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Pax Plus review: next gen vaporizer raises the bar



PAX Plus Review

Hearst Newspapers participates in various affiliate marketing programs, which means we may earn a commission when you click links in this content. Our professional curators independently research and recommend products and services, with no newsroom involvement. Merchants can pay for a sponsored listing and may choose to rewrite their summary. When that happens, we label the listing as “Sponsored” and highlight it in grey to differentiate the merchant-provided content from our writing.

If you want to reap all of the benefits of cannabinoids without inhaling smoke, vaping is your next best option. That said, there are plenty of vaporizers out there to choose from, and that can make things difficult. There are those designed for extracts and those designed for dry herbs. If you want to mimic a smoking experience closely, a dry herb vaporizer is your best bet.

Today, we want to take a look at what is effectively one of the highest-rated dry herb vapes out there, the PAX Plus. The PAX Plus is a relatively new dry herb vaporizer to hit the market, and it’s already made quite an impact. It has absolutely stellar reviews across the board, and the reason for this is that it does what it is supposed to do quite brilliantly. 

Right now, we are doing an in-depth review of the PAX Plus dry herb vaporizer. We’ll take a look at all of its main features and benefits, its pros and cons, the overall design, and give you a few notes about our overall impressions of it. By the end of today’s PAX Plus review, you will know whether or not it’s a good option for you. 

PAX Plus Dual Use Vaporizer Kit


 in stock

as of April 30, 2023 11:22 am

What Is a PAX Plus Dry Herb Vaporizer?

The PAX Plus dry herb vaporizer is a dual-use pocket-sized vaporizer designed to be used with dry herb, or in other words, legal hemp and cannabis flower. It can also be used with cannabis concentrates. You literally just put a little bit of your favorite flower inside of the chamber, heat it up, and inhale the vapor.

Of course, many people choose to vaporize dry herbs instead of smoking them because they feel it may be healthier. There aren’t nearly as many toxic chemicals created through vaping as with smoking.

People really seem to like the PAX Plus because it’s small enough to fit into a pocket. It also comes with various vaporizing modes, a durable design, and fantastic battery life. It actually has quite a few features and benefits worth talking about, which we’re about to do below.

But wait, there’s more! As mentioned, the PAX Plus is dual-use. For those who like to dab, the device comes complete with an insert designed for use with cannabis concentrates. The fact that you can vape dry herbs and concentrates with one product is a pretty big deal in our books.

PAX Plus Dual Use Vaporizer Kit


 in stock

as of April 30, 2023 11:22 am

How to Use PAX Plus

The PAX Plus vaporizer is extremely easy to use. First, just select the right type of chamber for you. If you are vaporizing dry herbs, you’ll use the dry herb vaporizer, and if vaporizing concentrates, you use the concentrate insert.

Then, with the chamber full, either with dry herb or concentrate, insert it into the PAX Plus. With the chamber inserted, all you have to do is turn it on.

The PAX Plus should heat up instantly. At this point, all you have to do is push the button, take a pull, inhale, and start to feel the relaxing effects of your dry herb or concentrates.

If you’re vaping concentrates, it heats up even faster than when you vape dry herb. When vaping dry herb, you’ll have to wait for about 20 seconds for it to heat up, but that’s still pretty quick.

There are also four vaporizing modes to choose from, including efficiency, boost, flavor, and stealth. We’ll explain these in greater detail further below.

PAX Plus Vaporizer Review

Now that we know the basics about the device, let’s continue with our in-depth PAX Plus review. 

About the Brand

PAX as a brand has been around for a few years now. This brand is all about creating cannabis devices and accessories that are as safe as possible to use. This means that all PAX devices heat and never burn. You’ll never find products from this brand that burn cannabis.

Vaporizing can be healthier than smoking, and PAX aims to allow people to reap the benefits of cannabis without having to use combustion.

