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This Is Why Teenagers Are the Affiliate-Marketing Experts

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This Is Why Teenagers Are the Affiliate-Marketing Experts


Opinions expressed by Entrepreneur contributors are their own.

Affiliate marketing was once an exclusive opportunity for celebrities and big-scale influencers. Today, it seems as if everyone has affiliate links. Sometimes affiliate marketing is done so skillfully that we don’t even realize we’re clicking an affiliate link. On average, the annual passive income of affiliate marketers is $51,217. 

What is affiliate marketing?

Affiliate marketing is ultimately a form of passive income. It’s a process wherein a person earns commission by marketing products that belong to another company or person. The person must first become an affiliate of the company, and this is typically done by searching for products he or she enjoys, signing up for the company’s affiliate program, then advertising the product and encouraging people to use his or her link. When someone clicks the link and makes a purchase, the affiliate gets a cut of that sale.

What’s unique is that anyone can do affiliate marketing — there’s no age requirement. While some companies may require their affiliates be over 18 or over 21, many do not. Likewise, while every state and country has regulations in place for minimum employee ages, these do not apply to affiliate marketing. Unlike a typical job where you legally become an employee, affiliate marketing is considered a hobby  meaning the same requirements do not apply.

Related: 3 Tips to Get Started with Affiliate Marketing

What makes teens so successful

Some might argue that teens are better at affiliate marketing than their adult counterparts. They have a leg up over the competition, and here’s why.

See also  There's Never Been a Better Time to Start Your Affiliate Marketing Side Hustle

Teens are at the forefront of technology

As we continue to progress, young people are always the first to learn and embrace new technology. For older millennials, it was computers and the internet. For teens today, it’s groundbreaking apps, video and new ways of communicating. Today’s teens have never known a world without the internet and computers. Since they grew up with it, they’re more adept at creating their websites and profiles on all the latest apps. These places just happen to be some of the best places to market your affiliate links.

Teens are in-tune with the latest trends

“Cool” will always be in style, no matter what is deemed cool nowadays. Teens are often the ones creating what is seen as cool in popular culture, so they know what is trending better than any adult. By incorporating the most recent trends in their affiliate marketing, they set the products they’re advertising apart from the rest. They are able to make their products seem more desirable. Teens and affiliate marketing naturally go hand-in-hand.

Related: During Covid, Affiliate Marketing Is Emerging as a Cost-effective Channel for Brands

Teens know how to communicate

Since teens know to use the latest apps and include the most recent trends, they also have a unique way of communicating. They can reach other people their age by speaking the same language. In a world where anyone can go viral on TikTok, teens are predisposed to present their ideas in a way that is well-accepted on these new social-media apps. By using this commonality, people are more likely to buy into what they’re selling.

See also  SEO and The Pandemic: Adapt Your Marketing During COVID-19

Teens have more flexible time

One of the best things about affiliate marketing is that it’s incredibly flexible  you can do it from anywhere, anytime. However, many adults are confined to a strict work schedule, with additional responsibilities in their free time. Teens do not yet have these societal expectations. They have more flexible time to build a business than anyone else. 

Teens have more time to build

There’s no way around it  the sooner you get started with affiliate marketing, the sooner you’ll see big returns. Since so many teens are getting started with affiliate marketing early on, they will inevitably have stronger systems in place to out-earn latecomers. They’ll also have additional income from affiliate marketing to put into other ventures, further building their wealth for the future. 

Related: Pick a Marketing Model That Lets You Pay for Results, Not Potential

Ready to make money online? People everywhere are already doing it  building sales funnels and earning thousands on the side. The bottom 10% of affiliate marketers make $37,000 per year while the top 10% of them earn over $70,000. With affiliate marketing, there’s very little cost to get started, so what’s stopping you? 



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How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI

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How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI


Opinions expressed by Entrepreneur contributors are their own.

Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR firm translate into sales dollars? How will that huge advertising campaign that cost a million dollars impact your brand? For most marketing initiatives, determining ROI is an unpredictable waiting game with no guaranteed outcome.

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There’s one marketing model that plays by a different set of rules, however — rules based on paying for performance after results have been driven. Affiliate marketing, once viewed as a shot in the dark, is driven today by sophisticated technology, transparency between partners and compensation tied to specific, measurable results.

