AFFILIATE MARKETING
The 17 Best Affiliate Marketing Programs For Beginners – Jeffbullas's Blog
Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online.
If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for.
So first, let’s ensure you know exactly what affiliate marketing is and how it works. Then we will dive into the 17 best affiliate marketing programs for beginners.
What is affiliate marketing?
Affiliate marketing is performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. The affiliate partner then rewards a payout for a specific result to the retailer or advertiser, typically a sale. But some affiliate marketing programs can reward you for providing them with leads, a free trial, user clicks to a website, or getting downloads of an app.
Most affiliate programs are usually free to join, and there are usually no high startup costs. If you have an effective affiliate marketing strategy, you can go from this being a side hustle to a profitable online business idea and earn a healthy monthly income.
What is an affiliate marketing program?
Affiliate marketing programs are a way for merchants to promote their products and services. Affiliates (or associates) are websites that agree to promote the merchant’s products and services in exchange for a commission on sales.
The commission can be based on several factors, such as the number of people the affiliate sends to the merchant’s site or people who buy something or perform some other action.
How do affiliate marketing programs work?
Affiliate marketing programs connect businesses with potential customers through online platforms such as social media, blogs, and email newsletters. When someone clicks on an affiliate link, they are taken to the business’s website. The affiliate gets a commission from the sale if they purchase a product or service within a specific timeframe.
Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online.
What is the commission rate?
The commission rate is the percentage of the sale that the affiliate receives. It can range from a few per cent to 50% or more. The average commission rate is around 20%. Some programs also offer recurring affiliate commissions and they pay you a commission for every month a customer uses their product.
What is the cookie duration?
The cookie duration is the amount of time an affiliate has to generate a sale for the merchant before the affiliate’s cookie expires. The average cookie duration is 30 days, but some affiliate programs have shorter or longer periods.
What are the 17 best affiliate marketing programs?
Affiliate marketing is a great way to make some money. Even if you are a beginner, you can make some money by signing up to be an affiliate with an affiliate marketing program.
We have selected the most popular ones for beginners based on the size of the program, how popular it is, how easy it is to get clicks, and the size of the payouts.
ClickBank affiliate program
ClickBank is one of the oldest and most popular affiliate programs. ClickBank is a marketplace for digital products, such as e-books, software, and membership sites. Most of the products are in the digital information marketing and health supplement niches.
Pros
- You don’t need to have your own website to promote programs
- The average commission is high compared to many other affiliate marketing programs
- There are many programs with recurring commissions
- The pre-selling is already done for you by the merchant’s landing page
- Digital products can be quickly promoted through email marketing and social media
- Creating an affiliate link is easy
Cons
- The Marketplace is functional but hasn’t been updated in nearly two decades
- Some programs have resulted in high refund rates
Payment details
- The commission rate varies
- The cookie duration is 60 days
Rakuten advertising affiliate program
Rakuten Advertising is one of the largest affiliate networks, with over 12,000 affiliate programs. Rakuten has a wide variety of products and services, ranging from books and music to fashion and electronics.
Pros
- The affiliate network is extensive and has many well-known brands
- Affiliates can earn cash back as well as commissions
- There are many tools available to help affiliates succeed
- Handles over $100M a year in sales yearly
Cons
- The user interface could be more user-friendly
- It can take a long time to get approved for some programs
Payment details
- The commission rate varies
- The cookie duration varies
Impact affiliate program
The Impact affiliate program is a performance-based marketing platform that connects businesses with affiliates who promote their products and services. Impact offers various affiliate marketing tools to help affiliates succeed, including an affiliate network, tracking software, and creative resources.
Pros
- Instant approval of brands
- Wide choice of affiliate programs
- Intuitive interface
- Home to big-name brands
- Choice of categories
- Multiple ways to cash out earnings
Cons
- Slightly fewer features than some other affiliate programs
- It has a wealth of features, which is a good thing, but they can be too much for some beginners
Payment details
- The commission rate varies
- The cookie duration varies
Awin affiliate program
Awin is a global affiliate network with over 13,000 active affiliates. Awin has a wide range of products, including fashion, beauty, and home goods. It offers a vast selection of affiliate marketing programs, and with its accelerated payment system, you don’t have to wait long for payments.
Pros
- The network is extensive and has many well-known brands
- Affiliates can earn cash back, as well as commissions
- There are many tools available to help affiliates succeed
- Many big-name brands to work with
Cons
- This program is top-rated, which means you will have a lot of competition
- Operates mainly in the EU and UK, although it is a global company
Payment details
- The commission rate varies
- The cookie duration varies
Etsy affiliate program
Etsy is an online marketplace where people can buy and sell handmade and vintage items, among other things. Etsy has a wide variety of products, including art, home decor, jewelry, and clothing. It offers a vast selection of affiliate marketing programs.
