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10 Best HubSpot Alternatives And Our Top Pick For You To Use In 2023



10 Best HubSpot Alternatives And Our Top Pick For You To Use In 2023

HubSpot is a popular choice for businesses looking to manage customer relationships, but it’s not the only option available. In this article, we’ll check out 10 high-performing HubSpot alternatives that can deliver outstanding results and may better fit your business needs.

From software that can streamline your sales teams to automated email marketing, there’s something for every business on this list.

So, let’s dive in and find you a new CRM solution that can help you take your business to the next level.

10 HubSpot Alternatives That Deliver Results

These 10 options are the best HubSpot alternatives that offer a quality product that rivals or exceeds HubSpot in its functionality:

1. ActiveCampaign: Best Overall Hubspot Alternative

10 Best HubSpot Alternatives And Our Top Pick For You

ActiveCampaign can help you streamline your email marketing campaigns with targeted emails based on customer behavior, automated funnels, and even SMS marketing. Its CRM & sales tools offer hands-off management, a deals app, and seamless Gmail and Outlook integration.

ActiveCampaign is a powerhouse of automation features for small businesses, eCommerce ventures, bloggers, and even higher education institutions.

This email marketing platform comes packed with:

  • Predictive sending based on email behavior
  • Templates for early customer journey stages
  • Automated segmentation, win probabilities, and lead scoring
  • Advanced reporting and goals tracking
  • Automated sign-up forms and site tracking

Impressively, unlike many Hubspot CRM alternatives, this platform includes support features in all packages. With its robust customer relationship management capabilities and drag-and-drop functionality, ActiveCampaign empowers marketing teams to save time, improve their business, and deliver compelling customer experiences.

Pricing: An ActiveCampaign account starts at $29 a month

2. AWeber: Best Email Marketing Alternative

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Another one of our favorite powerful email marketing Hubspot alternatives is AWeber. Founded in 1998, this Pennsylvania-based email marketing platform has been helping businesses across verticals to scale their marketing campaigns for decades.

With AWeber, you can:

  • Craft personalized emails using the Smart Designer editor.
  • Embed interactive AMP carousels in emails without any coding.
  • Automate email marketing with a series builder and autoresponder.
  • Easily preview link content with the magic link option.

AWeber’s landing page builder can help grow your email list and sell products, offering 46 creative templates for diverse use cases like promoting special offers or growing newsletter subscriptions.

You can also create inline, pop-over, pop-up, or lightbox sign-up forms in various styles. Plus, AWeber’s email automation builder allows you to send one-time autoresponder emails or create email sequences based on triggers.

To help decide if this program is right for you, check out this ActiveCampaign vs AWeber breakdown.

Pricing: AWeber has a generous free plan and paid plans start at $12.50 per month

3. Best All-In-One Marketing Alternative

1698441963 10 10 Best HubSpot Alternatives And Our Top Pick For You1698441963 10 10 Best HubSpot Alternatives And Our Top Pick For You

If you’re seeking a practical, user-friendly marketing automation platform, consider This tool, developed by Aurelien Amacker, offers a suite of features that can streamline your marketing efforts and save time.

Key features of this marketing automation tool include:

  • Sales funnel builder for tailored marketing campaigns.
  • Email marketing management to nurture leads.
  • Tools for creating and hosting online courses.
  • Affiliate program management capabilities.’s drag-and-drop interface simplifies the creation of landing pages, and its CRM software aids in managing customer relationships. The platform supports third-party integrations like Stripe and PayPal and offers features like A/B testing, one-click upsell, and custom domains.

In short, is a solid alternative to Hubspot for sales and marketing teams needing a comprehensive yet straightforward set of marketing automation tools.

Learn more about this tool and Aurelien Amacker’s impressive story in our review.

Pricing: has a free plan that has plenty of features for getting started. Paid plans begin at $27 per month

4. Pipedrive: Best for Sales Teams

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In the realm of CRM platforms, a standout alternative to HubSpot is Pipedrive. This sales-centric software, tailored for marketing and sales teams, offers an affordable solution to HubSpot, specifically focusing on the sales process.

Pipedrive’s appeal lies in its:

  • Visual sales pipeline for efficient lead management.
  • Customizable pipelines and fields for personalized strategy.
  • Deal management and rotting feature for tracking deal progress.
  • Activity management and 2-way email sync for productivity.

This tool includes an intelligent sales assistant for insights and advice and workflow automation to reduce manual work. Its reporting features provide activity, revenue reports, and visual dashboards for clear insights.