Related: How This Affiliate Marketer Learned Enough About His Craft to Strike Out on His Own

That said, a successful affiliate program requires the right experience and partners. Whether you’re looking to start an affiliate program or take an existing program to the next level, you need a strong team behind you. Here are the five players you need to ensure you’re driving the affiliate ROI you want:

1. An Agency

Unless your company has the resources and bandwidth to build a team of several people with extensive affiliate marketing knowledge and experience, hiring an agency is the best option. Agency marketers are experienced at handling the multifaceted complexities that come with building and growing a high-performing program.

Make sure you’re clearly looking at the agency’s setup, ensuring it’s based on performance. I once saw a speech by Robert Glazer, the CEO of Acceleration Partners, a global affiliate marketing company. He wrote a book called “Performance Partnerships,” which focused on aligning any affiliate program with performance. It’s easy to fall for the trap of working with a company that says it will bring you sales, but make sure it puts its money where its mouth is. If it doesn’t deliver in the short term, chances are high it might not be able to meet long-term expectations.

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2. A Scalable Network or Platform

Whether it’s an affiliate network or SaaS platform, all affiliate marketing programs need a technology platform to run on. Your platform should be able to support your growth plans and offer you the right features and geographical coverage, particularly if yours is a global brand.

Awin is an example of this type of platform. The firm provides technology that helps address industry challenges, such as third-party tracking, data light tracking, attribution and advanced commissioning. These types of data weren’t available years ago, but with new tech advances, you can identify what works, as well as when and why. It’s not just valuable for the affiliate program, but for also learning what works so you can apply that knowledge to different sales channels.

3. Loyalty Partners

If you want to scale your program quickly, you’ll need to partner with players who are focused on establishing loyal customers. Ebates is one of the bigger players in the loyalty sector operating on a performance basis. The brand is actively expanding its markets and its categories beyond retail to include travel, dining and ride-sharing for cash-back rewards.

It’s important to determine whether these types of partners will truly create loyalty or attract the wrong types of customers. If you pick the right type of loyalty partner, it can result in the strong, loyal customer base that’s key to long-term brand survival.

Related: How Loyalty Programs Are Emerging as Effective Marketing Tools

4. Mobile Partners

Customers are increasingly spending time on mobile devices and apps, so it’s imperative to have partners within your affiliate program who dominate the mobile ecosystem.

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Ibotta is an example of one of these apps in the U.S., connecting consumers with grocery, retail and lifestyle brands and rewarding them with cash for buying things they need. I used the app pretty easily when I was standing in line with customer service after a purchase. I simply took a picture of the receipt, and the app applied the cash back to my account. With a lot of mobile user growth, it’s good to look at partners who have developed a mobile user experience that makes things easy and accessible for the customer.

5. Tech-Driven Publishers

The affiliate space has grown well beyond coupon and deal partners. To drive incremental revenue on a performance basis within your program, consider partnering with publishers who are advanced in e-commerce technology, including deep website integration and artificial intelligence.

RevLifter is one example: The company helps brands deliver more conversions, incremental sales and customers by personalizing deals for advertisers across marketing channels. Available worldwide on a pay-per-performance model, it uses AI to understand real-time signals from users’ on-site behavior and deliver the right deal to the right customer at the right time.

Related: Partner Programs Turn Competitors Into Collaborators

Whether you’re new to affiliate marketing or simply needing to step up your game, checking off these boxes will help you develop a strong affiliate marketing program. ROI is hard to manage when you’re running a bevy of marketing programs, but the right team can help you take the reins — and get the outcome you want.



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AFFILIATE MARKETING

This $19 Course Demystifies Affiliate Marketing in Two Hours Flat

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This $19 Course Demystifies Affiliate Marketing in Two Hours Flat


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Fire up your go-to social media feed, and there’s a good chance you’ll scroll past at least one promo code or coupon being promoted by an influencer you follow. Without even trying, you’ve been exposed to a new brand, as well as an incentive in the form of a free trial or discount that might just get you to convert. That’s the magic of affiliate marketing.

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Companies big and small are leveraging affiliate marketing to drive brand awareness and conversions, and affiliate marketers stand to make a pretty penny for their services. Of course, the field can be a bit tricky to crack. but that’s what the SEO Affiliate Domination course is for. Now only $19, this course can help you make a killing in the affiliate marketing scene; and for 90% off what it would usually cost.