Pros
- Commission rates are high compared to other affiliate programs
- Etsy offers a wide range of products that can be promoted
- The site is well-known and popular, which could result in increased traffic and sales
- Etsy is a trusted brand with a loyal following, which could result in higher conversion rates
Cons
- Sometimes, they change the algorithm rules of the platform
- Popular vendors sometimes leave the platform
Payment details
- The commission rate is 4% per sale
- The cookie duration is 30 days
eBay partner network affiliate program
The eBay Partner Network is an affiliate marketing program run by eBay. It offers various products, including electronics, fashion, and home goods. With over 12,000 active affiliates, the eBay Partner Network is one of the largest affiliate networks.
Pros
- Wide variety of products to promote
- Low barrier to entry, so it’s great for beginners
- High commission rates
- Global brand name
- PayPal payments
Cons
- Short cookie rate
- Many knock-offs on their site
Payment details
- The commission rate is up to 4% per sale
- The cookie duration is only 24 hours
Fiverr affiliate program
Fiverr is an online marketplace for services. Fiverr has a wide range of services, including graphic design, web development, and video editing. It offers a vast selection of affiliate marketing programs.
Pros
- You can make a lot of money through their high commissions
- The interface is user-friendly and easy to navigate
- They are a market leader, so there is no real competition
- New services become available to sell all the time, so you’ll always have something to promote
Cons
- You don’t get paid for sales to existing customers
- Some of the popular programs leave the site
Payment details
- The commission rate is up to $150 per sale
- The cookie duration is for 30 days
FanFuel
FanFuel is an affiliate marketing program for sports fans. It offers various products to make commissions on, including tickets, apparel, and memorabilia. FanFuel has a massive selection of affiliate marketing programs.
Pros
- Commission on repeat customers for life
- Real-time data
- Retargeting campaigns and funnel optimization
- Good referral bonuses
Cons
- Not all countries can participate
- It doesn’t associate itself with the offshore gambling websites
Payment details
- The commission rate is 40% per sale
- The cookie duration is 90 days
ShareASale affiliate program
If you’re looking for a well-rounded and reliable affiliate marketing program, ShareASale is a great option. With over 5,000 different affiliate programs to choose from, you’re sure to find something to match your interests and skills.
The interface may be outdated compared to some flashy programs, but it’s simple and easy to use. And most importantly, the programs offered through ShareASale are high quality and profitable.
Pros
- ShareASale has a comprehensive database of products and services to promote, much larger than many other affiliate marketing programs.
- It also includes more minor, unknown, but worthwhile affiliate programs that can be a great source of income.
- The “Search for Merchants” function is far superior to Commission Junction, for example, in terms of usability and finding relevant programs.
- Their “PowerRank” metric shows you where an affiliate program sits in the top 1000 on ShareASale, which is a valuable tool for determining whether or not a program is worth signing up for.
- Payments are processed quickly and efficiently when you don’t have to wait months to get paid using ShareASale.
Cons
- The interface is quite old
- Its approval process for affiliate programs is unpredictable
Payment details
- The commission rate varies
- The cookie duration varies
FlexOffers affiliate program
If you’re looking for an affiliate marketing program with a massive pool of quality advertisers, FlexOffers is an excellent option.
They have 12,000 merchants to choose from but only consider 500 of these to be “premium” merchants. This gives affiliates access to some of the biggest brands in the world.
FlexOffers is one of the most reputable affiliate marketing programs, which helps build consumer trust.
Pros
- Great way to monetize your website or blog traffic
- Efficient and easy-to-use filtering system for finding relevant advertisers
- Generous commission rates
- The flexible Rev$hare program allows you to earn additional revenue from your sub-affiliates
Cons
- Limited customer support options
- They have a complex interface to focus on
Payment details
- The commission rate varies
- The cookie duration varies
Market Health affiliate program
The Market Health Affiliate Program is a great way to monetize your health and wellness website or blog.
They offer a wide range of products, including fitness equipment, supplements, men’s health, teeth whitening, and skincare products.
Plus, the Market Health affiliate program is one of the most reputable programs around, which helps build trust with consumers.
Pros
- The Market Health affiliate marketing program constantly adds new products to its lineup, so you’ll always have something fresh and new to pitch to your audience.
- The team at Market Health has over two decades of experience in the affiliate marketing industry, so they know what they’re doing and are interested in helping you make as much money as possible.
- You get a wide range of products to pitch
- They have excellent commission rates
- Are an established company with a proven track record
Cons
- Cookie duration could be longer
- They sometimes change the commission rates
Payment details
- The commission rate is up to 60% or $75 per sale
- The cookie duration is 30 days
CJ Affiliate network
CJ Affiliate is one of the oldest and most reputable affiliate marketing programs. They have a wide range of advertisers, including major brands like Nike, Target, and Best Buy.