If you’re seeking a sales-focused tool to streamline your sales and marketing processes, optimize customer data handling, and improve your e-commerce business’s efficiency, Pipedrive is an excellent consideration among HubSpot competitors.

Pricing: Pipedrive plans start at $14 each month

5. Aritic: Best Analytics-Rich Software

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If you’re a small or medium-sized business owner, Aritic can help streamline your tasks into a well-organized marketing hub. This all-in-one marketing automation software is designed to help you understand your customers better, streamline your sales process, and save time.

This marketing automation software offers:

  • Advanced automation for streamlined workflows.
  • Data-informed lead scoring for identifying valuable prospects.
  • Integrations with platforms like Salesforce and WordPress.

Aritic’s email marketing automation features allow you to track page visits, form completions, and interactions.

This in-depth customer data can be crucial for your inbound marketing strategy, helping your sales team close more deals.

For example, your sales reps can use Aritic’s contact management feature to prioritize leads based on their activities on your e-commerce business website.

Aritic is also a good choice if you’re looking for a high-quality customer service team. Users have reported that their questions are answered in a timely manner and that the team goes out of their way to help troubleshoot any issues.

Pricing: Aritic Lite’s monthly plans start at $49

6. Marketo: Best Enterprise Solution

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If you’re an enterprise leader, you need robust tools to streamline your operations. Adobe Marketo, a powerful marketing automation platform, can be your solution.

It aligns marketing and sales teams, driving organizational revenue and growth efficiently. The platform integrates natively with, Microsoft Dynamics CRM, and SugarCRM, providing clear visibility into lead pipelines for sales reps.

This sales automation tool offers

  • Cross-channel marketing capabilities.
  • AI-powered sales insights and account profiling.
  • Advanced inbound marketing analytics.

With Adobe Marketo, you can coordinate engagement across various channels, including social media and email. Its real-time behavior analysis allows for personalized campaigns that resonate with your audience.

The platform’s sales intelligence tools provide valuable insights for your sales and marketing teams, aiding in target account management.

Despite the high cost and limited analytics compared to other alternatives, its enterprise-grade features and security make it a viable alternative to HubSpot for larger businesses.

Pricing: Contact Marketo directly for custom pricing information

1698441964 116 10 Best HubSpot Alternatives And Our Top Pick For You1698441964 116 10 Best HubSpot Alternatives And Our Top Pick For You

Salesforce is one of the best HubSpot alternatives because it offers plenty of the same features. Both platforms provide marketing solutions, management capabilities, CRM functionalities, predictive sales analytics, customer support options, contact ranking, VoIP, and various marketing tools.

There are some important distinctions to mention as well. HubSpot is commonly seen as an inbound marketing tool, whereas Salesforce is more geared towards sales automation, affecting everything from user interface to feature sets and pricing.

Salesforce allows for greater customization with its a-la-carte features, which could lead to complexity, but it also provides teams with scalability and the ability to better customize workflows.

This powerful HubSpot alternative also offers:

  • Sales automation
  • A customizable interface
  • Detailed sales reports
  • Forecasting capabilities

Salesforce’s advanced functionality comes with a higher price tag, pricier add-ons, and a steeper learning curve. But if you’re looking for a CRM platform designed for a big sales team, Salesforce may be one of the best HubSpot alternatives for your business.

Pricing: The SalesForce monthly plans begin at $25 a month

8. EngageBay

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EngageBay is a viable alternative to HubSpot, designed specifically for startups and small businesses seeking comprehensive CRM software. It’s an all-in-one suite at a reasonable cost, offering a robust Pro plan subscription at a fraction of HubSpot’s onboarding cost.

This is one of the best HubSpot alternatives for your business due to its:

  • Marketing automation tools
  • Email marketing tools with automation features
  • A free drag-and-drop landing page builder
  • Segmentation capabilities
  • Tracking tools for performance metrics

This HubSpot alternative is segmented into three ‘Bays’: Marketing, Sales, and Customer Support.

The Marketing Bay houses email marketing, web forms, landing pages, and email sequences. The Sales Bay provides CRM, sales enablement tools, and appointment scheduling, while the Customer Support Bay features a powerful Help Desk and Live Chat tool.

EngageBay can help you target your audience effectively, automate your marketing efforts, and streamline your business operations, saving both time and money.