Moreover, whether for the planet, for patients, or for people, PAX stands for sustainability, safe access, and social reform in the cannabis world. It’s just a very reputable and transparent brand that produces products designed to benefit both people and the planet.

In the Box

There are a few things that come included with your purchase here. This includes the charging cable to keep the battery charged, the multitool for cleaning and maintenance, a concentrate insert for cannabis concentrates, an oven lid and a half-packed oven lid, and a flat and a raised mouthpiece.

It also comes with a wire brush and 3D screens, as well as O-rings. This is everything you need to get started. The battery here is integrated and completely rechargeable.


The design of the PAX Plus vaporizer is exceedingly simple, and this is exactly what most people love about it. It looks like a flat little rectangle that is 3.8 inches long. It’s not even a full inch thick, either.

It’s more than small enough to fit right into your pocket easily, and it fits comfortably into your hand as well. In terms of size, it’s definitely a convenient vaporizer.

You can take it with you anywhere on the go. On that note, the design is also very smart in terms of ease of use. 

PAX Plus Dual Use Vaporizer Kit


 in stock

as of April 30, 2023 11:22 am

Features & Benefits

While writing the PAX Plus review, we discovered the vaporizer has quite a few features worth talking about, so let’s do that right now.

  •       One of the main features here, of course, is that this particular vaporizer can handle both flowers and concentrates. It comes complete with inserts designed for both dry herbs and concentrates. You just have to choose the right insert, fill it, and put it in the vape.
  •       You’ll also like how this unit has a very fast heat time. This is particularly the case if we are talking about a dry herb. It takes just around 20 seconds, which isn’t the fastest heat-up out there, but it’s still pretty respectable. You don’t have to wait for a long time for your herb to heat up so you can take some hits.
  •       What also stands out is that the PAX Plus vaporizer comes complete with a rechargeable battery that lasts for up to around 2.5 hours or between 8 and 10 vaping sessions. Technically speaking, it should last for around 250 pulls. For those of you who don’t know, that battery life is quite impressive when compared to other vaporizers out there.
  •       The magnetic oven lid connection is also a pretty neat addition to the box. This means that the oven stays shut unless you choose to open it, so your dry herb or concentrates stay where they’re supposed to be.
  •       The fact that this vaporizer is so small, lightweight, and discrete is a pretty big deal too. You can easily fit it into your pocket. Even when you take it out of your pocket, most people won’t really be able to tell what it is at all. It’s stealthy, and that’s something many people are going to appreciate.
  •       Perhaps one of the best features here is that the PAX Plus vaporizer comes complete with four different modes, including efficiency, boost, flavor, and stealth. The efficiency mode makes sure that as much of your verb and concentrate gets vaporized as possible, therefore allowing for great cost-effectiveness. The boost mode is intended to provide you with massive hits. The flavor mode, as you can probably tell, is designed to maximize the flavor of your dry herb or concentrates. The stealth mode is designed to produce minimal vapors in order to remain discreet.

PAX Plus Dual Use Vaporizer Kit


 in stock

as of April 30, 2023 11:22 am

Ease of Use

As we’ve mentioned a couple of times now in the PAX Plus review, this vaporizer is exceedingly easy to use. All you have to do is fill your insert of choice with either dry herb or concentrate, put it in the vaporizer, turn it on, push a button, and take a pull. It really doesn’t get much easier than that. It even comes complete with a special 3D oven screen that you can take off completely for ease of cleaning. It’s definitely one of the most user-friendly units on the market at this time.

Temperature Controls

Now, the PAX Plus vaporizer doesn’t have temperature controls per se. You can’t choose a specific temperature. However, it does come complete with those four session modes: boost, flavor, stealth, and efficiency. 

These are essentially the different temperature settings because they determine the vaporizing experience that you get. It’s not absolutely perfect, but it’s still more than good enough, and most people are more than happy with those four modes.


The vast majority of this unit, particularly the body, is made with aluminum alloy. This allows for lightweight durability because this aluminum alloy doesn’t weigh very much, yet it is still scratch and impact resistant.