Plus, CJ Affiliate is an excellent resource for finding high-quality affiliate programs to promote.
Pros
- The intuitive user interface and dashboard make it ideal for affiliate marketing beginners.
- Many big brand names are under one roof, leading to more commissions and opportunities.
- Direct display advertising opportunities, which offer a flat fee or commission.
- You can find profitable affiliate programs without guessing, as CJ Affiliate provides helpful support and tutorials.
Cons
- There’s a revolving door with the big brands
- It will take a bit longer to learn than some other programs
Payment details
- The commission rate varies
- The cookie duration varies
NordVPN affiliate program
NordVPN is one of the most popular VPN services on the market, and its affiliate program is a great way to monetize your website or blog traffic.
They offer a wide range of plans so that you can tailor your pitch to your audience. Plus, NordVPN is an established company with a proven track record.
Pros
- The affiliate marketing program offers a 40% commission for all new accounts that sign-up through your affiliate link, but you can also earn 30% on renewals
- One of the best VPN services on the market
- Big influencers typically only promote products that convert well, i.e. they make money from the promotion.
Cons
- Deep linking is not available
- Only available in English
Payment details
- The commission rate is 30% – 40%
- The cookie duration is 30 days
Bluehost affiliate program
The Bluehost affiliate marketing program is a great way to earn commission by promoting one of the many web hosting companies operating under the banner of EIG.
Since 2003, this company has established itself as a solid choice for affiliates and small businesses looking for affordable hosting and a lucrative affiliate offer.
Bluehost is one of the best affiliate programs in this roundup by earning potential, paying at least $65 per referral. You’ll see Bluehost mentioned and recommended on many marketing blogs.
Pros
- Associates earn $65 for each referral that signs up for a hosting plan, making it an excellent offer for bloggers and small businesses
- A reliable web hosting provider that is ideal for beginner bloggers
- Established and trusted name in web hosting
- Their affiliate program converts lots of traffic into sales
Cons
- There is a high threshold to getting paid
- You need to make two sales and have $100 to withdraw funds
Payment details
- The commission rate is $65 per sale
- The cookie duration is 120 days
AppSumo affiliate program
If you’re familiar with online marketing, you’ve probably heard of AppSumo. It’s a site that offers deals on the latest tech products and ongoing discounted plans or packages for more established brands in the tech space.
This means you can get a lifetime license for a software product and pay a one-time fee instead of a monthly subscription fee.
This can save you thousands of dollars annually in membership and licensing costs for software that directly benefits your online or offline business.
AppSumo’s product offerings are varied. They have programs for products like marketing and analytics tools, stock photo sites, productivity tools, and much more. This makes it an excellent option for affiliates because there’s something for everyone.
Pros
- Pay-per-sale on each initial transaction
- You get a unique URL to track all of your sales and referrals
- A custom dashboard with real-time stats
- Unlimited commissions and a 30-day cookie
Cons
- Lower cookie duration than other programs
- Higher payout threshold ($100) than other programs
Payment details
- The commission rate pays up to 100%
- The cookie duration is 30 days
Semrush affiliate program
Semrush has an affiliate marketing program that rewards you with $10 for every referral that signs up for a free trial and $200 for any referral that chooses a paid account. This is a great way to make some extra money, and the program is simple to participate in.
They have a suite of tools to help you do everything from backlink and keyword research to optimizing your content pages.
Pros
- They enjoy rewarding their affiliates with cash
- The most successful affiliates claim to earn 6-figures monthly
- One of the best SEO tools on the market, so it is a highly respected brand
- One of the highest-paying affiliate programs
Cons
- Limited payout options (PayPal and wire transfer)
- At $99.95 for the lowest-priced option, it may be high for some people
Payment details
- The commission rate is $10 per trial and $200 per sale
- The cookie duration is 120 days
Shopify affiliate program
The Shopify affiliate marketing program is an excellent way for people to earn income by promoting the Shopify platform. Participants in the program are given a unique referral URL, which they can use to promote Shopify.
The participant earns a commission through this referral link when someone signs up for Shopify.
Pros
- Solid reputation as a global brand
- A high commission rate of 200%, including up to 100% on the first two payments of a new customer
- Recurring commissions available and bonus options
- A simplified way to start an e-commerce store
Cons
- Relatively short cookie duration compared to other programs
- A bounty commission isn’t as good as a recurring commission based on a visitor’s high monthly subscription fee for a premium package
Payment details
- The commission rate is 100% for the first two payments
- The cookie duration is for 30 days
Wrapping it up
The best affiliate marketing programs for beginners are ClickBank, Rakuten Advertising, Impact, Awin, Etsy, eBay Partner Network, and Fiverr. These programs offer high commission rates, lifetime licenses, and access to a suite of tools that can help you optimize your content pages.