Pricing: EngageBay offers a free plan for up to 250 contacts and paid plans starting at $12.74 a month

9. Zendesk

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As an enterprise company, if you’re seeking a customer service solution that can streamline your support operations, Zendesk is a value-packed HubSpot alternative. It’s an all-in-one lead-generation tool that is well-known and used by many notable businesses.

This award-winning software is a trusted HubSpot alternative, serving over 200K customers with its comprehensive suite of tools.

This HubSpot alternative offers:

  • Centralized communication via text, mobile, phone, email, live chat, and social media
  • Knowledge base, self-service platform, chat, and call center software in one place
  • Advanced ticket management system
  • Customization options and integrations with third-party applications
  • Powerful advanced sales reporting and analytics

Zendesk’s ticket management feature lets you assign tickets based on agent expertise, creating efficient workflows.

The platform is rich in marketing features, including inbound tools and email marketing automation, beneficial for e-commerce businesses. It also fosters a collaborative environment with its active online community forums.

Pricing: A Zendesk plan starts at $55 each month

10. Help Scout

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If you’re searching for a customer-focused HubSpot alternative, consider Help Scout. This CRM software is designed to optimize both agent and customer experiences.

Help Scout is one of the best HubSpot alternatives for the following features:

  • Intuitive interface for easy onboarding and storing of customer data
  • Comprehensive customer profiles for personalized support
  • Real-time, trigger-based Messages for proactive engagement
  • Centralized shared inboxes with saved replies and automated workflows
  • Beacon for live chat support and self-service knowledge base
  • Hassle-free data migration from other platforms

With Help Scout, you can view all customer data and previous interactions alongside each request, enabling personalized and efficient service. Its message feature allows real-time, proactive customer support.

Shared inboxes centralize all customer conversations, facilitating quick responses and effective team collaboration. Beacon offers live chat support and directs customers to relevant knowledge base articles.

Plus, migrating existing customers from another platform is easy with Help Scout, alleviating any roadblocks in transitioning to a new CRM platform.

Pricing: Help Scout plans start at $20 each month

Final Thoughts: 10 Hubspot Alternatives to Try

Choosing the right CRM isn’t just about features; it’s about finding a platform that resonates with your business ethos.

This list contains some of the most compelling HubSpot alternatives, offering solutions that can propel your customer service to new heights.

So, seize the opportunity and test out a HubSpot alternative so both your team and customers can enjoy a smooth, efficient experience.

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Use This Code to Get 1TB of Cloud Storage for $120



Use This Code to Get 1TB of Cloud Storage for $120

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Whether it’s important PDFs, presentations that you made for ongoing clients, or important contracts that would be detrimental to ongoing relationships if ever lost — there’s a lot of data your business needs to protect. That’s why it’s simply common practice for modern companies to have a number of verified and reliable cloud storage solutions.

If your team is in need of some space, here’s a great deal worth checking out. For a limited time only, you can get a lifetime subscription to 1TB of Koofr Cloud Storage for $119.97 (reg. $810) with code KOOFR. This single-payment deal features helpful access to a lot of space. A terabyte can hold roughly a quarter-million photos, 500 hours of HD video, and more than 6 million smaller file types like PDFs.

You can count on top-notch security when using Koofr because of advanced file encryption practices, the company says. They also have a zero-tracking policy, so you can rest assured that sensitive documents saved on Koofr will still remain private to your team or whoever you want to provide access to.

Koofr’s also great for companies because it’s compatible with other popular cloud accounts like Dropbox, Google Drive, and OneDrive, so adding it to the mix should be easy.

For those who want a little more reassurance, just take a look at Koofr’s scores among the most reputable tech review sites out there, including a 4.6/5-star average on G2, Capterra, and GetApp.

Make sure to do your business a favor and secure this lifetime subscription to 1TB of Koofr Cloud Storage for $119.97 (reg. $810) with code KOOFR.

StackSocial prices subject to change.

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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.



ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

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How to Build Trust and Transparency With Your Customers While Taking Their Data



How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own.

Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences.

You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and personalized customer journey. However, this need is at odds with the growing concerns surrounding customer privacy. Now, more than ever, customers are growing increasingly protective of their personal data.

According to a survey conducted by Gartner, consumers are less comfortable with brands collecting other types of data, including browsing history. Only 27% of respondents feel comfortable sharing information pertaining to their employment, financial data and personal health.

Users know the risks associated with their personal information fueled by various privacy breaches, data thefts and increasing regulatory scrutiny. Hence, businesses striving to innovate and meet customer demands must navigate the complexities of privacy protection since customers trust brands that value their privacy security.

