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This Is Why Teenagers Are the Affiliate-Marketing Experts

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This Is Why Teenagers Are the Affiliate-Marketing Experts


Opinions expressed by Entrepreneur contributors are their own.

Affiliate marketing was once an exclusive opportunity for celebrities and big-scale influencers. Today, it seems as if everyone has affiliate links. Sometimes affiliate marketing is done so skillfully that we don’t even realize we’re clicking an affiliate link. On average, the annual passive income of affiliate marketers is $51,217. 

What is affiliate marketing?

Affiliate marketing is ultimately a form of passive income. It’s a process wherein a person earns commission by marketing products that belong to another company or person. The person must first become an affiliate of the company, and this is typically done by searching for products he or she enjoys, signing up for the company’s affiliate program, then advertising the product and encouraging people to use his or her link. When someone clicks the link and makes a purchase, the affiliate gets a cut of that sale.

What’s unique is that anyone can do affiliate marketing — there’s no age requirement. While some companies may require their affiliates be over 18 or over 21, many do not. Likewise, while every state and country has regulations in place for minimum employee ages, these do not apply to affiliate marketing. Unlike a typical job where you legally become an employee, affiliate marketing is considered a hobby  meaning the same requirements do not apply.

Related: 3 Tips to Get Started with Affiliate Marketing

What makes teens so successful

Some might argue that teens are better at affiliate marketing than their adult counterparts. They have a leg up over the competition, and here’s why.

Teens are at the forefront of technology

As we continue to progress, young people are always the first to learn and embrace new technology. For older millennials, it was computers and the internet. For teens today, it’s groundbreaking apps, video and new ways of communicating. Today’s teens have never known a world without the internet and computers. Since they grew up with it, they’re more adept at creating their websites and profiles on all the latest apps. These places just happen to be some of the best places to market your affiliate links.

Teens are in-tune with the latest trends

“Cool” will always be in style, no matter what is deemed cool nowadays. Teens are often the ones creating what is seen as cool in popular culture, so they know what is trending better than any adult. By incorporating the most recent trends in their affiliate marketing, they set the products they’re advertising apart from the rest. They are able to make their products seem more desirable. Teens and affiliate marketing naturally go hand-in-hand.

Related: During Covid, Affiliate Marketing Is Emerging as a Cost-effective Channel for Brands

Teens know how to communicate

Since teens know to use the latest apps and include the most recent trends, they also have a unique way of communicating. They can reach other people their age by speaking the same language. In a world where anyone can go viral on TikTok, teens are predisposed to present their ideas in a way that is well-accepted on these new social-media apps. By using this commonality, people are more likely to buy into what they’re selling.

Teens have more flexible time

One of the best things about affiliate marketing is that it’s incredibly flexible  you can do it from anywhere, anytime. However, many adults are confined to a strict work schedule, with additional responsibilities in their free time. Teens do not yet have these societal expectations. They have more flexible time to build a business than anyone else. 

Teens have more time to build

There’s no way around it  the sooner you get started with affiliate marketing, the sooner you’ll see big returns. Since so many teens are getting started with affiliate marketing early on, they will inevitably have stronger systems in place to out-earn latecomers. They’ll also have additional income from affiliate marketing to put into other ventures, further building their wealth for the future. 

Related: Pick a Marketing Model That Lets You Pay for Results, Not Potential

Ready to make money online? People everywhere are already doing it  building sales funnels and earning thousands on the side. The bottom 10% of affiliate marketers make $37,000 per year while the top 10% of them earn over $70,000. With affiliate marketing, there’s very little cost to get started, so what’s stopping you? 



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7 Items to Buy In Bulk and Sell Individually To Boost Your Profits in 2023

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7 Items to Buy In Bulk and Sell Individually To Boost Your Profits in 2023

If you’re looking for ways to increase your profits without investing huge sums of money, then learning how to buy in bulk and sell individually is a great option. Bulk buying presents many advantages, including lower prices per item, larger quantity discounts, and free or reduced shipping.

This is known as retail arbitrage and is a great way to make money online without creating your own proprietary product. But what to sell? Here are seven items you can buy in bulk and resell individually that are both evergreen and will bring you steady profits.

