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Rakuten welcomes Angus Sladden as VP of client services

Published

7 months ago

on

Mediaweek

Rakuten Advertising has announced the appointment of Angus Sladden as vice president of client services.

In his new role, Sladden will lead the client services team, ensuring the company’s clients receive top-tier support and best-in-class affiliate strategies.

Sladden, who is a veteran of the affiliate marketing industry in Australia, brings over a decade of experience in technology and performance marketing to the affiliate marketing service provider.

Sladden was previously the head of commercial, media and technology at Klarna and oversaw strategic partnerships and helped scale the company’s affiliate solutions to brands across Australia. Prior to that, he held a senior role at Partnerize, where he was responsible for managing and growing the company’s global partner network.

“I’m excited to join the team at Rakuten Advertising at such an exciting time in the company’s growth,” Sladden said of his new role.

“Rakuten Advertising has a strong reputation for innovation and delivering outstanding results for their clients, and I am eager to help drive continued success in the world of performance marketing. I look forward to working with the talented team here to build on that success and help our clients outperform their goals,” he added.

Stuart McLennan, senior vice president of APAC at Rakuten Advertising, welcomed Sladden’s appointment and expressed his enthusiasm for the contributions he will make.

“Angus is a proven leader in the performance and affiliate industry, and we are thrilled to have him join us at Rakuten Advertising. His role reinforces our commitment to delivering exceptional service and the best possible results for our clients,” McLennan said.

McLennan’s appointment comes at a time of growth and innovation for Rakuten Advertising, as the company continues to expand its suite of performance marketing solutions.
 
With his extensive background in customer success and in-depth knowledge of the affiliate and tech industry, Sladden is well positioned to help Rakuten Advertising deliver on its mission to help clients outthink and outperform.

–

Top image: Angus Sladden



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16 Common Blogging Mistakes

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11 hours ago

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November 28, 2023

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16 Common Blogging Mistakes
Common blogging mistakes often derail even the most dedicated bloggers. From neglecting SEO strategies to ignoring audience engagement, these errors …

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How to Make Money with Custom GPTs and ChatGPT

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1 day ago

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November 27, 2023

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Make Money with Custom GPTs

The new GPT store on ChatGPT is expected to be launched by OpenAI in December, there aere a number of other ways that you can make money with Custom GPTs and ChatGPT as well as the new store. In the dynamic and ever-changing digital world we inhabit, the emergence of Generative Pre-trained Transformers (GPTs), such as ChatGPT, signifies a major leap in the field of artificial intelligence. These sophisticated AI models are rapidly transitioning from being mere technological marvels to valuable assets in the business arena.

Entrepreneurs and forward-thinking innovators are now at the forefront, actively seeking out and experimenting with inventive and effective ways to harness the financial potential of these tools. This article aims to explore and elucidate a variety of practical and groundbreaking strategies. These strategies are not only innovative but also highly effective in tapping into the revenue-generating capabilities of custom GPTs and ChatGPT. We aim to provide a deeper understanding and fresh perspectives, moving beyond traditional methods and applications, thereby opening up new avenues for leveraging these advanced AI technologies in the commercial sphere.

1. Merchandise Sales Powered by GPTs

One of the most direct ways to monetize GPTs is through merchandise sales. For instance, imagine a custom GPT named ‘Sticker WHZ’ designed to create unique sticker designs based on user inputs. Such AI-powered creativity can be a game-changer in the custom merchandise sector. By integrating with platforms like Teespring, the entire process from creation to distribution can be streamlined, offering a novel avenue for e-commerce.

2. Tip Jars: A Simple Yet Effective Model

Tip jars represent a straightforward monetization method. A custom GPT, like ‘Grimoire GPT’, aimed at enhancing specific skills such as engineering, can include a feature allowing satisfied users to leave tips. Digital platforms like ‘Buy Me a Coffee’ and Patreon make it easy to set up and manage these donations, providing a steady income stream for creators and developers.

3. Consultation Calls Facilitated by GPTs

GPTs can serve as powerful lead generators for professional services. For example, a ‘GPT Idea Evaluator’ could offer initial assessments or advice, leading interested users to personalized, paid consultation calls. This approach not only monetizes the GPT service but also leverages its capabilities to enhance a consulting business. Scheduling and payment collection can be efficiently managed through tools like Calendly.

4. Affiliate Marketing: GPTs as Product Recommenders

Affiliate marketing, a well-established online revenue model, can be innovatively integrated with GPTs. These AI systems can be programmed to recommend products or services, embedding affiliate links within their responses. This method adapts well to a variety of niches, including physical goods and online courses, and can be a subtle yet effective monetization strategy.