On the other hand, the stringent privacy regulations, including the GDPR and CCPA, are even more concerning. These regulations demand businesses to collect, store, and manage customer data securely. Failing to adhere may entitle the business to pay hefty fines and even reputational damages.

In a nutshell, if a business wishes to jump on the innovation bandwagon, it can’t ignore the inherent privacy risks, especially when collecting vast amounts of customer data. Let’s unpack why businesses must be more vigilant about customer data security and privacy when innovating and learn how to navigate this complex landscape.

Related: Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Why you need to innovate with privacy on top of mind

Delivering seamless user experiences is vital, but ignoring privacy security wouldn’t please your users. Stats reveal that users worldwide are more concerned about their privacy than ever and wish to do more to protect it.

On the other hand, when we see things from an organization’s perspective, they have a typical mindset of invoking technology’s true potential to innovate for improving user experiences. However, ignoring privacy and security could be the worst strategy in today’s business landscape, especially when your customers know the importance of their privacy.

No matter how unreasonable it may seem to prioritize privacy in today’s world, where data-driven decisions dominate, embracing privacy protection can eventually open up new avenues for growth and innovation.

Users are more likely to engage with digital platforms and applications when they trust that their privacy is respected and their personal data is secure. They love to share personal information, along with their preferences and participate in innovative initiatives.

Consequently, a deeper understanding of user preferences and needs helps businesses develop effective and targeted innovations.

Why ignoring privacy regulations will spell trouble for your business

The relationship between innovation and privacy is quite evident. As organizations navigate their technological advancement journey, privacy regulations guide them toward a sustainable future where innovation does not affect or compromise users’ fundamental rights.

Whether it’s CCPA or GDPR, every regulation guards privacy rights and protects organizations from legal obligations. Furthermore, organizations that cater to customers across the globe shouldn’t ignore the importance of adhering to various data privacy regulations, as failing to do so may entitle them to pay hefty fines.

What’s worrisome is that if your organization’s reputation is tarnished for not adhering to global privacy compliances, your potential customers won’t trust you and will inch toward your competitors with all the necessary compliances in place.

And regarding innovation, you can freely collect essential information about users, and they won’t mind if you adhere to the latest data privacy and security regulations.

Strategies for privacy-driven innovation

1. Prioritizing a privacy-first mindset

Organizations that don’t prioritize privacy at every stage of their product development and innovation initiatives will not be able to win customer trust.

Hence, it’s essential to lay the foundation of your product by equally emphasizing privacy along with other aspects, including user experience, usability, compliance and marketing. Collaborating development, security, user experience and marketing teams to emphasize privacy security is perhaps the need of the hour for every business striving for success.

2. Prioritize transparency tactics — communicate clearly, win trust

If you establish clear communication with your customers regarding data collection, usage and protection, you can quickly win customer trust and loyalty. Most customers are reluctant to share their personal information just because they aren’t sure why an organization is demanding it in the first place.

Once they’re comfortable sharing essential information, you can use this data to drive meaningful innovation, such as offering personalized recommendations, suggesting products/services based on their preferences, and more.

3. Tap the potential of technology

Embracing cutting-edge privacy-enhancing tools and technologies can help you navigate your innovation journey seamlessly. Using robust privacy management tools, identity management platforms and multi-factor authentication can eventually help build lasting customer trust and loyalty.

Furthermore, using cloud platforms to scale rapidly would further enhance user experience without compromising security.

4. Optimize data collection

A data-minimization approach in which organizations collect only essential data and maximize its value helps deliver impactful results. Admit it: No innovation is possible without knowing what your customers want and their pain points. Effectively analyzing essential data can help boost targeted innovation efforts, ensuring impactful outcomes.

5. Skyrocket innovation with powerful partnerships

Last but not least, collaborating with privacy experts, regulatory bodies, and industry peers to exchange knowledge and best practices can accelerate your innovation efforts. Businesses can embark on an innovation journey flawlessly through collective support and expertise.

Related: This Unique Marketing Strategy Is Winning in 2024 — Here’s Why (and How You Can Implement It Successfully)

Navigating the nexus of innovation and privacy

While navigating the innovation landscape, organizations shouldn’t overlook the undeniable nexus between innovation and privacy. Hence, ignoring privacy while pursuing innovation could hamper customer trust and lead to legal obligations.

Emphasizing a privacy-first mindset, coupled with transparent communication and technological advancement, are undoubtedly pivotal strategies for unlocking the true potential of innovation while safeguarding customer privacy.

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