Semrush also has a terrific affiliate marketing program that pays you $200 per sale and offers a 120-day cookie duration.
Shopify’s affiliate program is also a great option, with a 100% commission rate for the first two payments and a 30-day cookie duration.
NordVPN and Bluehost are also excellent choices, as they offer high commissions and unlimited monthly income potential.
In conclusion, these are the 17 best affiliate marketing programs for beginners. Each program has its pros and cons, so be sure to choose the one that is right for you.
With so many great options available, there is no reason not to start making money today.
AFFILIATE MARKETING
How to Make Money on Pinterest
Some influencers make tons of money on Instagram and TikTok, but a truly hidden gem of a platform that has the potential to generate tons of passive income is Pinterest (NYSE: PINS). Many think that Pinterest is just a platform for wedding planning and home décor, when it actually offers a great opportunity because it has around 500 million monthly active users, meaning that whatever you post on it could be seen by millions. Here’s how to make money on Pinterest by leveraging its vast userbase to your advantage.
Creating a Website
Before you start thinking about how to make money on Pinterest, you need to take a look at the pins of anyone who makes money on the platform, like any popular Pinterest influencer. Most of the pins direct people who click on them to a specific website, so if you want to make money on Pinterest, you have to have a website of your own. Creating your own website isn’t a hard thing to do, since you can use websites like Canva.com or Hostinger.com to create a website, but they aren’t your only options as there are many platforms that you can find easily by googling “create a website” and use to create a website that you can use to publish articles that’ll link to your Pinterest posts.
Finding a Niche
You need to figure out what type of content you want to create, because that’s what your website and your Pinterest blog will revolve around. Try to find a niche that people are interested in, but don’t go for something that’s overly saturated on Pinterest, like fashion or home décor. It’d also help you a lot if that niche is something you’re passionate about, so you don’t get bored easily and give up on creating content for it, but instead go on to treat the money you make from it as an extra bonus to posting about something you love.
Creating a Professional Pinterest Account
You need to create a professional Pinterest account. It costs nothing to upgrade your account from a normal account to a professional one, but having a professional account helps you with a variety of things like viewing analytics and managing ads, so it’s definitely the way to go if you want to make money on the platform.
Creating Boards
After creating your account, you’ll need to open Pinterest and start creating boards, and make sure they’re boards that people can actually search for. Most of the time, people using Pinterest will search for boards, so your chances of getting more visitors will be higher if you create a lot of boards. But, don’t go all in at once and create hundreds of boards with thousands of pins, because this can be a red flag to Pinterest and the platform might think that you’re spamming and end up hiding your posts. Ideally, you want a dozen different boards, with each of them having 20 to 30 pins.
Boards are also extremely useful because they will help increase the number of visitors to your Pinterest blog because you can add to them other people’s posts, so you’d get the combined traffic from multiple people’s Pinterest accounts. If you’re wondering how you can find a name for your board that would get clicks, you can simply use the Pinterest search bar to see what people are already looking for. For example, if your Pinterest blog revolves around cooking, you can simply look up “cooking” and you’ll see results like “cooking for one” or “cooking recipes” and that makes it easy for you to know what keywords to include because that’s what people are searching for.
Creating Pins
You should learn to create pinnable images that people are going to actually click on. It’s important to understand that Pinterest works in the same way as Google (NASDAQ: GOOG), meaning that the first pins that come up when you search for something are the top ranking ones, so you’d need to create a pin that’s similar to the top ranking ones. By looking at the popular pins, you’d see what words and colors work well and then you can include them in your pictures when you’re editing them. You can edit and design pins on Canva for free, and Canva even has multiple Pinterest layouts for you to edit and use, so you can easily create attractive Pinterest pins without needing to be an expert graphic designer.
A good tip for creating pins is to save them, after you’re done with the design and edits, with the keyword of the group board, because this will help it rank better in Pinterest, and reach your intended target audience. For example, if you create a picture about a cooking recipe and you want to add it to your cooking recipes board, you should save the picture as “cooking recipes”. Then, you can post that picture to your Pinterest blog, but don’t forget to add in a bunch of keywords so more people can find your post, link the article about the pin from your website to it, and to also add your post to the right board.
How to Make Money on Pinterest
There are two ways to make money on Pinterest, and both of them require you to grow your views to something around a couple of thousand views per month, because having a lot of views may result in people clicking on your pins and actually going to your website, and that’s where all the magic happens.