This is the kind of vaporizer that you can drop a couple of times without having to worry too much about it breaking. All of the internal components are also designed to be fairly durable.


You might also appreciate how this vaporizer comes in four different colors, Onyx (which is essentially black), Periwinkle, Elderberry, and Sage. We do like how there is a bit of selection here.

Vapor Quality

The vapor quality from the PAX Plus is actually very high. The reason for this is thanks to those four different session modes. 

You can achieve the vapor quality, consistency, and flavor that you need with every single hit. All the internal components are very high-quality, and they’re designed to produce the best result possible. This unit allows for smooth yet thick clouds.

Battery Life

Most people will also appreciate the battery life here, which is around 2.5 hours, 250 hits, or between 8 and 10 sessions. That’s quite impressive when compared to other vaporizers out there. No, it’s not the best battery life in the whole world, but it’s certainly nothing to look down at.

Pros & Cons

Just like with every other product out there, the PAX Plus vaporizer has both pros and cons.


  •       Compact, lightweight, and portable
  •       Intuitive and user-friendly design
  •       A few colors to choose from
  •       Can handle dry herbs and concentrates
  •       Comes with many accessories
  •       Durable and functional design
  •       Very easy to use
  •       Fast heating time
  •       Good battery life
  •       High-capacity chamber
  •       Four different session modes


  •       Does not have precise temperature control

PAX Plus Accessories

As mentioned above, there are plenty of accessories that come included here, including the mouthpieces, the oven lid, the concentrate insert, the multitool designed for cleaning purposes, the charging cable, the O-rings, and more. We particularly like the multitool because it makes cleaning the oven and packing it with your dry herb very easy.

PAX Plus Grip Sleeve


 in stock

as of April 30, 2023 11:22 am

PAX Plus Grip Sleeve


 in stock

as of April 30, 2023 11:22 am

How to Clean PAX Plus               

To clean your PAX Plus, remove the dry herb that’s already been vaped and wipe down the inside of the oven chamber with a cotton swab or paper towel. However, you can also do a more intensive cleaning process. 

First, remove the oven lid on the bottom. You can then remove the 3D screen and soak it in a dish with alcohol. Take a cotton swab and dip it in some isopropyl alcohol, and clean out the oven. Then use some paper towel to remove any remaining alcohol and to dry the unit. As you can see, cleaning this unit is very easy.

PAX Plus vs PAX 3

On the outside, both of these units look more or less the same. They have the same design, the same shape, come with similar accessories, and are both designed for both concentrates and dry herbs.

What’s pretty cool about the PAX 3 is that it also comes with four settings with specific temperatures, but you also have access to those experience modes through the smartphone app. What really stands out about the PAX Plus is that it’s much easier to use and clean.

Is the PAX Plus Worth Upgrading from the PAX 3?

If you want a super simple and easy-to-use vaporizer, then the PAX Plus is definitely worth the slightly higher price when compared to the PAX 3. It’s just a bit more user-friendly and designed for people on the go.

PAX Plus Vape Overall Impressions

Our overall impressions of the PAX Plus vaporizer or that it is a small, portable, compact, and exceedingly easy-to-use vaporizer designed for dry herbs and concentrate. 

It doesn’t have the best temperature control settings, but those four experience modes are still pretty decent for providing you with the desired results. 

This unit also has fantastic battery life, and it comes complete with all the accessories you need to get started and maintain the unit. All in all, we think it’s definitely worth the investment. We hope you found this PAX Plus review to be helpful in your decision-making process!

Hearst Newspapers participates in various affiliate marketing programs, which means we may earn a commission when you click links in this content. Our professional curators independently research and recommend products and services, with no newsroom involvement. Merchants can pay for a sponsored listing and may choose to rewrite their summary. When that happens, we label the listing as “Sponsored” and highlight it in grey to differentiate the merchant-provided content from our writing.