This article will also look at the best online stores to buy cheap wholesale products.

7 Wholesale Price Items to Buy In Bulk and Sell Individually

1. Jewelry

Jewelry is a diverse and lucrative consumer market making it a great choice to buy in bulk. In 2022 the global jewelry market was valued at approximately $270 billion and is expected to rise further.

Various fashion items such as watches, diamonds, precious metals, gems, and pearls qualify as jewelry. As a seller, you have considerable authority to decide on the market you want to target.

You can buy rings, earrings, necklaces, bracelets, or anklets at wholesale prices and sell them at a profit.

To enter this competitive market, you need to have a strong business plan with equally thorough market research. Decide on a niche that will set you apart from your competitors; online forums and Google Trends are a few of the ways to find out about consumer demand.

You can then set a competitive price for your product by keeping marketing and shipping costs under consideration. Jewelry is a smaller item when compared to other products and is therefore easy to transport.

Whether you finalize on selling handmade, costume, or body jewelry this industry has loads of potential and is a popular item regardless of gender.

2. Phone Accessories

According to Next Move Strategy Consulting, the global mobile phone accessories market was valued at $228.57 billion in 2021 and is expected to grow at an annual rate of 6.2% from 2022-2030.

This presents a massive opportunity to start a retail business focusing on phone accessories such as:

  • Phone cases
  • Headphones
  • Car phone holders
  • Wireless phone chargers

You can buy these items at wholesale prices in bulk and sell them at a higher price to maximize profits. As new smartphones continue to develop, people are looking for ways to increase convenience and flexibility. Thus, this industry will never grow old and continue to expand further.

3. Plants

Since the Covid-19 pandemic, people have started spending more time at home. Gardening has risen as a popular pastime not only for the eye-pleasing aspect but also as a stress reliever.

Therefore, by buying plants at wholesale prices, there is a lot of scope to sell products at a higher price, resulting in a nice profit.

You can find suppliers offering great deals on plants, and you can also reduce shipping costs by buying in bulk. To choose which plants to sell, you can run your query through the search engine and find which indoor or outdoor plants are currently in high demand.

4. Candles

Candles are considered an essential part of home decoration. Scented candles have gained considerable popularity in the past few years. Consumers love using them to add elegance to their personal space and restrict bad odors.

Look out for popular scents to add to your bulk listings. Candles with essential oils have attracted many health-conscious customers as it helps with relaxation and is also a therapy for mental well-being.

You can find cheap wholesale products online from different websites and sell them individually to benefit from retail arbitrage.

5. Gaming Cards

Trading or Gaming Cards, including Pokemon Cards, Magic Cards, and Sports Cards, are another way to earn a great profit. According to Report Linker the Global Sports Trading Card Market is expected to grow by $6.71 billion during 2022-2026.

Many people are unaware of the immense potential present in this market and therefore sell their collection at a low flat price. This represents a huge opportunity for retailers to delve deep into this market. You can purchase bulk items at a lower price and later gain profit by selling each card for hundreds or thousands of dollars.

Before putting a price on each card, you should search dedicated online forums and websites to understand consumer interests. You can then sell them at your online store, forums, or trade shows for a higher price.

As with other collectibles, looks and condition matter significantly when dealing with gaming cards. You should always advertise your cards in their true condition and honestly answer prospective buyer queries to gain a reputation as a business owner selling quality products.

6. Pet Supplies

Pet ownership and spending on pet supplies have increased significantly, especially since the Covid 19 Pandemic. In 2021 pet industry expenditure reached $126 billion depicting the growth potential in this market.

Consumers love pampering their pets and are willing to purchase goods at a higher price in return for quality products.

You can set up your online business and sell a variety of pet care supplies:

  • Shampoo and conditioner
  • Brushes
  • Clippers
  • Leashes and collars
  • Treats
  • Toys
  • Bowls
  • Beds

7. Fitness Gear

Consumers worldwide have understood the key benefits of living a healthy natural life and are willing to take significant measures (and pay large amounts of money) to adopt this change. Many businesses are responding to this need by offering a wide selection of fitness products both online and in-store in bulk.