Running Ads on Your Website
Once your website gets enough visitors, you can go to the Google AdSense website and sign up to allow Google to run ads on your website, which can give you anywhere from $50 to $100 per month if you have around 10,000 viewers per month, or even more, depending on how many people visit your website. Aside from Google, another website that can run ads on your website for you is called Media.net.
While this amount of money might not seem like a lot of money, but think about it this way, if you’re already doing Pinterest and you love using the platform, you can just link your own website to each pin you already post for free, but actually get paid by allowing businesses to run ads on it. Not only that, but once you hit around 25,000 views per month, you can sign up on Mediavine.com, which could help you get better deals when it comes to making more money with the ads that run on your website. Additionally, the income you earn from Pinterest can eventually turn into passive income as your website and Pinterest blog grow, because they will remain online forever for people to see and click on, even if you decide to stop posting on them.
Pinterest Affiliate Marketing
Running ads is just one way of earning money through Pinterest, and it’s the more passive one. But, if you want to earn more money, and have more time to invest into growing your Pinterest blog and website, then you should do Pinterest affiliate marketing. With affiliate marketing, you basically partner up with companies, allowing them to give you unique referral links to their products that you can share with people, and if those people use your link to buy the products, you get a commission on that sale.
There’s a lot of money to make in it because you can promote multiple products and join multiple affiliate programs for free, and you don’t have to enter an exclusive agreement with just one company, which diversifies your affiliate marketing revenue streams. As for how you’d get paid, different companies have different types of commissions. For example, some companies might just give you $50 for every purchase someone makes through your referral link, while others might give you something like 10% of the sale.
A great tip for starting Pinterest affiliate marketing is that you should start thinking of products that are related to your niche and you want to promote, before you even start creating the content, so you’re able to build the content around the products. The easiest way to get started with affiliate marketing is through joining the Amazon Associates program, which allows you to create affiliate links for any product that’s being sold on Amazon (NASDAQ: AMZN), and you can get a commission of around 10% when people use your link to buy it within 24 hours of clicking on the link.
Keep in mind that you need to have your own website and personal brand to apply for the program, as Amazon would need to know that you’re legit and won’t just spam the link everywhere, and where you’re promoting the products. If the product you want to promote isn’t on Amazon, you can simply google the name of the product or the company that makes it, followed by affiliate program, and you might be able to find an affiliate program for it. In fact, a lot of affiliate marketers prefer to work with the companies directly, rather than Amazon’s program, because commissions can be higher this way.
Once you’ve found the product you want to promote, you can create content around it and post it on your website, and you can put your affiliate links in the website posts, then link the posts to your Pinterest pins. Even better, you can directly put your affiliate link in the description of the Pinterest pin, which could increase the chances of people clicking on it.
The Bottom Line
It’s important to note that while these two methods of making money on Pinterest can help you make a lot of money in passive income, they’re not really passive at first, since you’d need to invest a lot of time into growing your blog and your Pinterest account. In other words, don’t expect this to make you a millionaire in two weeks, but be patient and stay committed to growing your Pinterest presence, then you can hire someone to do all the work for you, and turn the income you make from Pinterest into a true passive income.
Disclaimer
Please visit and read our disclaimer here.
Related
AFFILIATE MARKETING
The future of affiliate marketing in a crumbling cookie world, ET BrandEquity
Ratan Tata backed company Earnkaro is a website that offers users an opportunity to earn an income via affiliate marketing. With the third party cookie crumbling, Earnkaro is adopting local storage, a technology that stores data directly in the user’s browser. Local storage uses the capabilities of a user’s browser, to establish tracking mechanisms. This technique involves storing data on the user’s device to track interactions and transactions, operating independently from traditional cookie-based systems. It enables Earnkaro to accurately track when a transaction leads to cash flow to a partner site, by storing information about the transaction directly on the user’s device. Essentially in a browser, there are three types of storage – localStorage, sessionStorage and cookies. This is where first party, second party and third party data come from. Earnkaro also uses a technology called server to server integration – which it already has in place with its partner sites like Myntra, Nykaa and Flipkart.
“As we transition away from using cookies, we’re adopting a method known as server-to-server integration. Instead of relying on cookies to track purchases and activity, we monitor these transactions through a session that’s saved on the retailer’s server. Once a purchase is made, the transaction details are tracked and shared directly with the affiliates from the server, eliminating the need for third-party data sources,” says Rohan Bhargava, co-founder of Earnkaro and Cashkaro.
Earnkaro is 60% into implementing these technologies to prepare for a world where the third party cookie has crumbled. The main reason a cookie was needed is to solve for the challenge of marketing attribution challenge. Everytime someone visits a web link from a certain source, the cookie captures the source of traffic.
Addressing the attribution challenges in the absence of third-party cookies, Pradeep Kumaar, the CEO of NP Digital India, mentions the viability of contextual advertising and new tools like Google Fledge as potential alternatives for tracking engagement and behavior. “Contextual advertising and technologies like Google Fledge represent a new frontier for tracking user engagement in a privacy-conscious world,” he says.