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John Thornhills Ambassador Program Review: Unleashing Digital Prosperity



In the realm of online marketing, the pursuit of high-ticket commissions has become a focal point for many aspiring entrepreneurs. Among the various programs available, the John Thornhills Ambassador Program stands out as a proven system that offers a pathway to substantial earnings. This comprehensive review will delve into the core components, benefits, and earning potential of Thornhill’s program. By the end, you will have a clear understanding of how this program can empower you to achieve digital prosperity.

Understanding the John Thornhills Ambassador Program

Designed by the seasoned digital product expert himself, John Thornhill’s Ambassador Program presents a unique opportunity to generate significant commissions. This high-end affiliate marketing initiative revolves around promoting Thornhill’s flagship programs, providing participants with the chance to earn up to $3,493 per high-ticket sale. Notably, the program also offers a 50% profit share from the sales generated by referrals, creating a two-pronged income source.

John Thornhills Ambassador Program Affiliate (credit: PR)
John Thornhills Ambassador Program Affiliate (credit: PR)

Click here and start earning your commissions without doing any selling >

Core Components of the Program

To fully comprehend the Ambassador Program, let’s dissect its three core components:

  1. High-Ticket Webinar Funnel: As an Ambassador, you gain access to a personalized high-ticket webinar funnel, allowing you to effectively promote Thornhill’s flagship programs.

  2. 50/50 Profit Share: Any sales generated by your referrals entitle you to a 50% profit share, further augmenting your income potential.

  3. Email List Building: Building and leveraging your email list, which you solely own, is a fundamental skill that you will acquire through this program. This skill will result in consistent monthly revenue.

Click here and start earning your commissions without doing any selling >

Benefits of the John Thornhills Ambassador Program

The Ambassador Program offers several distinct advantages that set it apart from other online marketing programs:

  1. Earning Potential: With the Ambassador Program, your earning potential is substantial. Not only do you receive significant commissions from high-ticket sales, but you also benefit from the sales generated by your referrals, creating a dual revenue stream.

  2. Second-Tier Profits: The program provides an opportunity to earn second-tier profits through the success of your recruited ambassadors. This mutually beneficial arrangement enhances your overall income potential.

  3. Email List Building: Effective email list building is a critical aspect of online business. The Ambassador Program equips you with the skills to build and monetize your list effectively, ensuring consistent monthly revenue.

  4. Fast-Mover Bonuses: As a testament to Thornhill’s confidence in his program, he offers Fast-Mover Bonuses to those who take swift action. These bonuses typically include additional resources and tools that can jumpstart your affiliate marketing efforts.

  5. The Guarantee: Thornhill’s commitment to the success of his program is evident through his guarantee. If you don’t earn at least $2,000 within your first 60 days, he pledges to work with you until you do.

Success Stories

Numerous success stories from beginners to seasoned marketers exemplify the program’s effectiveness. These stories serve as a testament to the potential that the Ambassador Program unlocks, showcasing the real opportunities it offers. The program has empowered individuals to achieve their financial goals and build thriving online businesses.

Joining the John Thornhills Ambassador Program

Joining the Ambassador Program is a straightforward process. Once you sign up, you gain access to all essential resources, including the high-ticket webinar funnel, promotional materials, and comprehensive training modules. This all-inclusive package provides you with everything you need to start earning high-ticket commissions.

Click here and start earning your commissions without doing any selling >

A Deeper Look into The Ambassador Program

To truly maximize the benefits of the Ambassador Program, it is important to delve into its various aspects:

The Training

The program’s comprehensive training serves as the cornerstone of your success. It guides you through every step, from setting up your webinar funnel to driving traffic to your site, ensuring that you have the knowledge and tools necessary for success.

The Commission Model

The Ambassador Program employs a unique two-tiered commission model that allows you to earn from both your sales and the sales made by your recruited affiliates. This model enhances your income potential and provides additional revenue streams.

