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These Profitable Niches Are Crushing It Right Now



These Profitable Niches Are Crushing It Right Now

Have you ever scrolled through YouTube and wondered how people make a living on the platform? 

Not only are people making a living, but many are earning passive income and absolutely crushing it on YouTube, and you can too.

If you dream of turning a hobby into a lucrative hustle, don’t go anywhere! 

We will share with you 8 of the most profitable niches on YouTube right now.

Picking Your Niche

If you want to generate some serious passive income on YouTube, there are a few things you have to understand.


First, picking the right niche is the most crucial step. 

So ask yourself, what are you interested in? What do you know about? 

Pick your niche first to help you create better content for your target audience and identify the best monetization strategies.

Second, you need to consider a very important metric: CPM, or cost per mille. This is how much YouTube’s Partner Program pays its content creators for every 1000 ad impressions, so look for a niche with a high CPM, like the ones we cover below.

There are, of course, many ways to earn money on YouTube. Aside from ads, you can also make money by including affiliate links, selling your own merchandise, and creating sponsored content.

To earn passive income on YouTube, you can either build up your channel personally over time and then reap the rewards, or you can create a faceless channel so you don’t have to appear in the videos and you’re not tied to your brand.


When it comes to earning potential, the right channel in the right niche can earn anywhere from 5 figures to over a million dollars per month, passively.

But which niches are the most lucrative? 

Best Niches for YouTube Passive Income

The following niches have the potential to earn a steady stream of passive income in 2023.

Cars and The Automotive Industry 

For this niche, you can create videos reviewing newly released car models, comparing different cars, or offering a close-up look at various aspects of a specific car, such as the interior. 

If you’re good at car repair, you can teach people how to fix their cars, and if you have access to exotic or vintage cars, you can show them. You can share news about the automotive industry, share car buying tips, or even document your experience driving certain cars.

These Profitable Niches Are Crushing It Right Now

There’s no shortage of interesting approaches you can take in the car niche.

Examples of YouTube channels that are killing it in the car niche are Doug DeMuro, Throttle House, and Chris Fix.


Business, Personal Finance, and Investment 

Business storytelling is a very lucrative niche on YouTube.

Videos that tell stories about different businesses and how they became successful or went bankrupt are extremely popular. You can make documentary-type videos where you don’t even appear; just tell the story in a unique and engaging way.

Biographical videos about business people, leading investors, CEOs, etc., generally also garner a lot of views as well

Successful channels in this niche include Magnates Media, Company Man, and MegaloMedia

Personal finance guidance, investment advice, budgeting, stock market investing, and trading tips also have a healthy CPM. 

Examples of successful YouTube channels in this niche include Mark Tilbury, Meet Kevin, and Warrior Trading.

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Make Money Online 

It should come as no surprise that teaching people how to make money online is making people money online.

Now more than ever there’s demand for this information and expertise, as people are looking to create their own online business.

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There’s no shortage of topics you can cover in your videos, such as how to make money dropshipping, how to grow a blog, and how to sell online courses. You could also interview successful entrepreneurs and business owners. 

Some channels that are killing it in this niche are Wholesale Ted, Ryan Hildreth, and Baddie in Business.  

Education and Tutorials

This is a very broad, lucrative niche with countless possibilities on YouTube.

All you need to do is focus on a common problem people have and then help them solve it with your video. For example, you can create teaching videos on how to build a bookshelf, how to use a software program, or how to use a specific brand of camera. 

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This niche can also lend itself to brand deals and partnerships, and you can create closely related products, such as instruction manuals and ebooks, templates, downloadable checklists, and much more.

Successful channels in this niche include Satori Graphics, Chloe Rose, and Moriah Elizabeth

Fitness and Health 

Like the finance and investment niche, this space requires you to have personal experience. Fitness and health is very broad, so it’s important to niche down. As they say, the riches are in the niches.

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You can create videos around training for a marathon, yoga for pregnant women, working out at home, or a specific sport you excel at.

Blogilates, Natacha Oceane, and Tiffany Rothe Workouts are just a few channels that are earning big passive income bucks.

Digital Marketing

If you know your way around SEO and online marketing, get ready to rake in the big bucks. This is one of the best niches for passive income on YouTube.

This is a highly competitive space, so it’s important to stand out and niche down. Focus on one aspect of digital marketing and strive to become the absolute authority.

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Topics you can cover include email marketing, social media marketing, e-commerce marketing, SEO, software reviews, how-to videos, or PPC. 

Channels that are excelling in this niche at the moment include Neil Patel, vidIQ, and AppSumo

Gadgets and Tech

Videos talking about the latest gadgets are extremely popular on YouTube, so if you have some cash to get started, this is a niche with a lot of earning potential. 

In the beginning, you’ll probably have to purchase your own gadgets and review them, but as you grow your following, advertisers will likely send you their products to review. 

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If you receive affiliate commissions from your tech reviews, you can earn a pretty penny in this niche.

Some channels that are doing very well include Marques Brownlee, Austin Evans, and Unbox Therapy.


If you enjoy playing video games and talking about it, this may be the niche for you.

YouTubers can earn big bucks making videos with game walkthroughs, strategies and tips, and critiques and reviews, and they can also live stream their gameplay, experiment with game mechanics, and cover professional gaming tournaments.

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Some of the top channels in this niche are VanossGaming, Jack Septic Eye, and Ali-A

Getting Started

Now that you’re in the know, it’s time to get started. 

From fitness and health to gadgets and tech, there’s a niche out there for everyone.

While it’s a good idea to keep in mind the most profitable niches on YouTube, your success will also depend on your dedication and passion for making content that stands out


So pick a niche that’s potentially lucrative but also right for you, and start creating!

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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode



Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.

Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.

A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”

Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.

Related: Apple Is No Longer the Top Phonemaker in the World as AI Pressure and Competition Intensifies


Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.

Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.

Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.

Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.

Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.

A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.


Related: Samsung’s Newest Galaxy Gadget Aims ‘To See How Productive You Can Be’

Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.

The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.

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John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator



John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator

This article originally appeared on Business Insider.

Agriculture equipment company John Deere is on the hunt for a different kind of CTO.

The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.

One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.

“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.


To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.

Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.

The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.

According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.

In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.

Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.


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How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth



How to Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Opinions expressed by Entrepreneur contributors are their own.

As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.

Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.

This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.

By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.


Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent

The job market continues to shift

After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.

A few key benefits to engaging them:

Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.

Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.

• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.


Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce

Tips for capitalizing on gig talent

Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?

• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.

• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.

• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.

• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.


Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community

Top platforms for connecting with talent

Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:

Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.

Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.

Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.

Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.


Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees

The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.

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