What needs to happen at a technology level, for affiliate marketing to carry on smoothly is that the cookie needs to be replaced. “If anybody carries out a transaction, when the pixel fires right at the transaction stage, you identify who is the last click attribution – who’s the person with the last cookie. Obviously with the world we’re moving to, you can’t store third party cookies. We’re using local storage instead of the cookie for last click attribution,” says Bhargava.
Bhargava explains that another alternative is using a Mobile Measurement Partner (MMP), such as Branch or AppsFlyer, which is used to determine where a user’s last interaction came from before making a transaction, whether it’s Google, Facebook, or another source. MMPs are crucial for advertising in an in-app environment where cookies aren’t used. As we move towards a world without cookies, brands are incorporating MMPs’ software tools, known as SDKs (Software Development Kits), into their websites. SDKs provide the necessary tools to integrate with these MMPs, offering a unified view of where traffic is coming from. This approach ensures a consistent source of information, avoiding discrepancies between different data sources. According to Bhargava, using these technologies, the affiliate industry can smoothly transition to operating without cookies.
The world of affiliate marketing is bracing for a significant shift as Google prepares to phase out third-party cookies from its Chrome web browser by the third quarter of 2024. On January 04 2024, Google Chrome began its phase out of third party cookies from its browser to 1% of its users. With the removal of these cookies, marketers will need to find alternative ways to gather user data for targeted advertising and personalisation. For affiliates, who generally work on a ‘pay per performance basis’ – the challenge lies in tracking user journeys from an affiliate link to a purchase, which could potentially affect the accuracy of attributing sales to the correct affiliate.
The phase out of the third party cookie is largely driven by growing user concerns around privacy as well as regulations passed by other countries such as General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). GDPR was passed in the European Union in May 2018. Under this regulation, websites cannot store third party cookies without user consent. CCPA was passed in the same year and it mandates that websites must offer an opt-out option for users regarding cookies that sell personal information.
30% of Paisabazaar’s business comes from its affiliate marketing efforts, but Sachin Vashishtha, the chief marketing officer at Paisabazaar is not worried. “Affiliate marketing makes up a small part of our media mix spending. However, it’s worth noting that affiliates that rely on third party tools to capture convergence would be in trouble, with the demise of third party cookies, these tools would face challenges and so would affiliate marketers who use these tools,” he says.
Paisabazaar relies on first party cookies and data and does not encourage the use of third party tools. Vashishtha also mentions that Paisabazaar has server side attribution in place. Affiliate marketing campaigns for the brand are only limited to a few channels like email marketing.
“We are anyway advertising on platforms like Google and Facebook and that’s why we discourage affiliate campaigns on those platforms,” he says. He emphasises that in general, the brand’s reduced dependence on third party cookies and data means it will not be affected overall by the cookie phase out. He also stresses the importance of investing in robust data architecture and having a good CDP in place to try and capture as much data as possible using first party cookies. These platforms help create unified customer profiles from direct interactions, significantly reducing the dependency on third-party data.
In a world moving away from third-party cookies, affiliate marketers must explore fresh avenues for partnership with influencers and content creators. With influencers also dabbling in affiliate marketin, adapting strategies to maintain these collaborations becomes essential. “Most social media users are creators and influencers who focus on first party data. They can directly present to their audiences about a brand and can share the link and affiliates and marketers can make use of the data from that link,” says Kumaar.
Publishers will also have to figure out ways of diversifying traffic sources in the new cookie-less environment and according to Kumaar, the only way to do this is by creating more interactive and engaging content. Consent based marketing which builds trust between the consumer and the brand is the way forward as the third party cookie crumbles.
Kumaar also underscores the potential of deep learning and AI in maintaining hyper-personalised targeting capabilities through contextual advertising, similar to the precision previously enabled by third-party cookies. This advancement is beneficial for advertisers by facilitating more accurate campaign planning and audience targeting based on consumer behavior insights. “The integration of deep learning and AI with contextual advertising brings us closer to achieving the level of personalisation we had with third-party cookies,” Kumaar remarks.
AFFILIATE MARKETING
Which Video Site Is Best To Make Money?
If you’re curious about the differences between YouTube vs. Rumble – such as which will bring you the most ad revenue as a video content creator, you should definitely keep reading! In this comparison breakdown, we’ll discuss:
- The pros and cons of the two platforms
- Comparisons of ad revenue
- Audience size
- User interface
- And more
So, let’s determine which online video-sharing platform will be best for you as a creator in the online video industry.