The Benefits of High-Ticket Commissions

Focusing on high-ticket items has the power to transform your income potential. Selling high-ticket items translates to higher commissions per sale, potentially catapulting your income to new heights.

 John Thornhills Ambassador Program Commission (credit: PR)
John Thornhills Ambassador Program Commission (credit: PR)

Click here and start earning your commissions without doing any selling >

Making the Most of The Ambassador Program

To truly capitalize on the Ambassador Program, you must take action and implement what you learn. While Thornhill provides the tools, resources, and knowledge, it is your commitment to applying them that will drive your success. The program offers several strategies to help you make the most of your journey:

Networking and Collaborations

The Ambassador Program is not solely about selling; it also emphasizes building valuable relationships. Networking with fellow ambassadors can lead to collaborations, idea sharing, and more commission opportunities. By fostering connections and engaging with the community, you open doors to new possibilities.

Continual Learning

In the ever-evolving digital marketing landscape, continuous learning is essential. The Ambassador Program provides consistent support and updates, ensuring that you stay ahead of the curve. By staying informed about industry trends and implementing new strategies, you can maintain a competitive edge.

The Power of Thornhill’s Proven Funnels

Leveraging Thornhill’s proven funnels is a game-changer. When you join the Ambassador Program, you gain access to his tried-and-tested strategies that have generated millions in sales. By utilizing these proven funnels, you eliminate the guesswork from your marketing efforts and increase your chances of success.

Click here and start earning your commissions without doing any selling >

Top 10 John Thornhill’s Ambassador Program FAQs:

1. What is the John Thornhill Ambassador Program?

The John Thornhill Ambassador Program is a program designed to help individuals build a profitable online business leveraging John Thornhill’s affiliate marketing resources and strategies.

2. Who is John Thornhill?

John Thornhill is an entrepreneur and online marketer known for his expertise in affiliate marketing and digital product creation. He has built a successful online empire and aims to empower others through his programs and courses.

3. What are the benefits of joining the program?

The program offers several benefits, including:

  • Access to John Thornhill’s proven affiliate marketing strategies and resources.
  • Done-for-you marketing materials and sales funnels.
  • Community support and mentorship from experienced online entrepreneurs.
  • Free training and resources on various online marketing topics.
  • Lifetime commissions on sales generated through your affiliate link.

4. Do I need any prior experience to join?

No, the program is designed for individuals of all experience levels, even those with no prior knowledge of online marketing.

5. How much time do I need to commit to the program?

The amount of time you need to commit will depend on your individual goals and desired level of success. However, the program recommends dedicating at least 10-15 hours per week to achieve significant results.

6. What are the payment options available?

The John Thornhill Ambassador Program offers three main payment options:

  • One-Time Payment: Pay the full program fee upfront through a secure online payment system for immediate access to the program’s resources. This option offers significant savings compared to monthly plans.
  • Flexible Payment Plans: Spread the cost over several months with convenient monthly installments. The program offers various plans with different durations and pricing. Choose the one that best fits your budget and financial situation.
  • Financing Options: Partner with third-party financing providers to extend your payment term and manage your cash flow. This option allows you to access the program and start generating income while making manageable monthly payments.

7. Is there a guarantee?

There is no money-back guarantee offered by the program. However, they offer a 30-day refund policy in case you are not satisfied with the program content.

8. What makes this program different from others?

The program emphasizes John Thornhill’s proven affiliate marketing strategies and provides access to his done-for-you marketing materials, which are designed to save participants time and effort. Additionally, the program offers personalized mentorship and support from experienced online entrepreneurs.

9. Who should consider joining this program?

This program is ideal for individuals who:

  • Want to learn proven affiliate marketing strategies from a successful entrepreneur.
  • Are looking for a step-by-step system to build a profitable online business.
  • Appreciate done-for-you marketing materials and resources.
  • Desire community support and mentorship.
  • Aim to earn lifetime commissions through affiliate marketing.