You can sell wholesale items targeted toward fitness enthusiasts and gain a decent profit margin on the sale of:

  • Exercise or yoga mats
  • Dumbbells
  • Resistance bands
  • Health monitors
  • Fitness trackers
  • Treadmills
  • Gym Clothing

Best Online Store Sites for Cheap Wholesale Products

Following are the top online wholesaler affiliate programs and stores available that provide buyers with not only competitive prices but also market insights to plan their businesses accordingly. You can benefit from the database provided by these wholesalers and invest in profitable products.

1. Alibaba

Founded in 1999, Chinese wholesaler Alibaba has grown into the world’s leading platform for wholesale trade. You can browse through 40 different product categories that include fashion accessories, beauty products, consumer electronics, apparel, and many more.

Consumers from more than 190 countries use this platform to find suppliers and save costs by buying products in bulk. The website lists the Minimum Order Quantity (MOQ) required to purchase cheap wholesale products.

You can browse through thousands of bulk listings from verified suppliers on Alibaba who also offer same-day delivery. Thus, Alibaba is one of the most reliable and diverse wholesale websites to search for your required products.

Read our article about 25 more sites like Alibaba where you can buy in bulk and sell individually!

2. Global Sources

Global Sources is the world’s first internationally recognized B2B platform supporting wholesale trade between registered buyers and verified sellers.

This multichannel media company sells wholesale items belonging to several industries, including consumer electronics, home decor, mobile electronics, sports, and the fashion industry.

It continuously observes market trends and provides tailored solutions to businesses to guide them toward selling profitable products.

This Hong Kong-based company, like Alibaba, has set a low MOQ to encourage small businesses to enter the corporate world. Businesses can gain insights into the practicalities of trading by attending trade shows and live sourcing talks arranged by the wholesaler.

3. eBay

With 138 million active buyers from around 32 countries, eBay is a household name synonymous with online shopping. It reported an annual revenue of more than $10 billion in 2021.

You can be a wholesale manufacturer or an average consumer selling goods on eBay. It offers great deals on popular brands of electronics, home and garden, toys, motors, and the fashion industry. eBay is also renowned for selling refurbished items and collectibles such as gaming cards.

This online marketplace differs from the above two websites with its administration of auctions and consumer-to-consumer sales of various items.

You can either buy items at a fixed price or participate in the bidding, where the highest bidder will win the chosen item. The unique selling tactics and the anti-fraud system has established eBay as one of the go-to’s for finding products to sell.

4. Costco

Costco is a membership-only American wholesale business operating online and in more than 800 locations worldwide. It offers branded products at wholesale prices and provides members with exclusive services to build a profitable business.

Apart from selling a variety of electronics, home improvement, jewelry, and office products, members can also buy medications from Costco pharmacy.

It builds on the mission to sell large quantities of products at cheap prices to encourage members to buy in bulk. Members include regular consumers and businesses where the latter can sell at a higher price to generate a profitable business.

The Bottom Line: Buy In Bulk and Sell Individually 

Learning how to buy in bulk and sell individually is easier than many other methods of business. Wholesalers provide the most cost-effective way to source products and start a profitable venture with minimal investment.

When choosing a product category, make sure to select a reliable wholesaler to get the best quality products. And finally, make sure to sell something you can get behind. Choose something you are passionate about and offer competitive prices to attract customers. With this strategy, you’ll be on your way to profitability in no time! you can build a successful business from the ground up. Good luck!

That’s it! You now have a better idea of how to buy in bulk and sell individually on the wholesale market. By leveraging the right online wholesalers, you’ll be able to source products at low cost and with minimal effort.



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How You Can Use Artificial Intelligence to Boost Affiliate Marketing Earnings

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How You Can Use Artificial Intelligence to Boost Affiliate Marketing Earnings

Unlocking the Potential of A.I. in Affiliate Marketing: Strategies for Increasing EarningsContinue reading on ILLUMINATION »

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This 44-Year-Old Earns 7 Figures/Year Writing Copy at Home

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This 44-Year-Old Earns 7 Figures/Year Writing Copy at Home

Apryl Beverly realized she had a gift for words early on. She followed her passion and enrolled in journalism school, where she perfected her craft.