YouTube vs. Rumble: Comparing Ad Revenue
The main difference between Rumble and YouTube is how they monetize their content. This dramatically impacts potential earnings for creators. We compare Rumble vs. YouTube advertising revenue below.
YouTube Monetization
YouTube’s Partner Program is how creators monetize their content and earn money on the platform. Unlike Rumble, YouTube has video monetization requirements creators must meet before they can start earning money.
Before they will pay creators, YouTube makes their creators make and share videos without earning money from the ads they place in their videos. YouTube can place ads on your videos without you even being eligible for monetization. This is a point of contention for some creators.
Monetization requirements for joining the YouTube Partner Program include having:
- 1,000 subscribers
- 4,000 hours of watch time in the last 12 months or 10 million Shorts views in the last 90 days
Reaching 1,000 subscribers is the main hurdle creators face when trying to achieve YouTube monetization. This requirement sometimes deters new creators from continuing with this endeavor. Learning how to increase YouTube subscribers is a key part of creators’ journeys on the path to start earning money from their quality content.
Between the two platforms, YouTube has more monetization requirements than Rumble.
YouTube Partner Program
So, how does YouTube pay its creators?
The YouTube Partner Program will pay creators based on a revenue-sharing model.
Ads are served on your video content, and creators earn a percentage of the ad revenue. This monetization method means you could earn a lot of money as your videos gain popularity. After you start monetizing, earning YouTube passive income is a great way to earn more money as a creator.
Rumble Monetization Options
When learning how to make money on Rumble, creators are often surprised at the monetization options that are readily available to them.
Unlike YouTube, Rumble offers immediate monetization options for its creators. It doesn’t have subscriber or watch time requirements. Having this ability to immediately start monetizing your videos gives Rumble an advantage that other platforms don’t have.
Monetization opportunities are instantly available for Rumble creators.
You can earn money in several ways as part of the Rumble Partner Program. These include:
- Rumble Player Revenue: Rumble also offers a revenue share model for its creators. Videos on Rumble earn money based on engagement, not only views. Creators will earn money based on comments, likes, shares, views, and more. The overall engagement on your video plays into the share of the advertising revenue you will receive.
- Video Licensing Deals: Creators can also increase their earnings by receiving video licensing deals. If a third party licenses your videos, you earn a percentage of the licensing fee. Fees are based on the terms discussed in each licensing agreement.
- Platform Partnerships: Rumble partners with other high-traffic websites and large companies, including Yahoo, Xbox, MSN, and more. When your videos are syndicated through these platforms, creators will earn a percentage of the revenue from these deals.
- YouTube Monetization: That’s right, Rumble has a channel on YouTube. Rumble will feature its creators on their YouTube channel. If your videos are featured, you will earn a cut from the ad revenue your video generated.
While YouTube monetization is limited to revenue share, Rumble offers its creators many more options. The additional monetization opportunities also present unique options for creators to feel like they have full control over their income streams.
When deciding between Rumble and YouTube, their vastly different monetization methods are the main factors to consider. The additional effort in reaching 1,000 subscribers can pay off in the long run for successful YouTube creators. But, the hard work required to reach 1,000 subscribers can feel daunting.
User Experience on Each Popular Video-Sharing Platform
What are the Rumble and YouTube differences when it comes to user experience?
YouTube User Experience
Since the platform has been around since 2005, many of its users have been consuming content on the platform for a very long time.
It’s undeniable that YouTube has played a key role throughout the history of vlogging. For many people with a free account, YouTube is the video platform where they watch a variety of videos during both their childhood and adulthood.
This storied history means many users already have a deep familiarity and comfort with the platform. Going to YouTube’s website to watch video content is likely second nature to many people. On the other hand, migrating to a new platform like Rumble can take a mindset shift for viewers.
Combined with a user interface that’s easy to navigate, YouTube offers a user-friendly experience.
Additionally, YouTube offers faster server speeds than Rumble. With such a powerhouse parent company (Google), it’s nearly impossible to beat YouTube’s server speeds.
Additional Social Options
YouTube also offers other ways for creators to connect with their audiences. Additional social aspects of the platform include:
- Shorts: An alternative to TikTok, YouTube Shorts are 60-second videos designed to drive traffic to your long-form videos.
- Posts: Creators can post short-form content and pictures directly to their subscribers. This feature is great for teasing upcoming content, alerting subscribers to new videos, and making channel announcements.
These additional features give creators unique ways to drive more traffic to their videos and easily communicate with their subscribers.
Rumble User Experience
Rumble also offers a user-friendly experience for its creators and viewers.
Watching videos on Rumble and YouTube is a very similar experience. The user interface appears to be almost the same as YouTube. The YouTube similarities are striking.
Additionally, Rumble operates on their own server. While this does translate to slower server speeds, they can still provide a great user experience when hosting live streams. This is imperative for gamers and other types of influencers. If live streams are a major part of your content strategy, Rumble could be a great platform for you to try.