10. Where can I learn more about the program?

You can learn more about the John Thornhill Ambassador Program by visiting their website. They also offer free training sessions and webinars that provide further details about the program and its benefits.


In conclusion, John Thornhill’s Ambassador Program offers a comprehensive and proven model for earning high commissions online. With its focus on high-ticket products, a two-tiered commission structure, and proven funnels, it presents a compelling opportunity for anyone seeking substantial online income. Success in the program requires dedication, hard work, and a willingness to apply what you learn. By leveraging the training, support, and mentorship provided, you can embark on a journey towards achieving digital prosperity.

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Revolutionising affiliate marketing in the era of influencers, ET BrandEquity



Revolutionising affiliate marketing in the era of influencers, ET BrandEquity

Affiliate marketing spends in India are estimated to be Rs 2500 crore in FY 2023, constituting eight percent of the overall digital marketing spend, according to the State of Digital Marketing in India report. Despite the popularity of affiliate marketing, the model presents its own challenges, such as onboarding and managing affiliates, high commission fees, and vulnerability to fraudulent and malicious practices.

During a discussion at DigiPlus Fest 2023, marketers explored the evolving landscape of affiliate marketing and strategies to optimise return on investment (RoI). The session featured Nishant Jaiswal, VP – marketing, Zupee; Sachin Vashishtha, chief marketing officer, Paisabazaar, and was chaired by Saumya Jain,

Essentially, affiliate marketing involves incentivizing affiliates with a commission or payout to drive a business action, such as a click or purchase. The practice began with blogs, websites, and email but has since expanded to include social media and e-commerce platforms.

Vashishtha observed that while affiliate marketing was one of the most profitable and RoI-positive ways for online businesses to grow, it didn’t take long for bad actors to leverage it for fraud. Affiliates with malicious intent began generating traffic for brands using any means necessary to earn a commission.

The practice started losing its appeal until the explosion of the creator economy and the rise of influencers. Additionally, improvements in technology and the emergence of attribution models like multi-touch attribution or view-through attribution started bringing transparency into the affiliate marketing model.

Jaiswal remarked that affiliate marketing in India is still nascent compared to global platforms, where many end publishers are not directly accessible to advertisers. He said, “With technology, many fraud-related concerns like click hijacking, app install hijacking, and click spam can be controlled by your mobile measurement partner (MMP) or attribution partner.”

However, despite technological advancements, brands still run the risk of being visible in an unsafe environment due to the way affiliate marketing models are structured. While advertisers primarily engage with larger affiliate networks, campaigns might be outsourced to smaller publishers, networks, and individuals, making it challenging to map where conversions are coming from. Additionally, smaller publishers or creators may create clickbait content or reach out to irrelevant audiences simply to drive traffic or act with malicious intent, harming the brand’s reputation.

Vashishtha stated, “You can go back to the affiliate network and ban the publisher, but it is still very difficult to work with the ecosystem the way it is now. We prefer to work with large publishers or content creators directly.”

By working directly with publishers or creators, brands can see how content gets created and deployed to generate conversions. Jaiswal suggested that brands could share a high volume of assets with affiliates directly to test their effectiveness and ensure that the brand positioning and messaging remain consistent.

While it is not entirely avoidable to discourage malicious activity, Jaiswal opined that assigning realistic key performance indicators (KPIs) while designing the campaign can automatically rule out any fraud from the equation. He said, “Marketers could leverage a combination of hard KPIs and soft KPIs, where soft KPIs can be click-to-conversion rate, sign-up-to-purchase rate, and hard KPIs could be cost-to-purchase or cost-to-sign-up.”

Affiliate marketing has its fair share of challenges; however, the ecosystem is continuously evolving. With new technologies like AI, affiliate marketing initiatives will become sharper and more targeted.

  • Published On Dec 9, 2023 at 05:03 PM IST

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First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice



First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

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