She launched her own company, Word Stylistz, back in November 2018 as the world’s first woman-owned flat-rate copywriting service fully staffed by female-only copywriters and editors. Since then she has gone on to grow her project portfolio to include a course, a membership site, and digital projects. Today her business is earning 7 figures annually.

Don’t miss this interview with Apryl, which is jam-packed with interesting strategies and actionable advice, and truly shows what you can achieve when you work hard and persevere.

In this interview, you’ll learn how Apryl:

  • Realized she had a way with words
  • Approaches “work-life balance”
  • Landed her initial clients
  • Dropped her rates by 1000%
  • Earned $20k the day she launched her company
  • Uses Instagram to market her services
  • Grows her email list
  • Creates content
  • Increased her earnings from 6 to 7 figures
  • Reads to keep learning
  • Hires new employees
  • Stays authentic and honest
  • Learned how to manage her time
  • Views the path to business growth

Meet Apryl Beverly

Writing has been a mental and emotional escape for me since I was 4 years old. It whisked me away from the not-so-happy times I experienced as a child and, because I grew up with a stuttering issue, writing also gave me a voice when I was too afraid to speak.

While in the 3rd grade, I wrote my first-ever “sales letter.” It was a heartfelt essay I wrote detailing the pain I felt seeing my father abuse my mother – the hitting, the shouting, the bruises – and how much I wanted them to get a divorce so we could all be “happy again.” My teacher, Ms. Rust, shared the essay with the school counselor who called my mother in for a meeting. She shared my essay with my mother and shortly after that, she filed for divorce.

In my heart, I saw writing as my divine gift to change people’s lives, and because of that, I gained the confidence to pursue it as a career.

My pursuit of a writing career officially started when I became the first in my family to attend and graduate from a 4-year university, The Ohio State University. That achievement came with a whole set of rewards and challenges and I often felt like the “black sheep” of my family. 

I was in full pursuit of success while my cousins were having babies. I saw my grandmother gush over them at baby showers while never really asking or inquiring about my time in college or the jobs where I was quickly climbing the corporate ladder. 

I had a bachelor’s degree, an MBA, a rental property, a good-paying job, and a husband, and I never felt as if my grandmother was genuinely proud of me until I told her I was pregnant. I was in my 30’s by that time.

My mother has always taught me the importance of being strong and independent. Her teachings drenched me with the perseverance and tenacity I’ve needed to survive and thrive as an entrepreneur. 

Today, I am a wife, mom, and boss. I’ve traded in my keyboards and pencils to run a 7-figure copywriting business and manage a team of copywriters, editors, and administrative personnel. I’m up at 6 a.m. to work out, make breakfast and hug and kiss my son (known as Alston The Great on Facebook) before he boards the bus for school. 

We sold our home and moved from Ohio to Atlanta, Georgia when our son was 5 years old because we wanted him to see wealth across many races and ethnicities. We eat dinner as a family every day at 6 p.m. 

I’m at every flag football and basketball game he plays. We hang out, we laugh and we have fun – no work, no business, no projects. My husband and son are the most important people in my life. Everything I do, every win I accomplish and every new height I reach is a reflection of their love.

Why She Created Word Stylistz

I always knew I wanted to pursue writing as a career, but my mother wanted me to become a lawyer after watching “Clair Huxtable” boss up weekly on the ever-popular Cosby Show. 

During my sophomore year as an academic scholarship student at The Ohio State University, I secretly enrolled in Journalism School, landed an editing role at the school newspaper, and confessed to my mother (after getting a few As under my belt) that I no longer wanted to pursue law school, and instead, desired to start a career as a writer.

After graduation, I worked in several marketing communication management roles for law firms and tech companies before getting married and giving birth to my son four years later. 

As a mother, my heart broke every time I had to ask another adult for permission to spend time with my son, so with my husband’s support, I explored entrepreneurship.

In 2011, I launched BAAB Writing and Marketing Services and began to “sling sentences” for corporations and small businesses around the world. During my first 12 months in business, I landed several high-dollar contracts with multibillion-dollar businesses and ended the year as a six-figure business owner.