In just two hours, this course offers a detailed look into the lucrative world of affiliate marketing. Jump in, and you’ll discover important strategies for e-commerce, affiliate marketing, SEO, and video marketing; and you’ll emerge with a greater understanding of how to build brand authority.

Normally $199, the SEO Affiliate Domination course is on sale for only $19, a whopping 90% off the usual price.



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Pick a Marketing Model That Lets You Pay for Results, Not Potential

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Pick a Marketing Model That Lets You Pay for Results, Not Potential


Opinions expressed by Entrepreneur contributors are their own.

In an era of caution, companies need to invest in marketing efforts that lead to a direct payoff and don’t require more than they can afford. Over the past week, I’ve had to evaluate all the things I’m doing at Calendar to see what’s really moving the needle. It’s astonishing the things we’re spending money on that aren’t actually driving revenue to our bottom line.

Visual Generation | Getty Images

As today’s environment forces drastic behavioral shifts in our daily lives, companies of all sizes and in all industries are evaluating the changes they need to make to stay nimble in our new economic reality. As businesses adapt to the stay-home economy, they’ll be focusing on which investments drive the best possible outcomes.

Businesses are used to pouring money into marketing channels that require upfront, flat-fee investments for promised inputs and potential outputs. Rather than invest in these marketing channels, companies can leverage affiliate marketing, which only requires them to pay partners once they’ve achieved the desired result.

Related: How to Build a Reliable (and Profitable) Affiliate Network From Scratch

What is affiliate marketing?

When managing their marketing budgets, companies should invest in channels tied directly to outcomes and avoid unnecessary risk. After all, if they pour all their funds into marketing but see no payoff, how will they afford to develop their products and services further? 

Affiliate marketing (often called “partner marketing”) is simple: A brand partners with a publisher, or an affiliate, to market a product or service to its audience using a tracking platform. Unlike marketing channels that require upfront payment, brands pay publishers a percentage-based commission for each sale generated through their content. 

See also  Affiliate Marketing vs. COVID-19: Industry Movement and Expert Advice on Surviving the Impact

Forrester predicted that by the close of this year, U.S. ecommerce sales would total $500 billion. Combine that with predictive analytics firm Custora’s prediction that affiliate marketing will influence 14 percent of ecommerce purchases in the U.S., and that means affiliate marketing will impact $70 billion worth of sales. Pepperjam’s Adobe Summit 2017 Survey revealed that only 4 percent of are investing in affiliate marketing, meaning there’s a big opportunity. 

Related: Three Trends That Will Drive the E-commerce Sector In 2019

How affiliate marketing pays off (in more ways than one).

Affiliate marketing offers a cost-per-action (CPA) payment structure instead of a cost-per-click (CPC) or cost-per-impression (CPM) structure. This creates a sustainable, competitive advantage because businesses only have to pay for converted sales and leads after the publisher finalizes them. Even during tough times, brands should always want to pay for incremental revenue. It prevents businesses from throwing good money after bad — they don’t need to invest large amounts of money into marketing campaigns or ads that turn out to not convert as expected.

Instead of continuously investing money into Facebook and Google, hoping it leads to conversions, affiliate marketing enables brands to broadcast their product to a wide audience of potential customers with a pay-for-performance pricing model. It also enables them to be more hands-off, allowing their affiliate partners to use their brand standards to do the work themselves. Affiliate programs can even include partners who will share the brand via Facebook or Google; unlike traditional methods on those platforms, these will be paid based on those campaigns’ performance, allowing a low-risk entry to these channels. 

See also  The 20 Major Affiliate Marketing Tips To Build a Profitable Business

Related: How Much Should You Spend on Social Media Marketing?

Even in an uncertain economy, this framework can scale. Because the marketing investment is only a portion of the revenue the partnership brings in, businesses just have to figure what they’re willing to pay for each transaction or new customer. They don’t have to worry about pouring excessive budget into a single channel. 

In a precarious marketplace, businesses need to stabilize their immediate future by investing in channels that they know will drive profit. Affiliate marketing is the model for this moment: It’s built on transparent and trusting relationships, where brands and partners set clear expectations and companies only have to pay for the outcomes they get.

People are at home, and that’s where affiliate marketers can capture their attention. Companies can stay ahead of the game by using affiliate marketing to maximize their ROI and make sure they’re paying for outcomes, not inputs.



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