for influencers to express interest in becoming a partner.
Creators also have a plethora of resources available to them, such as creator marketplaces on platforms like Instagram and TikTok, affiliate-marketing platforms, and third-party influencer-marketing companies that connect brands and creators.
Insider is compiling our reporting on how smaller creators are getting themselves sponsored on Instagram, their strategies, and how much money they are making.
How smaller influencers are getting sponsored on Instagram
From media kits to DM templates, these creators are leveraging their smaller audiences to pitch themselves to brands and ink sponsorships.
The influencers are listed in order of their follower count at the time Insider interviewed them.
Here are 10 examples of how smaller influencers are getting sponsored by brands on Instagram with under 10,000 followers:
- Tess Barclay, a lifestyle influencer with fewer than 10,000 followers on Instagram and TikTok
- Khadijah Lacey-Taylor, a fashion and lifestyle influencer with Instagram 9,800 followers
- Julie Tecson, an influencer and talent manager with 7,100 Instagram followers.
- Jour’dan Haynes, a lifestyle creator with 5,900 Instagram followers
- Jack Betts, a college athlete with around 5,500 Instagram followers.
- Laur DeMartino, a nano influencer and full-time college student with Instagram 5,200 followers
- Jalyn Baiden, a skincare influencer with 4,000 followers on Instagram and 8,000 followers on TikTok
- Stacy Kim, a travel and fashion influencer with 3,400 Instagram followers
- Jen Lauren, a part-time lifestyle influencer with Instagram 2,900 followers
- Amber Broder, a part-time skincare influencer and full-time college student with Instagram 2,300 followers
To see how micro influencers with over 10,000 followers are inking sponsorships and getting paid, check out this article by Insider.
AFFILIATE MARKETING
Amazon CEO Mandates Employees Return to Office 5 Days a Week
Amazon CEO Andy Jassy made a case — and a mandate — for in-office work on Monday.
In a publicly available message, Jassy said that Amazon’s 1.5 million-plus employees must return to the office five days per week starting January 2. Amazon is also bringing back desk assignments to the offices that had that structure pre-pandemic.
Jassy positioned the move as a better way to work and a return to life before Covid.
“We’ve observed that it’s easier for our teammates to learn, model, practice, and strengthen our culture; collaborating, brainstorming, and inventing are simpler and more effective; teaching and learning from one another are more seamless; and, teams tend to be better connected to one another,” Jassy stated.
Amazon CEO Andy Jassy. Photo by Michael M. Santiago/Getty Images
Jassy also said that situations that require remote work like sickness, an emergency, or being on the road are still acceptable.
However, these examples of remote work are the exception to the new rule, not the norm.
Amazon employees have been back in the office at least three days per week as of February 2023. A July report from Bamboo HR showed that one in four executives secretly hoped employees would quit over stricter return-to-office policies.
“Strengthening our culture remains a top priority for the s-team [senior leadership team] and me. And, I think about it all the time,” he wrote. “We want to operate like the world’s largest startup.”
Under the new policy, working from home two days per week is no more. The office culture is returning to how it was before the pandemic, to strengthen work culture and drive better results, Jassy explained.
Related: Dell Reportedly Told Remote Employees to Come Back to the Office or Forgo the Chance to Be Promoted
Amazon joins companies like Salesforce and Walmart that have implemented stricter return-to-work policies.
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Prepare to Land a Position in IT With This CompTIA Training Bundle
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Average growth in information technology (IT) is much higher than that of other industries, and the median wage is reported to be more than double the standard, the U.S. Bureau of Labor Statistics says. If you’re looking for a new or more lucrative career path, it may be smart to consider becoming an IT professional.
While many roles may require a formal degree, roles like support specialists, administrators, and project managers don’t all necessarily demand a degree. Many professionals can earn CompTIA certifications by passing rigorous testing. You can study and prepare for those tests with this 15-course CompTIA training bundle, which is on sale for only $49.97 (reg. $585) for life.
These courses were developed by IDUNOVA, an official CompTIA partner with mor than 20 years spent providing IT education.While these courses can help you prepare for the CompTIA certification exams, it may be helpful to gain relevant experience or a formal degree to land certain positions.
Study CompTIA for a new, exciting career in IT
There’s plenty of variety in the IT industry, meaning there are nearly endless positions to consider if you’re joining this field. Learn to become a debugging expert like Grace Hopper or a cloud-based engineer to join companies like Google or Salesforce.
There are 15 certification prep courses in this bundle, so it might be challenging to figure out where to begin. If you have minimal or no prior IT experience, you might want to start with CompTIA Fundamentals+ and A+, industry standards that also build a foundation for more advanced training.
Other introductory-level courses and certification preparation that might help you land your dream job in IT are Fundamentals+ and Core 1 and Core 2. These could help you get a new job as a desk technician or entry-level cybersecurity position.
From there, you could delve into ethical hacking, a highly in-demand career for many companies. Check out courses like CompTIA Security+ and CompTIA PenTest+ to develop skills to penetrate systems and check their vulnerability.
Ready to work in IT? Grab lifetime access to this 15-course CompTIA training bundle for $49.99 (reg. $585). No coupon is needed to secure this deal.
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Let Your Projects Shine with MS Project 2021 Pro for Just $19.97
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Project management is a tough gig. A notable study from the Project Management Institute (PMI) consistently highlights that over 70% of projects globally either fail to meet their original goals or deadlines or go over budget. If you want to stay out of that group, Microsoft Project 2021 can help.
Managing a project requires clear visibility, accurate resource allocation, and efficient scheduling. With Microsoft Project 2021 Professional, you’ll have a complete set of tools to help you tackle projects of all sizes, ensuring that you stay on track from start to finish. And for just $19.97, this lifetime license is a cost-effective solution for businesses and entrepreneurs looking to streamline their project management.
It’s designed to help project managers and business owners work more efficiently. With features like automated scheduling, resource allocation, and built-in reports, you can reduce the time spent on manual tasks and focus on making informed decisions and driving your projects forward.
One of the key benefits of Microsoft Project 2021 is its ability to improve project visibility. By offering clear task tracking, resource management, and collaboration tools, you can easily monitor progress and keep your team aligned. This not only enhances communication but also ensures that everyone is on the same page, allowing you to deliver projects on time and within budget.
As your business grows, so do your projects. Microsoft Project 2021 supports that growth with its ability to handle increasingly complex projects, whether you’re managing a small team or overseeing multiple departments. The software’s flexibility and scalability make it an ideal solution for businesses that are expanding and need to keep up with higher project demands.
For just $19.97, you get lifetime access to one of the most powerful project management tools available—no recurring fees, just one upfront investment. By automating key tasks like scheduling and reporting, Microsoft Project 2021 helps you save valuable time.
Pick up a lifetime license to Microsoft Project 2021 Pro for just $19.97 (reg. $249) through September 29.
StackSocial prices subject to change.
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