How She Landed Those Clients

I did this mostly through cold email pitching. 

Every night with my 4-month old in his crib, I’d prop my computer on my lap and send out 10-20 email pitches to law firms and tech companies (industries where I had the most experience). 

I’d get the email addresses by searching LinkedIn and industry organizations like Martindale-Hubbell. If I found a contact on LinkedIn, I’d use a tool called SellHack to get the email address and reach out to the marketing director, CMO or business development director of those companies. 

Many hired me straight from email correspondence while others scheduled meetings to review pricing and service quotes.

Also, several of my first clients were previous employers – tech companies and law firms I worked for. 

When I decided to start my own business, I gave the company I was working for at the time my 2 weeks’ resignation letter along with a proposal that involved me continuing to work for them as a consultant. They agreed to the proposal and boom – I had one of my first clients!

After writing one-on-one for clients in the United Kingdom, United States, Bahamas, Asia, Caribbean, Dubai, and other locations around the world, I decided to launch Word Stylistz in November 2018, the world’s first woman-owned flat-rate copywriting service fully staffed by female-only copywriters and editors. This service allows my team and I to offer quality, personality-infused content marketing services to budget-strapped businesses catering to diverse audiences.

Today, we employ 4 full-time employees, 3 part-time employees and 9 contractors across sales/marketing, technology, copywriting and editing.

Apryl Does the Unthinkable

I did the unthinkable when I launched Word Stylistz – I dropped my agency’s rates by 1,000%!

Now, I’m someone who refuses to change dates after I’ve announced them. Therefore, if I say an event is happening on a specific date, it’s happening come hell or high water. When I announced the Friday, November 2, 2018 launch date for Word Stylistz, the world’s first woman-owned, flat-rate sales writing platform, I had no idea I’d be burying my grandfather that same day.

My grandfather was like my dad and the pain was paralyzing, but I made a commitment to my audience that I couldn’t renege on, so there I was sitting in the hotel in Ohio the morning of his funeral writing launch day emails. Word Stylistz pulled in $20k that day.

I dropped the rates by 1,000% because I could no longer keep up with the demand for my writing services. I was getting burnt out and my business was feeling more like a demanding job than a place of freedom.

So the rate drop did 2 things: It positioned me to train other junior writers to do what I do and how I do it. It also – and this is the vital part of why Word Stylistz is even around – level the playing field for small- to mid-sized brands and larger brands by giving the smaller guys powerful copy that sells their incredible products and services.

See, the larger brands can easily sell mediocre offerings because they have the budget to hire great copywriters while the smaller brands put their blood, sweat, and tears into great offerings that no one buys because the messaging is off. Word Stylistz was created to change that dynamic. 

Our clients are selling out events, hitting record earnings, and gaining the visibility they need to serve the people who want and need their solutions.

How Much Apryl is Making

We’re generating multiple 5 figures per month from the done-for-you copywriting services we offer through the Word Stylistz eCommerce site.

Word Stylistz is the done-for-you writing service portion of the business. And then we also have a membership named The CopyCloset, a course called Persuasive Copywriting, and we sell digital products, and I offer speaking services. These projects have made us a 7-figure business.

Her Top Marketing Strategy

Our #1 marketing strategy is doing great work, completing projects on time 100% and delivering superb service – and encouraging clients to spread the word. 

While that may not seem like a groundbreaking marketing strategy, these attributes set us apart from competitors, and it’s what keeps clients and even people who have never worked with us talking about and referring to the Word Stylistz agency.

Also, we have an entire Instagram page dedicated to nothing but testimonials that we run ads to. While many of our competitors share pockets of testimonials and reviews on their websites, we’re zeroing in on them because, as a copywriting agency, people want to know what we write works. 

The page @wordstylistz has little engagement, but the rewards are massive because it’s an online directory of the goals our writing has helped clients hit. 

My in-house team pulls testimonials/customer reviews and pops them into a template our contract designer created. One of the copywriters on the team crafts the short caption, and that’s it. They post about 3-5 reviews a week.

Her Email List

We have an email community of more than 10,000 subscribers. I’ve grown my email list by hosting intriguing and informative webinars and masterclasses and by sharing free and low-cost resources such as copywriting cheat sheets, guides, and booklets of writing templates. 

