AFFILIATE MARKETING
Rakuten welcomes Angus Sladden as VP of client services
Rakuten Advertising has announced the appointment of Angus Sladden as vice president of client services.
In his new role, Sladden will lead the client services team, ensuring the company’s clients receive top-tier support and best-in-class affiliate strategies.
Sladden, who is a veteran of the affiliate marketing industry in Australia, brings over a decade of experience in technology and performance marketing to the affiliate marketing service provider.
Sladden was previously the head of commercial, media and technology at Klarna and oversaw strategic partnerships and helped scale the company’s affiliate solutions to brands across Australia. Prior to that, he held a senior role at Partnerize, where he was responsible for managing and growing the company’s global partner network.
“I’m excited to join the team at Rakuten Advertising at such an exciting time in the company’s growth,” Sladden said of his new role.
“Rakuten Advertising has a strong reputation for innovation and delivering outstanding results for their clients, and I am eager to help drive continued success in the world of performance marketing. I look forward to working with the talented team here to build on that success and help our clients outperform their goals,” he added.
Stuart McLennan, senior vice president of APAC at Rakuten Advertising, welcomed Sladden’s appointment and expressed his enthusiasm for the contributions he will make.
“Angus is a proven leader in the performance and affiliate industry, and we are thrilled to have him join us at Rakuten Advertising. His role reinforces our commitment to delivering exceptional service and the best possible results for our clients,” McLennan said.
McLennan’s appointment comes at a time of growth and innovation for Rakuten Advertising, as the company continues to expand its suite of performance marketing solutions.
With his extensive background in customer success and in-depth knowledge of the affiliate and tech industry, Sladden is well positioned to help Rakuten Advertising deliver on its mission to help clients outthink and outperform.
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Top image: Angus Sladden
AFFILIATE MARKETING
With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value
Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs.
The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators.
But unlike traditional affiliate models—where retailers like Amazon pay publishers like Wirecutter on a cost-per-acquisition basis each time a customer makes a purchase—The Sporting News uses a revenue-share structure, meaning that it receives a percentage of the lifetime value of the new customers it sends to gambling operators.
“When it comes to delivering a customer to a platform with a longer use case, it is short-sighted to take a one-time fee,” The Sporting News CEO Rich Routman said. “If I send someone to a streaming platform, and they spend $10 a month for five years, why would I take a $20 bounty? I’ll take $2 a month for five years.”
The model enables The Sporting News to act more as a long-term partner to the sportsbooks it works with, sharing in their successes by generating revenue when their referrals spend money. This year, the sports-betting industry in the U.S. is projected to generate $7.62 billion in revenue, according to Statista.
Interest in this kind of model has risen as publishers look to diversify their revenue streams.
While affiliate marketing and commerce are critical in these efforts, they are challenging because publishers have to stack up thousands—if not millions—of individual purchases to make the operation worthwhile.
But revenue-share models let publishers generate recurring income from the customers they generate while placing the onus on them to source quality referrals—a dynamic similar to performance advertising.
Potential in other publishing sectors
The revenue-share model is commonplace in Europe, where the sports-betting market is more mature. The Dutch firm Better Collective, for instance, projects 2023 revenues of $345 million, according to company filings.
But it’s rarer in the U.S., where gambling on sporting events became legal federally just five years ago. So far, only sports publishers have embraced the model, as it functions best in industries in which customers have high lifetime values.
But there is no technical reason why it wouldn’t suit other media companies with similar market dynamics, such as software sales or subscription services, said Bryce Widelitz, vice president of publisher innovation at partnerships management platform impact.com.
AFFILIATE MARKETING
How Creators Are Powering Social Commerce
Storyboard
In the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce.
At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce.
From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.
AFFILIATE MARKETING
Cyber Monday 2023: The best extended deals from Amazon, Walmart, Best Buy, Apple and more
As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*
There is still time for Cyber Monday savings. If you didn’t have time to pick stuff up on Cyber Monday, don’t worry as many of your favorite brands still have extended Cyber Monday sales. Here is every major brand’s extended Cyber Monday and Black Friday 2023 sales that you need to know. Check out best Cyber Monday deals under $100 and best Cyber Monday deals on Amazon.
Deals from top retailers
Amazon’s Cyber Monday event has ended, but there’s still time for holiday shopping with sales up to 71% on all things tech, household appliances and more.
This is your last chance to get the Apple Airpods 2nd Gen for under $100.
The most powerful Beats headphones yet, the Studio Pro is on sale for more than 50%.
Hisense 58-Inch ULED 4K Smart Fire TV
The crisp Hisense TV is on sale for 41% off.
Walmart’s Cyber Monday Deals is live until supplies last, with massive sales on items from Dyson, Sony, Apple and more.
PlayStation 5 Spider-Man 2 Bundle
The PS5 bundle comes with the hit Marvel’s Spider-Man 2 disc for 10% off.
The Xbox Series S bundle comes with an additional Xbox controller and a 3-month Game Pass subscription.
The fan-favorite Bissell Vac-and-Steam All-in-one is on sale for nearly $100 off.
Home Depot is offering Cyber Monday deals online and in stores now through 11/29, with up to 60% off on home appliances.
Best home products deals
Gordon Ramsay’s favorite cookware brand is offering 50% off their excellent pan and pot sets for Cyber Monday 2023.
HexClad 12-piece Cookware Set
At 40% off, you could have Gordon Ramsey’s favorite 12-piece cookware set for the lowest price ever.
Dyson deals are the best, with many of its revolutionary hair products and vacuums now on sale for up to 50%.
Dyson Supersonic Hair Dryer
Dyson’s revolutionary Supersonic Hair Dryer is on sale for the first time this year – grab this excellent product for 25% off.
West Elm is giving 70% off on many of its best luxury furniture for extended Cyber Monday sales.
Roar & Rabbit Geo Inlay Nightstand
This beautiful nightstand is going for 30% off at West Elm.
Solo Stove is the best fire pit retailer on the market, so get their warmth for up to 40% off.
Secure some holiday warmth with the table top Mesa fire pit for 22% off.
Tech and entertainment
Take advantage of Hulu’s amazing Black Friday deal for a limited time! Subscribe to the Hulu (With Ads) plan for 99 per month for one year, current regular monthly price after. Get this deal now by clicking here. Ends 11/28/23. Eligibility restrictions and terms apply.
Best jewelry, clothing and fashion deals
Crocs’ Cyber Week sale are hosting sales up to 50%.
The Classic Clog is a classic for a reason at 25% off.
UNIQLO is having its only sale of the year, with amazing Cyber Week deals for your online shopping experience.
Nordstrom has Cyber Monday deals until midnight tonight, offering up to 82% off across all categories like Nike, UGG, Calvin Klein, Tory Burch and more.
The popular athleisure wear company has a number of great extended Cyber Monday finds, especially in their “We Made Too Much” page for the holiday shopping season.
Best haircare and cosmetics deals
Find deals from Ulta, Sephora and more.
Ulta’s Cyber Monday sales are now live and ends Tuesday November 28th, with up to 50% select beauty products.
The Walt Disney Co. is the parent company of Hulu and this ABC station.
* By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.
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