Rumble also takes additional measures to help creators target their audience. This includes customized tags and a streamlined process to upload videos. If audience targeting and an easy upload process are important to you, Rumble could be your platform.
YouTube vs. Rumble: Comparing Audiences
How do audience size and engagement compare Rumble and YouTube? This is a major part of deciding which platform to upload videos to and spend your precious time on.
Audiences on YouTube
One of the key differences when comparing YouTube vs Rumble is the audience size on each video platform. When you look at the most visited websites worldwide, YouTube consistently ranks in the top two positions.
YouTube has a vast user base with billions of users on its video platform. When comparing YouTube vs Rumble, YouTube remains superior regarding user base size and monthly active users.
Viewership on Rumble
Rumble has a significantly smaller user base than YouTube. However, this can entice new creators because they can grow on the platform. After all, it becomes too big. The earlier you join new video platforms. You can become one of those larger creators because there’s less competition.
The platform’s main goal is to lift up smaller and newer creators with an edgy or alternative viewpoint. The platform likes content that goes against mainstream opinions and views. This can potentially translate into a viewership that’s looking for a specific type of content that may or may not align with what you’re creating.
One of the best parts of Rumble being a newer platform is that you can upload your existing YouTube content and earn money immediately. If you want to earn more money as a creator, this is a great option.
Comparing the Pros and Cons of Rumble vs. YouTube
We break down the key differences to consider when comparing Rumble vs. YouTube below.
YouTube Pros and Cons
Pros:
- YouTube is one of the most visited websites in the world, so it offers a huge user base that large and small creators alike can tap into. YouTube has a significantly wider audience compared to Rumble.
- YouTube offers a diverse range of content in its vast video library. Just how many videos are on YouTube? There’s so much content to choose from, including video essays, travel vlogs, tutorials, and so much more. Smaller channels can take advantage of the specific niches available to them.
- YouTube offers a user-friendly experience that is easy to navigate. You don’t have to be highly experienced in video software to use the platform. YouTube also offers unmatched server speeds that are faster than Rumble’s.
Cons:
- The downside to having a wider audience on YouTube is that it also means it’s more competitive as a content creator. You have to fight for attention against so many other creators and a large library of content for them to choose from.
- Achieving YouTube monetization can feel like a difficult task to accomplish. They have strict monetization requirements that video creators must meet before earning money from the platform.
- YouTube’s algorithm appears to prioritize larger channels in search results. This makes it harder for newer channels to receive organic search traffic from initial videos.
- Some creators report being demonetized, receiving copyright claims, or even being banned from the platform entirely. YouTube’s policies allow them to demonetize and delete videos at their discretion without providing a reason.
Rumble Pros and Cons
Pros:
- The biggest pro to posting video content to Rumble is that the platform offers immediate monetization. Rumble also provides various options for monetization in addition to revenue share. Options include licensing, platform partnerships, and YouTube revenue.
- Founded on promoting small creators, Rumble’s algorithm appears to promote small and large creators equally in organic search results. Between Rumble and YouTube, Rumble offers an alternative approach that can be beneficial to new vloggers.
- Rumble offers security to its users by taking a strong stance against copyright infringement claims. Theoretically, being demonetized or banned from the platform is significantly less likely.
- Rumble promotes itself as a safe haven for free speech, alternative viewpoints, and creators that go against the status quo.
Cons:
- Rumble has a significantly smaller number of users compared to YouTube. Additionally, their alternative audience might not be your target audience. Due to its edgier reputation, your audience might not be spending time on Rumble yet.
- As the Rumble platform continues to grow, the algorithm will most likely evolve over time. And this potential evolution brings a lot of unknowns.
- Rumble has a slower server speed when compared to YouTube.
Rumble vs. YouTube in Conclusion
Ultimately, choosing between Rumble vs. YouTube comes down to your goals for your video content. Now that you have a breakdown of the differences and pros and cons, you can make an informed decision for your own channel.
-
SEO7 days ago
Content Checklist for 2024: A Comprehensive Guide
-
SEARCHENGINES6 days ago
Daily Search Forum Recap: March 12, 2024
-
WORDPRESS6 days ago
11 Best Shopify Alternatives & Competitors (2024 Comparison)
-
SEARCHENGINES5 days ago
Daily Search Forum Recap: March 13, 2024
-
PPC5 days ago
17 Content Distribution Strategies to Try in 2024
-
SEO7 days ago
WordPress Site Builder Plugin Accused Of Adding A “Backdoor”
-
SEO6 days ago
How to Search Through the Source Code of the Entire Website
-
WORDPRESS3 days ago
How to Start an e-commerce business in the Philippines?