I also speak at events and share my copywriting wisdom on live social media broadcasts. 

Recently, I was invited to appear on a Roku television series with more than 700,000 viewers, where I promoted my lead magnet and amassed thousands of new email subscribers.

Apryl’s Content Creation Strategy

For content to be effective it must be weaved into the overall marketing and promotional strategy. Our process and strategy break down as such:

  1. Defining the target audience: Gain in-depth insight into who we’re creating content for, and what their interests, needs, and pain points are. Note that this is NOT a one-time exercise as target audiences evolve.
  2. Setting content goals and objectives: Creating an annual marketing plan that maps out which pieces of content we need to create to achieve those goals and the expected benefits and outcomes for our audience.
  1. Research: Gather information on hot topics and current trends in the industry that tie to our overall marketing and content creation strategy.
  2. Planning: Develop content briefs for our internal account manager to assign content needs to members of our copywriting team.
  3. Creation: Write or produce the content, keeping in mind the target audience, SEO keywords (when applicable), goals, and company style guidelines.
  1. Editing and review: Assign the content to our editing and quality assurance team to review the content for accuracy, grammar, and readability and make any necessary revisions.
  2.  Promotion and distribution: Share the content on appropriate channels to reach the target audience and achieve the desired outcome. 
  1. Measuring and analyzing: Review social media stats using tools such as Hootsuite to track the performance of the content and use the insights gained to influence future content strategies.

It’s important to note that content creation is not linear. Iteration and consistency are key, and monitoring and testing the results of our content helps us keep the pulse of what our audience wants and needs from us.

How Many Hours She Works on the Business

Outside of our peak holiday season, I spend about 20-25 hours per week working on the business in a business development and executive management capacity. 

I expect that time to decrease as we continue to grow the business and bring on sales staff and management roles.

Achieving Her Current Revenue

I hit my first 6 figures during my first full year of business after starting BAAB Writing and Marketing Services. We grew pretty quickly – often doubling and even tripling annual revenues yearly. 

But then I hit a plateau. 

My calendar was booked 4 to 6 months in advance, my editor was overworked, and the contract copywriters I was hired here and there to help with the writing simply weren’t cutting it. 

If I wanted to hit 7 figures, I knew I had to blow up my business model, and that’s precisely what I did when I lowered my rates by 1,000% and launched Word Stylistz. We hit 7 figures in 2019.

Her Favorite Resources

I believe the best way to shine in crowded markets is to turn your business into a rare gem. I could’ve continued building a traditional copywriting agency with quotes, proposals, lengthy turnaround times, and big-ticket project prices. 

Instead, I took my love for online shopping and built the Target of copywriting businesses by creating a no-fuss platform where brands can “shop” for copywriting services without sticker shock or secret pricing proposals and quotes. 

With that said, I don’t seek out industry-focused resources, I get ideas and inspiration from those outside my industry. I get unfiltered business growth wisdom from Kevin Hart’s “Hart to Heart” show. I drench myself in wealth-building, money-making knowledge through David Shand’s “Social Proof Podcast.” 

And books like Traction, by Gino Wickman, Contagious, by Jonah Berger, Rejection Proof, by Jia Jiang, Woman Evolve, by Sarah Jakes Roberts, Everyday Magic, by Mattie James, and You Owe You, by Eric Thomas are fueling my soul and mental toughness to thrive in the ever-changing world of entrepreneurship.

Her Go-To Tools

I always say business owners are only as effective and productive as the tools we use. We use a lengthy list of tools and automation software to keep costs low and handle our daily tasks. But if I had to choose 3 that keep the lights on so to speak, they’d be:

  1. Marketing automation and Customer Relationship Management (CRM) software: We use FunnelKit Automations to handle marketing automation, such as upsells, customer tagging, and email marketing on our website. It stores customer data, tracks sales and marketing efforts, and automates customer communication.
  1. Accounting and financial management software: Our bookkeeper relies on QuickBooks to monitor and manage our finances, including invoicing, profits and expenses, and budgeting.
  1. Project management software: We use ClickUp to manage copywriting projects, admin tasks, deadlines, and resources to achieve our company goals. It’s dramatically streamlined our process of planning and scheduling projects, assigning tasks and responsibilities, and tracking progress.