5. Sponsorships Tailored for GPT Content

Similar to traditional digital content monetization, GPTs can feature sponsored links or product mentions in their outputs. This approach mirrors the sponsorship models seen in digital platforms like YouTube or newsletters, providing an opportunity for businesses to reach audiences through AI-generated content.

Summary

The potential of Generative Pre-trained Transformers (GPTs), particularly models like ChatGPT, in the arena of monetization, is both vast and multifaceted, presenting a rich tapestry of opportunities. These advanced AI tools are not just confined to one or two avenues of revenue generation; they open doors to a multitude of possibilities. From the more straightforward approaches like direct sales, where products or services are sold directly to the consumer, to the incorporation of virtual tip jars, where users can express their appreciation in monetary terms, the scope is wide-ranging. Additionally, the realm of affiliate marketing offers a unique opportunity where these AI tools can recommend products or services, embedding affiliate links to track and earn commissions on sales. Sponsorships, too, present a lucrative avenue, where GPTs can seamlessly integrate sponsored content or product mentions into their interactions, akin to sponsorship models in other forms of digital media.

Moreover, by deeply understanding and strategically leveraging the unique capabilities of GPTs, creators, and entrepreneurs can not only tap into existing revenue streams but also innovate and create new ones. This exploration and utilization of GPTs in commerce and digital innovation can lead to the breaking of new ground, pushing the boundaries of what is possible in digital commerce and AI technology. These AI models, thus, serve not just as tools for income but also as catalysts for unprecedented growth and innovation in the digital economy, redefining the way businesses operate and interact with their customers. The potential is limitless, and the opportunities are only bound by the creativity and ingenuity of those who harness the power of these transformative AI technologies.

Here are some more useful article on ChatGPT and custom GPTs:

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5 best 2024 planners to organize your busy life and keep track of tasks

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2 days ago

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November 26, 2023

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ByAmanda Saintina WLS logo

Wednesday, November 22, 2023 5:23PM

5 best 2024 planners to organize your busy life and

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

When it comes to completing daily tasks, planning goals, and scheduling your day instead of opting for an app, an effective planner can be a great tool to jumpstart your productivity. The right planner for you can help you set better habits, simplify your to-dos, and serve as a reflection on the year. It may be hard to find the ideal one for you with the vast array of planners available. That is why we have narrowed down the 5 best 2024 planners based on effectiveness, versatility, and design.

5 best 2024 planners to organize your busy life and.pn

I love these Papier planners because of their range of designs whether you like color block or floral prints these planners add a pop of color to any bag. This is a hardcover planner that is organized with weekly, monthly, and yearly overviews.

5 best 2024 planners to organize your busy life and

Papier offers 16-week undated planners, which is perfect because you can start it at any point in time of the year. You can personalize it with your name on the cover and choose any style personal to you. I love that it allows you to plan your productivity with no time constraints. You can use this planner to write to-dos, make shopping lists, review your goals, and track habits. It comes with a mind map page which I personally love because it allows you to reflect on your personal growth.

1700979964 208 5 best 2024 planners to organize your busy life and

Clever Fox Planner 2nd Edition Dated Jan 2024-Jan 2025

This Clever Fox weekly and monthly planner covers 13 months from January 2024 until January 2025. What I like about this planner is that each month has a different color scheme to keep things fun. My favorite part of this planner is the weekly spread with a personal to do list, habit tracker, and weekly reflections. This helps with keeping track of your progress and helps visualize what steps you can take to improve the following week.

1700979964 281 5 best 2024 planners to organize your busy life and

Gratitude For Manifestation: How To Become The Master Of Your Life Through Gratitude

Andrea Cox and Kathleen Cameron’s gratitude journal are for those wanting a non-traditional way to manifest and journal your goals. They are experts in manifestation and created this journal to help you focus on gratitude journaling. What I love about this is that there are blank gratitude statements where you can share what you are grateful for now and what’s coming your way.

Rocketbook Planner Notebook Fusion Reusable Smart Notebook Improve Productivity Digitally Connected Dotted 6 x 8 8 42 Pg Deep Space Gray 59622b44 dd65 4712 a2ad ceaf4be5d916.245788cee6aede7a2285e3f2a62b9127

Rocketbook Planner Notebook Fusion

The Rocketbook Planner is a reusable smart planner and notebook. It is a 42-page notebook equipped with 7 different page styles: task lists, weekly planner, monthly calendar, OKR goal template, idealist, dot grid and lined pages. You can easily upload these handwritten notes to any cloud services like Google Drive, Slack, ICloud, and more. I chose this planner because I love how sustainable this item is. It comes with a special pen to write, and wipes clear with water and cloth.

* By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

Copyright © 2023 WLS-TV. All Rights Reserved.

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