Apryl’s Biggest Challenge

Expanding my team is one of the biggest challenges I’ve faced in growing my business.

When I started filling copywriters and management roles, I often said I wished I could clone myself. And it was that mentality that was preventing me from hiring the right people.

See, there will never be another me – I bring a unique blend of tenacity, perseverance, passion, and skill to my business that’s irreplaceable. However, plenty of people bring their unique mix of greatness to the table for me to plant seeds in to flourish and thrive. 

While we’re still growing, I seek out blossoming flowers – with different attributes and features – that I can water and make our copywriting “garden” attractive and head-turning.

Her Greatest Accomplishment

My business has hit 7 figures, processed thousands of copywriting projects, and helped our clients pull in more than $100 million in revenue, which are pretty massive accomplishments. 

But beyond those things, my most important accomplishment as an entrepreneur has been building a successful business without sacrificing my authenticity or integrity. By staying true to myself and who I am, I’ve established a strong brand and reputation that resonates with my audience.

I’ve set clear values and stuck to them (even when the internet streets flashed shiny new things in front of me). I maintain transparency in my business practices and treat my team and customers respectfully. 

I realize with the smoke and mirrors we see on social media, it can appear as though being ethical, authentic, and honest in business is no longer valued. But I truly believe those qualities are why I’m still standing after seeing many seemingly successful businesses fade and disappear over the past 11 years.

What She Wishes She Knew When She Started

I wish I had known how vital setting boundaries is to business growth. When I first started my business, I was available anytime leads, prospects, and clients needed me to be – after hours, late nights, early mornings, weekends – whenever. Maintaining that commitment burned me out mentally, emotionally, and physically. 

A few days after posting on social media that my new name was Ms. Can’t-Stop-Won’t-Stop because I was going so hard grinding in my business, I had an asthma attack that nearly killed me. 

I was diagnosed with asthma at age 2, but as an adult, it was controlled, and I hadn’t had an asthma attack since I was 10 years old … until that year. I had been suffering from a terrible cough for over a month that I kept ignoring because I was too busy working. 

Then one day, I was sitting watching television with my husband and then toddler when I started coughing and wheezing. I got up to take a couple of puffs from my inhaler, but it didn’t work – my chest got tighter and tighter, and I laid down on the family room floor, trying to catch my breath. 

My husband called 911, the paramedics came rushing in, my son was hovering over me, repeating my name, and I just kept praying for God to not let me die.

At the hospital, I found out that “terrible cough” was actually pneumonia, which triggered the asthma attack. I had the power to avoid everything that happened that day, and I promised God that if he pulled me through, I’d work less, spend more time with my family, and set boundaries that allowed me to prioritize my health. And that’s precisely what I’ve done every day since then.

Here’s the thing: I can’t deliver my best to clients, colleagues, family, or my team when I’m not at my best. Setting boundaries also allows for better time management and helps to reduce stress and burnout. I’ve realized that setting boundaries is essential for a business’s overall success and its employees’ well-being.

Apryl’s Biggest Mistake

My biggest mistake on my entrepreneurial journey is taking business personally. Doing so often left me with clouded judgment and poor decision-making.

When I tangled up business decisions in my personal feelings, I found it difficult to separate my emotions from logic, which caused me to make decisions that weren’t always in the best interest of the company.

Taking business personally also left me swimming in a sea of stress and anxiety. I became too invested in my work and took every setback or failure personally. This took a toll on my physical and mental health. 

While being passionate about your business is okay, you must understand and know how to separate your personal feelings and emotions when making business decisions that require logic and reason.

Her Advice for Other Entrepreneurs

The best advice I can give to other entrepreneurs building their own businesses is to set boundaries, protect your space and avoid allowing entrepreneurship to consume every area of your life – even if you LOVE what you’re doing. 

That kind of “hustle” mentality may yield short-term success, but for most people, it’s not a sustainable way to live, especially for women juggling family, friends, and even kids.

Business growth comes when we’re productive, not busy. 



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